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RICK
PLAY logo
PLAY
MODG logo
MODG
PLBY logo
PLBY
NCLH logo
NCLH
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Stock Comparison

RICK vs PLAY vs MODG vs PLBY vs NCLH

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RICK
RCI Hospitality Holdings, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$216M
5Y Perf.+47.9%
PLAY
Dave & Buster's Entertainment, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$416M
5Y Perf.-28.1%
MODG
Topgolf Callaway Brands Corp.

Leisure

Consumer CyclicalNYSE • US
Market Cap$2.32B
5Y Perf.-31.2%
PLBY
Playboy, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$135M
5Y Perf.-85.3%
NCLH
Norwegian Cruise Line Holdings Ltd.

Travel Services

Consumer CyclicalNYSE • US
Market Cap$9.38B
5Y Perf.+19.5%

RICK vs PLAY vs MODG vs PLBY vs NCLH — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RICK logoRICK
PLAY logoPLAY
MODG logoMODG
PLBY logoPLBY
NCLH logoNCLH
IndustryRestaurantsEntertainmentLeisureLeisureTravel Services
Market Cap$216M$416M$2.32B$135M$9.38B
Revenue (TTM)$282M$2.09B$4.06B$122M$10.03B
Net Income (TTM)$-7M$-65M$-1.50B$-8M$568M
Gross Margin55.2%66.8%64.6%70.9%43.0%
Operating Margin12.3%4.3%-31.0%-2.5%15.9%
Forward P/E4.6x94.6x12.5x
Total Debt$266M$3.17B$4.14B$196M$14.61B
Cash & Equiv.$34M$17M$445M$38M$210M

RICK vs PLAY vs MODG vs PLBY vs NCLHLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RICK
PLAY
MODG
PLBY
NCLH
StockAug 20Jun 26Return
RCI Hospitality Hol… (RICK)100147.9+47.9%
Dave & Buster's Ent… (PLAY)10071.9-28.1%
Topgolf Callaway Br… (MODG)10068.8-31.2%
Playboy, Inc. (PLBY)10014.7-85.3%
Norwegian Cruise Li… (NCLH)100119.5+19.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: RICK vs PLAY vs MODG vs PLBY vs NCLH

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: RICK leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. Norwegian Cruise Line Holdings Ltd. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. MODG and PLBY also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
🥇RICK emerged as the overall leader. Track its performance:
RICK
RCI Hospitality Holdings, Inc.
The Income Pick

RICK carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 7 yrs, beta 1.33, yield 1.0%
  • 188.5% 10Y total return vs NCLH's -53.8%
  • Lower volatility, beta 1.33, current ratio 0.81x
  • Beta 1.33, yield 1.0%, current ratio 0.81x
Best for: income & stability and long-term compounding
PLAY
Dave & Buster's Entertainment, Inc.
The Communication Services Pick

Among these 5 stocks, PLAY doesn't own a clear edge in any measured category.

Best for: communication services exposure
MODG
Topgolf Callaway Brands Corp.
The Momentum Pick

MODG ranks third and is worth considering specifically for momentum.

  • +50.6% vs PLAY's -62.7%
Best for: momentum
PLBY
Playboy, Inc.
The Growth Play

PLBY is the clearest fit if your priority is growth exposure.

  • Rev growth 4.1%, EPS growth 87.5%, 3Y rev CAGR -13.3%
  • 4.1% revenue growth vs RICK's -5.5%
Best for: growth exposure
NCLH
Norwegian Cruise Line Holdings Ltd.
The Quality Compounder

NCLH is the #2 pick in this set and the best alternative if quality and efficiency is your priority.

  • 5.7% margin vs MODG's -37.1%
  • 2.5% ROA vs MODG's -19.9%, ROIC 7.5% vs -13.8%
Best for: quality and efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthPLBY logoPLBY4.1% revenue growth vs RICK's -5.5%
ValueRICK logoRICKLower P/E (4.6x vs 12.5x)
Quality / MarginsNCLH logoNCLH5.7% margin vs MODG's -37.1%
Stability / SafetyRICK logoRICKBeta 1.33 vs NCLH's 2.22, lower leverage
DividendsRICK logoRICK1.0% yield; 7-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)MODG logoMODG+50.6% vs PLAY's -62.7%
Efficiency (ROA)NCLH logoNCLH2.5% ROA vs MODG's -19.9%, ROIC 7.5% vs -13.8%

