Insurance - Life
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PUK vs PRU
Revenue, margins, valuation, and 5-year total return — side by side.
Insurance - Life
PUK vs PRU — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Insurance - Life | Insurance - Life |
| Market Cap | $39.88B | $34.58B |
| Revenue (TTM) | $33.63B | $61.82B |
| Net Income (TTM) | $5.53B | $3.48B |
| Gross Margin | 62.3% | 30.8% |
| Operating Margin | 59.6% | 8.2% |
| Forward P/E | 13.0x | 7.3x |
| Total Debt | $4.48B | $22.96B |
| Cash & Equiv. | $5.72B | $19.71B |
PUK vs PRU — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Prudential plc (PUK) | 100 | 127.1 | +27.1% |
| Prudential Financia… (PRU) | 100 | 163.1 | +63.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: PUK vs PRU
Each card shows where this stock fits in a portfolio — not just who wins on paper.
PUK carries the broadest edge in this set and is the clearest fit for growth exposure.
- Rev growth 153.7%, EPS growth 35.7%
- 153.7% revenue growth vs PRU's -14.0%
- 16.4% margin vs PRU's 5.6%
PRU is the clearest fit if your priority is income & stability and long-term compounding.
- Dividend streak 8 yrs, beta 0.97, yield 5.5%
- 89.0% 10Y total return vs PUK's 19.2%
- Lower volatility, beta 0.97, Low D/E 64.5%, current ratio 0.61x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 153.7% revenue growth vs PRU's -14.0% | |
| Value | Lower P/E (7.3x vs 13.0x) | |
| Quality / Margins | 16.4% margin vs PRU's 5.6% | |
| Stability / Safety | Beta 0.97 vs PUK's 1.14 | |
| Dividends | 5.5% yield, 8-year raise streak, vs PUK's 1.5% | |
| Momentum (1Y) | +45.8% vs PRU's +3.6% | |
| Efficiency (ROA) | 3.1% ROA vs PRU's 0.6%, ROIC 15.5% vs 10.0% |
PUK vs PRU — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
PUK vs PRU — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
PUK leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
PRU is the larger business by revenue, generating $61.8B annually — 1.8x PUK's $33.6B. PUK is the more profitable business, keeping 16.4% of every revenue dollar as net income compared to PRU's 5.6%. On growth, PUK holds the edge at +110.5% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $33.6B | $61.8B |
| EBITDAEarnings before interest/tax | $11.6B | $5.4B |
| Net IncomeAfter-tax profit | $5.5B | $3.5B |
| Free Cash FlowCash after capex | $4.7B | $9.8B |
| Gross MarginGross profit ÷ Revenue | +62.3% | +30.8% |
| Operating MarginEBIT ÷ Revenue | +59.6% | +8.2% |
| Net MarginNet income ÷ Revenue | +16.4% | +5.6% |
| FCF MarginFCF ÷ Revenue | +14.0% | +15.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +110.5% | +6.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +20.3% | -12.8% |
Valuation Metrics
PRU leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
At 9.7x trailing earnings, PRU trades at a 5% valuation discount to PUK's 10.2x P/E. On an enterprise value basis, PUK's 7.4x EV/EBITDA is more attractive than PRU's 7.7x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $39.9B | $34.6B |
| Enterprise ValueMkt cap + debt − cash | $38.2B | $37.8B |
| Trailing P/EPrice ÷ TTM EPS | 10.20x | 9.73x |
| Forward P/EPrice ÷ next-FY EPS est. | 13.01x | 7.35x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 7.37x | 7.70x |
| Price / SalesMarket cap ÷ Revenue | 1.42x | 0.57x |
| Price / BookPrice ÷ Book value/share | 1.89x | 0.98x |
| Price / FCFMarket cap ÷ FCF | 18.17x | 5.51x |
Profitability & Efficiency
PUK leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
PUK delivers a 31.0% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $10 for PRU. PUK carries lower financial leverage with a 0.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to PRU's 0.65x. On the Piotroski fundamental quality scale (0–9), PRU scores 7/9 vs PUK's 5/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +31.0% | +10.3% |
| ROA (TTM)Return on assets | +3.1% | +0.6% |
| ROICReturn on invested capital | +15.5% | +10.0% |
| ROCEReturn on capital employed | +2.2% | +0.9% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 |
| Debt / EquityFinancial leverage | 0.28x | 0.65x |
| Net DebtTotal debt minus cash | -$1.2B | $3.2B |
| Cash & Equiv.Liquid assets | $5.7B | $19.7B |
| Total DebtShort + long-term debt | $4.5B | $23.0B |
| Interest CoverageEBIT ÷ Interest expense | 78.17x | 4.76x |
Total Returns (Dividends Reinvested)
PRU leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in PRU five years ago would be worth $11,768 today (with dividends reinvested), compared to $7,796 for PUK. Over the past 12 months, PUK leads with a +45.8% total return vs PRU's +3.6%. The 3-year compound annual growth rate (CAGR) favors PRU at 11.7% vs PUK's 2.9% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +1.1% | -11.5% |
| 1-Year ReturnPast 12 months | +45.8% | +3.6% |
| 3-Year ReturnCumulative with dividends | +8.9% | +39.5% |
| 5-Year ReturnCumulative with dividends | -22.0% | +17.7% |
| 10-Year ReturnCumulative with dividends | +19.2% | +89.0% |
| CAGR (3Y)Annualised 3-year return | +2.9% | +11.7% |
Risk & Volatility
Evenly matched — PUK and PRU each lead in 1 of 2 comparable metrics.
