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RICK vs PLAY vs MODG vs PLBY vs NCLH
Revenue, margins, valuation, and 5-year total return — side by side.
Entertainment
Leisure
Leisure
Travel Services
RICK vs PLAY vs MODG vs PLBY vs NCLH — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Restaurants | Entertainment | Leisure | Leisure | Travel Services |
| Market Cap | $216M | $416M | $2.32B | $135M | $9.38B |
| Revenue (TTM) | $282M | $2.09B | $4.06B | $122M | $10.03B |
| Net Income (TTM) | $-7M | $-65M | $-1.50B | $-8M | $568M |
| Gross Margin | 55.2% | 66.8% | 64.6% | 70.9% | 43.0% |
| Operating Margin | 12.3% | 4.3% | -31.0% | -2.5% | 15.9% |
| Forward P/E | 4.6x | 94.6x | — | — | 12.5x |
| Total Debt | $266M | $3.17B | $4.14B | $196M | $14.61B |
| Cash & Equiv. | $34M | $17M | $445M | $38M | $210M |
RICK vs PLAY vs MODG vs PLBY vs NCLH — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Aug 20 | Jun 26 | Return |
|---|---|---|---|
| RCI Hospitality Hol… (RICK) | 100 | 147.9 | +47.9% |
| Dave & Buster's Ent… (PLAY) | 100 | 71.9 | -28.1% |
| Topgolf Callaway Br… (MODG) | 100 | 68.8 | -31.2% |
| Playboy, Inc. (PLBY) | 100 | 14.7 | -85.3% |
| Norwegian Cruise Li… (NCLH) | 100 | 119.5 | +19.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RICK vs PLAY vs MODG vs PLBY vs NCLH
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RICK carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 7 yrs, beta 1.33, yield 1.0%
- 188.5% 10Y total return vs NCLH's -53.8%
- Lower volatility, beta 1.33, current ratio 0.81x
- Beta 1.33, yield 1.0%, current ratio 0.81x
Among these 5 stocks, PLAY doesn't own a clear edge in any measured category.
MODG ranks third and is worth considering specifically for momentum.
- +50.6% vs PLAY's -62.7%
PLBY is the clearest fit if your priority is growth exposure.
- Rev growth 4.1%, EPS growth 87.5%, 3Y rev CAGR -13.3%
- 4.1% revenue growth vs RICK's -5.5%
NCLH is the #2 pick in this set and the best alternative if quality and efficiency is your priority.
- 5.7% margin vs MODG's -37.1%
- 2.5% ROA vs MODG's -19.9%, ROIC 7.5% vs -13.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 4.1% revenue growth vs RICK's -5.5% | |
| Value | Lower P/E (4.6x vs 12.5x) | |
| Quality / Margins | 5.7% margin vs MODG's -37.1% | |
| Stability / Safety | Beta 1.33 vs NCLH's 2.22, lower leverage | |
| Dividends | 1.0% yield; 7-year raise streak; the other 4 pay no meaningful dividend | |
| Momentum (1Y) | +50.6% vs PLAY's -62.7% | |
| Efficiency (ROA) | 2.5% ROA vs MODG's -19.9%, ROIC 7.5% vs -13.8% |
RICK vs PLAY vs MODG vs PLBY vs NCLH — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
RICK vs PLAY vs MODG vs PLBY vs NCLH — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
NCLH leads in 3 of 6 categories
RICK leads 2 • PLAY leads 0 • MODG leads 0 • PLBY leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
NCLH leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
NCLH is the larger business by revenue, generating $10.0B annually — 82.0x PLBY's $122M. NCLH is the more profitable business, keeping 5.7% of every revenue dollar as net income compared to MODG's -37.1%. On growth, NCLH holds the edge at +9.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $282M | $2.1B | $4.1B | $122M | $10.0B |
| EBITDAEarnings before interest/tax | $51M | $377M | -$989M | $5M | $2.6B |
| Net IncomeAfter-tax profit | -$7M | -$65M | -$1.5B | -$8M | $568M |
| Free Cash FlowCash after capex | $39M | -$33M | $35M | -$2M | -$949M |
| Gross MarginGross profit ÷ Revenue | +55.2% | +66.8% | +64.6% | +70.9% | +43.0% |
| Operating MarginEBIT ÷ Revenue | +12.3% | +4.3% | -31.0% | -2.5% | +15.9% |
| Net MarginNet income ÷ Revenue | -2.3% | -3.1% | -37.1% | -6.2% | +5.7% |
| FCF MarginFCF ÷ Revenue | +14.0% | -1.6% | +0.8% | -1.8% | -9.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | +4.3% | -1.5% | -7.8% | +4.7% | +9.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -111.1% | -74.2% | -3.1% | +69.3% | +3.5% |
Valuation Metrics
RICK leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 22.7x trailing earnings, NCLH trades at a 1% valuation discount to RICK's 23.0x P/E. On an enterprise value basis, NCLH's 8.7x EV/EBITDA is more attractive than PLBY's 122.0x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $216M | $416M | $2.3B | $135M | $9.4B |
| Enterprise ValueMkt cap + debt − cash | $449M | $3.6B | $6.0B | $294M | $23.8B |
| Trailing P/EPrice ÷ TTM EPS | 22.98x | -8.54x | -1.60x | -11.15x | 22.71x |
| Forward P/EPrice ÷ next-FY EPS est. | 4.63x | 94.62x | — | — | 12.46x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 8.75x | 9.27x | — | 121.96x | 8.68x |
| Price / SalesMarket cap ÷ Revenue | 0.77x | 0.20x | 0.55x | 1.12x | 0.95x |
| Price / BookPrice ÷ Book value/share | 0.96x | 4.54x | 0.96x | 8.00x | 4.25x |
| Price / FCFMarket cap ÷ FCF | 6.19x | — | 26.73x | — | — |
Profitability & Efficiency
NCLH leads this category, winning 5 of 8 comparable metrics.
