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MSS vs WMT vs TGT vs COST vs KR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MSS
Maison Solutions Inc. Class A Common Stock

Grocery Stores

Consumer DefensiveNASDAQ • US
Market Cap$3M
5Y Perf.-97.8%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+139.4%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$57.06B
5Y Perf.+13.1%
COST
Costco Wholesale Corporation

Discount Stores

Consumer DefensiveNASDAQ • US
Market Cap$447.13B
5Y Perf.+82.6%
KR
The Kroger Co.

Grocery Stores

Consumer DefensiveNYSE • US
Market Cap$41.54B
5Y Perf.+44.7%

MSS vs WMT vs TGT vs COST vs KR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MSS logoMSS
WMT logoWMT
TGT logoTGT
COST logoCOST
KR logoKR
IndustryGrocery StoresSpecialty RetailDiscount StoresDiscount StoresGrocery Stores
Market Cap$3M$1.04T$57.06B$447.13B$41.54B
Revenue (TTM)$114M$703.06B$106.25B$286.26B$147.64B
Net Income (TTM)$-12M$22.91B$4.04B$8.55B$1.02B
Gross Margin20.2%24.9%27.3%12.9%22.3%
Operating Margin-7.6%4.1%5.3%3.8%1.3%
Forward P/E1.9x44.8x15.7x49.4x12.5x
Total Debt$51M$67.09B$5.59B$8.17B$24.68B
Cash & Equiv.$775K$10.73B$5.49B$14.16B$3.33B

MSS vs WMT vs TGT vs COST vs KRLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MSS
WMT
TGT
COST
KR
StockOct 23May 26Return
Maison Solutions In… (MSS)1002.2-97.8%
Walmart Inc. (WMT)100239.4+139.4%
Target Corporation (TGT)100113.1+13.1%
Costco Wholesale Co… (COST)100182.6+82.6%
The Kroger Co. (KR)100144.7+44.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: MSS vs WMT vs TGT vs COST vs KR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSS and TGT are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Target Corporation is the stronger pick specifically for profitability and margin quality and dividend income and shareholder returns. COST and WMT also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
MSS
Maison Solutions Inc. Class A Common Stock
The Growth Play

MSS has the current edge in this matchup, primarily because of its strength in growth exposure.

  • Rev growth 114.0%, EPS growth 134.7%, 3Y rev CAGR 43.6%
  • 114.0% revenue growth vs TGT's -1.7%
  • Lower P/E (1.9x vs 12.5x)
Best for: growth exposure
WMT
Walmart Inc.
The Income Pick

WMT is the clearest fit if your priority is income & stability.

  • Dividend streak 37 yrs, beta 0.11, yield 0.7%
  • +35.1% vs MSS's -85.7%
Best for: income & stability
TGT
Target Corporation
The Quality Compounder

TGT is the #2 pick in this set and the best alternative if quality and dividends is your priority.

  • 3.8% margin vs MSS's -10.6%
  • 3.6% yield, 22-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend)
Best for: quality and dividends
COST
Costco Wholesale Corporation
The Long-Run Compounder

COST ranks third and is worth considering specifically for long-term compounding and sleep-well-at-night.

  • 6.2% 10Y total return vs WMT's 5.0%
  • Lower volatility, beta 0.10, Low D/E 28.0%, current ratio 1.03x
  • PEG 3.27 vs WMT's 4.07
  • Beta 0.10, yield 0.5%, current ratio 1.03x
Best for: long-term compounding and sleep-well-at-night
KR
The Kroger Co.
The Income Angle

Among these 5 stocks, KR doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMSS logoMSS114.0% revenue growth vs TGT's -1.7%
ValueMSS logoMSSLower P/E (1.9x vs 12.5x)
Quality / MarginsTGT logoTGT3.8% margin vs MSS's -10.6%
Stability / SafetyCOST logoCOSTBeta 0.10 vs TGT's 0.94, lower leverage
DividendsTGT logoTGT3.6% yield, 22-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend)
Momentum (1Y)WMT logoWMT+35.1% vs MSS's -85.7%
Efficiency (ROA)COST logoCOST10.7% ROA vs MSS's -16.1%, ROIC 34.5% vs -1.4%

MSS vs WMT vs TGT vs COST vs KR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MSSMaison Solutions Inc. Class A Common Stock

Segment breakdown not available.

WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B
COSTCostco Wholesale Corporation
FY 2025
Food and Sundries
39.8%$109.6B
Non-Foods
25.9%$71.2B
Other
18.6%$51.2B
Fresh Food
13.8%$38.0B
Membership
1.9%$5.3B
KRThe Kroger Co.
FY 2024
Perishable
69.8%$36.3B
Pharmacy
30.2%$15.7B

MSS vs WMT vs TGT vs COST vs KR — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSSLAGGINGKR

Income & Cash Flow (Last 12 Months)

TGT leads this category, winning 3 of 6 comparable metrics.

WMT is the larger business by revenue, generating $703.1B annually — 6181.7x MSS's $114M. TGT is the more profitable business, keeping 3.8% of every revenue dollar as net income compared to MSS's -10.6%. On growth, COST holds the edge at +9.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMSS logoMSSMaison Solutions …WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationCOST logoCOSTCostco Wholesale …KR logoKRThe Kroger Co.
RevenueTrailing 12 months$114M$703.1B$106.2B$286.3B$147.6B
EBITDAEarnings before interest/tax-$8M$42.8B$8.7B$13.5B$5.5B
Net IncomeAfter-tax profit-$12M$22.9B$4.0B$8.5B$1.0B
Free Cash FlowCash after capex-$738,151$15.3B$2.9B$9.1B$3.5B
Gross MarginGross profit ÷ Revenue+20.2%+24.9%+27.3%+12.9%+22.3%
Operating MarginEBIT ÷ Revenue-7.6%+4.1%+5.3%+3.8%+1.3%
Net MarginNet income ÷ Revenue-10.6%+3.3%+3.8%+3.0%+0.7%
FCF MarginFCF ÷ Revenue-0.6%+2.2%+2.8%+3.2%+2.4%
Rev. Growth (YoY)Latest quarter vs prior year-13.5%+5.8%+3.2%+9.2%+1.2%
EPS Growth (YoY)Latest quarter vs prior year-4.6%+35.1%+23.7%-2.1%+50.0%
TGT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

MSS leads this category, winning 4 of 7 comparable metrics.

At 1.9x trailing earnings, MSS trades at a 97% valuation discount to COST's 55.4x P/E. Adjusting for growth (PEG ratio), COST offers better value at 3.67x vs WMT's 4.34x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMSS logoMSSMaison Solutions …WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationCOST logoCOSTCostco Wholesale …KR logoKRThe Kroger Co.
Market CapShares × price$3M$1.04T$57.1B$447.1B$41.5B
Enterprise ValueMkt cap + debt − cash$53M$1.10T$57.2B$441.1B$62.9B
Trailing P/EPrice ÷ TTM EPS1.90x47.76x15.41x55.40x42.62x
Forward P/EPrice ÷ next-FY EPS est.44.77x15.66x49.35x12.53x
PEG RatioP/E ÷ EPS growth rate4.34x3.67x
EV / EBITDAEnterprise value multiple24.88x7.22x34.44x10.82x
Price / SalesMarket cap ÷ Revenue0.02x1.46x0.54x1.62x0.28x
Price / BookPrice ÷ Book value/share0.19x10.47x3.53x15.39x7.24x
Price / FCFMarket cap ÷ FCF0.57x25.00x20.13x57.05x12.40x
MSS leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

COST leads this category, winning 7 of 9 comparable metrics.

COST delivers a 28.8% return on equity — every $100 of shareholder capital generates $29 in annual profit, vs $-118 for MSS. COST carries lower financial leverage with a 0.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to MSS's 4.40x. On the Piotroski fundamental quality scale (0–9), MSS scores 9/9 vs KR's 5/9, reflecting strong financial health.

