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Stock Comparison

NMAX vs SSP vs FOX vs GTN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
NMAX
Newsmax, Inc.

Broadcasting

Communication ServicesNYSE • US
Market Cap$794M
5Y Perf.-92.6%
SSP
The E.W. Scripps Company

Broadcasting

Communication ServicesNASDAQ • US
Market Cap$552M
5Y Perf.+58.1%
FOX
Fox Corporation

Entertainment

Communication ServicesNASDAQ • US
Market Cap$13.28B
5Y Perf.+7.2%
GTN
Gray Media, Inc.

Broadcasting

Communication ServicesNYSE • US
Market Cap$412M
5Y Perf.+2.5%

NMAX vs SSP vs FOX vs GTN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
NMAX logoNMAX
SSP logoSSP
FOX logoFOX
GTN logoGTN
IndustryBroadcastingBroadcastingEntertainmentBroadcasting
Market Cap$794M$552M$13.28B$412M
Revenue (TTM)$183M$2.15B$16.58B$3.08B
Net Income (TTM)$-105M$-101M$1.89B$-76M
Gross Margin42.4%33.7%33.1%115.0%
Operating Margin-56.0%7.5%19.0%12.4%
Forward P/E18.7x12.2x1.8x
Total Debt$4.10B$2.73B$7.46B$5.81B
Cash & Equiv.$24M$28M$5.35B$368M

NMAX vs SSP vs FOX vs GTNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

NMAX
SSP
FOX
GTN
StockMar 25May 26Return
Newsmax, Inc. (NMAX)1007.4-92.6%
The E.W. Scripps Co… (SSP)100158.1+58.1%
Fox Corporation (FOX)100107.2+7.2%
Gray Media, Inc. (GTN)100102.5+2.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: NMAX vs SSP vs FOX vs GTN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: FOX leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Gray Media, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. NMAX and SSP also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
NMAX
Newsmax, Inc.
The Growth Leader

NMAX is the clearest fit if your priority is growth.

  • 26.4% revenue growth vs GTN's -15.1%
Best for: growth
SSP
The E.W. Scripps Company
The Momentum Pick

SSP is the clearest fit if your priority is momentum.

  • +95.8% vs NMAX's -75.6%
Best for: momentum
FOX
Fox Corporation
The Income Pick

FOX carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 3 yrs, beta 0.51, yield 1.1%
  • Rev growth 16.6%, EPS growth 56.9%, 3Y rev CAGR 5.3%
  • 104.9% 10Y total return vs GTN's -50.5%
  • Lower volatility, beta 0.51, Low D/E 60.4%, current ratio 2.91x
Best for: income & stability and growth exposure
GTN
Gray Media, Inc.
The Value Play

GTN is the #2 pick in this set and the best alternative if value and dividends is your priority.

  • Lower P/E (1.8x vs 12.2x)
  • 7.7% yield, 3-year raise streak, vs FOX's 1.1%, (2 stocks pay no dividend)
Best for: value and dividends
See the full category breakdown
CategoryWinnerWhy
GrowthNMAX logoNMAX26.4% revenue growth vs GTN's -15.1%
ValueGTN logoGTNLower P/E (1.8x vs 12.2x)
Quality / MarginsFOX logoFOX11.4% margin vs NMAX's -57.4%
Stability / SafetyFOX logoFOXBeta 0.51 vs NMAX's 1.64
DividendsGTN logoGTN7.7% yield, 3-year raise streak, vs FOX's 1.1%, (2 stocks pay no dividend)
Momentum (1Y)SSP logoSSP+95.8% vs NMAX's -75.6%
Efficiency (ROA)FOX logoFOX8.8% ROA vs NMAX's -44.9%, ROIC 16.5% vs -2.6%

NMAX vs SSP vs FOX vs GTN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

NMAXNewsmax, Inc.

Segment breakdown not available.

SSPThe E.W. Scripps Company
FY 2025
Core Advertising Revenue
62.0%$1.3B
Distribution Revenue
35.3%$759M
Other Revenue
1.7%$38M
Political Advertising Revenue
1.0%$22M
FOXFox Corporation
FY 2025
Television Segment
57.4%$9.3B
Cable Network Programming Segment
42.6%$6.9B
GTNGray Media, Inc.
FY 2025
Advertising
32.6%$1.5B
Core Advertising
31.6%$1.5B
Retransmission Consent
31.1%$1.4B
Production Companies
2.3%$107M
Service, Other
1.4%$65M
Political Advertising
0.9%$42M

NMAX vs SSP vs FOX vs GTN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLFOXLAGGINGSSP

Income & Cash Flow (Last 12 Months)

FOX leads this category, winning 4 of 6 comparable metrics.

