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REYN vs CLX
Revenue, margins, valuation, and 5-year total return — side by side.
Household & Personal Products
REYN vs CLX — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Packaging & Containers | Household & Personal Products |
| Market Cap | $4.62B | $11.14B |
| Revenue (TTM) | $3.78B | $6.76B |
| Net Income (TTM) | $329M | $756M |
| Gross Margin | 24.7% | 43.8% |
| Operating Margin | 13.6% | 15.9% |
| Forward P/E | 13.8x | 15.7x |
| Total Debt | $1.76B | $2.88B |
| Cash & Equiv. | $147M | $167M |
REYN vs CLX — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Reynolds Consumer P… (REYN) | 100 | 65.6 | -34.4% |
| The Clorox Company (CLX) | 100 | 44.7 | -55.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: REYN vs CLX
Each card shows where this stock fits in a portfolio — not just who wins on paper.
REYN is the clearest fit if your priority is growth exposure and sleep-well-at-night.
- Rev growth 0.7%, EPS growth -14.4%, 3Y rev CAGR -0.8%
- Lower volatility, beta 0.51, Low D/E 78.3%, current ratio 1.93x
- 0.7% revenue growth vs CLX's 0.2%
CLX carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 26 yrs, beta 0.42, yield 5.3%
- 2.8% 10Y total return vs REYN's -4.2%
- Beta 0.42, yield 5.3%, current ratio 0.84x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 0.7% revenue growth vs CLX's 0.2% | |
| Value | Lower P/E (13.8x vs 15.7x) | |
| Quality / Margins | 11.2% margin vs REYN's 8.7% | |
| Stability / Safety | Beta 0.42 vs REYN's 0.51 | |
| Dividends | 5.3% yield, 26-year raise streak, vs REYN's 4.2% | |
| Momentum (1Y) | 0.0% vs CLX's -28.9% | |
| Efficiency (ROA) | 13.1% ROA vs REYN's 6.7%, ROIC 27.7% vs 9.6% |
REYN vs CLX — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
REYN vs CLX — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
Evenly matched — REYN and CLX each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CLX is the larger business by revenue, generating $6.8B annually — 1.8x REYN's $3.8B. Profitability is closely matched — net margins range from 11.2% (CLX) to 8.7% (REYN). On growth, REYN holds the edge at +7.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $3.8B | $6.8B |
| EBITDAEarnings before interest/tax | $617M | $1.3B |
| Net IncomeAfter-tax profit | $329M | $756M |
| Free Cash FlowCash after capex | $370M | $380M |
| Gross MarginGross profit ÷ Revenue | +24.7% | +43.8% |
| Operating MarginEBIT ÷ Revenue | +13.6% | +15.9% |
| Net MarginNet income ÷ Revenue | +8.7% | +11.2% |
| FCF MarginFCF ÷ Revenue | +9.8% | +5.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +7.2% | +0.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +86.7% | +2.7% |
Valuation Metrics
REYN leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 14.1x trailing earnings, CLX trades at a 8% valuation discount to REYN's 15.3x P/E. On an enterprise value basis, CLX's 9.9x EV/EBITDA is more attractive than REYN's 9.9x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $4.6B | $11.1B |
| Enterprise ValueMkt cap + debt − cash | $6.2B | $13.9B |
| Trailing P/EPrice ÷ TTM EPS | 15.33x | 14.13x |
| Forward P/EPrice ÷ next-FY EPS est. | 13.78x | 15.70x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 9.95x | 9.91x |
| Price / SalesMarket cap ÷ Revenue | 1.24x | 1.57x |
| Price / BookPrice ÷ Book value/share | 2.05x | 23.75x |
| Price / FCFMarket cap ÷ FCF | 14.62x | 14.63x |
Profitability & Efficiency
CLX leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
CLX delivers a 4.0% return on equity — every $100 of shareholder capital generates $4 in annual profit, vs $15 for REYN. REYN carries lower financial leverage with a 0.78x debt-to-equity ratio, signaling a more conservative balance sheet compared to CLX's 5.98x. On the Piotroski fundamental quality scale (0–9), CLX scores 7/9 vs REYN's 5/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +14.9% | +4.0% |
| ROA (TTM)Return on assets | +6.7% | +13.1% |
| ROICReturn on invested capital | +9.6% | +27.7% |
| ROCEReturn on capital employed | +11.3% | +30.2% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 |
| Debt / EquityFinancial leverage | 0.78x | 5.98x |
| Net DebtTotal debt minus cash | $1.6B | $2.7B |
| Cash & Equiv.Liquid assets | $147M | $167M |
| Total DebtShort + long-term debt | $1.8B | $2.9B |
| Interest CoverageEBIT ÷ Interest expense | 9.45x | 10.38x |
Total Returns (Dividends Reinvested)
REYN leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in REYN five years ago would be worth $8,647 today (with dividends reinvested), compared to $6,344 for CLX. Over the past 12 months, REYN leads with a 0.0% total return vs CLX's -28.9%. The 3-year compound annual growth rate (CAGR) favors REYN at -3.4% vs CLX's -13.9% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -3.9% | -6.2% |
| 1-Year ReturnPast 12 months | 0.0% | -28.9% |
| 3-Year ReturnCumulative with dividends | -9.8% | -36.2% |
| 5-Year ReturnCumulative with dividends | -13.5% | -36.6% |
| 10-Year ReturnCumulative with dividends | -4.2% | +2.8% |
| CAGR (3Y)Annualised 3-year return | -3.4% | -13.9% |
Risk & Volatility
Evenly matched — REYN and CLX each lead in 1 of 2 comparable metrics.
