Comprehensive Stock Comparison
Compare QVC Group Inc. (QVCGB) vs eBay Inc. (EBAY) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | EBAY | 7.9% revenue growth vs QVCGB's -8.0% |
| Value | QVCGB | Better valuation composite |
| Quality / Margins | EBAY | 18.3% net margin vs QVCGB's -38.8% |
| Stability / Safety | QVCGB | Beta 0.32 vs EBAY's 0.57 |
| Dividends | EBAY | 1.3% yield, 7-year raise streak, vs QVCGB's 0.1% |
| Momentum (1Y) | EBAY | +42.1% vs QVCGB's -96.0% |
| Efficiency (ROA) | EBAY | 11.5% ROA vs QVCGB's -48.8%, ROIC 17.0% vs -13.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
QVC Group is a video commerce retailer that sells products directly to consumers through live television broadcasts, digital streaming, and online platforms. It generates revenue primarily from merchandise sales — with categories like home, fashion, and electronics — and earns additional income from shipping fees and credit card partnerships. The company's moat lies in its unique broadcast infrastructure and established customer relationships that create an engaging, entertainment-driven shopping experience distinct from traditional e-commerce.
eBay operates a global online marketplace connecting buyers and sellers of goods ranging from collectibles to everyday items. It generates revenue primarily through transaction fees — taking a percentage of each sale — along with listing fees and advertising services for sellers. Its key advantage is network effects from its massive user base and brand recognition as one of the original e-commerce platforms.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
EBAY leads in 4 of 6 categories (Financial Metrics, Profitability & Efficiency). QVCGB leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
EBAY and QVCGB operate at a comparable scale, with $11.1B and $9.5B in trailing revenue. EBAY is the more profitable business, keeping 18.3% of every revenue dollar as net income compared to QVCGB's -38.8%. On growth, EBAY holds the edge at +15.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | QVCGBQVC Group Inc. | EBAYeBay Inc. |
|---|---|---|
| RevenueTrailing 12 months | $9.5B | $11.1B |
| EBITDAEarnings before interest/tax | -$3.1B | $2.6B |
| Net IncomeAfter-tax profit | -$3.7B | $2.0B |
| Free Cash FlowCash after capex | -$25M | $1.4B |
| Gross MarginGross profit ÷ Revenue | +34.4% | +71.5% |
| Operating MarginEBIT ÷ Revenue | -36.5% | +20.5% |
| Net MarginNet income ÷ Revenue | -38.8% | +18.3% |
| FCF MarginFCF ÷ Revenue | -0.3% | +13.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | -5.6% | +15.0% |
| EPS Growth (YoY)Latest quarter vs prior year | -170.0% | -17.9% |
Valuation Metrics
| Metric | QVCGBQVC Group Inc. | EBAYeBay Inc. |
|---|---|---|
| Market CapShares × price | $4M | $40.8B |
| Enterprise ValueMkt cap + debt − cash | $4.7B | $46.0B |
| Trailing P/EPrice ÷ TTM EPS | -6.15x | 20.94x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 15.02x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 17.86x |
| Price / SalesMarket cap ÷ Revenue | 0.00x | 3.68x |
| Price / BookPrice ÷ Book value/share | — | 9.06x |
| Price / FCFMarket cap ÷ FCF | 0.01x | 27.49x |
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), EBAY scores 6/9 vs QVCGB's 4/9, reflecting solid financial health.
| Metric | QVCGBQVC Group Inc. | EBAYeBay Inc. |
|---|---|---|
| ROE (TTM)Return on equity | — | +44.0% |
| ROA (TTM)Return on assets | -48.8% | +11.5% |
| ROICReturn on invested capital | -13.3% | +17.0% |
| ROCEReturn on capital employed | -10.6% | +17.4% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 6 |
| Debt / EquityFinancial leverage | — | 1.53x |
| Net DebtTotal debt minus cash | $4.7B | $5.2B |
| Cash & Equiv.Liquid assets | $905M | $1.9B |
| Total DebtShort + long-term debt | $5.6B | $7.1B |
| Interest CoverageEBIT ÷ Interest expense | -5.98x | 10.13x |
Total Returns (with DRIP)
A $10,000 investment in EBAY five years ago would be worth $16,334 today (with dividends reinvested), compared to $7,237 for QVCGB. Over the past 12 months, EBAY leads with a +42.1% total return vs QVCGB's -96.0%. The 3-year compound annual growth rate (CAGR) favors EBAY at 27.0% vs QVCGB's -44.0% — a key indicator of consistent wealth creation.
