Industrial - Distribution
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MSM vs SITE
Revenue, margins, valuation, and 5-year total return — side by side.
Industrial - Distribution
MSM vs SITE — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Industrial - Distribution | Industrial - Distribution |
| Market Cap | $5.75B | $5.36B |
| Revenue (TTM) | $3.81B | $4.71B |
| Net Income (TTM) | $205M | $153M |
| Gross Margin | 40.7% | 34.9% |
| Operating Margin | 8.4% | 5.1% |
| Forward P/E | 23.7x | 27.8x |
| Total Debt | $539M | $980M |
| Cash & Equiv. | $56M | $191M |
MSM vs SITE — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| MSC Industrial Dire… (MSM) | 100 | 148.6 | +48.6% |
| SiteOne Landscape S… (SITE) | 100 | 113.9 | +13.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MSM vs SITE
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MSM carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 4 yrs, beta 0.86, yield 3.3%
- Lower volatility, beta 0.86, Low D/E 38.6%, current ratio 1.68x
- Beta 0.86, yield 3.3%, current ratio 1.68x
SITE is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 3.6%, EPS growth 24.4%, 3Y rev CAGR 5.4%
- 353.9% 10Y total return vs MSM's 86.2%
- 3.6% revenue growth vs MSM's -1.3%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 3.6% revenue growth vs MSM's -1.3% | |
| Value | Lower P/E (23.7x vs 27.8x) | |
| Quality / Margins | 5.4% margin vs SITE's 3.2% | |
| Stability / Safety | Beta 0.86 vs SITE's 1.24, lower leverage | |
| Dividends | 3.3% yield; 4-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +37.8% vs SITE's +0.2% | |
| Efficiency (ROA) | 8.2% ROA vs SITE's 4.6%, ROIC 12.3% vs 7.3% |
MSM vs SITE — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
MSM vs SITE — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
MSM leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
SITE and MSM operate at a comparable scale, with $4.7B and $3.8B in trailing revenue. Profitability is closely matched — net margins range from 5.4% (MSM) to 3.2% (SITE). On growth, MSM holds the edge at +4.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $3.8B | $4.7B |
| EBITDAEarnings before interest/tax | $414M | $382M |
| Net IncomeAfter-tax profit | $205M | $153M |
| Free Cash FlowCash after capex | $167M | $246M |
| Gross MarginGross profit ÷ Revenue | +40.7% | +34.9% |
| Operating MarginEBIT ÷ Revenue | +8.4% | +5.1% |
| Net MarginNet income ÷ Revenue | +5.4% | +3.2% |
| FCF MarginFCF ÷ Revenue | +4.4% | +5.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +4.0% | +0.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +12.0% | +1.6% |
Valuation Metrics
Evenly matched — MSM and SITE each lead in 3 of 6 comparable metrics.
Valuation Metrics
At 28.9x trailing earnings, MSM trades at a 20% valuation discount to SITE's 35.9x P/E. On an enterprise value basis, MSM's 15.4x EV/EBITDA is more attractive than SITE's 16.2x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $5.7B | $5.4B |
| Enterprise ValueMkt cap + debt − cash | $6.2B | $6.2B |
| Trailing P/EPrice ÷ TTM EPS | 28.85x | 35.92x |
| Forward P/EPrice ÷ next-FY EPS est. | 23.69x | 27.78x |
| PEG RatioP/E ÷ EPS growth rate | — | 8.66x |
| EV / EBITDAEnterprise value multiple | 15.43x | 16.24x |
| Price / SalesMarket cap ÷ Revenue | 1.52x | 1.14x |
| Price / BookPrice ÷ Book value/share | 4.12x | 3.24x |
| Price / FCFMarket cap ÷ FCF | 23.86x | 21.73x |
Profitability & Efficiency
MSM leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
MSM delivers a 14.8% return on equity — every $100 of shareholder capital generates $15 in annual profit, vs $9 for SITE. MSM carries lower financial leverage with a 0.39x debt-to-equity ratio, signaling a more conservative balance sheet compared to SITE's 0.58x. On the Piotroski fundamental quality scale (0–9), SITE scores 8/9 vs MSM's 5/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +14.8% | +9.1% |
| ROA (TTM)Return on assets | +8.2% | +4.6% |
| ROICReturn on invested capital | +12.3% | +7.3% |
| ROCEReturn on capital employed | +17.5% | +9.6% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 8 |
| Debt / EquityFinancial leverage | 0.39x | 0.58x |
| Net DebtTotal debt minus cash | $483M | $789M |
| Cash & Equiv.Liquid assets | $56M | $191M |
| Total DebtShort + long-term debt | $539M | $980M |
| Interest CoverageEBIT ÷ Interest expense | 12.56x | 6.79x |
Total Returns (Dividends Reinvested)
MSM leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MSM five years ago would be worth $12,864 today (with dividends reinvested), compared to $6,256 for SITE. Over the past 12 months, MSM leads with a +37.8% total return vs SITE's +0.2%. The 3-year compound annual growth rate (CAGR) favors MSM at 7.6% vs SITE's -7.5% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +22.0% | -3.2% |
| 1-Year ReturnPast 12 months | +37.8% | +0.2% |
| 3-Year ReturnCumulative with dividends | +24.7% | -20.9% |
| 5-Year ReturnCumulative with dividends | +28.6% | -37.4% |