Profitability & Efficiency
NCLH delivers a 27.0% return on equity — every $100 of shareholder capital generates $27 in annual profit, vs $-80 for PLBY. RICK carries lower financial leverage with a 1.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to PLAY's 34.71x.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -2.6% | -53.1% | -60.8% | -79.7% | +27.0% |
| ROA (TTM)Return on assets | -1.1% | -1.6% | -19.9% | -2.7% | +2.5% |
| ROICReturn on invested capital | +5.5% | +2.4% | -13.8% | -2.6% | +7.5% |
| ROCEReturn on capital employed | +6.8% | +2.9% | -16.8% | -2.6% | +10.2% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 6 | 6 | 6 |
| Debt / EquityFinancial leverage | 1.02x | 34.71x | 1.72x | 10.81x | 6.61x |
| Net DebtTotal debt minus cash | $233M | $3.1B | $3.7B | $159M | $14.4B |
| Cash & Equiv.Liquid assets | $34M | $17M | $445M | $38M | $210M |
| Total DebtShort + long-term debt | $266M | $3.2B | $4.1B | $196M | $14.6B |
| Interest CoverageEBIT ÷ Interest expense | 1.39x | 0.46x | -5.38x | -0.13x | 1.60x |
Total Returns (Dividends Reinvested)
NCLH leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in NCLH five years ago would be worth $6,746 today (with dividends reinvested), compared to $397 for PLBY. Over the past 12 months, MODG leads with a +50.6% total return vs PLAY's -62.7%. The 3-year compound annual growth rate (CAGR) favors NCLH at 1.9% vs PLAY's -34.3% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +21.3% | -29.9% | +7.4% | -21.2% | -10.3% |
| 1-Year ReturnPast 12 months | -27.7% | -62.7% | +50.6% | -1.4% | +11.1% |
| 3-Year ReturnCumulative with dividends | -62.3% | -71.6% | -33.8% | -17.6% | +6.0% |
| 5-Year ReturnCumulative with dividends | -53.5% | -69.9% | -60.6% | -96.0% | -32.5% |
| 10-Year ReturnCumulative with dividends | +188.5% | -73.0% | +23.1% | -85.3% | -53.8% |
| CAGR (3Y)Annualised 3-year return | -27.7% | -34.3% | -12.9% | -6.3% | +1.9% |
Risk & Volatility
Evenly matched — RICK and MODG each lead in 1 of 2 comparable metrics.
Risk & Volatility
RICK is the less volatile stock with a 1.33 beta — it tends to amplify market swings less than NCLH's 2.22 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MODG currently trades 75.6% from its 52-week high vs PLAY's 33.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.33x | 1.80x | 1.92x | 1.62x | 2.22x |
| 52-Week HighHighest price in past year | $41.37 | $35.53 | $16.65 | $2.75 | $27.18 |
| 52-Week LowLowest price in past year | $20.76 | $9.65 | $7.84 | $1.19 | $14.53 |
| % of 52W HighCurrent price vs 52-week peak | +68.3% | +33.6% | +75.6% | +52.7% | +75.2% |
| RSI (14)Momentum oscillator 0–100 | 67.2 | 44.2 | 57.2 | 49.8 | 60.2 |
| Avg Volume (50D)Average daily shares traded | 47K | 1.8M | 9.2M | 869K | 20.0M |
Analyst Outlook
RICK leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: RICK as "Buy", PLAY as "Buy", MODG as "Buy", PLBY as "Buy", NCLH as "Buy". Consensus price targets imply 771.0% upside for PLBY (target: $13) vs 4.6% for NCLH (target: $21). RICK is the only dividend payer here at 0.99% yield — a key consideration for income-focused portfolios.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $98.00 | $17.33 | $16.50 | $12.63 | $21.38 |
| # AnalystsCovering analysts | 3 | 20 | 23 | 8 | 37 |
| Dividend YieldAnnual dividend ÷ price | +1.0% | — | — | — | — |
| Dividend StreakConsecutive years of raises | 7 | 0 | 0 | — | — |
| Dividend / ShareAnnual DPS | $0.28 | — | — | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +5.5% | +0.4% | +1.4% | 0.0% | +0.3% |
NCLH leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). RICK leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.
