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Side-by-side financial analysis
NRIM logo
NRIM
HFWA logo
HFWA
COLB logo
COLB
WAFD logo
WAFD
JPM logo
JPM
KO logo
KO
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Stock Comparison

NRIM vs HFWA vs COLB vs WAFD vs JPM vs KO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
NRIM
Northrim BanCorp, Inc.

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$558M
5Y Perf.+300.8%
HFWA
Heritage Financial Corporation

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$949M
5Y Perf.+39.6%
COLB
Columbia Banking System, Inc.

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$7.27B
5Y Perf.+7.8%
WAFD
WaFd, Inc.

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$2.81B
5Y Perf.+35.9%
JPM
JPMorgan Chase & Co.

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$908.57B
5Y Perf.+245.8%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$341.71B
5Y Perf.+77.7%

NRIM vs HFWA vs COLB vs WAFD vs JPM vs KO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
NRIM logoNRIM
HFWA logoHFWA
COLB logoCOLB
WAFD logoWAFD
JPM logoJPM
KO logoKO
IndustryBanks - RegionalBanks - RegionalBanks - RegionalBanks - RegionalBanks - DiversifiedBeverages - Non-Alcoholic
Market Cap$558M$949M$7.27B$2.81B$908.57B$341.71B
Revenue (TTM)$243M$336M$3.21B$1.39B$280.33B$49.28B
Net Income (TTM)$65M$68M$550M$243M$57.05B$13.70B
Gross Margin81.4%72.4%67.7%52.8%60.0%61.7%
Operating Margin35.5%23.2%23.4%22.4%25.9%29.3%
Forward P/E9.7x13.6x10.0x11.2x14.6x24.3x
Total Debt$94M$42M$4.01B$1.82B$942.38B$45.49B
Cash & Equiv.$36M$53M$511M$657M$343.34B$10.27B

NRIM vs HFWA vs COLB vs WAFD vs JPM vs KOLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

NRIM
HFWA
COLB
WAFD
JPM
KO
StockJun 20Jun 26Return
Northrim BanCorp, I… (NRIM)100400.8+300.8%
Heritage Financial … (HFWA)100139.6+39.6%
Columbia Banking Sy… (COLB)100107.8+7.8%
WaFd, Inc. (WAFD)100135.9+35.9%
JPMorgan Chase & Co. (JPM)100345.8+245.8%
The Coca-Cola Compa… (KO)100177.7+77.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: NRIM vs HFWA vs COLB vs WAFD vs JPM vs KO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NRIM and COLB are tied at the top with 2 categories each (6-stock set) — the right choice depends on your priorities. Columbia Banking System, Inc. is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. KO and WAFD also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
NRIM
Northrim BanCorp, Inc.
The Banking Pick

NRIM has the current edge in this matchup, primarily because of its strength in growth exposure and valuation efficiency.

  • Rev growth 23.8%, EPS growth 72.9%
  • PEG 0.55 vs WAFD's 3.63
  • NIM 4.1% vs JPM's 2.2%
  • 23.8% NII/revenue growth vs WAFD's -1.6%
Best for: growth exposure and valuation efficiency
HFWA
Heritage Financial Corporation
The Banking Pick

HFWA is the clearest fit if your priority is sleep-well-at-night and defensive.

  • Lower volatility, beta 0.83, Low D/E 4.6%, current ratio 1.18x
  • Beta 0.83, yield 3.4%, current ratio 1.18x
Best for: sleep-well-at-night and defensive
COLB
Columbia Banking System, Inc.
The Banking Pick

COLB is the #2 pick in this set and the best alternative if dividends and momentum is your priority.

  • 3.7% yield, 5-year raise streak, vs KO's 2.6%
  • +43.7% vs KO's +17.7%
Best for: dividends and momentum
WAFD
WaFd, Inc.
The Banking Pick

WAFD is the clearest fit if your priority is income & stability.