FOX is the larger business by revenue, generating $16.6B annually — 90.8x NMAX's $183M. FOX is the more profitable business, keeping 11.4% of every revenue dollar as net income compared to NMAX's -57.4%. On growth, FOX holds the edge at +2.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricNMAX logoNMAXNewsmax, Inc.SSP logoSSPThe E.W. Scripps …FOX logoFOXFox CorporationGTN logoGTNGray Media, Inc.
RevenueTrailing 12 months$183M$2.2B$16.6B$3.1B
EBITDAEarnings before interest/tax-$96M$237M$3.5B$932M
Net IncomeAfter-tax profit-$105M-$101M$1.9B-$76M
Free Cash FlowCash after capex-$97M$7M$2.5B-$74M
Gross MarginGross profit ÷ Revenue+42.4%+33.7%+33.1%+115.0%
Operating MarginEBIT ÷ Revenue-56.0%+7.5%+19.0%+12.4%
Net MarginNet income ÷ Revenue-57.4%-4.7%+11.4%-2.5%
FCF MarginFCF ÷ Revenue-53.0%+0.3%+15.3%-2.4%
Rev. Growth (YoY)Latest quarter vs prior year-0.7%-23.1%+2.0%-1.8%
EPS Growth (YoY)Latest quarter vs prior year+94.2%-155.4%-35.8%+98.5%
FOX leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

GTN leads this category, winning 4 of 6 comparable metrics.

On an enterprise value basis, FOX's 4.3x EV/EBITDA is more attractive than SSP's 285.5x.

MetricNMAX logoNMAXNewsmax, Inc.SSP logoSSPThe E.W. Scripps …FOX logoFOXFox CorporationGTN logoGTNGray Media, Inc.
Market CapShares × price$794M$552M$13.3B$412M
Enterprise ValueMkt cap + debt − cash$4.9B$3.3B$15.4B$5.9B
Trailing P/EPrice ÷ TTM EPS-9.92x-2.50x11.51x-5.03x
Forward P/EPrice ÷ next-FY EPS est.18.72x12.20x1.81x
PEG RatioP/E ÷ EPS growth rate0.46x
EV / EBITDAEnterprise value multiple285.46x4.26x9.31x
Price / SalesMarket cap ÷ Revenue4.64x0.26x0.81x0.13x
Price / BookPrice ÷ Book value/share0.33x2.11x0.15x
Price / FCFMarket cap ÷ FCF84.68x4.44x2.27x
GTN leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

FOX leads this category, winning 8 of 9 comparable metrics.

FOX delivers a 17.0% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $-99 for NMAX. FOX carries lower financial leverage with a 0.60x debt-to-equity ratio, signaling a more conservative balance sheet compared to SSP's 2.19x. On the Piotroski fundamental quality scale (0–9), FOX scores 8/9 vs SSP's 3/9, reflecting strong financial health.

MetricNMAX logoNMAXNewsmax, Inc.SSP logoSSPThe E.W. Scripps …FOX logoFOXFox CorporationGTN logoGTNGray Media, Inc.
ROE (TTM)Return on equity-99.0%-7.9%+17.0%-2.9%
ROA (TTM)Return on assets-44.9%-2.0%+8.8%-0.7%
ROICReturn on invested capital-2.6%+3.1%+16.5%+3.5%
ROCEReturn on capital employed-3.2%+3.5%+16.4%+3.9%
Piotroski ScoreFundamental quality 0–94384
Debt / EquityFinancial leverage2.19x0.60x2.07x
Net DebtTotal debt minus cash$4.1B$2.7B$2.1B$5.4B
Cash & Equiv.Liquid assets$24M$28M$5.4B$368M
Total DebtShort + long-term debt$4.1B$2.7B$7.5B$5.8B
Interest CoverageEBIT ÷ Interest expense-5459.30x0.55x8.91x1.12x
FOX leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

FOX leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in FOX five years ago would be worth $15,900 today (with dividends reinvested), compared to $736 for NMAX. Over the past 12 months, SSP leads with a +95.8% total return vs NMAX's -75.6%. The 3-year compound annual growth rate (CAGR) favors FOX at 25.3% vs NMAX's -58.1% — a key indicator of consistent wealth creation.

MetricNMAX logoNMAXNewsmax, Inc.SSP logoSSPThe E.W. Scripps …FOX logoFOXFox CorporationGTN logoGTNGray Media, Inc.
YTD ReturnYear-to-date-22.0%+18.5%-13.9%-6.0%
1-Year ReturnPast 12 months-75.6%+95.8%+20.6%+27.7%
3-Year ReturnCumulative with dividends-92.6%-40.9%+96.6%-26.1%
5-Year ReturnCumulative with dividends-92.6%-76.9%+59.0%-72.7%
10-Year ReturnCumulative with dividends-92.6%-66.5%+104.9%-50.5%
CAGR (3Y)Annualised 3-year return-58.1%-16.1%+25.3%-9.6%
FOX leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SSP and FOX each lead in 1 of 2 comparable metrics.