Risk & Volatility
PRU is the less volatile stock with a 0.97 beta — it tends to amplify market swings less than PUK's 1.14 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PUK currently trades 92.9% from its 52-week high vs PRU's 83.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.14x | 0.97x |
| 52-Week HighHighest price in past year | $34.03 | $119.76 |
| 52-Week LowLowest price in past year | $21.86 | $91.89 |
| % of 52W HighCurrent price vs 52-week peak | +92.9% | +83.0% |
| RSI (14)Momentum oscillator 0–100 | 64.6 | 58.1 |
| Avg Volume (50D)Average daily shares traded | 824K | 2.3M |
Analyst Outlook
PRU leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Wall Street rates PUK as "Buy" and PRU as "Hold". For income investors, PRU offers the higher dividend yield at 5.54% vs PUK's 1.47%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | — | $104.13 |
| # AnalystsCovering analysts | 8 | 37 |
| Dividend YieldAnnual dividend ÷ price | +1.5% | +5.5% |
| Dividend StreakConsecutive years of raises | 0 | 8 |
| Dividend / ShareAnnual DPS | $0.34 | $5.50 |
| Buyback YieldShare repurchases ÷ mkt cap | +3.2% | +2.9% |
PRU leads in 3 of 6 categories (Valuation Metrics, Total Returns). PUK leads in 2 (Income & Cash Flow, Profitability & Efficiency). 1 tied.
PUK vs PRU: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is PUK or PRU a better buy right now?
For growth investors, Prudential plc (PUK) is the stronger pick with 153.
7% revenue growth year-over-year, versus -14. 0% for Prudential Financial, Inc. (PRU). Prudential Financial, Inc. (PRU) offers the better valuation at 9. 7x trailing P/E (7. 3x forward), making it the more compelling value choice. Analysts rate Prudential plc (PUK) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — PUK or PRU?
On trailing P/E, Prudential Financial, Inc.
(PRU) is the cheapest at 9. 7x versus Prudential plc at 10. 2x. On forward P/E, Prudential Financial, Inc. is actually cheaper at 7. 3x.
03Which is the better long-term investment — PUK or PRU?
Over the past 5 years, Prudential Financial, Inc.
(PRU) delivered a total return of +17. 7%, compared to -22. 0% for Prudential plc (PUK). Over 10 years, the gap is even starker: PRU returned +89. 0% versus PUK's +19. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — PUK or PRU?
By beta (market sensitivity over 5 years), Prudential Financial, Inc.
(PRU) is the lower-risk stock at 0. 97β versus Prudential plc's 1. 14β — meaning PUK is approximately 17% more volatile than PRU relative to the S&P 500. On balance sheet safety, Prudential plc (PUK) carries a lower debt/equity ratio of 28% versus 65% for Prudential Financial, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — PUK or PRU?
By revenue growth (latest reported year), Prudential plc (PUK) is pulling ahead at 153.
7% versus -14. 0% for Prudential Financial, Inc. (PRU). On earnings-per-share growth, the picture is similar: Prudential Financial, Inc. grew EPS 36. 3% year-over-year, compared to 35. 7% for Prudential plc. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — PUK or PRU?
Prudential plc (PUK) is the more profitable company, earning 14.
3% net margin versus 5. 9% for Prudential Financial, Inc. — meaning it keeps 14. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PUK leads at 17. 8% versus 7. 9% for PRU. At the gross margin level — before operating expenses — PUK leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is PUK or PRU more undervalued right now?
On forward earnings alone, Prudential Financial, Inc.
(PRU) trades at 7. 3x forward P/E versus 13. 0x for Prudential plc — 5. 7x cheaper on a one-year earnings basis.
08Which pays a better dividend — PUK or PRU?
All stocks in this comparison pay dividends.
Prudential Financial, Inc. (PRU) offers the highest yield at 5. 5%, versus 1. 5% for Prudential plc (PUK).
09Is PUK or PRU better for a retirement portfolio?
For long-horizon retirement investors, Prudential Financial, Inc.
(PRU) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 97), 5. 5% yield). Both have compounded well over 10 years (PRU: +89. 0%, PUK: +19. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between PUK and PRU?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: PUK is a mid-cap high-growth stock; PRU is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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