  • Dividend streak 16 yrs, beta 0.63, yield 2.9%
  • Beta 0.63 vs COLB's 1.14
Best for: income & stability
JPM
JPMorgan Chase & Co.
The Banking Pick

JPM is the clearest fit if your priority is long-term compounding.

  • 481.2% 10Y total return vs NRIM's 355.8%
Best for: long-term compounding
KO
The Coca-Cola Company
The Quality Compounder

KO ranks third and is worth considering specifically for quality and efficiency.

  • 27.8% margin vs COLB's 17.1%
  • 13.1% ROA vs WAFD's 0.9%, ROIC 15.8% vs 3.9%
Best for: quality and efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthNRIM logoNRIM23.8% NII/revenue growth vs WAFD's -1.6%
ValueNRIM logoNRIMLower P/E (9.7x vs 24.3x), PEG 0.55 vs 2.17
Quality / MarginsKO logoKO27.8% margin vs COLB's 17.1%
Stability / SafetyWAFD logoWAFDBeta 0.63 vs COLB's 1.14
DividendsCOLB logoCOLB3.7% yield, 5-year raise streak, vs KO's 2.6%
Momentum (1Y)COLB logoCOLB+43.7% vs KO's +17.7%
Efficiency (ROA)KO logoKO13.1% ROA vs WAFD's 0.9%, ROIC 15.8% vs 3.9%

NRIM vs HFWA vs COLB vs WAFD vs JPM vs KO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

NRIMNorthrim BanCorp, Inc.
FY 2025
Credit and Debit Card
61.0%$5M
Deposit Account
39.0%$3M
HFWAHeritage Financial Corporation
FY 2025
Deposit Account
60.8%$12M
Credit and Debit Card
39.2%$8M
COLBColumbia Banking System, Inc.
FY 2025
Total Service Charges on Deposits
32.2%$84M
Card-based Fees
22.2%$58M
Account Service Fees
21.8%$57M
Investment Advisory, Management and Administrative Service
13.4%$35M
Transaction-based and overdraft service charges
10.3%$27M
WAFDWaFd, Inc.

Segment breakdown not available.

JPMJPMorgan Chase & Co.
FY 2025
Commercial And Investment Bank
43.0%$78.5B
Consumer & Community Banking
41.7%$76.0B
Asset and Wealth Management Segment
13.2%$24.1B
Segment Reporting, Reconciling Item, Corporate Nonsegment
3.9%$7.0B
Segment Reconciling Items
-1.7%$-3,134,000,000
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B

NRIM vs HFWA vs COLB vs WAFD vs JPM vs KO — Financial Metrics

Side-by-side numbers across 6 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNRIMLAGGINGKO

Who Leads Where

NRIM leads in 3 of 6 categories

HFWA leads 0 • COLB leads 0 • WAFD leads 0 • JPM leads 0 • KO leads 0 • 3 tied

Explore the data ↓
KOThe Coca-Cola Company
0leads
JPMJPMorgan Chase & Co.
0leads
WAFDWaFd, Inc.
0leads
COLBColumbia Banking Syst…
0leads
HFWAHeritage Financial Co…
0leads
NRIMNorthrim BanCorp, Inc.
3leads
6 Total Categories

Income & Cash Flow (Last 12 Months)

NRIM leads this category, winning 3 of 5 comparable metrics.

JPM is the larger business by revenue, generating $280.3B annually — 1155.9x NRIM's $243M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to COLB's 17.1%.

