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RICK
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MGM logo
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GIII logo
GIII
DKNG logo
DKNG
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Stock Comparison

RICK vs PLBY vs MGM vs GIII vs DKNG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RICK
RCI Hospitality Holdings, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$216M
5Y Perf.+47.9%
PLBY
Playboy, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$135M
5Y Perf.-85.3%
MGM
MGM Resorts International

Gambling, Resorts & Casinos

Consumer CyclicalNYSE • US
Market Cap$11.98B
5Y Perf.+108.2%
GIII
G-III Apparel Group, Ltd.

Apparel - Manufacturers

Consumer CyclicalNASDAQ • US
Market Cap$1.47B
5Y Perf.+214.4%
DKNG
DraftKings Inc.

Gambling, Resorts & Casinos

Consumer CyclicalNASDAQ • US
Market Cap$13.08B
5Y Perf.-25.4%

RICK vs PLBY vs MGM vs GIII vs DKNG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RICK logoRICK
PLBY logoPLBY
MGM logoMGM
GIII logoGIII
DKNG logoDKNG
IndustryRestaurantsLeisureGambling, Resorts & CasinosApparel - ManufacturersGambling, Resorts & Casinos
Market Cap$216M$135M$11.98B$1.47B$13.08B
Revenue (TTM)$282M$122M$17.72B$2.91B$6.29B
Net Income (TTM)$-7M$-8M$183M$126M$59M
Gross Margin55.2%70.9%44.2%42.7%41.8%
Operating Margin12.3%-2.5%5.2%8.0%0.6%
Forward P/E4.6x27.5x12.0x111.8x
Total Debt$266M$196M$56.16B$285M$1.93B
Cash & Equiv.$34M$38M$2.06B$407M$1.60B

RICK vs PLBY vs MGM vs GIII vs DKNGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RICK
PLBY
MGM
GIII
DKNG
StockAug 20Jun 26Return
RCI Hospitality Hol… (RICK)100147.9+47.9%
Playboy, Inc. (PLBY)10014.7-85.3%
MGM Resorts Interna… (MGM)100208.2+108.2%
G-III Apparel Group… (GIII)100314.4+214.4%
DraftKings Inc. (DKNG)10074.6-25.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: RICK vs PLBY vs MGM vs GIII vs DKNG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GIII leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and recent price momentum and sentiment. RCI Hospitality Holdings, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. DKNG also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
🥇GIII emerged as the overall leader. Track its performance:
RICK
RCI Hospitality Holdings, Inc.
The Income Pick

RICK is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.

  • Dividend streak 7 yrs, beta 1.33, yield 1.0%
  • 188.5% 10Y total return vs MGM's 99.6%
  • Lower P/E (4.6x vs 111.8x)
  • 1.0% yield, 7-year raise streak, vs GIII's 0.3%, (3 stocks pay no dividend)
Best for: income & stability and long-term compounding
PLBY
Playboy, Inc.
The Consumer Cyclical Pick

PLBY lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
MGM
MGM Resorts International
The Consumer Cyclical Pick

Among these 5 stocks, MGM doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
GIII
G-III Apparel Group, Ltd.
The Defensive Pick

GIII carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and defensive.

  • Lower volatility, beta 1.00, Low D/E 16.2%, current ratio 1.59x
  • Beta 1.00, yield 0.3%, current ratio 1.59x
  • 4.3% margin vs PLBY's -6.2%
  • +63.0% vs DKNG's -33.4%
Best for: sleep-well-at-night and defensive
DKNG
DraftKings Inc.
The Growth Play

DKNG ranks third and is worth considering specifically for growth exposure.

  • Rev growth 27.0%, EPS growth 99.2%, 3Y rev CAGR 39.3%
  • 27.0% revenue growth vs GIII's -7.0%
  • Beta 0.88 vs PLBY's 1.62, lower leverage
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthDKNG logoDKNG27.0% revenue growth vs GIII's -7.0%
ValueRICK logoRICKLower P/E (4.6x vs 111.8x)
Quality / MarginsGIII logoGIII4.3% margin vs PLBY's -6.2%
Stability / SafetyDKNG logoDKNGBeta 0.88 vs PLBY's 1.62, lower leverage
DividendsRICK logoRICK1.0% yield, 7-year raise streak, vs GIII's 0.3%, (3 stocks pay no dividend)
Momentum (1Y)GIII logoGIII+63.0% vs DKNG's -33.4%
Efficiency (ROA)GIII logoGIII4.7% ROA vs PLBY's -2.7%, ROIC 6.9% vs -2.6%

RICK vs PLBY vs MGM vs GIII vs DKNG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RICKRCI Hospitality Holdings, Inc.
FY 2025
Alcoholic Beverages
43.7%$122M
Service
34.7%$97M
Food And Merchandise
14.3%$40M
Other Revenues
7.3%$20M
PLBYPlayboy, Inc.
FY 2025
Trademark Licensing
82.9%$343M
Consumer Products
17.1%$71M
MGMMGM Resorts International
FY 2025
Casino
53.9%$9.5B
Occupancy
19.3%$3.4B
Food And Beverage
17.4%$3.0B
Entertainment Retail And Other
9.5%$1.7B
GIIIG-III Apparel Group, Ltd.
FY 2026
Wholesale operations
96.9%$2.9B
Retail
6.3%$186M
Elimination
-3.2%$-95,346,000
DKNGDraftKings Inc.
FY 2025
Product and Service, Other
100.0%$423M

RICK vs PLBY vs MGM vs GIII vs DKNG — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGIIILAGGINGDKNG

Income & Cash Flow (Last 12 Months)

Evenly matched — RICK and GIII each lead in 2 of 6 comparable metrics.

