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NMAX vs SSP vs FOX vs GTN
Revenue, margins, valuation, and 5-year total return — side by side.
Broadcasting
Entertainment
Broadcasting
NMAX vs SSP vs FOX vs GTN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Broadcasting | Broadcasting | Entertainment | Broadcasting |
| Market Cap | $794M | $552M | $13.28B | $412M |
| Revenue (TTM) | $183M | $2.15B | $16.58B | $3.08B |
| Net Income (TTM) | $-105M | $-101M | $1.89B | $-76M |
| Gross Margin | 42.4% | 33.7% | 33.1% | 115.0% |
| Operating Margin | -56.0% | 7.5% | 19.0% | 12.4% |
| Forward P/E | — | 18.7x | 12.2x | 1.8x |
| Total Debt | $4.10B | $2.73B | $7.46B | $5.81B |
| Cash & Equiv. | $24M | $28M | $5.35B | $368M |
NMAX vs SSP vs FOX vs GTN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Mar 25 | May 26 | Return |
|---|---|---|---|
| Newsmax, Inc. (NMAX) | 100 | 7.4 | -92.6% |
| The E.W. Scripps Co… (SSP) | 100 | 158.1 | +58.1% |
| Fox Corporation (FOX) | 100 | 107.2 | +7.2% |
| Gray Media, Inc. (GTN) | 100 | 102.5 | +2.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: NMAX vs SSP vs FOX vs GTN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
NMAX is the clearest fit if your priority is growth.
- 26.4% revenue growth vs GTN's -15.1%
SSP is the clearest fit if your priority is momentum.
- +95.8% vs NMAX's -75.6%
FOX carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 3 yrs, beta 0.51, yield 1.1%
- Rev growth 16.6%, EPS growth 56.9%, 3Y rev CAGR 5.3%
- 104.9% 10Y total return vs GTN's -50.5%
- Lower volatility, beta 0.51, Low D/E 60.4%, current ratio 2.91x
GTN is the #2 pick in this set and the best alternative if value and dividends is your priority.
- Lower P/E (1.8x vs 12.2x)
- 7.7% yield, 3-year raise streak, vs FOX's 1.1%, (2 stocks pay no dividend)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 26.4% revenue growth vs GTN's -15.1% | |
| Value | Lower P/E (1.8x vs 12.2x) | |
| Quality / Margins | 11.4% margin vs NMAX's -57.4% | |
| Stability / Safety | Beta 0.51 vs NMAX's 1.64 | |
| Dividends | 7.7% yield, 3-year raise streak, vs FOX's 1.1%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +95.8% vs NMAX's -75.6% | |
| Efficiency (ROA) | 8.8% ROA vs NMAX's -44.9%, ROIC 16.5% vs -2.6% |
NMAX vs SSP vs FOX vs GTN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
NMAX vs SSP vs FOX vs GTN — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
FOX leads in 3 of 6 categories
GTN leads 2 • NMAX leads 0 • SSP leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
FOX leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
FOX is the larger business by revenue, generating $16.6B annually — 90.8x NMAX's $183M. FOX is the more profitable business, keeping 11.4% of every revenue dollar as net income compared to NMAX's -57.4%. On growth, FOX holds the edge at +2.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $183M | $2.2B | $16.6B | $3.1B |
| EBITDAEarnings before interest/tax | -$96M | $237M | $3.5B | $932M |
| Net IncomeAfter-tax profit | -$105M | -$101M | $1.9B | -$76M |
| Free Cash FlowCash after capex | -$97M | $7M | $2.5B | -$74M |
| Gross MarginGross profit ÷ Revenue | +42.4% | +33.7% | +33.1% | +115.0% |
| Operating MarginEBIT ÷ Revenue | -56.0% | +7.5% | +19.0% | +12.4% |
| Net MarginNet income ÷ Revenue | -57.4% | -4.7% | +11.4% | -2.5% |
| FCF MarginFCF ÷ Revenue | -53.0% | +0.3% | +15.3% | -2.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | -0.7% | -23.1% | +2.0% | -1.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +94.2% | -155.4% | -35.8% | +98.5% |
Valuation Metrics
GTN leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
On an enterprise value basis, FOX's 4.3x EV/EBITDA is more attractive than SSP's 285.5x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $794M | $552M | $13.3B | $412M |
| Enterprise ValueMkt cap + debt − cash | $4.9B | $3.3B | $15.4B | $5.9B |