| 10-Year ReturnCumulative with dividends | +86.2% | +353.9% |
| CAGR (3Y)Annualised 3-year return | +7.6% | -7.5% |
Risk & Volatility
MSM leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
MSM is the less volatile stock with a 0.86 beta — it tends to amplify market swings less than SITE's 1.24 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MSM currently trades 98.0% from its 52-week high vs SITE's 71.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.86x | 1.24x |
| 52-Week HighHighest price in past year | $105.09 | $168.56 |
| 52-Week LowLowest price in past year | $74.30 | $112.23 |
| % of 52W HighCurrent price vs 52-week peak | +98.0% | +71.8% |
| RSI (14)Momentum oscillator 0–100 | 61.4 | 38.7 |
| Avg Volume (50D)Average daily shares traded | 594K | 686K |
Analyst Outlook
MSM leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates MSM as "Hold" and SITE as "Buy". Consensus price targets imply 34.1% upside for SITE (target: $162) vs -5.1% for MSM (target: $98). MSM is the only dividend payer here at 3.29% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $97.75 | $162.29 |
| # AnalystsCovering analysts | 28 | 15 |
| Dividend YieldAnnual dividend ÷ price | +3.3% | — |
| Dividend StreakConsecutive years of raises | 4 | 2 |
| Dividend / ShareAnnual DPS | $3.39 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.7% | +1.8% |
MSM leads in 5 of 6 categories — strongest in Income & Cash Flow and Profitability & Efficiency. 1 category is tied.
MSM vs SITE: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is MSM or SITE a better buy right now?
For growth investors, SiteOne Landscape Supply, Inc.
(SITE) is the stronger pick with 3. 6% revenue growth year-over-year, versus -1. 3% for MSC Industrial Direct Co. , Inc. (MSM). MSC Industrial Direct Co. , Inc. (MSM) offers the better valuation at 28. 9x trailing P/E (23. 7x forward), making it the more compelling value choice. Analysts rate SiteOne Landscape Supply, Inc. (SITE) a "Buy" — based on 15 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MSM or SITE?
On trailing P/E, MSC Industrial Direct Co.
, Inc. (MSM) is the cheapest at 28. 9x versus SiteOne Landscape Supply, Inc. at 35. 9x. On forward P/E, MSC Industrial Direct Co. , Inc. is actually cheaper at 23. 7x.
03Which is the better long-term investment — MSM or SITE?
Over the past 5 years, MSC Industrial Direct Co.
, Inc. (MSM) delivered a total return of +28. 6%, compared to -37. 4% for SiteOne Landscape Supply, Inc. (SITE). Over 10 years, the gap is even starker: SITE returned +353. 9% versus MSM's +86. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MSM or SITE?
By beta (market sensitivity over 5 years), MSC Industrial Direct Co.
, Inc. (MSM) is the lower-risk stock at 0. 86β versus SiteOne Landscape Supply, Inc. 's 1. 24β — meaning SITE is approximately 45% more volatile than MSM relative to the S&P 500. On balance sheet safety, MSC Industrial Direct Co. , Inc. (MSM) carries a lower debt/equity ratio of 39% versus 58% for SiteOne Landscape Supply, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — MSM or SITE?
By revenue growth (latest reported year), SiteOne Landscape Supply, Inc.
(SITE) is pulling ahead at 3. 6% versus -1. 3% for MSC Industrial Direct Co. , Inc. (MSM). On earnings-per-share growth, the picture is similar: SiteOne Landscape Supply, Inc. grew EPS 24. 4% year-over-year, compared to -22. 1% for MSC Industrial Direct Co. , Inc.. Over a 3-year CAGR, SITE leads at 5. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MSM or SITE?
MSC Industrial Direct Co.
, Inc. (MSM) is the more profitable company, earning 5. 3% net margin versus 3. 2% for SiteOne Landscape Supply, Inc. — meaning it keeps 5. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSM leads at 8. 3% versus 5. 1% for SITE. At the gross margin level — before operating expenses — MSM leads at 40. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MSM or SITE more undervalued right now?
On forward earnings alone, MSC Industrial Direct Co.
, Inc. (MSM) trades at 23. 7x forward P/E versus 27. 8x for SiteOne Landscape Supply, Inc. — 4. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SITE: 34. 1% to $162. 29.
08Which pays a better dividend — MSM or SITE?
In this comparison, MSM (3.
3% yield) pays a dividend. SITE does not pay a meaningful dividend and should not be held primarily for income.
09Is MSM or SITE better for a retirement portfolio?
For long-horizon retirement investors, MSC Industrial Direct Co.
, Inc. (MSM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 86), 3. 3% yield). Both have compounded well over 10 years (MSM: +86. 2%, SITE: +353. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MSM and SITE?
Both stocks operate in the Industrials sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: MSM is a small-cap income-oriented stock; SITE is a small-cap quality compounder stock. MSM pays a dividend while SITE does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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