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Stock Comparison

PUK vs PRU

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
PUK
Prudential plc

Insurance - Life

Financial ServicesNYSE • GB
Market Cap$39.88B
5Y Perf.+27.1%
PRU
Prudential Financial, Inc.

Insurance - Life

Financial ServicesNYSE • US
Market Cap$34.58B
5Y Perf.+63.1%

PUK vs PRU — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
PUK logoPUK
PRU logoPRU
IndustryInsurance - LifeInsurance - Life
Market Cap$39.88B$34.58B
Revenue (TTM)$33.63B$61.82B
Net Income (TTM)$5.53B$3.48B
Gross Margin62.3%30.8%
Operating Margin59.6%8.2%
Forward P/E13.0x7.3x
Total Debt$4.48B$22.96B
Cash & Equiv.$5.72B$19.71B

PUK vs PRULong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

PUK
PRU
StockMay 20May 26Return
Prudential plc (PUK)100127.1+27.1%
Prudential Financia… (PRU)100163.1+63.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: PUK vs PRU

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PUK leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Prudential Financial, Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
PUK
Prudential plc
The Insurance Pick

PUK carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 153.7%, EPS growth 35.7%
  • 153.7% revenue growth vs PRU's -14.0%
  • 16.4% margin vs PRU's 5.6%
Best for: growth exposure
PRU
Prudential Financial, Inc.
The Insurance Pick

PRU is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 8 yrs, beta 0.97, yield 5.5%
  • 89.0% 10Y total return vs PUK's 19.2%
  • Lower volatility, beta 0.97, Low D/E 64.5%, current ratio 0.61x
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthPUK logoPUK153.7% revenue growth vs PRU's -14.0%
ValuePRU logoPRULower P/E (7.3x vs 13.0x)
Quality / MarginsPUK logoPUK16.4% margin vs PRU's 5.6%
Stability / SafetyPRU logoPRUBeta 0.97 vs PUK's 1.14
DividendsPRU logoPRU5.5% yield, 8-year raise streak, vs PUK's 1.5%
Momentum (1Y)PUK logoPUK+45.8% vs PRU's +3.6%
Efficiency (ROA)PUK logoPUK3.1% ROA vs PRU's 0.6%, ROIC 15.5% vs 10.0%

PUK vs PRU — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

PUKPrudential plc
FY 2024
Inter-segment elimination
0.0%$-221,000,000
PRUPrudential Financial, Inc.
FY 2025
Retirement
56.3%$16.7B
Group Insurance
22.9%$6.8B
Individual Life
20.7%$6.1B

PUK vs PRU — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPRULAGGINGPUK

Income & Cash Flow (Last 12 Months)

PUK leads this category, winning 5 of 6 comparable metrics.

PRU is the larger business by revenue, generating $61.8B annually — 1.8x PUK's $33.6B. PUK is the more profitable business, keeping 16.4% of every revenue dollar as net income compared to PRU's 5.6%. On growth, PUK holds the edge at +110.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricPUK logoPUKPrudential plcPRU logoPRUPrudential Financ…
RevenueTrailing 12 months$33.6B$61.8B
EBITDAEarnings before interest/tax$11.6B$5.4B
Net IncomeAfter-tax profit$5.5B$3.5B
Free Cash FlowCash after capex$4.7B$9.8B
Gross MarginGross profit ÷ Revenue+62.3%+30.8%
Operating MarginEBIT ÷ Revenue+59.6%+8.2%
Net MarginNet income ÷ Revenue+16.4%+5.6%
FCF MarginFCF ÷ Revenue+14.0%+15.8%
Rev. Growth (YoY)Latest quarter vs prior year+110.5%+6.3%
EPS Growth (YoY)Latest quarter vs prior year+20.3%-12.8%
PUK leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

PRU leads this category, winning 5 of 6 comparable metrics.

