MNSO
MINISO Group Holding Limited
Specialty Retail
Market Cap$4.40B
5Y Perf.-24.0%
Compare Stocks
2 / 10Try these comparisons:
Stock Comparison
MNSO vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
AMZN
Amazon.com, Inc.
Specialty Retail
Market Cap$2.92T
5Y Perf.+78.6%
MNSO vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | MNSO | AMZN |
|---|---|---|
| Industry | Specialty Retail | Specialty Retail |
| Market Cap | $4.40B | $2.92T |
| Revenue (TTM) | $18.63B | $742.78B |
| Net Income (TTM) | $2.35B | $90.80B |
| Gross Margin | 45.1% | 50.6% |
| Operating Margin | 18.1% | 11.5% |
| Forward P/E | 1.6x | 34.8x |
| Total Debt | $3.11B | $152.99B |
| Cash & Equiv. | $6.33B | $86.81B |
MNSO vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
MNSO
AMZN
| Stock | Oct 20 | May 26 | Return |
|---|---|---|---|
| MINISO Group Holdin… (MNSO) | 100 | 76.0 | -24.0% |
| Amazon.com, Inc. (AMZN) | 100 | 178.6 | +78.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MNSO vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: MNSO leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Amazon.com, Inc. is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. As sector peers, any of these can serve as alternatives in the same allocation.
MNSO
MINISO Group Holding Limited
The Income Pick
MNSO carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 0 yrs, beta 1.24, yield 4.0%
- Rev growth 6.9%, EPS growth 6.5%, 3Y rev CAGR 121.6%
- Lower volatility, beta 1.24, Low D/E 30.0%, current ratio 2.04x
Best for: income & stability and growth exposure
AMZN
Amazon.com, Inc.
The Long-Run Compounder
AMZN is the clearest fit if your priority is long-term compounding.
- 7.0% 10Y total return vs MNSO's -19.5%
- +43.7% vs MNSO's -14.1%
- 11.5% ROA vs MNSO's 10.8%, ROIC 14.7% vs 44.5%
Best for: long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | MNSO | 6.9% revenue growth vs AMZN's 12.4% |
| Value | MNSO | Lower P/E (1.6x vs 34.8x) |
| Quality / Margins | MNSO | 12.6% margin vs AMZN's 12.2% |
| Stability / Safety | MNSO | Beta 1.24 vs AMZN's 1.51, lower leverage |
| Dividends | MNSO | 4.0% yield; the other pay no meaningful dividend |
| Momentum (1Y) | AMZN | +43.7% vs MNSO's -14.1% |
| Efficiency (ROA) | AMZN | 11.5% ROA vs MNSO's 10.8%, ROIC 14.7% vs 44.5% |
MNSO vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2024
FY 2025
MNSO vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLMNSOLAGGINGAMZN
AMZNAmazon.com, Inc.
1leads
MNSOMINISO Group Holding …
3leads
6 Total Categories
CATEGORYLEADERvs AMZNMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
MNSO4/6
Valuation MetricsMultiples, price ratios, and targets
MNSO6/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
MNSO5/9
Total Returns1Y, 3Y, 5Y total returns with dividends
AMZN6/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
MNSO leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 39.9x MNSO's $18.6B. Profitability is closely matched — net margins range from 12.6% (MNSO) to 12.2% (AMZN). On growth, MNSO holds the edge at +23.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | MNSOMINISO Group Hold… | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $18.6B | $742.8B |
| EBITDAEarnings before interest/tax | $3.3B | $155.9B |
| Net IncomeAfter-tax profit | $2.4B | $90.8B |
| Free Cash FlowCash after capex | $0 | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +45.1% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +18.1% | +11.5% |
| Net MarginNet income ÷ Revenue | +12.6% | +12.2% |
| FCF MarginFCF ÷ Revenue | +8.3% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +23.1% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -14.9% | +74.8% |
MNSO leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
MNSO leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
At 11.8x trailing earnings, MNSO trades at a 69% valuation discount to AMZN's 37.8x P/E. On an enterprise value basis, MNSO's 7.9x EV/EBITDA is more attractive than AMZN's 20.5x.
| Metric | MNSOMINISO Group Hold… | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $4.4B | $2.92T |
| Enterprise ValueMkt cap + debt − cash | $3.9B | $2.98T |
| Trailing P/EPrice ÷ TTM EPS | 11.76x | 37.82x |
| Forward P/EPrice ÷ next-FY EPS est. | 1.55x | 34.77x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.35x |
| EV / EBITDAEnterprise value multiple | 7.88x | 20.47x |
| Price / SalesMarket cap ÷ Revenue | 1.76x | 4.07x |
| Price / BookPrice ÷ Book value/share | 2.97x | 7.14x |
| Price / FCFMarket cap ÷ FCF | 21.29x | 378.98x |
MNSO leads this category, winning 6 of 6 comparable metrics.
