NUS
Nu Skin Enterprises, Inc.
Household & Personal Products
Market Cap$345M
5Y Perf.-81.1%
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Stock Comparison
NUS vs WMT
Revenue, margins, valuation, and 5-year total return — side by side.
WMT
Walmart Inc.
Specialty Retail
Market Cap$1.04T
5Y Perf.+214.9%
NUS vs WMT — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | NUS | WMT |
|---|---|---|
| Industry | Household & Personal Products | Specialty Retail |
| Market Cap | $345M | $1.04T |
| Revenue (TTM) | $1.49B | $703.06B |
| Net Income (TTM) | $160M | $22.91B |
| Gross Margin | 69.4% | 24.9% |
| Operating Margin | 4.4% | 4.1% |
| Forward P/E | 7.0x | 44.7x |
| Total Debt | $364M | $67.09B |
| Cash & Equiv. | $239M | $10.73B |
NUS vs WMT — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
NUS
WMT
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Nu Skin Enterprises… (NUS) | 100 | 18.9 | -81.1% |
| Walmart Inc. (WMT) | 100 | 314.9 | +214.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: NUS vs WMT
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: NUS leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Walmart Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
NUS
Nu Skin Enterprises, Inc.
The Defensive Pick
NUS carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and defensive.
- Lower volatility, beta 1.49, Low D/E 45.2%, current ratio 2.08x
- Beta 1.49, yield 3.4%, current ratio 2.08x
- Lower P/E (7.0x vs 44.7x)
Best for: sleep-well-at-night and defensive
WMT
Walmart Inc.
The Income Pick
WMT is the clearest fit if your priority is income & stability and growth exposure.
- Dividend streak 37 yrs, beta 0.12, yield 0.7%
- Rev growth 4.7%, EPS growth 13.3%, 3Y rev CAGR 5.3%
- 499.5% 10Y total return vs NUS's -48.8%
Best for: income & stability and growth exposure
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | WMT | 4.7% revenue growth vs NUS's -14.3% |
| Value | NUS | Lower P/E (7.0x vs 44.7x) |
| Quality / Margins | NUS | 10.8% margin vs WMT's 3.3% |
| Stability / Safety | WMT | Beta 0.12 vs NUS's 1.49 |
| Dividends | NUS | 3.4% yield, vs WMT's 0.7% |
| Momentum (1Y) | WMT | +32.7% vs NUS's +26.3% |
| Efficiency (ROA) | NUS | 11.3% ROA vs WMT's 7.9%, ROIC 7.3% vs 14.7% |
NUS vs WMT — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
NUS vs WMT — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLNUSLAGGINGWMT
WMTWalmart Inc.
2leads
NUSNu Skin Enterprises, …
3leads
6 Total Categories
CATEGORYLEADERvs WMTMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
NUS5/6
Valuation MetricsMultiples, price ratios, and targets
NUS6/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
NUS5/8
Total Returns1Y, 3Y, 5Y total returns with dividends
WMT6/6
Risk & VolatilityBeta, volatility, and downside exposure
WMT2/2
Analyst OutlookRatings, price targets, and dividends
Tied
—
Income & Cash Flow (Last 12 Months)
NUS leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
WMT is the larger business by revenue, generating $703.1B annually — 473.4x NUS's $1.5B. NUS is the more profitable business, keeping 10.8% of every revenue dollar as net income compared to WMT's 3.3%. On growth, WMT holds the edge at +5.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | NUSNu Skin Enterpris… | WMTWalmart Inc. |
|---|---|---|
| RevenueTrailing 12 months | $1.5B | $703.1B |
| EBITDAEarnings before interest/tax | $118M | $42.8B |
| Net IncomeAfter-tax profit | $160M | $22.9B |
| Free Cash FlowCash after capex | $46M | $15.3B |
| Gross MarginGross profit ÷ Revenue | +69.4% | +24.9% |
| Operating MarginEBIT ÷ Revenue | +4.4% | +4.1% |
| Net MarginNet income ÷ Revenue | +10.8% | +3.3% |
| FCF MarginFCF ÷ Revenue | +3.1% | +2.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | -16.9% | +5.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +139.7% | +35.1% |
NUS leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
NUS leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
At 2.2x trailing earnings, NUS trades at a 95% valuation discount to WMT's 47.7x P/E. On an enterprise value basis, NUS's 3.3x EV/EBITDA is more attractive than WMT's 24.8x.
