Banks - Regional
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4 / 10Stock Comparison
PRK vs HBAN vs V vs FIS
Revenue, margins, valuation, and 5-year total return — side by side.
Banks - Regional
Financial - Credit Services
Information Technology Services
PRK vs HBAN vs V vs FIS — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Banks - Regional | Banks - Regional | Financial - Credit Services | Information Technology Services |
| Market Cap | $3.16B | $25.63B | $616.45B | $24.47B |
| Revenue (TTM) | $664M | $12.48B | $40.00B | $10.89B |
| Net Income (TTM) | $180M | $2.21B | $22.24B | $382M |
| Gross Margin | 82.1% | 61.7% | 80.4% | 38.1% |
| Operating Margin | 33.3% | 21.5% | 60.0% | 17.5% |
| Forward P/E | 14.2x | 11.1x | 24.6x | 7.5x |
| Total Debt | $99M | $18.48B | $25.17B | $4.01B |
| Cash & Equiv. | $137M | $1.78B | $20.15B | $599M |
PRK vs HBAN vs V vs FIS — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Park National Corpo… (PRK) | 100 | 233.4 | +133.4% |
| Huntington Bancshar… (HBAN) | 100 | 182.1 | +82.1% |
| Visa Inc. (V) | 100 | 164.6 | +64.6% |
| Fidelity National I… (FIS) | 100 | 34.0 | -66.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: PRK vs HBAN vs V vs FIS
Each card shows where this stock fits in a portfolio — not just who wins on paper.
PRK is the #2 pick in this set and the best alternative if bank quality is your priority.
- NIM 4.5% vs HBAN's 2.7%
- +14.4% vs FIS's -35.3%
HBAN is the clearest fit if your priority is dividends.
- 3.7% yield, vs V's 0.7%
V carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 15 yrs, beta 0.68, yield 0.7%
- Rev growth 11.3%, EPS growth 4.8%
- 329.1% 10Y total return vs PRK's 143.0%
- Lower volatility, beta 0.68, Low D/E 66.4%, current ratio 1.08x
FIS is the clearest fit if your priority is valuation efficiency.
- PEG 0.31 vs PRK's 1.94
- Lower P/E (7.5x vs 24.6x), PEG 0.31 vs 1.55
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 11.3% NII/revenue growth vs PRK's 2.9% | |
| Value | Lower P/E (7.5x vs 24.6x), PEG 0.31 vs 1.55 | |
| Quality / Margins | 50.1% margin vs FIS's 3.5% | |
| Stability / Safety | Beta 0.68 vs HBAN's 1.09, lower leverage | |
| Dividends | 3.7% yield, vs V's 0.7% | |
| Momentum (1Y) | +14.4% vs FIS's -35.3% | |
| Efficiency (ROA) | 22.7% ROA vs HBAN's 1.0%, ROIC 29.2% vs 5.1% |
PRK vs HBAN vs V vs FIS — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
PRK vs HBAN vs V vs FIS — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
V leads in 2 of 6 categories
HBAN leads 1 • PRK leads 1 • FIS leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
V leads this category, winning 3 of 5 comparable metrics.