MetricNRIM logoNRIMNorthrim BanCorp,…HFWA logoHFWAHeritage Financia…COLB logoCOLBColumbia Banking …WAFD logoWAFDWaFd, Inc.JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…
RevenueTrailing 12 months$243M$336M$3.2B$1.4B$280.3B$49.3B
EBITDAEarnings before interest/tax$89M$80M$895M$277M$81.4B$15.5B
Net IncomeAfter-tax profit$65M$68M$550M$243M$57.0B$13.7B
Free Cash FlowCash after capex$134M$86M$724M$215M$100.9B$12.6B
Gross MarginGross profit ÷ Revenue+81.4%+72.4%+67.7%+52.8%+60.0%+61.7%
Operating MarginEBIT ÷ Revenue+35.5%+23.2%+23.4%+22.4%+25.9%+29.3%
Net MarginNet income ÷ Revenue+26.6%+20.1%+17.1%+17.5%+20.4%+27.8%
FCF MarginFCF ÷ Revenue+55.2%+25.5%+22.5%+15.5%+36.0%+25.5%
Rev. Growth (YoY)Latest quarter vs prior year+12.1%
EPS Growth (YoY)Latest quarter vs prior year+12.8%+85.7%+5.9%+46.3%+16.0%+18.2%
NRIM leads this category, winning 3 of 5 comparable metrics.

Valuation Metrics

NRIM leads this category, winning 5 of 7 comparable metrics.

At 8.8x trailing earnings, NRIM trades at a 66% valuation discount to KO's 26.1x P/E. Adjusting for growth (PEG ratio), NRIM offers better value at 0.50x vs WAFD's 4.51x — a lower PEG means you pay less per unit of expected earnings growth.

MetricNRIM logoNRIMNorthrim BanCorp,…HFWA logoHFWAHeritage Financia…COLB logoCOLBColumbia Banking …WAFD logoWAFDWaFd, Inc.JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…
Market CapShares × price$558M$949M$7.3B$2.8B$908.6B$341.7B
Enterprise ValueMkt cap + debt − cash$615M$939M$10.8B$4.0B$1.51T$376.9B
Trailing P/EPrice ÷ TTM EPS8.78x14.24x13.28x13.87x16.22x26.12x
Forward P/EPrice ÷ next-FY EPS est.9.73x13.58x9.99x11.17x14.60x24.27x
PEG RatioP/E ÷ EPS growth rate0.50x1.63x4.51x0.92x2.34x
EV / EBITDAEnterprise value multiple6.93x11.79x12.03x13.26x18.52x25.45x
Price / SalesMarket cap ÷ Revenue2.30x2.83x2.26x1.99x3.25x7.13x
Price / BookPrice ÷ Book value/share1.74x1.04x1.16x0.96x2.51x9.99x
Price / FCFMarket cap ÷ FCF4.17x11.08x10.30x13.49x9.01x64.52x
NRIM leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — HFWA and KO each lead in 4 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $8 for HFWA. HFWA carries lower financial leverage with a 0.05x debt-to-equity ratio, signaling a more conservative balance sheet compared to JPM's 2.60x. On the Piotroski fundamental quality scale (0–9), HFWA scores 9/9 vs JPM's 5/9, reflecting strong financial health.

MetricNRIM logoNRIMNorthrim BanCorp,…HFWA logoHFWAHeritage Financia…COLB logoCOLBColumbia Banking …WAFD logoWAFDWaFd, Inc.JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…
ROE (TTM)Return on equity+21.3%+7.5%+8.4%+8.0%+15.9%+41.1%
ROA (TTM)Return on assets+2.0%+1.0%+0.9%+0.9%+1.3%+13.1%
ROICReturn on invested capital+17.7%+5.2%+5.4%+3.9%+4.5%+15.8%
ROCEReturn on capital employed+4.7%+4.1%+2.0%+5.7%+8.9%+17.3%
Piotroski ScoreFundamental quality 0–9796757
Debt / EquityFinancial leverage0.29x0.05x0.51x0.60x2.60x1.33x
Net DebtTotal debt minus cash$58M-$10M$3.5B$1.2B$599.0B$35.2B
Cash & Equiv.Liquid assets$36M$53M$511M$657M$343.3B$10.3B
Total DebtShort + long-term debt$94M$42M$4.0B$1.8B$942.4B$45.5B
Interest CoverageEBIT ÷ Interest expense2.01x0.87x0.82x0.48x0.74x10.70x
Evenly matched — HFWA and KO each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

NRIM leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in NRIM five years ago would be worth $26,772 today (with dividends reinvested), compared to $9,694 for COLB. Over the past 12 months, COLB leads with a +43.7% total return vs KO's +17.7%. The 3-year compound annual growth rate (CAGR) favors NRIM at 38.7% vs KO's 11.7% — a key indicator of consistent wealth creation.