| Metric | NUSNu Skin Enterpris… | WMTWalmart Inc. |
|---|---|---|
| Market CapShares × price | $345M | $1.04T |
| Enterprise ValueMkt cap + debt − cash | $471M | $1.09T |
| Trailing P/EPrice ÷ TTM EPS | 2.21x | 47.69x |
| Forward P/EPrice ÷ next-FY EPS est. | 7.02x | 44.71x |
| PEG RatioP/E ÷ EPS growth rate | — | 4.33x |
| EV / EBITDAEnterprise value multiple | 3.29x | 24.85x |
| Price / SalesMarket cap ÷ Revenue | 0.23x | 1.46x |
| Price / BookPrice ÷ Book value/share | 0.44x | 10.45x |
| Price / FCFMarket cap ÷ FCF | 7.50x | 24.97x |
NUS leads this category, winning 6 of 6 comparable metrics.
Profitability & Efficiency
NUS leads this category, winning 5 of 8 comparable metrics.
Profitability & Efficiency
WMT delivers a 22.3% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $20 for NUS. NUS carries lower financial leverage with a 0.45x debt-to-equity ratio, signaling a more conservative balance sheet compared to WMT's 0.67x.
| Metric | NUSNu Skin Enterpris… | WMTWalmart Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +20.4% | +22.3% |
| ROA (TTM)Return on assets | +11.3% | +7.9% |
| ROICReturn on invested capital | +7.3% | +14.7% |
| ROCEReturn on capital employed | +7.9% | +17.5% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | 0.45x | 0.67x |
| Net DebtTotal debt minus cash | $126M | $56.4B |
| Cash & Equiv.Liquid assets | $239M | $10.7B |
| Total DebtShort + long-term debt | $364M | $67.1B |
| Interest CoverageEBIT ÷ Interest expense | 15.14x | 11.85x |
NUS leads this category, winning 5 of 8 comparable metrics.
Total Returns (Dividends Reinvested)
WMT leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $2,002 for NUS. Over the past 12 months, WMT leads with a +32.7% total return vs NUS's +26.3%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs NUS's -38.9% — a key indicator of consistent wealth creation.
| Metric | NUSNu Skin Enterpris… | WMTWalmart Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -26.9% | +15.7% |
| 1-Year ReturnPast 12 months | +26.3% | +32.7% |
| 3-Year ReturnCumulative with dividends | -77.1% | +160.5% |
| 5-Year ReturnCumulative with dividends | -80.0% | +186.9% |
| 10-Year ReturnCumulative with dividends | -48.8% | +499.5% |
| CAGR (3Y)Annualised 3-year return | -38.9% | +37.6% |
WMT leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
WMT leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than NUS's 1.49 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WMT currently trades 96.7% from its 52-week high vs NUS's 48.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | NUSNu Skin Enterpris… | WMTWalmart Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.49x | 0.12x |
| 52-Week HighHighest price in past year | $14.62 | $134.69 |
| 52-Week LowLowest price in past year | $5.65 | $91.89 |
| % of 52W HighCurrent price vs 52-week peak | +48.0% | +96.7% |
| RSI (14)Momentum oscillator 0–100 | 46.4 | 55.9 |
| Avg Volume (50D)Average daily shares traded | 458K | 17.2M |
WMT leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Evenly matched — NUS and WMT each lead in 1 of 2 comparable metrics.
