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Stock Comparison

PRMB vs MNST vs CELH vs FIZZ

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
PRMB
Primo Brands Corporation

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$8.08B
5Y Perf.+84.9%
MNST
Monster Beverage Corporation

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$74.29B
5Y Perf.+111.3%
CELH
Celsius Holdings, Inc.

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$8.80B
5Y Perf.+1008.7%
FIZZ
National Beverage Corp.

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$3.29B
5Y Perf.+23.4%

PRMB vs MNST vs CELH vs FIZZ — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
PRMB logoPRMB
MNST logoMNST
CELH logoCELH
FIZZ logoFIZZ
IndustryBeverages - Non-AlcoholicBeverages - Non-AlcoholicBeverages - Non-AlcoholicBeverages - Non-Alcoholic
Market Cap$8.08B$74.29B$8.80B$3.29B
Revenue (TTM)$6.68B$8.29B$2.97B$1.20B
Net Income (TTM)$59M$1.91B$149M$187M
Gross Margin29.2%55.8%49.6%37.2%
Operating Margin7.7%29.2%10.4%19.7%
Forward P/E17.2x33.7x21.3x17.6x
Total Debt$5.73B$0.00$670M$72M
Cash & Equiv.$377M$2.09B$399M$194M

PRMB vs MNST vs CELH vs FIZZLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

PRMB
MNST
CELH
FIZZ
StockMay 20May 26Return
Primo Brands Corpor… (PRMB)100184.9+84.9%
Monster Beverage Co… (MNST)100211.3+111.3%
Celsius Holdings, I… (CELH)1001108.7+1008.7%
National Beverage C… (FIZZ)100123.4+23.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: PRMB vs MNST vs CELH vs FIZZ

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MNST leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. National Beverage Corp. is the stronger pick specifically for dividend income and shareholder returns and operational efficiency and capital deployment. PRMB and CELH also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
PRMB
Primo Brands Corporation
The Growth Play

PRMB is the clearest fit if your priority is growth exposure.

  • Rev growth 29.3%, EPS growth 336.3%, 3Y rev CAGR 57.9%
  • Lower P/E (17.2x vs 33.7x)
Best for: growth exposure
MNST
Monster Beverage Corporation
The Quality Compounder

MNST carries the broadest edge in this set and is the clearest fit for quality and stability.

  • 23.0% margin vs PRMB's 0.9%
  • Beta 0.26 vs CELH's 1.29
  • +25.4% vs PRMB's -31.0%
Best for: quality and stability
CELH
Celsius Holdings, Inc.
The Long-Run Compounder

CELH is the clearest fit if your priority is long-term compounding and valuation efficiency.

  • 41.3% 10Y total return vs MNST's 206.3%
  • PEG 0.46 vs MNST's 4.21
  • 85.5% revenue growth vs FIZZ's 0.8%
Best for: long-term compounding and valuation efficiency
FIZZ
National Beverage Corp.
The Income Pick

FIZZ is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 4 yrs, beta 0.29, yield 9.2%
  • Lower volatility, beta 0.29, Low D/E 16.2%, current ratio 2.90x
  • Beta 0.29, yield 9.2%, current ratio 2.90x
  • 9.2% yield, 4-year raise streak, vs PRMB's 1.8%, (1 stock pays no dividend)
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthCELH logoCELH85.5% revenue growth vs FIZZ's 0.8%
ValuePRMB logoPRMBLower P/E (17.2x vs 33.7x)
Quality / MarginsMNST logoMNST23.0% margin vs PRMB's 0.9%
Stability / SafetyMNST logoMNSTBeta 0.26 vs CELH's 1.29
DividendsFIZZ logoFIZZ9.2% yield, 4-year raise streak, vs PRMB's 1.8%, (1 stock pays no dividend)
Momentum (1Y)MNST logoMNST+25.4% vs PRMB's -31.0%
Efficiency (ROA)FIZZ logoFIZZ27.1% ROA vs PRMB's 0.5%, ROIC 57.9% vs 6.7%

PRMB vs MNST vs CELH vs FIZZ — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

PRMBPrimo Brands Corporation
FY 2025
Product and Service, Other
100.0%$763M
MNSTMonster Beverage Corporation
FY 2025
Monster Energy Drinks
92.7%$7.7B
Strategic Brands
5.7%$469M
Alcohol Brands
1.6%$135M
CELHCelsius Holdings, Inc.
FY 2025
Reportable Segment
100.0%$2.5B
FIZZNational Beverage Corp.