MetricMSS logoMSSMaison Solutions …WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationCOST logoCOSTCostco Wholesale …KR logoKRThe Kroger Co.
ROE (TTM)Return on equity-118.2%+22.3%+26.1%+28.8%+13.0%
ROA (TTM)Return on assets-16.1%+7.9%+6.9%+10.7%+2.0%
ROICReturn on invested capital-1.4%+14.7%+16.7%+34.5%+5.0%
ROCEReturn on capital employed-2.3%+17.5%+13.6%+27.9%+5.5%
Piotroski ScoreFundamental quality 0–996675
Debt / EquityFinancial leverage4.40x0.67x0.35x0.28x4.16x
Net DebtTotal debt minus cash$50M$56.4B$104M-$6.0B$21.3B
Cash & Equiv.Liquid assets$775,360$10.7B$5.5B$14.2B$3.3B
Total DebtShort + long-term debt$51M$67.1B$5.6B$8.2B$24.7B
Interest CoverageEBIT ÷ Interest expense-4.78x11.85x12.40x77.52x2.59x
COST leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,660 today (with dividends reinvested), compared to $140 for MSS. Over the past 12 months, WMT leads with a +35.1% total return vs MSS's -85.7%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.7% vs MSS's -75.9% — a key indicator of consistent wealth creation.

MetricMSS logoMSSMaison Solutions …WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationCOST logoCOSTCostco Wholesale …KR logoKRThe Kroger Co.
YTD ReturnYear-to-date-59.4%+16.1%+25.7%+18.4%+4.8%
1-Year ReturnPast 12 months-85.7%+35.1%+33.9%+0.6%-6.7%
3-Year ReturnCumulative with dividends-98.6%+161.3%-11.4%+108.0%+41.2%
5-Year ReturnCumulative with dividends-98.6%+186.6%-31.7%+174.0%+83.2%
10-Year ReturnCumulative with dividends-98.6%+501.4%+98.7%+622.8%+106.5%
CAGR (3Y)Annualised 3-year return-75.9%+37.7%-4.0%+27.7%+12.2%
WMT leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WMT and KR each lead in 1 of 2 comparable metrics.

KR is the less volatile stock with a -0.65 beta — it tends to amplify market swings less than TGT's 0.94 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WMT currently trades 96.8% from its 52-week high vs MSS's 3.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMSS logoMSSMaison Solutions …WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationCOST logoCOSTCostco Wholesale …KR logoKRThe Kroger Co.
Beta (5Y)Sensitivity to S&P 5000.93x0.11x0.94x0.10x-0.65x
52-Week HighHighest price in past year$39.60$134.69$133.07$1067.08$76.58
52-Week LowLowest price in past year$0.28$91.89$83.44$846.80$58.60
% of 52W HighCurrent price vs 52-week peak+3.2%+96.8%+94.1%+94.5%+85.7%
RSI (14)Momentum oscillator 0–10041.256.250.554.241.3
Avg Volume (50D)Average daily shares traded261K17.1M4.5M1.6M5.5M
Evenly matched — WMT and KR each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.

Analyst consensus: WMT as "Buy", TGT as "Hold", COST as "Buy", KR as "Buy". Consensus price targets imply 13.9% upside for KR (target: $75) vs -7.8% for TGT (target: $115). For income investors, TGT offers the higher dividend yield at 3.60% vs COST's 0.49%.

MetricMSS logoMSSMaison Solutions …WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationCOST logoCOSTCostco Wholesale …KR logoKRThe Kroger Co.
Analyst RatingConsensus buy/hold/sellBuyHoldBuyBuy
Price TargetConsensus 12-month target$137.22$115.44$1070.13$74.75
# AnalystsCovering analysts64595844
Dividend YieldAnnual dividend ÷ price+0.7%+3.6%+0.5%+2.1%
Dividend StreakConsecutive years of raises3722021
Dividend / ShareAnnual DPS$0.94$4.51$4.91$1.35
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.8%+0.7%+0.2%+6.5%
Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.
Key Takeaway

TGT leads in 1 of 6 categories (Income & Cash Flow). MSS leads in 1 (Valuation Metrics). 2 tied.