Analyst Outlook
Wall Street rates NUS as "Hold" and WMT as "Buy". Consensus price targets imply 56.7% upside for NUS (target: $11) vs 5.3% for WMT (target: $137). For income investors, NUS offers the higher dividend yield at 3.35% vs WMT's 0.72%.
| Metric | NUSNu Skin Enterpris… | WMTWalmart Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $11.00 | $137.04 |
| # AnalystsCovering analysts | 11 | 64 |
| Dividend YieldAnnual dividend ÷ price | +3.4% | +0.7% |
| Dividend StreakConsecutive years of raises | 0 | 37 |
| Dividend / ShareAnnual DPS | $0.24 | $0.94 |
| Buyback YieldShare repurchases ÷ mkt cap | +5.8% | +0.8% |
Evenly matched — NUS and WMT each lead in 1 of 2 comparable metrics.
Key Takeaway
NUS leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). WMT leads in 2 (Total Returns, Risk & Volatility). 1 tied.
Best OverallNu Skin Enterprises, Inc. (NUS)Leads 3 of 6 categories
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NUS vs WMT: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is NUS or WMT a better buy right now?
For growth investors, Walmart Inc.
(WMT) is the stronger pick with 4. 7% revenue growth year-over-year, versus -14. 3% for Nu Skin Enterprises, Inc. (NUS). Nu Skin Enterprises, Inc. (NUS) offers the better valuation at 2. 2x trailing P/E (7. 0x forward), making it the more compelling value choice. Analysts rate Walmart Inc. (WMT) a "Buy" — based on 64 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — NUS or WMT?
On trailing P/E, Nu Skin Enterprises, Inc.
(NUS) is the cheapest at 2. 2x versus Walmart Inc. at 47. 7x. On forward P/E, Nu Skin Enterprises, Inc. is actually cheaper at 7. 0x.
03Which is the better long-term investment — NUS or WMT?
Over the past 5 years, Walmart Inc.
(WMT) delivered a total return of +186. 9%, compared to -80. 0% for Nu Skin Enterprises, Inc. (NUS). Over 10 years, the gap is even starker: WMT returned +499. 5% versus NUS's -48. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — NUS or WMT?
By beta (market sensitivity over 5 years), Walmart Inc.
(WMT) is the lower-risk stock at 0. 12β versus Nu Skin Enterprises, Inc. 's 1. 49β — meaning NUS is approximately 1174% more volatile than WMT relative to the S&P 500. On balance sheet safety, Nu Skin Enterprises, Inc. (NUS) carries a lower debt/equity ratio of 45% versus 67% for Walmart Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — NUS or WMT?
By revenue growth (latest reported year), Walmart Inc.
(WMT) is pulling ahead at 4. 7% versus -14. 3% for Nu Skin Enterprises, Inc. (NUS). On earnings-per-share growth, the picture is similar: Nu Skin Enterprises, Inc. grew EPS 207. 8% year-over-year, compared to 13. 3% for Walmart Inc.. Over a 3-year CAGR, WMT leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — NUS or WMT?
Nu Skin Enterprises, Inc.
(NUS) is the more profitable company, earning 10. 8% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NUS leads at 6. 1% versus 4. 2% for WMT. At the gross margin level — before operating expenses — NUS leads at 69. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is NUS or WMT more undervalued right now?
On forward earnings alone, Nu Skin Enterprises, Inc.
(NUS) trades at 7. 0x forward P/E versus 44. 7x for Walmart Inc. — 37. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NUS: 56. 7% to $11. 00.
08Which pays a better dividend — NUS or WMT?
All stocks in this comparison pay dividends.
Nu Skin Enterprises, Inc. (NUS) offers the highest yield at 3. 4%, versus 0. 7% for Walmart Inc. (WMT).
09Is NUS or WMT better for a retirement portfolio?
For long-horizon retirement investors, Walmart Inc.
(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). Both have compounded well over 10 years (WMT: +499. 5%, NUS: -48. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between NUS and WMT?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: NUS is a small-cap deep-value stock; WMT is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(NUS: -16.9% · WMT: 5.8%)Net Margin>
%
(NUS: 10.8% · WMT: 3.3%)P/E Ratio<
x
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