Segment breakdown not available.

PRMB vs MNST vs CELH vs FIZZ — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMNSTLAGGINGCELH

Income & Cash Flow (Last 12 Months)

MNST leads this category, winning 4 of 6 comparable metrics.

MNST is the larger business by revenue, generating $8.3B annually — 6.9x FIZZ's $1.2B. MNST is the more profitable business, keeping 23.0% of every revenue dollar as net income compared to PRMB's 0.9%. On growth, CELH holds the edge at +137.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricPRMB logoPRMBPrimo Brands Corp…MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…FIZZ logoFIZZNational Beverage…
RevenueTrailing 12 months$6.7B$8.3B$3.0B$1.2B
EBITDAEarnings before interest/tax$997M$2.5B$336M$258M
Net IncomeAfter-tax profit$59M$1.9B$149M$187M
Free Cash FlowCash after capex$338M$2.0B$293M$157M
Gross MarginGross profit ÷ Revenue+29.2%+55.8%+49.6%+37.2%
Operating MarginEBIT ÷ Revenue+7.7%+29.2%+10.4%+19.7%
Net MarginNet income ÷ Revenue+0.9%+23.0%+5.0%+15.6%
FCF MarginFCF ÷ Revenue+5.1%+23.7%+9.9%+13.1%
Rev. Growth (YoY)Latest quarter vs prior year+0.8%+17.6%+137.7%-1.0%
EPS Growth (YoY)Latest quarter vs prior year-6.9%+64.3%+120.0%0.0%
MNST leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

Evenly matched — PRMB and FIZZ each lead in 3 of 7 comparable metrics.

At 17.7x trailing earnings, FIZZ trades at a 87% valuation discount to PRMB's 139.0x P/E. Adjusting for growth (PEG ratio), FIZZ offers better value at 2.37x vs MNST's 4.89x — a lower PEG means you pay less per unit of expected earnings growth.

MetricPRMB logoPRMBPrimo Brands Corp…MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…FIZZ logoFIZZNational Beverage…
Market CapShares × price$8.1B$74.3B$8.8B$3.3B
Enterprise ValueMkt cap + debt − cash$13.4B$72.2B$9.1B$3.2B
Trailing P/EPrice ÷ TTM EPS139.00x39.16x137.04x17.67x
Forward P/EPrice ÷ next-FY EPS est.17.20x33.72x21.32x17.56x
PEG RatioP/E ÷ EPS growth rate4.89x2.93x2.37x
EV / EBITDAEnterprise value multiple9.86x28.50x18.22x12.37x
Price / SalesMarket cap ÷ Revenue1.21x8.96x3.50x2.74x
Price / BookPrice ÷ Book value/share2.79x9.06x2.76x7.42x
Price / FCFMarket cap ÷ FCF26.07x37.79x27.22x19.32x
Evenly matched — PRMB and FIZZ each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

FIZZ leads this category, winning 5 of 9 comparable metrics.

FIZZ delivers a 39.3% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $2 for PRMB. FIZZ carries lower financial leverage with a 0.16x debt-to-equity ratio, signaling a more conservative balance sheet compared to PRMB's 1.91x. On the Piotroski fundamental quality scale (0–9), MNST scores 7/9 vs FIZZ's 5/9, reflecting strong financial health.