Income & Cash Flow (Last 12 Months)
V is the larger business by revenue, generating $40.0B annually — 60.2x PRK's $664M. V is the more profitable business, keeping 50.1% of every revenue dollar as net income compared to FIS's 3.5%.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $664M | $12.5B | $40.0B | $10.9B |
| EBITDAEarnings before interest/tax | $230M | $3.1B | $27.6B | $3.8B |
| Net IncomeAfter-tax profit | $180M | $2.2B | $22.2B | $382M |
| Free Cash FlowCash after capex | $192M | $2.3B | $21.2B | $2.8B |
| Gross MarginGross profit ÷ Revenue | +82.1% | +61.7% | +80.4% | +38.1% |
| Operating MarginEBIT ÷ Revenue | +33.3% | +21.5% | +60.0% | +17.5% |
| Net MarginNet income ÷ Revenue | +27.1% | +17.7% | +50.1% | +3.5% |
| FCF MarginFCF ÷ Revenue | +28.9% | +18.2% | +53.9% | +26.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | — | — | +8.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +10.5% | -11.8% | +35.3% | +92.3% |
Valuation Metrics
HBAN leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 11.6x trailing earnings, HBAN trades at a 82% valuation discount to FIS's 63.0x P/E. Adjusting for growth (PEG ratio), HBAN offers better value at 0.77x vs FIS's 2.58x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $3.2B | $25.6B | $616.4B | $24.5B |
| Enterprise ValueMkt cap + debt − cash | $3.1B | $42.3B | $621.5B | $27.9B |
| Trailing P/EPrice ÷ TTM EPS | 15.73x | 11.65x | 31.50x | 63.00x |
| Forward P/EPrice ÷ next-FY EPS est. | 14.23x | 11.10x | 24.59x | 7.54x |
| PEG RatioP/E ÷ EPS growth rate | 2.15x | 0.77x | 1.99x | 2.58x |
| EV / EBITDAEnterprise value multiple | 13.57x | 15.75x | 24.65x | 7.66x |
| Price / SalesMarket cap ÷ Revenue | 4.75x | 2.05x | 15.41x | 2.29x |
| Price / BookPrice ÷ Book value/share | 2.09x | 1.00x | 16.66x | 1.76x |
| Price / FCFMarket cap ÷ FCF | 16.45x | 11.25x | 28.57x | 9.97x |
Profitability & Efficiency
V leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
V delivers a 58.9% return on equity — every $100 of shareholder capital generates $59 in annual profit, vs $3 for FIS. PRK carries lower financial leverage with a 0.07x debt-to-equity ratio, signaling a more conservative balance sheet compared to HBAN's 0.76x. On the Piotroski fundamental quality scale (0–9), PRK scores 9/9 vs V's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +13.7% | +10.0% | +58.9% | +2.7% |
| ROA (TTM)Return on assets | +1.8% | +1.0% | +22.7% | +1.1% |
| ROICReturn on invested capital | +11.1% | +5.1% | +29.2% | +6.0% |
| ROCEReturn on capital employed | +3.9% | +4.5% | +36.2% | +6.6% |
| Piotroski ScoreFundamental quality 0–9 | 9 | 6 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.07x | 0.76x | 0.66x | 0.29x |
| Net DebtTotal debt minus cash | -$38M | $16.7B | $5.0B | $3.4B |
| Cash & Equiv.Liquid assets | $137M | $1.8B | $20.2B | $599M |
| Total DebtShort + long-term debt | $99M | $18.5B | $25.2B | $4.0B |
| Interest CoverageEBIT ÷ Interest expense | 2.06x | 0.62x | 26.72x | 4.64x |
Total Returns (Dividends Reinvested)
PRK leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in PRK five years ago would be worth $15,396 today (with dividends reinvested), compared to $3,685 for FIS. Over the past 12 months, PRK leads with a +14.4% total return vs FIS's -35.3%. The 3-year compound annual growth rate (CAGR) favors HBAN at 22.8% vs FIS's -2.2% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +14.0% | -6.5% | -7.1% | -27.3% |
| 1-Year ReturnPast 12 months | +14.4% | +12.4% | -7.4% | -35.3% |
| 3-Year ReturnCumulative with dividends | +84.8% | +85.1% | +41.2% | -6.6% |
| 5-Year ReturnCumulative with dividends | +54.0% | +22.0% | +42.6% | -63.2% |
| 10-Year ReturnCumulative with dividends | +143.0% | +121.5% | +329.1% | -13.2% |
| CAGR (3Y)Annualised 3-year return | +22.7% | +22.8% | +12.2% | -2.2% |
Risk & Volatility
Evenly matched — PRK and V each lead in 1 of 2 comparable metrics.
Risk & Volatility
V is the less volatile stock with a 0.68 beta — it tends to amplify market swings less than HBAN's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PRK currently trades 97.4% from its 52-week high vs FIS's 57.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.82x | 1.09x | 0.68x | 0.76x |
| 52-Week HighHighest price in past year | $179.48 | $19.46 | $375.51 | $82.74 |
| 52-Week LowLowest price in past year | $149.06 | $14.87 | $293.89 | $43.30 |
| % of 52W HighCurrent price vs 52-week peak | +97.4% | +83.2% | +85.6% | +57.1% |
| RSI (14)Momentum oscillator 0–100 | 57.2 | 53.4 | 53.3 | 43.3 |
| Avg Volume (50D)Average daily shares traded | 90K | 24.3M | 6.9M | 5.5M |
Analyst Outlook
Evenly matched — HBAN and V each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: PRK as "Hold", HBAN as "Buy", V as "Buy", FIS as "Buy". Consensus price targets imply 42.6% upside for FIS (target: $67) vs 7.6% for PRK (target: $188). For income investors, HBAN offers the higher dividend yield at 3.73% vs V's 0.73%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $188.00 | $20.38 | $362.45 | $67.38 |
| # AnalystsCovering analysts | 3 | 48 | 61 | 37 |
| Dividend YieldAnnual dividend ÷ price | +3.2% | +3.7% | +0.7% | +3.5% |
| Dividend StreakConsecutive years of raises | 2 | 0 | 15 | 1 |
| Dividend / ShareAnnual DPS | $5.56 | $0.60 | $2.36 | $1.63 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.6% | 0.0% | +2.2% | 0.0% |
V leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). HBAN leads in 1 (Valuation Metrics). 2 tied.
