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Stock Comparison

RGR vs OLN vs WLK vs SWBI vs CE

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RGR
Sturm, Ruger & Company, Inc.

Aerospace & Defense

IndustrialsNYSE • US
Market Cap$623M
5Y Perf.-37.4%
OLN
Olin Corporation

Chemicals - Specialty

Basic MaterialsNYSE • US
Market Cap$3.05B
5Y Perf.+122.4%
WLK
Westlake Corporation

Chemicals - Specialty

Basic MaterialsNYSE • US
Market Cap$12.47B
5Y Perf.+104.2%
SWBI
Smith & Wesson Brands, Inc.

Aerospace & Defense

IndustrialsNASDAQ • US
Market Cap$655M
5Y Perf.+62.0%
CE
Celanese Corporation

Chemicals

Basic MaterialsNYSE • US
Market Cap$6.54B
5Y Perf.-35.1%

RGR vs OLN vs WLK vs SWBI vs CE — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RGR logoRGR
OLN logoOLN
WLK logoWLK
SWBI logoSWBI
CE logoCE
IndustryAerospace & DefenseChemicals - SpecialtyChemicals - SpecialtyAerospace & DefenseChemicals
Market Cap$623M$3.05B$12.47B$655M$6.54B
Revenue (TTM)$552M$6.72B$10.98B$486M$9.49B
Net Income (TTM)$-12M$-127M$-1.64B$12M$-1.02B
Gross Margin14.4%5.3%1.5%26.4%20.1%
Operating Margin-4.1%-1.6%-15.5%4.6%-7.4%
Forward P/E20.6x26.1x53.6x10.4x
Total Debt$2M$3.39B$6.44B$115M$12.93B
Cash & Equiv.$18M$168M$2.72B$25M$1.26B

RGR vs OLN vs WLK vs SWBI vs CELong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RGR
OLN
WLK
SWBI
CE
StockMay 20May 26Return
Sturm, Ruger & Comp… (RGR)10062.6-37.4%
Olin Corporation (OLN)100222.4+122.4%
Westlake Corporation (WLK)100204.2+104.2%
Smith & Wesson Bran… (SWBI)100162.0+62.0%
Celanese Corporation (CE)10064.9-35.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: RGR vs OLN vs WLK vs SWBI vs CE

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SWBI leads in 4 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Olin Corporation is the stronger pick specifically for growth and revenue expansion. WLK and CE also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
RGR
Sturm, Ruger & Company, Inc.
The Industrials Pick

Among these 5 stocks, RGR doesn't own a clear edge in any measured category.

Best for: industrials exposure
OLN
Olin Corporation
The Growth Leader

OLN is the #2 pick in this set and the best alternative if growth is your priority.

  • 3.7% revenue growth vs SWBI's -11.4%
Best for: growth
WLK
Westlake Corporation
The Long-Run Compounder

WLK ranks third and is worth considering specifically for long-term compounding.

  • 142.4% 10Y total return vs OLN's 61.0%
  • 2.2% yield, 12-year raise streak, vs SWBI's 3.5%
Best for: long-term compounding
SWBI
Smith & Wesson Brands, Inc.
The Income Pick

SWBI carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 5 yrs, beta 0.74, yield 3.5%
  • Lower volatility, beta 0.74, Low D/E 30.8%, current ratio 4.16x
  • Beta 0.74, yield 3.5%, current ratio 4.16x
  • 2.5% margin vs WLK's -14.9%
Best for: income & stability and sleep-well-at-night
CE
Celanese Corporation
The Growth Play

CE is the clearest fit if your priority is growth exposure.

  • Rev growth -7.2%, EPS growth 23.6%, 3Y rev CAGR -0.4%
  • Lower P/E (10.4x vs 53.6x)
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthOLN logoOLN3.7% revenue growth vs SWBI's -11.4%
ValueCE logoCELower P/E (10.4x vs 53.6x)
Quality / MarginsSWBI logoSWBI2.5% margin vs WLK's -14.9%
Stability / SafetySWBI logoSWBIBeta 0.74 vs OLN's 1.47, lower leverage
DividendsWLK logoWLK2.2% yield, 12-year raise streak, vs SWBI's 3.5%
Momentum (1Y)SWBI logoSWBI+65.8% vs RGR's +19.8%
Efficiency (ROA)SWBI logoSWBI2.2% ROA vs WLK's -8.2%, ROIC 4.1% vs -9.0%