RICK vs PLAY vs MODG vs PLBY vs NCLH — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RICKRCI Hospitality Holdings, Inc.
FY 2025
Alcoholic Beverages
43.7%$122M
Service
34.7%$97M
Food And Merchandise
14.3%$40M
Other Revenues
7.3%$20M
PLAYDave & Buster's Entertainment, Inc.
FY 2025
Entertainment
62.9%$1.3B
Food and Beverage
37.1%$779M
MODGTopgolf Callaway Brands Corp.
FY 2024
Product
57.7%$2.4B
Service
42.3%$1.8B
PLBYPlayboy, Inc.
FY 2025
Trademark Licensing
82.9%$343M
Consumer Products
17.1%$71M
NCLHNorwegian Cruise Line Holdings Ltd.
FY 2025
Passenger ticket
68.0%$6.7B
Onboard and other
32.0%$3.1B

RICK vs PLAY vs MODG vs PLBY vs NCLH — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNCLHLAGGINGPLBY

Income & Cash Flow (Last 12 Months)

NCLH leads this category, winning 4 of 6 comparable metrics.

NCLH is the larger business by revenue, generating $10.0B annually — 82.0x PLBY's $122M. NCLH is the more profitable business, keeping 5.7% of every revenue dollar as net income compared to MODG's -37.1%. On growth, NCLH holds the edge at +9.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRICK logoRICKRCI Hospitality H…PLAY logoPLAYDave & Buster's E…MODG logoMODGTopgolf Callaway …PLBY logoPLBYPlayboy, Inc.NCLH logoNCLHNorwegian Cruise …
RevenueTrailing 12 months$282M$2.1B$4.1B$122M$10.0B
EBITDAEarnings before interest/tax$51M$377M-$989M$5M$2.6B
Net IncomeAfter-tax profit-$7M-$65M-$1.5B-$8M$568M
Free Cash FlowCash after capex$39M-$33M$35M-$2M-$949M
Gross MarginGross profit ÷ Revenue+55.2%+66.8%+64.6%+70.9%+43.0%
Operating MarginEBIT ÷ Revenue+12.3%+4.3%-31.0%-2.5%+15.9%
Net MarginNet income ÷ Revenue-2.3%-3.1%-37.1%-6.2%+5.7%
FCF MarginFCF ÷ Revenue+14.0%-1.6%+0.8%-1.8%-9.5%
Rev. Growth (YoY)Latest quarter vs prior year+4.3%-1.5%-7.8%+4.7%+9.6%
EPS Growth (YoY)Latest quarter vs prior year-111.1%-74.2%-3.1%+69.3%+3.5%
NCLH leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

RICK leads this category, winning 3 of 6 comparable metrics.

At 22.7x trailing earnings, NCLH trades at a 1% valuation discount to RICK's 23.0x P/E. On an enterprise value basis, NCLH's 8.7x EV/EBITDA is more attractive than PLBY's 122.0x.

MetricRICK logoRICKRCI Hospitality H…PLAY logoPLAYDave & Buster's E…MODG logoMODGTopgolf Callaway …PLBY logoPLBYPlayboy, Inc.NCLH logoNCLHNorwegian Cruise …
Market CapShares × price$216M$416M$2.3B$135M$9.4B
Enterprise ValueMkt cap + debt − cash$449M$3.6B$6.0B$294M$23.8B
Trailing P/EPrice ÷ TTM EPS22.98x-8.54x-1.60x-11.15x22.71x
Forward P/EPrice ÷ next-FY EPS est.4.63x94.62x12.46x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple8.75x9.27x121.96x8.68x
Price / SalesMarket cap ÷ Revenue0.77x0.20x0.55x1.12x0.95x
Price / BookPrice ÷ Book value/share0.96x4.54x0.96x8.00x4.25x
Price / FCFMarket cap ÷ FCF6.19x26.73x
RICK leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

NCLH leads this category, winning 5 of 8 comparable metrics.

NCLH delivers a 27.0% return on equity — every $100 of shareholder capital generates $27 in annual profit, vs $-80 for PLBY. RICK carries lower financial leverage with a 1.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to PLAY's 34.71x.