Risk & Volatility
CLX is the less volatile stock with a 0.42 beta — it tends to amplify market swings less than REYN's 0.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. REYN currently trades 83.5% from its 52-week high vs CLX's 66.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.51x | 0.42x |
| 52-Week HighHighest price in past year | $26.25 | $138.94 |
| 52-Week LowLowest price in past year | $20.44 | $84.70 |
| % of 52W HighCurrent price vs 52-week peak | +83.5% | +66.3% |
| RSI (14)Momentum oscillator 0–100 | 57.4 | 34.9 |
| Avg Volume (50D)Average daily shares traded | 1.0M | 2.6M |
Analyst Outlook
CLX leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Wall Street rates REYN as "Hold" and CLX as "Hold". Consensus price targets imply 14.5% upside for CLX (target: $106) vs 9.5% for REYN (target: $24). For income investors, CLX offers the higher dividend yield at 5.26% vs REYN's 4.16%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold |
| Price TargetConsensus 12-month target | $24.00 | $105.50 |
| # AnalystsCovering analysts | 12 | 28 |
| Dividend YieldAnnual dividend ÷ price | +4.2% | +5.3% |
| Dividend StreakConsecutive years of raises | 0 | 26 |
| Dividend / ShareAnnual DPS | $0.91 | $4.84 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +3.0% |
REYN leads in 2 of 6 categories (Valuation Metrics, Total Returns). CLX leads in 2 (Profitability & Efficiency, Analyst Outlook). 2 tied.
REYN vs CLX: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is REYN or CLX a better buy right now?
For growth investors, Reynolds Consumer Products Inc.
(REYN) is the stronger pick with 0. 7% revenue growth year-over-year, versus 0. 2% for The Clorox Company (CLX). The Clorox Company (CLX) offers the better valuation at 14. 1x trailing P/E (15. 7x forward), making it the more compelling value choice. Analysts rate Reynolds Consumer Products Inc. (REYN) a "Hold" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — REYN or CLX?
On trailing P/E, The Clorox Company (CLX) is the cheapest at 14.
1x versus Reynolds Consumer Products Inc. at 15. 3x. On forward P/E, Reynolds Consumer Products Inc. is actually cheaper at 13. 8x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — REYN or CLX?
Over the past 5 years, Reynolds Consumer Products Inc.
(REYN) delivered a total return of -13. 5%, compared to -36. 6% for The Clorox Company (CLX). Over 10 years, the gap is even starker: CLX returned +2. 8% versus REYN's -4. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — REYN or CLX?
By beta (market sensitivity over 5 years), The Clorox Company (CLX) is the lower-risk stock at 0.
42β versus Reynolds Consumer Products Inc. 's 0. 51β — meaning REYN is approximately 20% more volatile than CLX relative to the S&P 500. On balance sheet safety, Reynolds Consumer Products Inc. (REYN) carries a lower debt/equity ratio of 78% versus 6% for The Clorox Company — giving it more financial flexibility in a downturn.
05Which is growing faster — REYN or CLX?
By revenue growth (latest reported year), Reynolds Consumer Products Inc.
(REYN) is pulling ahead at 0. 7% versus 0. 2% for The Clorox Company (CLX). On earnings-per-share growth, the picture is similar: The Clorox Company grew EPS 189. 8% year-over-year, compared to -14. 4% for Reynolds Consumer Products Inc.. Over a 3-year CAGR, CLX leads at -0. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — REYN or CLX?
The Clorox Company (CLX) is the more profitable company, earning 11.
4% net margin versus 8. 1% for Reynolds Consumer Products Inc. — meaning it keeps 11. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CLX leads at 16. 6% versus 13. 2% for REYN. At the gross margin level — before operating expenses — CLX leads at 45. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is REYN or CLX more undervalued right now?
On forward earnings alone, Reynolds Consumer Products Inc.
(REYN) trades at 13. 8x forward P/E versus 15. 7x for The Clorox Company — 1. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CLX: 14. 5% to $105. 50.
08Which pays a better dividend — REYN or CLX?
All stocks in this comparison pay dividends.
The Clorox Company (CLX) offers the highest yield at 5. 3%, versus 4. 2% for Reynolds Consumer Products Inc. (REYN).
09Is REYN or CLX better for a retirement portfolio?
For long-horizon retirement investors, The Clorox Company (CLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
42), 5. 3% yield). Both have compounded well over 10 years (CLX: +2. 8%, REYN: -4. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between REYN and CLX?
These companies operate in different sectors (REYN (Consumer Cyclical) and CLX (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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