RGR vs OLN vs WLK vs SWBI vs CE — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RGRSturm, Ruger & Company, Inc.
FY 2025
Firearms Member
99.5%$543M
Unaffiliated Castings Member
0.5%$3M
OLNOlin Corporation
FY 2025
Chlor Alkali Products and Vinyls Segment
54.3%$3.7B
Winchester Segment
25.4%$1.7B
Epoxy Segment
20.2%$1.4B
WLKWestlake Corporation
FY 2025
Performance and Essential Materials
62.9%$7.0B
Housing and Infrastructure Products
37.1%$4.1B
SWBISmith & Wesson Brands, Inc.
FY 2024
Product One
71.3%$382M
Product Two
21.7%$116M
Other Products And Services
7.0%$37M
CECelanese Corporation
FY 2025
Engineered Materials
56.0%$5.4B
Acetyl Chain
44.0%$4.2B

RGR vs OLN vs WLK vs SWBI vs CE — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSWBILAGGINGCE

Income & Cash Flow (Last 12 Months)

SWBI leads this category, winning 5 of 6 comparable metrics.

WLK is the larger business by revenue, generating $11.0B annually — 22.6x SWBI's $486M. SWBI is the more profitable business, keeping 2.5% of every revenue dollar as net income compared to WLK's -14.9%. On growth, SWBI holds the edge at +17.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRGR logoRGRSturm, Ruger & Co…OLN logoOLNOlin CorporationWLK logoWLKWestlake Corporat…SWBI logoSWBISmith & Wesson Br…CE logoCECelanese Corporat…
RevenueTrailing 12 months$552M$6.7B$11.0B$486M$9.5B
EBITDAEarnings before interest/tax-$5M$284M-$462M$30M$58M
Net IncomeAfter-tax profit-$12M-$127M-$1.6B$12M-$1.0B
Free Cash FlowCash after capex$42M$352M-$508M$73M$944M
Gross MarginGross profit ÷ Revenue+14.4%+5.3%+1.5%+26.4%+20.1%
Operating MarginEBIT ÷ Revenue-4.1%-1.6%-15.5%+4.6%-7.4%
Net MarginNet income ÷ Revenue-2.2%-1.9%-14.9%+2.5%-10.8%
FCF MarginFCF ÷ Revenue+7.7%+5.2%-4.6%+15.0%+9.9%
Rev. Growth (YoY)Latest quarter vs prior year+4.1%-3.7%-6.8%+17.1%-2.2%
EPS Growth (YoY)Latest quarter vs prior year-97.8%-61.8%-3.2%+122.4%+3.1%
SWBI leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

Evenly matched — OLN and CE each lead in 2 of 6 comparable metrics.

On an enterprise value basis, OLN's 9.9x EV/EBITDA is more attractive than RGR's 53.8x.

MetricRGR logoRGRSturm, Ruger & Co…OLN logoOLNOlin CorporationWLK logoWLKWestlake Corporat…SWBI logoSWBISmith & Wesson Br…CE logoCECelanese Corporat…
Market CapShares × price$623M$3.0B$12.5B$655M$6.5B
Enterprise ValueMkt cap + debt − cash$606M$6.3B$16.2B$745M$18.2B
Trailing P/EPrice ÷ TTM EPS-144.63x-72.32x-8.30x49.10x-5.49x
Forward P/EPrice ÷ next-FY EPS est.20.61x26.08x53.56x10.45x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple53.83x9.88x13.37x12.06x
Price / SalesMarket cap ÷ Revenue1.14x0.45x1.12x1.38x0.68x
Price / BookPrice ÷ Book value/share2.23x1.59x1.35x1.76x1.43x
Price / FCFMarket cap ÷ FCF16.19x12.29x8.14x
Evenly matched — OLN and CE each lead in 2 of 6 comparable metrics.

Profitability & Efficiency

SWBI leads this category, winning 5 of 9 comparable metrics.

SWBI delivers a 3.3% return on equity — every $100 of shareholder capital generates $3 in annual profit, vs $-22 for CE. RGR carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to CE's 2.89x. On the Piotroski fundamental quality scale (0–9), OLN scores 5/9 vs SWBI's 3/9, reflecting solid financial health.