MetricRICK logoRICKRCI Hospitality H…PLAY logoPLAYDave & Buster's E…MODG logoMODGTopgolf Callaway …PLBY logoPLBYPlayboy, Inc.NCLH logoNCLHNorwegian Cruise …
ROE (TTM)Return on equity-2.6%-53.1%-60.8%-79.7%+27.0%
ROA (TTM)Return on assets-1.1%-1.6%-19.9%-2.7%+2.5%
ROICReturn on invested capital+5.5%+2.4%-13.8%-2.6%+7.5%
ROCEReturn on capital employed+6.8%+2.9%-16.8%-2.6%+10.2%
Piotroski ScoreFundamental quality 0–966666
Debt / EquityFinancial leverage1.02x34.71x1.72x10.81x6.61x
Net DebtTotal debt minus cash$233M$3.1B$3.7B$159M$14.4B
Cash & Equiv.Liquid assets$34M$17M$445M$38M$210M
Total DebtShort + long-term debt$266M$3.2B$4.1B$196M$14.6B
Interest CoverageEBIT ÷ Interest expense1.39x0.46x-5.38x-0.13x1.60x
NCLH leads this category, winning 5 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

NCLH leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in NCLH five years ago would be worth $6,746 today (with dividends reinvested), compared to $397 for PLBY. Over the past 12 months, MODG leads with a +50.6% total return vs PLAY's -62.7%. The 3-year compound annual growth rate (CAGR) favors NCLH at 1.9% vs PLAY's -34.3% — a key indicator of consistent wealth creation.

MetricRICK logoRICKRCI Hospitality H…PLAY logoPLAYDave & Buster's E…MODG logoMODGTopgolf Callaway …PLBY logoPLBYPlayboy, Inc.NCLH logoNCLHNorwegian Cruise …
YTD ReturnYear-to-date+21.3%-29.9%+7.4%-21.2%-10.3%
1-Year ReturnPast 12 months-27.7%-62.7%+50.6%-1.4%+11.1%
3-Year ReturnCumulative with dividends-62.3%-71.6%-33.8%-17.6%+6.0%
5-Year ReturnCumulative with dividends-53.5%-69.9%-60.6%-96.0%-32.5%
10-Year ReturnCumulative with dividends+188.5%-73.0%+23.1%-85.3%-53.8%
CAGR (3Y)Annualised 3-year return-27.7%-34.3%-12.9%-6.3%+1.9%
NCLH leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — RICK and MODG each lead in 1 of 2 comparable metrics.

RICK is the less volatile stock with a 1.33 beta — it tends to amplify market swings less than NCLH's 2.22 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MODG currently trades 75.6% from its 52-week high vs PLAY's 33.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRICK logoRICKRCI Hospitality H…PLAY logoPLAYDave & Buster's E…MODG logoMODGTopgolf Callaway …PLBY logoPLBYPlayboy, Inc.NCLH logoNCLHNorwegian Cruise …
Beta (5Y)Sensitivity to S&P 5001.33x1.80x1.92x1.62x2.22x
52-Week HighHighest price in past year$41.37$35.53$16.65$2.75$27.18
52-Week LowLowest price in past year$20.76$9.65$7.84$1.19$14.53
% of 52W HighCurrent price vs 52-week peak+68.3%+33.6%+75.6%+52.7%+75.2%
RSI (14)Momentum oscillator 0–10067.244.257.249.860.2
Avg Volume (50D)Average daily shares traded47K1.8M9.2M869K20.0M
Evenly matched — RICK and MODG each lead in 1 of 2 comparable metrics.

Analyst Outlook

RICK leads this category, winning 1 of 1 comparable metric.

Analyst consensus: RICK as "Buy", PLAY as "Buy", MODG as "Buy", PLBY as "Buy", NCLH as "Buy". Consensus price targets imply 771.0% upside for PLBY (target: $13) vs 4.6% for NCLH (target: $21). RICK is the only dividend payer here at 0.99% yield — a key consideration for income-focused portfolios.

MetricRICK logoRICKRCI Hospitality H…PLAY logoPLAYDave & Buster's E…MODG logoMODGTopgolf Callaway …PLBY logoPLBYPlayboy, Inc.NCLH logoNCLHNorwegian Cruise …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$98.00$17.33$16.50$12.63$21.38
# AnalystsCovering analysts32023837
Dividend YieldAnnual dividend ÷ price+1.0%
Dividend StreakConsecutive years of raises700
Dividend / ShareAnnual DPS$0.28
Buyback YieldShare repurchases ÷ mkt cap+5.5%+0.4%+1.4%0.0%+0.3%
RICK leads this category, winning 1 of 1 comparable metric.
Key Takeaway

NCLH leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). RICK leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.