PRK vs HBAN vs V vs FIS: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is PRK or HBAN or V or FIS a better buy right now?
For growth investors, Visa Inc.
(V) is the stronger pick with 11. 3% revenue growth year-over-year, versus 2. 9% for Park National Corporation (PRK). Huntington Bancshares Incorporated (HBAN) offers the better valuation at 11. 6x trailing P/E (11. 1x forward), making it the more compelling value choice. Analysts rate Huntington Bancshares Incorporated (HBAN) a "Buy" — based on 48 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — PRK or HBAN or V or FIS?
On trailing P/E, Huntington Bancshares Incorporated (HBAN) is the cheapest at 11.
6x versus Fidelity National Information Services, Inc. at 63. 0x. On forward P/E, Fidelity National Information Services, Inc. is actually cheaper at 7. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Fidelity National Information Services, Inc. wins at 0. 31x versus Park National Corporation's 1. 94x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — PRK or HBAN or V or FIS?
Over the past 5 years, Park National Corporation (PRK) delivered a total return of +54.
0%, compared to -63. 2% for Fidelity National Information Services, Inc. (FIS). Over 10 years, the gap is even starker: V returned +329. 1% versus FIS's -13. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — PRK or HBAN or V or FIS?
By beta (market sensitivity over 5 years), Visa Inc.
(V) is the lower-risk stock at 0. 68β versus Huntington Bancshares Incorporated's 1. 09β — meaning HBAN is approximately 60% more volatile than V relative to the S&P 500. On balance sheet safety, Park National Corporation (PRK) carries a lower debt/equity ratio of 7% versus 76% for Huntington Bancshares Incorporated — giving it more financial flexibility in a downturn.
05Which is growing faster — PRK or HBAN or V or FIS?
By revenue growth (latest reported year), Visa Inc.
(V) is pulling ahead at 11. 3% versus 2. 9% for Park National Corporation (PRK). On earnings-per-share growth, the picture is similar: Park National Corporation grew EPS 19. 2% year-over-year, compared to -47. 2% for Fidelity National Information Services, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — PRK or HBAN or V or FIS?
Visa Inc.
(V) is the more profitable company, earning 50. 1% net margin versus 3. 6% for Fidelity National Information Services, Inc. — meaning it keeps 50. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: V leads at 60. 0% versus 16. 5% for FIS. At the gross margin level — before operating expenses — PRK leads at 82. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is PRK or HBAN or V or FIS more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Fidelity National Information Services, Inc. (FIS) is the more undervalued stock at a PEG of 0. 31x versus Park National Corporation's 1. 94x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Fidelity National Information Services, Inc. (FIS) trades at 7. 5x forward P/E versus 24. 6x for Visa Inc. — 17. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FIS: 42. 6% to $67. 38.
08Which pays a better dividend — PRK or HBAN or V or FIS?
All stocks in this comparison pay dividends.
Huntington Bancshares Incorporated (HBAN) offers the highest yield at 3. 7%, versus 0. 7% for Visa Inc. (V).
09Is PRK or HBAN or V or FIS better for a retirement portfolio?
For long-horizon retirement investors, Visa Inc.
(V) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 68), 0. 7% yield, +329. 1% 10Y return). Both have compounded well over 10 years (V: +329. 1%, HBAN: +121. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between PRK and HBAN and V and FIS?
These companies operate in different sectors (PRK (Financial Services) and HBAN (Financial Services) and V (Financial Services) and FIS (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: PRK is a small-cap deep-value stock; HBAN is a mid-cap deep-value stock; V is a large-cap quality compounder stock; FIS is a mid-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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