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MNSO vs DG
Revenue, margins, valuation, and 5-year total return — side by side.
Discount Stores
MNSO vs DG — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Specialty Retail | Discount Stores |
| Market Cap | $4.49B | $25.59B |
| Revenue (TTM) | $18.63B | $42.72B |
| Net Income (TTM) | $2.35B | $1.51B |
| Gross Margin | 45.1% | 30.7% |
| Operating Margin | 18.1% | 5.2% |
| Forward P/E | 1.6x | 16.0x |
| Total Debt | $3.11B | $15.72B |
| Cash & Equiv. | $6.33B | $1.14B |
MNSO vs DG — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Oct 20 | May 26 | Return |
|---|---|---|---|
| MINISO Group Holdin… (MNSO) | 100 | 77.6 | -22.4% |
| Dollar General Corp… (DG) | 100 | 55.8 | -44.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MNSO vs DG
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MNSO carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 0 yrs, beta 1.24, yield 3.9%
- Rev growth 6.9%, EPS growth 6.5%, 3Y rev CAGR 121.6%
- Lower volatility, beta 1.24, Low D/E 30.0%, current ratio 2.04x
DG is the clearest fit if your priority is long-term compounding.
- 60.4% 10Y total return vs MNSO's -18.0%
- Beta 0.43 vs MNSO's 1.24
- +26.8% vs MNSO's -16.7%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 6.9% revenue growth vs DG's 5.2% | |
| Value | Lower P/E (1.6x vs 16.0x) | |
| Quality / Margins | 12.6% margin vs DG's 3.5% | |
| Stability / Safety | Beta 0.43 vs MNSO's 1.24 | |
| Dividends | 3.9% yield, vs DG's 2.0% | |
| Momentum (1Y) | +26.8% vs MNSO's -16.7% | |
| Efficiency (ROA) | 10.8% ROA vs DG's 4.8%, ROIC 44.5% vs 7.0% |
MNSO vs DG — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
MNSO vs DG — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
MNSO leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
DG is the larger business by revenue, generating $42.7B annually — 2.3x MNSO's $18.6B. MNSO is the more profitable business, keeping 12.6% of every revenue dollar as net income compared to DG's 3.5%. On growth, MNSO holds the edge at +23.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $18.6B | $42.7B |
| EBITDAEarnings before interest/tax | $3.3B | $3.2B |
| Net IncomeAfter-tax profit | $2.4B | $1.5B |
| Free Cash FlowCash after capex | $0 | $3.1B |
| Gross MarginGross profit ÷ Revenue | +45.1% | +30.7% |
| Operating MarginEBIT ÷ Revenue | +18.1% | +5.2% |
| Net MarginNet income ÷ Revenue | +12.6% | +3.5% |
| FCF MarginFCF ÷ Revenue | +8.3% | +7.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +23.1% | +5.9% |
| EPS Growth (YoY)Latest quarter vs prior year | -14.9% | +121.8% |
Valuation Metrics
Evenly matched — MNSO and DG each lead in 3 of 6 comparable metrics.
Valuation Metrics
At 12.0x trailing earnings, MNSO trades at a 29% valuation discount to DG's 17.0x P/E. On an enterprise value basis, MNSO's 8.1x EV/EBITDA is more attractive than DG's 12.4x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $4.5B | $25.6B |
| Enterprise ValueMkt cap + debt − cash | $4.0B | $40.2B |
| Trailing P/EPrice ÷ TTM EPS | 12.04x | 16.99x |
| Forward P/EPrice ÷ next-FY EPS est. | 1.59x | 16.01x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 8.09x | 12.36x |
| Price / SalesMarket cap ÷ Revenue | 1.80x | 0.60x |
| Price / BookPrice ÷ Book value/share | 3.04x | 3.02x |
| Price / FCFMarket cap ÷ FCF | 21.79x | 10.69x |
Profitability & Efficiency
MNSO leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
MNSO delivers a 22.7% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $19 for DG. MNSO carries lower financial leverage with a 0.30x debt-to-equity ratio, signaling a more conservative balance sheet compared to DG's 1.85x. On the Piotroski fundamental quality scale (0–9), DG scores 7/9 vs MNSO's 5/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +22.7% | +18.7% |
| ROA (TTM)Return on assets | +10.8% | +4.8% |
| ROICReturn on invested capital | +44.5% | +7.0% |
| ROCEReturn on capital employed | +29.5% | +9.1% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 |
| Debt / EquityFinancial leverage | 0.30x | 1.85x |
| Net DebtTotal debt minus cash | -$3.2B | $14.6B |
| Cash & Equiv.Liquid assets | $6.3B | $1.1B |
| Total DebtShort + long-term debt | $3.1B | $15.7B |
| Interest CoverageEBIT ÷ Interest expense | 11.65x | 9.56x |
Total Returns (Dividends Reinvested)
Evenly matched — MNSO and DG each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MNSO five years ago would be worth $6,622 today (with dividends reinvested), compared to $5,835 for DG. Over the past 12 months, DG leads with a +26.8% total return vs MNSO's -16.7%. The 3-year compound annual growth rate (CAGR) favors MNSO at 1.1% vs DG's -17.5% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -22.0% | -14.1% |
| 1-Year ReturnPast 12 months | -16.7% | +26.8% |
| 3-Year ReturnCumulative with dividends | +3.3% | -43.9% |
| 5-Year ReturnCumulative with dividends | -33.8% | -41.7% |