MetricPRMB logoPRMBPrimo Brands Corp…MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…FIZZ logoFIZZNational Beverage…
ROE (TTM)Return on equity+1.9%+25.7%+6.4%+39.3%
ROA (TTM)Return on assets+0.5%+20.8%+3.1%+27.1%
ROICReturn on invested capital+6.7%+33.1%+19.7%+57.9%
ROCEReturn on capital employed+7.9%+31.9%+17.2%+40.4%
Piotroski ScoreFundamental quality 0–96755
Debt / EquityFinancial leverage1.91x0.23x0.16x
Net DebtTotal debt minus cash$5.3B-$2.1B$271M-$122M
Cash & Equiv.Liquid assets$377M$2.1B$399M$194M
Total DebtShort + long-term debt$5.7B$0$670M$72M
Interest CoverageEBIT ÷ Interest expense1.04x372.36x2.92x
FIZZ leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

PRMB leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in CELH five years ago would be worth $20,941 today (with dividends reinvested), compared to $8,683 for FIZZ. Over the past 12 months, MNST leads with a +25.4% total return vs PRMB's -31.0%. The 3-year compound annual growth rate (CAGR) favors PRMB at 19.3% vs FIZZ's -9.4% — a key indicator of consistent wealth creation.

MetricPRMB logoPRMBPrimo Brands Corp…MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…FIZZ logoFIZZNational Beverage…
YTD ReturnYear-to-date+38.1%-0.2%-28.3%+11.1%
1-Year ReturnPast 12 months-31.0%+25.4%-4.3%-19.4%
3-Year ReturnCumulative with dividends+69.7%+28.7%-3.8%-25.7%
5-Year ReturnCumulative with dividends+46.1%+66.5%+109.4%-13.2%
10-Year ReturnCumulative with dividends+117.4%+206.3%+4129.6%+82.6%
CAGR (3Y)Annualised 3-year return+19.3%+8.8%-1.3%-9.4%
PRMB leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

MNST leads this category, winning 2 of 2 comparable metrics.

MNST is the less volatile stock with a 0.26 beta — it tends to amplify market swings less than CELH's 1.29 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MNST currently trades 86.9% from its 52-week high vs CELH's 51.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricPRMB logoPRMBPrimo Brands Corp…MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…FIZZ logoFIZZNational Beverage…
Beta (5Y)Sensitivity to S&P 5000.67x0.26x1.29x0.29x
52-Week HighHighest price in past year$33.70$87.38$66.74$47.89
52-Week LowLowest price in past year$14.36$58.09$31.80$31.21
% of 52W HighCurrent price vs 52-week peak+66.0%+86.9%+51.3%+73.4%
RSI (14)Momentum oscillator 0–10049.254.539.156.8
Avg Volume (50D)Average daily shares traded4.5M5.2M7.3M220K
MNST leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

FIZZ leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: PRMB as "Buy", MNST as "Buy", CELH as "Buy", FIZZ as "Sell". Consensus price targets imply 72.2% upside for CELH (target: $59) vs -3.3% for FIZZ (target: $34). For income investors, FIZZ offers the higher dividend yield at 9.23% vs CELH's 0.46%.

MetricPRMB logoPRMBPrimo Brands Corp…MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…FIZZ logoFIZZNational Beverage…
Analyst RatingConsensus buy/hold/sellBuyBuyBuySell
Price TargetConsensus 12-month target$25.71$85.38$59.00$34.00
# AnalystsCovering analysts1043228
Dividend YieldAnnual dividend ÷ price+1.8%+0.5%+9.2%
Dividend StreakConsecutive years of raises014
Dividend / ShareAnnual DPS$0.40$0.16$3.25
Buyback YieldShare repurchases ÷ mkt cap+5.2%+0.1%+0.5%0.0%
FIZZ leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MNST leads in 2 of 6 categories (Income & Cash Flow, Risk & Volatility). FIZZ leads in 2 (Profitability & Efficiency, Analyst Outlook). 1 tied.

Best OverallMonster Beverage Corporation (MNST)Leads 2 of 6 categories
Loading custom metrics...

PRMB vs MNST vs CELH vs FIZZ: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is PRMB or MNST or CELH or FIZZ a better buy right now?