MetricNRIM logoNRIMNorthrim BanCorp,…HFWA logoHFWAHeritage Financia…COLB logoCOLBColumbia Banking …WAFD logoWAFDWaFd, Inc.JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…
YTD ReturnYear-to-date-5.0%+19.8%+11.0%+15.2%+0.8%+16.4%
1-Year ReturnPast 12 months+18.3%+28.1%+43.7%+34.5%+20.9%+17.7%
3-Year ReturnCumulative with dividends+166.6%+81.3%+56.6%+39.6%+138.8%+39.3%
5-Year ReturnCumulative with dividends+167.7%+31.8%-3.1%+35.0%+135.5%+65.3%
10-Year ReturnCumulative with dividends+355.8%+105.8%+53.8%+85.9%+481.2%+115.0%
CAGR (3Y)Annualised 3-year return+38.7%+21.9%+16.1%+11.8%+33.7%+11.7%
NRIM leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WAFD and KO each lead in 1 of 2 comparable metrics.

KO is the less volatile stock with a -0.23 beta — it tends to amplify market swings less than COLB's 1.14 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WAFD currently trades 97.5% from its 52-week high vs NRIM's 81.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricNRIM logoNRIMNorthrim BanCorp,…HFWA logoHFWAHeritage Financia…COLB logoCOLBColumbia Banking …WAFD logoWAFDWaFd, Inc.JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…
Beta (5Y)Sensitivity to S&P 5000.88x0.83x1.14x0.64x0.87x-0.24x
52-Week HighHighest price in past year$30.82$29.13$32.70$37.42$338.09$84.04
52-Week LowLowest price in past year$19.60$21.32$21.91$26.31$269.72$65.35
% of 52W HighCurrent price vs 52-week peak+81.8%+95.8%+93.4%+97.5%+96.2%+94.5%
RSI (14)Momentum oscillator 0–10052.948.451.855.072.149.2
Avg Volume (50D)Average daily shares traded116K247K2.6M543K7.4M13.6M
Evenly matched — WAFD and KO each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — COLB and KO each lead in 1 of 2 comparable metrics.

Analyst consensus: NRIM as "Buy", HFWA as "Buy", COLB as "Buy", WAFD as "Hold", JPM as "Buy", KO as "Buy". Consensus price targets imply 12.2% upside for HFWA (target: $31) vs -4.1% for WAFD (target: $35). For income investors, COLB offers the higher dividend yield at 3.70% vs JPM's 1.83%.

MetricNRIM logoNRIMNorthrim BanCorp,…HFWA logoHFWAHeritage Financia…COLB logoCOLBColumbia Banking …WAFD logoWAFDWaFd, Inc.JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHoldBuyBuy
Price TargetConsensus 12-month target$31.33$32.90$35.00$339.75$86.13
# AnalystsCovering analysts11419116148
Dividend YieldAnnual dividend ÷ price+2.6%+3.4%+3.7%+2.9%+1.8%+2.6%
Dividend StreakConsecutive years of raises1655161556
Dividend / ShareAnnual DPS$0.65$0.95$1.13$1.05$5.95$2.04
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.6%+1.5%+3.6%+3.8%+0.2%
Evenly matched — COLB and KO each lead in 1 of 2 comparable metrics.
Key Takeaway

NRIM leads in 3 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 3 categories are tied.