RICK vs PLAY vs MODG vs PLBY vs NCLH: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is RICK or PLAY or MODG or PLBY or NCLH a better buy right now?
For growth investors, Playboy, Inc.
(PLBY) is the stronger pick with 4. 1% revenue growth year-over-year, versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). Norwegian Cruise Line Holdings Ltd. (NCLH) offers the better valuation at 22. 7x trailing P/E (12. 5x forward), making it the more compelling value choice. Analysts rate RCI Hospitality Holdings, Inc. (RICK) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RICK or PLAY or MODG or PLBY or NCLH?
On trailing P/E, Norwegian Cruise Line Holdings Ltd.
(NCLH) is the cheapest at 22. 7x versus RCI Hospitality Holdings, Inc. at 23. 0x. On forward P/E, RCI Hospitality Holdings, Inc. is actually cheaper at 4. 6x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — RICK or PLAY or MODG or PLBY or NCLH?
Over the past 5 years, Norwegian Cruise Line Holdings Ltd.
(NCLH) delivered a total return of -32. 5%, compared to -96. 0% for Playboy, Inc. (PLBY). Over 10 years, the gap is even starker: RICK returned +188. 5% versus PLBY's -85. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RICK or PLAY or MODG or PLBY or NCLH?
By beta (market sensitivity over 5 years), RCI Hospitality Holdings, Inc.
(RICK) is the lower-risk stock at 1. 33β versus Norwegian Cruise Line Holdings Ltd. 's 2. 22β — meaning NCLH is approximately 66% more volatile than RICK relative to the S&P 500. On balance sheet safety, RCI Hospitality Holdings, Inc. (RICK) carries a lower debt/equity ratio of 102% versus 35% for Dave & Buster's Entertainment, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — RICK or PLAY or MODG or PLBY or NCLH?
By revenue growth (latest reported year), Playboy, Inc.
(PLBY) is pulling ahead at 4. 1% versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). On earnings-per-share growth, the picture is similar: RCI Hospitality Holdings, Inc. grew EPS 272. 7% year-over-year, compared to -1776. 6% for Topgolf Callaway Brands Corp.. Over a 3-year CAGR, NCLH leads at 26. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RICK or PLAY or MODG or PLBY or NCLH?
Norwegian Cruise Line Holdings Ltd.
(NCLH) is the more profitable company, earning 4. 3% net margin versus -34. 1% for Topgolf Callaway Brands Corp. — meaning it keeps 4. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NCLH leads at 16. 2% versus -29. 7% for MODG. At the gross margin level — before operating expenses — PLAY leads at 85. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RICK or PLAY or MODG or PLBY or NCLH more undervalued right now?
On forward earnings alone, RCI Hospitality Holdings, Inc.
(RICK) trades at 4. 6x forward P/E versus 94. 6x for Dave & Buster's Entertainment, Inc. — 90. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLBY: 771. 0% to $12. 63.
08Which pays a better dividend — RICK or PLAY or MODG or PLBY or NCLH?
In this comparison, RICK (1.
0% yield) pays a dividend. PLAY, MODG, PLBY, NCLH do not pay a meaningful dividend and should not be held primarily for income.
09Is RICK or PLAY or MODG or PLBY or NCLH better for a retirement portfolio?
For long-horizon retirement investors, RCI Hospitality Holdings, Inc.
(RICK) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1. 0% yield, +188. 5% 10Y return). Norwegian Cruise Line Holdings Ltd. (NCLH) carries a higher beta of 2. 22 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (RICK: +188. 5%, NCLH: -53. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RICK and PLAY and MODG and PLBY and NCLH?
These companies operate in different sectors (RICK (Consumer Cyclical) and PLAY (Communication Services) and MODG (Consumer Cyclical) and PLBY (Consumer Cyclical) and NCLH (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
RICK pays a dividend while PLAY, MODG, PLBY, NCLH do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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