For growth investors, Celsius Holdings, Inc.

(CELH) is the stronger pick with 85. 5% revenue growth year-over-year, versus 0. 8% for National Beverage Corp. (FIZZ). National Beverage Corp. (FIZZ) offers the better valuation at 17. 7x trailing P/E (17. 6x forward), making it the more compelling value choice. Analysts rate Primo Brands Corporation (PRMB) a "Buy" — based on 10 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — PRMB or MNST or CELH or FIZZ?

On trailing P/E, National Beverage Corp.

(FIZZ) is the cheapest at 17. 7x versus Primo Brands Corporation at 139. 0x. On forward P/E, Primo Brands Corporation is actually cheaper at 17. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Celsius Holdings, Inc. wins at 0. 46x versus Monster Beverage Corporation's 4. 21x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — PRMB or MNST or CELH or FIZZ?

Over the past 5 years, Celsius Holdings, Inc.

(CELH) delivered a total return of +109. 4%, compared to -13. 2% for National Beverage Corp. (FIZZ). Over 10 years, the gap is even starker: CELH returned +41. 3% versus FIZZ's +82. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — PRMB or MNST or CELH or FIZZ?

By beta (market sensitivity over 5 years), Monster Beverage Corporation (MNST) is the lower-risk stock at 0.

26β versus Celsius Holdings, Inc. 's 1. 29β — meaning CELH is approximately 402% more volatile than MNST relative to the S&P 500. On balance sheet safety, National Beverage Corp. (FIZZ) carries a lower debt/equity ratio of 16% versus 191% for Primo Brands Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — PRMB or MNST or CELH or FIZZ?

By revenue growth (latest reported year), Celsius Holdings, Inc.

(CELH) is pulling ahead at 85. 5% versus 0. 8% for National Beverage Corp. (FIZZ). On earnings-per-share growth, the picture is similar: Primo Brands Corporation grew EPS 336. 3% year-over-year, compared to -44. 4% for Celsius Holdings, Inc.. Over a 3-year CAGR, PRMB leads at 57. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — PRMB or MNST or CELH or FIZZ?

Monster Beverage Corporation (MNST) is the more profitable company, earning 23.

0% net margin versus 0. 9% for Primo Brands Corporation — meaning it keeps 23. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MNST leads at 29. 2% versus 11. 3% for PRMB. At the gross margin level — before operating expenses — MNST leads at 55. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is PRMB or MNST or CELH or FIZZ more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Celsius Holdings, Inc. (CELH) is the more undervalued stock at a PEG of 0. 46x versus Monster Beverage Corporation's 4. 21x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Primo Brands Corporation (PRMB) trades at 17. 2x forward P/E versus 33. 7x for Monster Beverage Corporation — 16. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CELH: 72. 2% to $59. 00.

08

Which pays a better dividend — PRMB or MNST or CELH or FIZZ?

In this comparison, FIZZ (9.

2% yield), PRMB (1. 8% yield), CELH (0. 5% yield) pay a dividend. MNST does not pay a meaningful dividend and should not be held primarily for income.

09

Is PRMB or MNST or CELH or FIZZ better for a retirement portfolio?

For long-horizon retirement investors, National Beverage Corp.

(FIZZ) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 29), 9. 2% yield). Both have compounded well over 10 years (FIZZ: +82. 6%, CELH: +41. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between PRMB and MNST and CELH and FIZZ?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: PRMB is a small-cap high-growth stock; MNST is a mid-cap quality compounder stock; CELH is a small-cap high-growth stock; FIZZ is a small-cap deep-value stock. PRMB, FIZZ pay a dividend while MNST, CELH do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Net Margin > 9%
  • Dividend Yield > 3.6%
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Beat Both

Find stocks that outperform PRMB and MNST and CELH and FIZZ on the metrics below

Revenue Growth>
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(PRMB: 0.8% · MNST: 17.6%)
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(PRMB: 139.0x · MNST: 39.2x)

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