| Metric | QVCGBQVC Group Inc. | EBAYeBay Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -20.0% | +4.4% |
| 1-Year ReturnPast 12 months | -96.0% | +42.1% |
| 3-Year ReturnCumulative with dividends | -82.5% | +105.0% |
| 5-Year ReturnCumulative with dividends | -27.6% | +63.3% |
| 10-Year ReturnCumulative with dividends | +103.9% | +307.1% |
| CAGR (3Y)Annualised 3-year return | -44.0% | +27.0% |
Risk & Volatility
QVCGB is the less volatile stock with a 0.32 beta — it tends to amplify market swings less than EBAY's 0.57 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. EBAY currently trades 89.8% from its 52-week high vs QVCGB's 3.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | QVCGBQVC Group Inc. | EBAYeBay Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.32x | 0.57x |
| 52-Week HighHighest price in past year | $537.50 | $101.15 |
| 52-Week LowLowest price in past year | $3.91 | $58.71 |
| % of 52W HighCurrent price vs 52-week peak | +3.7% | +89.8% |
| RSI (14)Momentum oscillator 0–100 | 35.8 | 51.9 |
| Avg Volume (50D)Average daily shares traded | 19 | 4.1M |
Analyst Outlook
EBAY is the only dividend payer here at 1.27% yield — a key consideration for income-focused portfolios.
| Metric | QVCGBQVC Group Inc. | EBAYeBay Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold |
| Price TargetConsensus 12-month target | — | $99.13 |
| # AnalystsCovering analysts | — | 68 |
| Dividend YieldAnnual dividend ÷ price | +0.1% | +1.3% |
| Dividend StreakConsecutive years of raises | 0 | 7 |
| Dividend / ShareAnnual DPS | $0.01 | $1.15 |
| Buyback YieldShare repurchases ÷ mkt cap | +54.9% | +6.1% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Jan 25 | Feb 26 | Change |
|---|---|---|---|
| QVC Group Inc. (QVCGB) | 100 | 21.93 | -78.1% |
| eBay Inc. (EBAY) | 100 | 139.6 | +39.6% |
eBay Inc. (EBAY) returned +63% over 5 years vs QVC Group Inc. (QVCGB)'s -28%. A $10,000 investment in EBAY 5 years ago would be worth $16,334 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| QVC Group Inc. (QVCGB) | $10.6B | $10.0B | -5.7% |
| eBay Inc. (EBAY) | $9.3B | $11.1B | +19.4% |
eBay Inc.'s revenue grew from $9.3B (2016) to $11.1B (2025) — a 2.0% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| QVC Group Inc. (QVCGB) | 11.6% | -12.9% | -210.8% |
| eBay Inc. (EBAY) | 78.1% | 18.3% | -76.6% |
eBay Inc.'s net margin went from 78% (2016) to 18% (2025).
Chart 4P/E Ratio History — 7 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| eBay Inc. (EBAY) | 11 | 20.1 | +82.7% |
eBay Inc. has traded in a 3x–20x P/E range over 7 years; current trailing P/E is ~21x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| QVC Group Inc. (QVCGB) | 1.03 | -3.25 | -415.5% |
| eBay Inc. (EBAY) | 6.35 | 4.34 | -31.7% |
eBay Inc.'s EPS grew from $6.35 (2016) to $4.34 (2025) — a -4% CAGR.
Chart 6Free Cash Flow — 5 Years
QVC Group Inc. generated $289M FCF in 2024 (-64% vs 2021). eBay Inc. generated $1B FCF in 2025 (-33% vs 2021).
QVCGB vs EBAY: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is QVCGB or EBAY a better buy right now?
eBay Inc. (EBAY) offers the better valuation at 20.9x trailing P/E (15.0x forward), making it the more compelling value choice. Analysts rate eBay Inc. (EBAY) a "Hold" — based on 68 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — QVCGB or EBAY?
Over the past 5 years, eBay Inc. (EBAY) delivered a total return of +63.3%, compared to -27.6% for QVC Group Inc. (QVCGB). A $10,000 investment in EBAY five years ago would be worth approximately $16K today (assuming dividends reinvested). Over 10 years, the gap is even starker: EBAY returned +307.1% versus QVCGB's +103.9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — QVCGB or EBAY?
By beta (market sensitivity over 5 years), QVC Group Inc. (QVCGB) is the lower-risk stock at 0.32β versus eBay Inc.'s 0.57β — meaning EBAY is approximately 81% more volatile than QVCGB relative to the S&P 500.
04Which has better profit margins — QVCGB or EBAY?
eBay Inc. (EBAY) is the more profitable company, earning 18.3% net margin versus -12.9% for QVC Group Inc. — meaning it keeps 18.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EBAY leads at 20.5% versus -8.1% for QVCGB. At the gross margin level — before operating expenses — EBAY leads at 71.5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — QVCGB or EBAY?
In this comparison, EBAY (1.3% yield) pays a dividend. QVCGB does not pay a meaningful dividend and should not be held primarily for income.
06Is QVCGB or EBAY better for a retirement portfolio?
For long-horizon retirement investors, eBay Inc. (EBAY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.57), 1.3% yield, +307.1% 10Y return). Both have compounded well over 10 years (EBAY: +307.1%, QVCGB: +103.9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between QVCGB and EBAY?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. EBAY pays a dividend while QVCGB does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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