| Trailing P/EPrice ÷ TTM EPS | -9.92x | -2.50x | 11.51x | -5.03x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 18.72x | 12.20x | 1.81x |
| PEG RatioP/E ÷ EPS growth rate | — | — | 0.46x | — |
| EV / EBITDAEnterprise value multiple | — | 285.46x | 4.26x | 9.31x |
| Price / SalesMarket cap ÷ Revenue | 4.64x | 0.26x | 0.81x | 0.13x |
| Price / BookPrice ÷ Book value/share | — | 0.33x | 2.11x | 0.15x |
| Price / FCFMarket cap ÷ FCF | — | 84.68x | 4.44x | 2.27x |
Profitability & Efficiency
FOX leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
FOX delivers a 17.0% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $-99 for NMAX. FOX carries lower financial leverage with a 0.60x debt-to-equity ratio, signaling a more conservative balance sheet compared to SSP's 2.19x. On the Piotroski fundamental quality scale (0–9), FOX scores 8/9 vs SSP's 3/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -99.0% | -7.9% | +17.0% | -2.9% |
| ROA (TTM)Return on assets | -44.9% | -2.0% | +8.8% | -0.7% |
| ROICReturn on invested capital | -2.6% | +3.1% | +16.5% | +3.5% |
| ROCEReturn on capital employed | -3.2% | +3.5% | +16.4% | +3.9% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 3 | 8 | 4 |
| Debt / EquityFinancial leverage | — | 2.19x | 0.60x | 2.07x |
| Net DebtTotal debt minus cash | $4.1B | $2.7B | $2.1B | $5.4B |
| Cash & Equiv.Liquid assets | $24M | $28M | $5.4B | $368M |
| Total DebtShort + long-term debt | $4.1B | $2.7B | $7.5B | $5.8B |
| Interest CoverageEBIT ÷ Interest expense | -5459.30x | 0.55x | 8.91x | 1.12x |
Total Returns (Dividends Reinvested)
FOX leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in FOX five years ago would be worth $15,900 today (with dividends reinvested), compared to $736 for NMAX. Over the past 12 months, SSP leads with a +95.8% total return vs NMAX's -75.6%. The 3-year compound annual growth rate (CAGR) favors FOX at 25.3% vs NMAX's -58.1% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -22.0% | +18.5% | -13.9% | -6.0% |
| 1-Year ReturnPast 12 months | -75.6% | +95.8% | +20.6% | +27.7% |
| 3-Year ReturnCumulative with dividends | -92.6% | -40.9% | +96.6% | -26.1% |
| 5-Year ReturnCumulative with dividends | -92.6% | -76.9% | +59.0% | -72.7% |
| 10-Year ReturnCumulative with dividends | -92.6% | -66.5% | +104.9% | -50.5% |
| CAGR (3Y)Annualised 3-year return | -58.1% | -16.1% | +25.3% | -9.6% |
Risk & Volatility
Evenly matched — SSP and FOX each lead in 1 of 2 comparable metrics.
Risk & Volatility
FOX is the less volatile stock with a 0.51 beta — it tends to amplify market swings less than NMAX's 1.64 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SSP currently trades 86.8% from its 52-week high vs NMAX's 22.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.64x | 1.50x | 0.51x | 1.54x |
| 52-Week HighHighest price in past year | $27.49 | $5.39 | $68.17 | $6.43 |
| 52-Week LowLowest price in past year | $5.11 | $2.02 | $46.26 | $3.50 |
| % of 52W HighCurrent price vs 52-week peak | +22.4% | +86.8% | +82.9% | +68.9% |
| RSI (14)Momentum oscillator 0–100 | 46.1 | 60.9 | 51.1 | 52.8 |
| Avg Volume (50D)Average daily shares traded | 1.7M | 715K | 1.4M | 1.3M |
Analyst Outlook
GTN leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: SSP as "Hold", FOX as "Hold", GTN as "Buy". Consensus price targets imply 80.6% upside for GTN (target: $8) vs -16.7% for SSP (target: $4). For income investors, GTN offers the higher dividend yield at 7.68% vs FOX's 1.06%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold | Hold | Buy |
| Price TargetConsensus 12-month target | — | $3.90 | $79.00 | $8.00 |
| # AnalystsCovering analysts | — | 8 | 42 | 9 |
| Dividend YieldAnnual dividend ÷ price | — | — | +1.1% | +7.7% |
| Dividend StreakConsecutive years of raises | — | 3 | 3 | 3 |
| Dividend / ShareAnnual DPS | — | — | $0.60 | $0.34 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +7.5% | 0.0% |
FOX leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GTN leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.