Best OverallNorwegian Cruise Line Holdi… (NCLH)Leads 3 of 6 categories
Loading custom metrics...

RICK vs PLAY vs MODG vs PLBY vs NCLH: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RICK or PLAY or MODG or PLBY or NCLH a better buy right now?

For growth investors, Playboy, Inc.

(PLBY) is the stronger pick with 4. 1% revenue growth year-over-year, versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). Norwegian Cruise Line Holdings Ltd. (NCLH) offers the better valuation at 22. 7x trailing P/E (12. 5x forward), making it the more compelling value choice. Analysts rate RCI Hospitality Holdings, Inc. (RICK) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RICK or PLAY or MODG or PLBY or NCLH?

On trailing P/E, Norwegian Cruise Line Holdings Ltd.

(NCLH) is the cheapest at 22. 7x versus RCI Hospitality Holdings, Inc. at 23. 0x. On forward P/E, RCI Hospitality Holdings, Inc. is actually cheaper at 4. 6x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — RICK or PLAY or MODG or PLBY or NCLH?

Over the past 5 years, Norwegian Cruise Line Holdings Ltd.

(NCLH) delivered a total return of -32. 5%, compared to -96. 0% for Playboy, Inc. (PLBY). Over 10 years, the gap is even starker: RICK returned +188. 5% versus PLBY's -85. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RICK or PLAY or MODG or PLBY or NCLH?

By beta (market sensitivity over 5 years), RCI Hospitality Holdings, Inc.

(RICK) is the lower-risk stock at 1. 33β versus Norwegian Cruise Line Holdings Ltd. 's 2. 22β — meaning NCLH is approximately 66% more volatile than RICK relative to the S&P 500. On balance sheet safety, RCI Hospitality Holdings, Inc. (RICK) carries a lower debt/equity ratio of 102% versus 35% for Dave & Buster's Entertainment, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — RICK or PLAY or MODG or PLBY or NCLH?

By revenue growth (latest reported year), Playboy, Inc.

(PLBY) is pulling ahead at 4. 1% versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). On earnings-per-share growth, the picture is similar: RCI Hospitality Holdings, Inc. grew EPS 272. 7% year-over-year, compared to -1776. 6% for Topgolf Callaway Brands Corp.. Over a 3-year CAGR, NCLH leads at 26. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RICK or PLAY or MODG or PLBY or NCLH?

Norwegian Cruise Line Holdings Ltd.

(NCLH) is the more profitable company, earning 4. 3% net margin versus -34. 1% for Topgolf Callaway Brands Corp. — meaning it keeps 4. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NCLH leads at 16. 2% versus -29. 7% for MODG. At the gross margin level — before operating expenses — PLAY leads at 85. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RICK or PLAY or MODG or PLBY or NCLH more undervalued right now?

On forward earnings alone, RCI Hospitality Holdings, Inc.

(RICK) trades at 4. 6x forward P/E versus 94. 6x for Dave & Buster's Entertainment, Inc. — 90. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLBY: 771. 0% to $12. 63.

08

Which pays a better dividend — RICK or PLAY or MODG or PLBY or NCLH?

In this comparison, RICK (1.

0% yield) pays a dividend. PLAY, MODG, PLBY, NCLH do not pay a meaningful dividend and should not be held primarily for income.

09

Is RICK or PLAY or MODG or PLBY or NCLH better for a retirement portfolio?

For long-horizon retirement investors, RCI Hospitality Holdings, Inc.

(RICK) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1. 0% yield, +188. 5% 10Y return). Norwegian Cruise Line Holdings Ltd. (NCLH) carries a higher beta of 2. 22 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (RICK: +188. 5%, NCLH: -53. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RICK and PLAY and MODG and PLBY and NCLH?

These companies operate in different sectors (RICK (Consumer Cyclical) and PLAY (Communication Services) and MODG (Consumer Cyclical) and PLBY (Consumer Cyclical) and NCLH (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

RICK pays a dividend while PLAY, MODG, PLBY, NCLH do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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