FOX is the less volatile stock with a 0.51 beta — it tends to amplify market swings less than NMAX's 1.64 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SSP currently trades 86.8% from its 52-week high vs NMAX's 22.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricNMAX logoNMAXNewsmax, Inc.SSP logoSSPThe E.W. Scripps …FOX logoFOXFox CorporationGTN logoGTNGray Media, Inc.
Beta (5Y)Sensitivity to S&P 5001.64x1.50x0.51x1.54x
52-Week HighHighest price in past year$27.49$5.39$68.17$6.43
52-Week LowLowest price in past year$5.11$2.02$46.26$3.50
% of 52W HighCurrent price vs 52-week peak+22.4%+86.8%+82.9%+68.9%
RSI (14)Momentum oscillator 0–10046.160.951.152.8
Avg Volume (50D)Average daily shares traded1.7M715K1.4M1.3M
Evenly matched — SSP and FOX each lead in 1 of 2 comparable metrics.

Analyst Outlook

GTN leads this category, winning 1 of 1 comparable metric.

Analyst consensus: SSP as "Hold", FOX as "Hold", GTN as "Buy". Consensus price targets imply 80.6% upside for GTN (target: $8) vs -16.7% for SSP (target: $4). For income investors, GTN offers the higher dividend yield at 7.68% vs FOX's 1.06%.

MetricNMAX logoNMAXNewsmax, Inc.SSP logoSSPThe E.W. Scripps …FOX logoFOXFox CorporationGTN logoGTNGray Media, Inc.
Analyst RatingConsensus buy/hold/sellHoldHoldBuy
Price TargetConsensus 12-month target$3.90$79.00$8.00
# AnalystsCovering analysts8429
Dividend YieldAnnual dividend ÷ price+1.1%+7.7%
Dividend StreakConsecutive years of raises333
Dividend / ShareAnnual DPS$0.60$0.34
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+7.5%0.0%
GTN leads this category, winning 1 of 1 comparable metric.
Key Takeaway

FOX leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GTN leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.

Best OverallFox Corporation (FOX)Leads 3 of 6 categories
Loading custom metrics...

NMAX vs SSP vs FOX vs GTN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is NMAX or SSP or FOX or GTN a better buy right now?

For growth investors, Newsmax, Inc.

(NMAX) is the stronger pick with 26. 4% revenue growth year-over-year, versus -15. 1% for Gray Media, Inc. (GTN). Fox Corporation (FOX) offers the better valuation at 11. 5x trailing P/E (12. 2x forward), making it the more compelling value choice. Analysts rate Gray Media, Inc. (GTN) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — NMAX or SSP or FOX or GTN?

On forward P/E, Gray Media, Inc.

is actually cheaper at 1. 8x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — NMAX or SSP or FOX or GTN?

Over the past 5 years, Fox Corporation (FOX) delivered a total return of +59.

0%, compared to -92. 6% for Newsmax, Inc. (NMAX). Over 10 years, the gap is even starker: FOX returned +104. 9% versus NMAX's -92. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — NMAX or SSP or FOX or GTN?

By beta (market sensitivity over 5 years), Fox Corporation (FOX) is the lower-risk stock at 0.

51β versus Newsmax, Inc. 's 1. 64β — meaning NMAX is approximately 220% more volatile than FOX relative to the S&P 500. On balance sheet safety, Fox Corporation (FOX) carries a lower debt/equity ratio of 60% versus 2% for The E. W. Scripps Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — NMAX or SSP or FOX or GTN?

By revenue growth (latest reported year), Newsmax, Inc.

(NMAX) is pulling ahead at 26. 4% versus -15. 1% for Gray Media, Inc. (GTN). On earnings-per-share growth, the picture is similar: Fox Corporation grew EPS 56. 9% year-over-year, compared to -285. 1% for The E. W. Scripps Company. Over a 3-year CAGR, FOX leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — NMAX or SSP or FOX or GTN?

Fox Corporation (FOX) is the more profitable company, earning 13.

9% net margin versus -42. 2% for Newsmax, Inc. — meaning it keeps 13. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FOX leads at 19. 8% versus -40. 8% for NMAX. At the gross margin level — before operating expenses — GTN leads at 96. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is NMAX or SSP or FOX or GTN more undervalued right now?

On forward earnings alone, Gray Media, Inc.

(GTN) trades at 1. 8x forward P/E versus 18. 7x for The E. W. Scripps Company — 16. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GTN: 80. 6% to $8. 00.

08

Which pays a better dividend — NMAX or SSP or FOX or GTN?

In this comparison, GTN (7.

7% yield), FOX (1. 1% yield) pay a dividend. NMAX, SSP do not pay a meaningful dividend and should not be held primarily for income.

09

Is NMAX or SSP or FOX or GTN better for a retirement portfolio?

For long-horizon retirement investors, Fox Corporation (FOX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

51), 1. 1% yield, +104. 9% 10Y return). Newsmax, Inc. (NMAX) carries a higher beta of 1. 64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (FOX: +104. 9%, NMAX: -92. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between NMAX and SSP and FOX and GTN?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: NMAX is a small-cap high-growth stock; SSP is a small-cap quality compounder stock; FOX is a mid-cap high-growth stock; GTN is a small-cap income-oriented stock. FOX, GTN pay a dividend while NMAX, SSP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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