| 10-Year ReturnCumulative with dividends | -18.0% | +60.4% |
| CAGR (3Y)Annualised 3-year return | +1.1% | -17.5% |
Risk & Volatility
DG leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
DG is the less volatile stock with a 0.43 beta — it tends to amplify market swings less than MNSO's 1.24 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DG currently trades 73.5% from its 52-week high vs MNSO's 55.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.24x | 0.43x |
| 52-Week HighHighest price in past year | $26.74 | $158.23 |
| 52-Week LowLowest price in past year | $14.48 | $86.25 |
| % of 52W HighCurrent price vs 52-week peak | +55.5% | +73.5% |
| RSI (14)Momentum oscillator 0–100 | 36.0 | 42.0 |
| Avg Volume (50D)Average daily shares traded | 449K | 2.9M |
Analyst Outlook
MNSO leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates MNSO as "Buy" and DG as "Buy". Consensus price targets imply 50.7% upside for MNSO (target: $22) vs 24.6% for DG (target: $145). For income investors, MNSO offers the higher dividend yield at 3.95% vs DG's 2.02%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $22.35 | $145.00 |
| # AnalystsCovering analysts | 4 | 50 |
| Dividend YieldAnnual dividend ÷ price | +3.9% | +2.0% |
| Dividend StreakConsecutive years of raises | 0 | 0 |
| Dividend / ShareAnnual DPS | $3.99 | $2.35 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.0% | 0.0% |
MNSO leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). DG leads in 1 (Risk & Volatility). 2 tied.
MNSO vs DG: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is MNSO or DG a better buy right now?
For growth investors, MINISO Group Holding Limited (MNSO) is the stronger pick with 688.
8% revenue growth year-over-year, versus 5. 2% for Dollar General Corporation (DG). MINISO Group Holding Limited (MNSO) offers the better valuation at 12. 0x trailing P/E (1. 6x forward), making it the more compelling value choice. Analysts rate MINISO Group Holding Limited (MNSO) a "Buy" — based on 4 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MNSO or DG?
On trailing P/E, MINISO Group Holding Limited (MNSO) is the cheapest at 12.
0x versus Dollar General Corporation at 17. 0x. On forward P/E, MINISO Group Holding Limited is actually cheaper at 1. 6x.
03Which is the better long-term investment — MNSO or DG?
Over the past 5 years, MINISO Group Holding Limited (MNSO) delivered a total return of -33.
8%, compared to -41. 7% for Dollar General Corporation (DG). Over 10 years, the gap is even starker: DG returned +60. 4% versus MNSO's -18. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MNSO or DG?
By beta (market sensitivity over 5 years), Dollar General Corporation (DG) is the lower-risk stock at 0.
43β versus MINISO Group Holding Limited's 1. 24β — meaning MNSO is approximately 191% more volatile than DG relative to the S&P 500. On balance sheet safety, MINISO Group Holding Limited (MNSO) carries a lower debt/equity ratio of 30% versus 185% for Dollar General Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — MNSO or DG?
By revenue growth (latest reported year), MINISO Group Holding Limited (MNSO) is pulling ahead at 688.
8% versus 5. 2% for Dollar General Corporation (DG). On earnings-per-share growth, the picture is similar: MINISO Group Holding Limited grew EPS 650. 0% year-over-year, compared to 34. 1% for Dollar General Corporation. Over a 3-year CAGR, MNSO leads at 121. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MNSO or DG?
MINISO Group Holding Limited (MNSO) is the more profitable company, earning 15.
4% net margin versus 3. 5% for Dollar General Corporation — meaning it keeps 15. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MNSO leads at 19. 5% versus 5. 2% for DG. At the gross margin level — before operating expenses — MNSO leads at 44. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MNSO or DG more undervalued right now?
On forward earnings alone, MINISO Group Holding Limited (MNSO) trades at 1.
6x forward P/E versus 16. 0x for Dollar General Corporation — 14. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MNSO: 50. 7% to $22. 35.
08Which pays a better dividend — MNSO or DG?
All stocks in this comparison pay dividends.
MINISO Group Holding Limited (MNSO) offers the highest yield at 3. 9%, versus 2. 0% for Dollar General Corporation (DG).
09Is MNSO or DG better for a retirement portfolio?
For long-horizon retirement investors, Dollar General Corporation (DG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
43), 2. 0% yield). Both have compounded well over 10 years (DG: +60. 4%, MNSO: -18. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MNSO and DG?
These companies operate in different sectors (MNSO (Consumer Cyclical) and DG (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: MNSO is a small-cap high-growth stock; DG is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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