CLX vs CHD

For growth investors, Church & Dwight Co.

, Inc. (CHD) is the stronger pick with 1. 6% revenue growth year-over-year, versus 0. 2% for The Clorox Company (CLX). The Clorox Company (CLX) offers the better valuation at 13. 8x trailing P/E (15. 3x forward), making it the more compelling value choice. Analysts rate Church & Dwight Co. , Inc. (CHD) a "Buy" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, The Clorox Company (CLX) is the cheapest at 13.

8x versus Church & Dwight Co. , Inc. at 31. 4x. On forward P/E, The Clorox Company is actually cheaper at 15. 3x.

Over the past 5 years, Church & Dwight Co.

, Inc. (CHD) delivered a total return of +13. 6%, compared to -38. 2% for The Clorox Company (CLX). Over 10 years, the gap is even starker: CHD returned +116. 4% versus CLX's +2. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Church & Dwight Co.

, Inc. (CHD) is the lower-risk stock at 0. 14β versus The Clorox Company's 0. 42β — meaning CLX is approximately 203% more volatile than CHD relative to the S&P 500. On balance sheet safety, Church & Dwight Co. , Inc. (CHD) carries a lower debt/equity ratio of 55% versus 6% for The Clorox Company — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Church & Dwight Co.

, Inc. (CHD) is pulling ahead at 1. 6% versus 0. 2% for The Clorox Company (CLX). On earnings-per-share growth, the picture is similar: The Clorox Company grew EPS 189. 8% year-over-year, compared to 27. 4% for Church & Dwight Co. , Inc.. Over a 3-year CAGR, CHD leads at 4. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Church & Dwight Co.

, Inc. (CHD) is the more profitable company, earning 11. 9% net margin versus 11. 4% for The Clorox Company — meaning it keeps 11. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CHD leads at 17. 4% versus 16. 6% for CLX. At the gross margin level — before operating expenses — CLX leads at 45. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, The Clorox Company (CLX) trades at 15.

3x forward P/E versus 25. 3x for Church & Dwight Co. , Inc. — 10. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CLX: 17. 2% to $105. 50.

All stocks in this comparison pay dividends.

The Clorox Company (CLX) offers the highest yield at 5. 4%, versus 1. 2% for Church & Dwight Co. , Inc. (CHD).

For long-horizon retirement investors, Church & Dwight Co.

, Inc. (CHD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 14), 1. 2% yield, +116. 4% 10Y return). Both have compounded well over 10 years (CHD: +116. 4%, CLX: +2. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CLX is a mid-cap deep-value stock; CHD is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.