NMAX vs SSP vs FOX vs GTN: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is NMAX or SSP or FOX or GTN a better buy right now?
For growth investors, Newsmax, Inc.
(NMAX) is the stronger pick with 26. 4% revenue growth year-over-year, versus -15. 1% for Gray Media, Inc. (GTN). Fox Corporation (FOX) offers the better valuation at 11. 5x trailing P/E (12. 2x forward), making it the more compelling value choice. Analysts rate Gray Media, Inc. (GTN) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — NMAX or SSP or FOX or GTN?
On forward P/E, Gray Media, Inc.
is actually cheaper at 1. 8x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — NMAX or SSP or FOX or GTN?
Over the past 5 years, Fox Corporation (FOX) delivered a total return of +59.
0%, compared to -92. 6% for Newsmax, Inc. (NMAX). Over 10 years, the gap is even starker: FOX returned +104. 9% versus NMAX's -92. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — NMAX or SSP or FOX or GTN?
By beta (market sensitivity over 5 years), Fox Corporation (FOX) is the lower-risk stock at 0.
51β versus Newsmax, Inc. 's 1. 64β — meaning NMAX is approximately 220% more volatile than FOX relative to the S&P 500. On balance sheet safety, Fox Corporation (FOX) carries a lower debt/equity ratio of 60% versus 2% for The E. W. Scripps Company — giving it more financial flexibility in a downturn.
05Which is growing faster — NMAX or SSP or FOX or GTN?
By revenue growth (latest reported year), Newsmax, Inc.
(NMAX) is pulling ahead at 26. 4% versus -15. 1% for Gray Media, Inc. (GTN). On earnings-per-share growth, the picture is similar: Fox Corporation grew EPS 56. 9% year-over-year, compared to -285. 1% for The E. W. Scripps Company. Over a 3-year CAGR, FOX leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — NMAX or SSP or FOX or GTN?
Fox Corporation (FOX) is the more profitable company, earning 13.
9% net margin versus -42. 2% for Newsmax, Inc. — meaning it keeps 13. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FOX leads at 19. 8% versus -40. 8% for NMAX. At the gross margin level — before operating expenses — GTN leads at 96. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is NMAX or SSP or FOX or GTN more undervalued right now?
On forward earnings alone, Gray Media, Inc.
(GTN) trades at 1. 8x forward P/E versus 18. 7x for The E. W. Scripps Company — 16. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GTN: 80. 6% to $8. 00.
08Which pays a better dividend — NMAX or SSP or FOX or GTN?
In this comparison, GTN (7.
7% yield), FOX (1. 1% yield) pay a dividend. NMAX, SSP do not pay a meaningful dividend and should not be held primarily for income.
09Is NMAX or SSP or FOX or GTN better for a retirement portfolio?
For long-horizon retirement investors, Fox Corporation (FOX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
51), 1. 1% yield, +104. 9% 10Y return). Newsmax, Inc. (NMAX) carries a higher beta of 1. 64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (FOX: +104. 9%, NMAX: -92. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between NMAX and SSP and FOX and GTN?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: NMAX is a small-cap high-growth stock; SSP is a small-cap quality compounder stock; FOX is a mid-cap high-growth stock; GTN is a small-cap income-oriented stock. FOX, GTN pay a dividend while NMAX, SSP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Gross Margin > 68%
- Dividend Yield > 3.0%
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