Best OverallNorthrim BanCorp, Inc. (NRIM)Leads 3 of 6 categories
Loading custom metrics...

NRIM vs HFWA vs COLB vs WAFD vs JPM vs KO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is NRIM or HFWA or COLB or WAFD or JPM or KO a better buy right now?

For growth investors, Northrim BanCorp, Inc.

(NRIM) is the stronger pick with 23. 8% revenue growth year-over-year, versus -1. 6% for WaFd, Inc. (WAFD). Northrim BanCorp, Inc. (NRIM) offers the better valuation at 8. 8x trailing P/E (9. 7x forward), making it the more compelling value choice. Analysts rate Northrim BanCorp, Inc. (NRIM) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — NRIM or HFWA or COLB or WAFD or JPM or KO?

On trailing P/E, Northrim BanCorp, Inc.

(NRIM) is the cheapest at 8. 8x versus The Coca-Cola Company at 26. 1x. On forward P/E, Northrim BanCorp, Inc. is actually cheaper at 9. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Northrim BanCorp, Inc. wins at 0. 55x versus WaFd, Inc. 's 3. 63x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — NRIM or HFWA or COLB or WAFD or JPM or KO?

Over the past 5 years, Northrim BanCorp, Inc.

(NRIM) delivered a total return of +167. 7%, compared to -3. 1% for Columbia Banking System, Inc. (COLB). Over 10 years, the gap is even starker: JPM returned +481. 2% versus COLB's +53. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — NRIM or HFWA or COLB or WAFD or JPM or KO?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

24β versus Columbia Banking System, Inc. 's 1. 14β — meaning COLB is approximately -583% more volatile than KO relative to the S&P 500. On balance sheet safety, Heritage Financial Corporation (HFWA) carries a lower debt/equity ratio of 5% versus 3% for JPMorgan Chase & Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — NRIM or HFWA or COLB or WAFD or JPM or KO?

By revenue growth (latest reported year), Northrim BanCorp, Inc.

(NRIM) is pulling ahead at 23. 8% versus -1. 6% for WaFd, Inc. (WAFD). On earnings-per-share growth, the picture is similar: Northrim BanCorp, Inc. grew EPS 72. 9% year-over-year, compared to -9. 8% for Columbia Banking System, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — NRIM or HFWA or COLB or WAFD or JPM or KO?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus 16. 0% for WaFd, Inc. — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NRIM leads at 35. 5% versus 20. 5% for WAFD. At the gross margin level — before operating expenses — NRIM leads at 81. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is NRIM or HFWA or COLB or WAFD or JPM or KO more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Northrim BanCorp, Inc. (NRIM) is the more undervalued stock at a PEG of 0. 55x versus WaFd, Inc. 's 3. 63x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Northrim BanCorp, Inc. (NRIM) trades at 9. 7x forward P/E versus 24. 3x for The Coca-Cola Company — 14. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HFWA: 12. 2% to $31. 33.

08

Which pays a better dividend — NRIM or HFWA or COLB or WAFD or JPM or KO?

All stocks in this comparison pay dividends.

Columbia Banking System, Inc. (COLB) offers the highest yield at 3. 7%, versus 1. 8% for JPMorgan Chase & Co. (JPM).

09

Is NRIM or HFWA or COLB or WAFD or JPM or KO better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

24), 2. 6% yield, +115. 0% 10Y return). Both have compounded well over 10 years (KO: +115. 0%, COLB: +53. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between NRIM and HFWA and COLB and WAFD and JPM and KO?

These companies operate in different sectors (NRIM (Financial Services) and HFWA (Financial Services) and COLB (Financial Services) and WAFD (Financial Services) and JPM (Financial Services) and KO (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: NRIM is a small-cap high-growth stock; HFWA is a small-cap deep-value stock; COLB is a small-cap deep-value stock; WAFD is a small-cap deep-value stock; JPM is a large-cap deep-value stock; KO is a large-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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