PEW vs RGR

Analysts rate Sturm, Ruger & Company, Inc.

(RGR) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

Over the past 5 years, Sturm, Ruger & Company, Inc.

(RGR) delivered a total return of -23. 4%, compared to -71. 5% for GrabAGun Digital Holdings Inc. (PEW). Over 10 years, the gap is even starker: RGR returned -0. 9% versus PEW's -71. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), GrabAGun Digital Holdings Inc.

(PEW) is the lower-risk stock at 0. 82β versus Sturm, Ruger & Company, Inc. 's 1. 00β — meaning RGR is approximately 21% more volatile than PEW relative to the S&P 500. On balance sheet safety, Sturm, Ruger & Company, Inc. (RGR) carries a lower debt/equity ratio of 1% versus 6% for GrabAGun Digital Holdings Inc. — giving it more financial flexibility in a downturn.

On earnings-per-share growth, the picture is similar: Sturm, Ruger & Company, Inc.

grew EPS -115. 3% year-over-year, compared to -148. 1% for GrabAGun Digital Holdings Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Sturm, Ruger & Company, Inc.

(RGR) is the more profitable company, earning -0. 8% net margin versus -2. 6% for GrabAGun Digital Holdings Inc. — meaning it keeps -0. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RGR leads at -2. 1% versus -4. 5% for PEW. At the gross margin level — before operating expenses — RGR leads at 16. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

In this comparison, RGR (1.

5% yield) pays a dividend. PEW does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Sturm, Ruger & Company, Inc.

(RGR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 00), 1. 5% yield). Both have compounded well over 10 years (RGR: -0. 9%, PEW: -71. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Industrials sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

RGR pays a dividend while PEW does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.