Best OverallMaison Solutions Inc. Class… (MSS)Leads 1 of 6 categories
Loading custom metrics...

MSS vs WMT vs TGT vs COST vs KR: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MSS or WMT or TGT or COST or KR a better buy right now?

For growth investors, Maison Solutions Inc.

Class A Common Stock (MSS) is the stronger pick with 114. 0% revenue growth year-over-year, versus -1. 7% for Target Corporation (TGT). Maison Solutions Inc. Class A Common Stock (MSS) offers the better valuation at 1. 9x trailing P/E, making it the more compelling value choice. Analysts rate Walmart Inc. (WMT) a "Buy" — based on 64 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MSS or WMT or TGT or COST or KR?

On trailing P/E, Maison Solutions Inc.

Class A Common Stock (MSS) is the cheapest at 1. 9x versus Costco Wholesale Corporation at 55. 4x. On forward P/E, The Kroger Co. is actually cheaper at 12. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Costco Wholesale Corporation wins at 3. 27x versus Walmart Inc. 's 4. 07x.

03

Which is the better long-term investment — MSS or WMT or TGT or COST or KR?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 6%, compared to -98. 6% for Maison Solutions Inc. Class A Common Stock (MSS). Over 10 years, the gap is even starker: COST returned +622. 8% versus MSS's -98. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MSS or WMT or TGT or COST or KR?

By beta (market sensitivity over 5 years), The Kroger Co.

(KR) is the lower-risk stock at -0. 65β versus Target Corporation's 0. 94β — meaning TGT is approximately -244% more volatile than KR relative to the S&P 500. On balance sheet safety, Costco Wholesale Corporation (COST) carries a lower debt/equity ratio of 28% versus 4% for Maison Solutions Inc. Class A Common Stock — giving it more financial flexibility in a downturn.

05

Which is growing faster — MSS or WMT or TGT or COST or KR?

By revenue growth (latest reported year), Maison Solutions Inc.

Class A Common Stock (MSS) is pulling ahead at 114. 0% versus -1. 7% for Target Corporation (TGT). On earnings-per-share growth, the picture is similar: Maison Solutions Inc. Class A Common Stock grew EPS 134. 7% year-over-year, compared to -58. 0% for The Kroger Co.. Over a 3-year CAGR, MSS leads at 43. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MSS or WMT or TGT or COST or KR?

Target Corporation (TGT) is the more profitable company, earning 3.

5% net margin versus 0. 7% for The Kroger Co. — meaning it keeps 3. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TGT leads at 4. 9% versus -1. 0% for MSS. At the gross margin level — before operating expenses — TGT leads at 27. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MSS or WMT or TGT or COST or KR more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Costco Wholesale Corporation (COST) is the more undervalued stock at a PEG of 3. 27x versus Walmart Inc. 's 4. 07x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, The Kroger Co. (KR) trades at 12. 5x forward P/E versus 49. 4x for Costco Wholesale Corporation — 36. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for KR: 13. 9% to $74. 75.

08

Which pays a better dividend — MSS or WMT or TGT or COST or KR?

In this comparison, TGT (3.

6% yield), KR (2. 1% yield), WMT (0. 7% yield), COST (0. 5% yield) pay a dividend. MSS does not pay a meaningful dividend and should not be held primarily for income.

09

Is MSS or WMT or TGT or COST or KR better for a retirement portfolio?

For long-horizon retirement investors, The Kroger Co.

(KR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 65), 2. 1% yield, +106. 5% 10Y return). Both have compounded well over 10 years (KR: +106. 5%, MSS: -98. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MSS and WMT and TGT and COST and KR?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MSS is a small-cap high-growth stock; WMT is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock; COST is a large-cap quality compounder stock; KR is a mid-cap quality compounder stock. WMT, TGT, KR pay a dividend while MSS, COST do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform MSS and WMT and TGT and COST and KR on the metrics below

Revenue Growth>
%
(MSS: -13.5% · WMT: 5.8%)
P/E Ratio<
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(MSS: 1.9x · WMT: 47.8x)

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