Profitability & Efficiency
MNSO leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $23 for MNSO. MNSO carries lower financial leverage with a 0.30x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs MNSO's 5/9, reflecting solid financial health.
| Metric | MNSOMINISO Group Hold… | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +22.7% | +23.3% |
| ROA (TTM)Return on assets | +10.8% | +11.5% |
| ROICReturn on invested capital | +44.5% | +14.7% |
| ROCEReturn on capital employed | +29.5% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.30x | 0.37x |
| Net DebtTotal debt minus cash | -$3.2B | $66.2B |
| Cash & Equiv.Liquid assets | $6.3B | $86.8B |
| Total DebtShort + long-term debt | $3.1B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 11.65x | 39.96x |
MNSO leads this category, winning 5 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $6,808 for MNSO. Over the past 12 months, AMZN leads with a +43.7% total return vs MNSO's -14.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs MNSO's 0.4% — a key indicator of consistent wealth creation.
| Metric | MNSOMINISO Group Hold… | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -23.6% | +19.7% |
| 1-Year ReturnPast 12 months | -14.1% | +43.7% |
| 3-Year ReturnCumulative with dividends | +1.3% | +156.2% |
| 5-Year ReturnCumulative with dividends | -31.9% | +64.8% |
| 10-Year ReturnCumulative with dividends | -19.5% | +697.8% |
| CAGR (3Y)Annualised 3-year return | +0.4% | +36.8% |
AMZN leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
Evenly matched — MNSO and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
MNSO is the less volatile stock with a 1.24 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs MNSO's 54.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | MNSOMINISO Group Hold… | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.24x | 1.51x |
| 52-Week HighHighest price in past year | $26.74 | $278.56 |
| 52-Week LowLowest price in past year | $14.48 | $185.01 |
| % of 52W HighCurrent price vs 52-week peak | +54.3% | +97.3% |
| RSI (14)Momentum oscillator 0–100 | 39.9 | 81.1 |
| Avg Volume (50D)Average daily shares traded | 443K | 45.5M |
Evenly matched — MNSO and AMZN each lead in 1 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates MNSO as "Buy" and AMZN as "Buy". Consensus price targets imply 54.0% upside for MNSO (target: $22) vs 13.1% for AMZN (target: $307). MNSO is the only dividend payer here at 4.04% yield — a key consideration for income-focused portfolios.
| Metric | MNSOMINISO Group Hold… | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $22.35 | $306.77 |
| # AnalystsCovering analysts | 4 | 94 |
| Dividend YieldAnnual dividend ÷ price | +4.0% | — |
| Dividend StreakConsecutive years of raises | 0 | — |
| Dividend / ShareAnnual DPS | $3.99 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +1.0% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
MNSO leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). AMZN leads in 1 (Total Returns). 1 tied.
Best OverallMINISO Group Holding Limited (MNSO)Leads 3 of 6 categories
Loading custom metrics...
MNSO vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is MNSO or AMZN a better buy right now?
For growth investors, MINISO Group Holding Limited (MNSO) is the stronger pick with 688.
8% revenue growth year-over-year, versus 12. 4% for Amazon. com, Inc. (AMZN). MINISO Group Holding Limited (MNSO) offers the better valuation at 11. 8x trailing P/E (1. 6x forward), making it the more compelling value choice. Analysts rate MINISO Group Holding Limited (MNSO) a "Buy" — based on 4 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MNSO or AMZN?
On trailing P/E, MINISO Group Holding Limited (MNSO) is the cheapest at 11.
8x versus Amazon. com, Inc. at 37. 8x. On forward P/E, MINISO Group Holding Limited is actually cheaper at 1. 6x.
03Which is the better long-term investment — MNSO or AMZN?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -31. 9% for MINISO Group Holding Limited (MNSO). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus MNSO's -19. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MNSO or AMZN?
By beta (market sensitivity over 5 years), MINISO Group Holding Limited (MNSO) is the lower-risk stock at 1.
24β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 22% more volatile than MNSO relative to the S&P 500. On balance sheet safety, MINISO Group Holding Limited (MNSO) carries a lower debt/equity ratio of 30% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — MNSO or AMZN?
By revenue growth (latest reported year), MINISO Group Holding Limited (MNSO) is pulling ahead at 688.
8% versus 12. 4% for Amazon. com, Inc. (AMZN). On earnings-per-share growth, the picture is similar: MINISO Group Holding Limited grew EPS 650. 0% year-over-year, compared to 29. 7% for Amazon. com, Inc.. Over a 3-year CAGR, MNSO leads at 121. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MNSO or AMZN?
MINISO Group Holding Limited (MNSO) is the more profitable company, earning 15.
4% net margin versus 10. 8% for Amazon. com, Inc. — meaning it keeps 15. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MNSO leads at 19. 5% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MNSO or AMZN more undervalued right now?
On forward earnings alone, MINISO Group Holding Limited (MNSO) trades at 1.
6x forward P/E versus 34. 8x for Amazon. com, Inc. — 33. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MNSO: 54. 0% to $22. 35.
08Which pays a better dividend — MNSO or AMZN?
In this comparison, MNSO (4.
0% yield) pays a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.
09Is MNSO or AMZN better for a retirement portfolio?
For long-horizon retirement investors, MINISO Group Holding Limited (MNSO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.
24), 4. 0% yield). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MNSO: -19. 5%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MNSO and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: MNSO is a small-cap high-growth stock; AMZN is a mega-cap quality compounder stock. MNSO pays a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.
Revenue Growth>
%
(MNSO: 23.1% · AMZN: 16.6%)Net Margin>
%
(MNSO: 12.6% · AMZN: 12.2%)P/E Ratio<
x
(MNSO: 11.8x · AMZN: 37.8x)You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.