At 9.7x trailing earnings, PRU trades at a 5% valuation discount to PUK's 10.2x P/E. On an enterprise value basis, PUK's 7.4x EV/EBITDA is more attractive than PRU's 7.7x.

MetricPUK logoPUKPrudential plcPRU logoPRUPrudential Financ…
Market CapShares × price$39.9B$34.6B
Enterprise ValueMkt cap + debt − cash$38.2B$37.8B
Trailing P/EPrice ÷ TTM EPS10.20x9.73x
Forward P/EPrice ÷ next-FY EPS est.13.01x7.35x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple7.37x7.70x
Price / SalesMarket cap ÷ Revenue1.42x0.57x
Price / BookPrice ÷ Book value/share1.89x0.98x
Price / FCFMarket cap ÷ FCF18.17x5.51x
PRU leads this category, winning 5 of 6 comparable metrics.

Profitability & Efficiency

PUK leads this category, winning 8 of 9 comparable metrics.

PUK delivers a 31.0% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $10 for PRU. PUK carries lower financial leverage with a 0.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to PRU's 0.65x. On the Piotroski fundamental quality scale (0–9), PRU scores 7/9 vs PUK's 5/9, reflecting strong financial health.

MetricPUK logoPUKPrudential plcPRU logoPRUPrudential Financ…
ROE (TTM)Return on equity+31.0%+10.3%
ROA (TTM)Return on assets+3.1%+0.6%
ROICReturn on invested capital+15.5%+10.0%
ROCEReturn on capital employed+2.2%+0.9%
Piotroski ScoreFundamental quality 0–957
Debt / EquityFinancial leverage0.28x0.65x
Net DebtTotal debt minus cash-$1.2B$3.2B
Cash & Equiv.Liquid assets$5.7B$19.7B
Total DebtShort + long-term debt$4.5B$23.0B
Interest CoverageEBIT ÷ Interest expense78.17x4.76x
PUK leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

PRU leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in PRU five years ago would be worth $11,768 today (with dividends reinvested), compared to $7,796 for PUK. Over the past 12 months, PUK leads with a +45.8% total return vs PRU's +3.6%. The 3-year compound annual growth rate (CAGR) favors PRU at 11.7% vs PUK's 2.9% — a key indicator of consistent wealth creation.

MetricPUK logoPUKPrudential plcPRU logoPRUPrudential Financ…
YTD ReturnYear-to-date+1.1%-11.5%
1-Year ReturnPast 12 months+45.8%+3.6%
3-Year ReturnCumulative with dividends+8.9%+39.5%
5-Year ReturnCumulative with dividends-22.0%+17.7%
10-Year ReturnCumulative with dividends+19.2%+89.0%
CAGR (3Y)Annualised 3-year return+2.9%+11.7%
PRU leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — PUK and PRU each lead in 1 of 2 comparable metrics.

PRU is the less volatile stock with a 0.97 beta — it tends to amplify market swings less than PUK's 1.14 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PUK currently trades 92.9% from its 52-week high vs PRU's 83.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricPUK logoPUKPrudential plcPRU logoPRUPrudential Financ…
Beta (5Y)Sensitivity to S&P 5001.14x0.97x
52-Week HighHighest price in past year$34.03$119.76
52-Week LowLowest price in past year$21.86$91.89
% of 52W HighCurrent price vs 52-week peak+92.9%+83.0%
RSI (14)Momentum oscillator 0–10064.658.1
Avg Volume (50D)Average daily shares traded824K2.3M
Evenly matched — PUK and PRU each lead in 1 of 2 comparable metrics.

Analyst Outlook

PRU leads this category, winning 2 of 2 comparable metrics.

Wall Street rates PUK as "Buy" and PRU as "Hold". For income investors, PRU offers the higher dividend yield at 5.54% vs PUK's 1.47%.