MetricRGR logoRGRSturm, Ruger & Co…OLN logoOLNOlin CorporationWLK logoWLKWestlake Corporat…SWBI logoSWBISmith & Wesson Br…CE logoCECelanese Corporat…
ROE (TTM)Return on equity-4.2%-6.6%-16.8%+3.3%-21.5%
ROA (TTM)Return on assets-4.7%-1.7%-8.2%+2.2%-4.6%
ROICReturn on invested capital-3.0%+1.7%-9.0%+4.1%+3.4%
ROCEReturn on capital employed-3.8%+1.9%-8.8%+4.9%+4.1%
Piotroski ScoreFundamental quality 0–945334
Debt / EquityFinancial leverage0.01x1.76x0.69x0.31x2.89x
Net DebtTotal debt minus cash-$17M$3.2B$3.7B$90M$11.7B
Cash & Equiv.Liquid assets$18M$168M$2.7B$25M$1.3B
Total DebtShort + long-term debt$2M$3.4B$6.4B$115M$12.9B
Interest CoverageEBIT ÷ Interest expense-353.50x0.66x-24.17x5.17x-0.57x
SWBI leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SWBI leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in WLK five years ago would be worth $10,229 today (with dividends reinvested), compared to $4,049 for CE. Over the past 12 months, SWBI leads with a +65.8% total return vs RGR's +19.8%. The 3-year compound annual growth rate (CAGR) favors SWBI at 10.9% vs OLN's -19.0% — a key indicator of consistent wealth creation.

MetricRGR logoRGRSturm, Ruger & Co…OLN logoOLNOlin CorporationWLK logoWLKWestlake Corporat…SWBI logoSWBISmith & Wesson Br…CE logoCECelanese Corporat…
YTD ReturnYear-to-date+16.9%+25.1%+32.0%+48.9%+38.7%
1-Year ReturnPast 12 months+19.8%+35.2%+27.6%+65.8%+20.8%
3-Year ReturnCumulative with dividends-23.0%-46.8%-12.8%+36.4%-40.8%
5-Year ReturnCumulative with dividends-26.4%-33.9%+2.3%-13.9%-59.5%
10-Year ReturnCumulative with dividends-4.9%+61.0%+142.4%-3.7%+13.3%
CAGR (3Y)Annualised 3-year return-8.4%-19.0%-4.5%+10.9%-16.0%
SWBI leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

SWBI leads this category, winning 2 of 2 comparable metrics.

SWBI is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than OLN's 1.47 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SWBI currently trades 93.3% from its 52-week high vs WLK's 78.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRGR logoRGRSturm, Ruger & Co…OLN logoOLNOlin CorporationWLK logoWLKWestlake Corporat…SWBI logoSWBISmith & Wesson Br…CE logoCECelanese Corporat…
Beta (5Y)Sensitivity to S&P 5001.00x1.47x1.06x0.74x1.11x
52-Week HighHighest price in past year$48.21$30.46$124.23$15.79$70.70
52-Week LowLowest price in past year$28.33$18.08$56.33$7.73$35.13
% of 52W HighCurrent price vs 52-week peak+81.0%+87.8%+78.4%+93.3%+82.6%
RSI (14)Momentum oscillator 0–10042.658.632.251.745.0
Avg Volume (50D)Average daily shares traded163K2.7M1.2M596K2.4M
SWBI leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WLK and SWBI each lead in 1 of 2 comparable metrics.

Analyst consensus: RGR as "Buy", OLN as "Hold", WLK as "Hold", SWBI as "Buy", CE as "Hold". Consensus price targets imply 12.0% upside for CE (target: $65) vs -9.1% for OLN (target: $24). For income investors, SWBI offers the higher dividend yield at 3.53% vs CE's 0.20%.