MetricPUK logoPUKPrudential plcPRU logoPRUPrudential Financ…
Analyst RatingConsensus buy/hold/sellBuyHold
Price TargetConsensus 12-month target$104.13
# AnalystsCovering analysts837
Dividend YieldAnnual dividend ÷ price+1.5%+5.5%
Dividend StreakConsecutive years of raises08
Dividend / ShareAnnual DPS$0.34$5.50
Buyback YieldShare repurchases ÷ mkt cap+3.2%+2.9%
PRU leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

PRU leads in 3 of 6 categories (Valuation Metrics, Total Returns). PUK leads in 2 (Income & Cash Flow, Profitability & Efficiency). 1 tied.

Best OverallPrudential Financial, Inc. (PRU)Leads 3 of 6 categories
Loading custom metrics...

PUK vs PRU: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is PUK or PRU a better buy right now?

For growth investors, Prudential plc (PUK) is the stronger pick with 153.

7% revenue growth year-over-year, versus -14. 0% for Prudential Financial, Inc. (PRU). Prudential Financial, Inc. (PRU) offers the better valuation at 9. 7x trailing P/E (7. 3x forward), making it the more compelling value choice. Analysts rate Prudential plc (PUK) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — PUK or PRU?

On trailing P/E, Prudential Financial, Inc.

(PRU) is the cheapest at 9. 7x versus Prudential plc at 10. 2x. On forward P/E, Prudential Financial, Inc. is actually cheaper at 7. 3x.

03

Which is the better long-term investment — PUK or PRU?

Over the past 5 years, Prudential Financial, Inc.

(PRU) delivered a total return of +17. 7%, compared to -22. 0% for Prudential plc (PUK). Over 10 years, the gap is even starker: PRU returned +89. 0% versus PUK's +19. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — PUK or PRU?

By beta (market sensitivity over 5 years), Prudential Financial, Inc.

(PRU) is the lower-risk stock at 0. 97β versus Prudential plc's 1. 14β — meaning PUK is approximately 17% more volatile than PRU relative to the S&P 500. On balance sheet safety, Prudential plc (PUK) carries a lower debt/equity ratio of 28% versus 65% for Prudential Financial, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — PUK or PRU?

By revenue growth (latest reported year), Prudential plc (PUK) is pulling ahead at 153.

7% versus -14. 0% for Prudential Financial, Inc. (PRU). On earnings-per-share growth, the picture is similar: Prudential Financial, Inc. grew EPS 36. 3% year-over-year, compared to 35. 7% for Prudential plc. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — PUK or PRU?

Prudential plc (PUK) is the more profitable company, earning 14.

3% net margin versus 5. 9% for Prudential Financial, Inc. — meaning it keeps 14. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PUK leads at 17. 8% versus 7. 9% for PRU. At the gross margin level — before operating expenses — PUK leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is PUK or PRU more undervalued right now?

On forward earnings alone, Prudential Financial, Inc.

(PRU) trades at 7. 3x forward P/E versus 13. 0x for Prudential plc — 5. 7x cheaper on a one-year earnings basis.

08

Which pays a better dividend — PUK or PRU?

All stocks in this comparison pay dividends.

Prudential Financial, Inc. (PRU) offers the highest yield at 5. 5%, versus 1. 5% for Prudential plc (PUK).

09

Is PUK or PRU better for a retirement portfolio?

For long-horizon retirement investors, Prudential Financial, Inc.

(PRU) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 97), 5. 5% yield). Both have compounded well over 10 years (PRU: +89. 0%, PUK: +19. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between PUK and PRU?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: PUK is a mid-cap high-growth stock; PRU is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

PUK

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 55%
  • Net Margin > 9%
Run This Screen
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PRU

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
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Beat Both

Find stocks that outperform PUK and PRU on the metrics below

Revenue Growth>
%
(PUK: 110.5% · PRU: 6.3%)
Net Margin>
%
(PUK: 16.4% · PRU: 5.6%)
P/E Ratio<
x
(PUK: 10.2x · PRU: 9.7x)

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