MetricRGR logoRGRSturm, Ruger & Co…OLN logoOLNOlin CorporationWLK logoWLKWestlake Corporat…SWBI logoSWBISmith & Wesson Br…CE logoCECelanese Corporat…
Analyst RatingConsensus buy/hold/sellBuyHoldHoldBuyHold
Price TargetConsensus 12-month target$24.33$101.88$15.25$65.40
# AnalystsCovering analysts123532437
Dividend YieldAnnual dividend ÷ price+1.6%+3.0%+2.2%+3.5%+0.2%
Dividend StreakConsecutive years of raises031250
Dividend / ShareAnnual DPS$0.62$0.80$2.11$0.52$0.12
Buyback YieldShare repurchases ÷ mkt cap+4.2%+1.7%+0.5%+3.9%0.0%
Evenly matched — WLK and SWBI each lead in 1 of 2 comparable metrics.
Key Takeaway

SWBI leads in 4 of 6 categories — strongest in Income & Cash Flow and Profitability & Efficiency. 2 categories are tied.

Best OverallSmith & Wesson Brands, Inc. (SWBI)Leads 4 of 6 categories
Loading custom metrics...

RGR vs OLN vs WLK vs SWBI vs CE: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RGR or OLN or WLK or SWBI or CE a better buy right now?

For growth investors, Olin Corporation (OLN) is the stronger pick with 3.

7% revenue growth year-over-year, versus -11. 4% for Smith & Wesson Brands, Inc. (SWBI). Smith & Wesson Brands, Inc. (SWBI) offers the better valuation at 49. 1x trailing P/E (53. 6x forward), making it the more compelling value choice. Analysts rate Sturm, Ruger & Company, Inc. (RGR) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RGR or OLN or WLK or SWBI or CE?

On forward P/E, Celanese Corporation is actually cheaper at 10.

4x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — RGR or OLN or WLK or SWBI or CE?

Over the past 5 years, Westlake Corporation (WLK) delivered a total return of +2.

3%, compared to -59. 5% for Celanese Corporation (CE). Over 10 years, the gap is even starker: WLK returned +142. 4% versus RGR's -4. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RGR or OLN or WLK or SWBI or CE?

By beta (market sensitivity over 5 years), Smith & Wesson Brands, Inc.

(SWBI) is the lower-risk stock at 0. 74β versus Olin Corporation's 1. 47β — meaning OLN is approximately 99% more volatile than SWBI relative to the S&P 500. On balance sheet safety, Sturm, Ruger & Company, Inc. (RGR) carries a lower debt/equity ratio of 1% versus 3% for Celanese Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — RGR or OLN or WLK or SWBI or CE?

By revenue growth (latest reported year), Olin Corporation (OLN) is pulling ahead at 3.

7% versus -11. 4% for Smith & Wesson Brands, Inc. (SWBI). On earnings-per-share growth, the picture is similar: Celanese Corporation grew EPS 23. 6% year-over-year, compared to -352. 8% for Westlake Corporation. Over a 3-year CAGR, CE leads at -0. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RGR or OLN or WLK or SWBI or CE?

Smith & Wesson Brands, Inc.

(SWBI) is the more profitable company, earning 2. 8% net margin versus -13. 5% for Westlake Corporation — meaning it keeps 2. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CE leads at 8. 0% versus -14. 1% for WLK. At the gross margin level — before operating expenses — SWBI leads at 26. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RGR or OLN or WLK or SWBI or CE more undervalued right now?

On forward earnings alone, Celanese Corporation (CE) trades at 10.

4x forward P/E versus 53. 6x for Smith & Wesson Brands, Inc. — 43. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CE: 12. 0% to $65. 40.

08

Which pays a better dividend — RGR or OLN or WLK or SWBI or CE?

All stocks in this comparison pay dividends.

Smith & Wesson Brands, Inc. (SWBI) offers the highest yield at 3. 5%, versus 0. 2% for Celanese Corporation (CE).

09

Is RGR or OLN or WLK or SWBI or CE better for a retirement portfolio?

For long-horizon retirement investors, Smith & Wesson Brands, Inc.

(SWBI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 3. 5% yield). Both have compounded well over 10 years (SWBI: -3. 7%, CE: +13. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RGR and OLN and WLK and SWBI and CE?

These companies operate in different sectors (RGR (Industrials) and OLN (Basic Materials) and WLK (Basic Materials) and SWBI (Industrials) and CE (Basic Materials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: RGR is a small-cap quality compounder stock; OLN is a small-cap quality compounder stock; WLK is a mid-cap quality compounder stock; SWBI is a small-cap income-oriented stock; CE is a small-cap quality compounder stock. RGR, OLN, WLK, SWBI pay a dividend while CE does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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