MGM is the larger business by revenue, generating $17.7B annually — 144.9x PLBY's $122M. GIII is the more profitable business, keeping 4.3% of every revenue dollar as net income compared to PLBY's -6.2%. On growth, DKNG holds the edge at +16.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.MGM logoMGMMGM Resorts Inter…GIII logoGIIIG-III Apparel Gro…DKNG logoDKNGDraftKings Inc.
RevenueTrailing 12 months$282M$122M$17.7B$2.9B$6.3B
EBITDAEarnings before interest/tax$51M$5M$2.0B$257M$313M
Net IncomeAfter-tax profit-$7M-$8M$183M$126M$59M
Free Cash FlowCash after capex$39M-$2M$1.7B$168M$679M
Gross MarginGross profit ÷ Revenue+55.2%+70.9%+44.2%+42.7%+41.8%
Operating MarginEBIT ÷ Revenue+12.3%-2.5%+5.2%+8.0%+0.6%
Net MarginNet income ÷ Revenue-2.3%-6.2%+1.0%+4.3%+0.9%
FCF MarginFCF ÷ Revenue+14.0%-1.8%+9.8%+5.8%+10.8%
Rev. Growth (YoY)Latest quarter vs prior year+4.3%+4.7%+4.2%-8.2%+16.8%
EPS Growth (YoY)Latest quarter vs prior year-111.1%+69.3%-5.9%+7.8%+157.7%
Evenly matched — RICK and GIII each lead in 2 of 6 comparable metrics.

Valuation Metrics

GIII leads this category, winning 4 of 6 comparable metrics.

At 23.0x trailing earnings, RICK trades at a 63% valuation discount to MGM's 61.6x P/E. On an enterprise value basis, GIII's 7.2x EV/EBITDA is more attractive than PLBY's 122.0x.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.MGM logoMGMMGM Resorts Inter…GIII logoGIIIG-III Apparel Gro…DKNG logoDKNGDraftKings Inc.
Market CapShares × price$216M$135M$12.0B$1.5B$13.1B
Enterprise ValueMkt cap + debt − cash$449M$294M$66.1B$1.3B$13.4B
Trailing P/EPrice ÷ TTM EPS22.98x-11.15x61.63x23.03x-3258.02x
Forward P/EPrice ÷ next-FY EPS est.4.63x27.53x11.99x111.82x
PEG RatioP/E ÷ EPS growth rate0.89x
EV / EBITDAEnterprise value multiple8.75x121.96x32.72x7.25x51.65x
Price / SalesMarket cap ÷ Revenue0.77x1.12x0.68x0.50x2.16x
Price / BookPrice ÷ Book value/share0.96x8.00x3.79x0.88x20.72x
Price / FCFMarket cap ÷ FCF6.19x7.19x5.56x20.20x
GIII leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

GIII leads this category, winning 6 of 9 comparable metrics.

DKNG delivers a 7.9% return on equity — every $100 of shareholder capital generates $8 in annual profit, vs $-80 for PLBY. GIII carries lower financial leverage with a 0.16x debt-to-equity ratio, signaling a more conservative balance sheet compared to MGM's 17.14x. On the Piotroski fundamental quality scale (0–9), DKNG scores 7/9 vs GIII's 5/9, reflecting strong financial health.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.MGM logoMGMMGM Resorts Inter…GIII logoGIIIG-III Apparel Gro…DKNG logoDKNGDraftKings Inc.
ROE (TTM)Return on equity-2.6%-79.7%+5.3%+7.1%+7.9%
ROA (TTM)Return on assets-1.1%-2.7%+0.4%+4.7%+1.3%
ROICReturn on invested capital+5.5%-2.6%+1.7%+6.9%-0.9%
ROCEReturn on capital employed+6.8%-2.6%+2.6%+7.8%-0.6%
Piotroski ScoreFundamental quality 0–966557
Debt / EquityFinancial leverage1.02x10.81x17.14x0.16x3.06x
Net DebtTotal debt minus cash$233M$159M$54.1B-$122M$330M
Cash & Equiv.Liquid assets$34M$38M$2.1B$407M$1.6B
Total DebtShort + long-term debt$266M$196M$56.2B$285M$1.9B
Interest CoverageEBIT ÷ Interest expense1.39x-0.13x1.52x122.18x4.48x
GIII leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GIII leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in MGM five years ago would be worth $11,467 today (with dividends reinvested), compared to $397 for PLBY. Over the past 12 months, GIII leads with a +63.0% total return vs DKNG's -33.4%. The 3-year compound annual growth rate (CAGR) favors GIII at 20.3% vs RICK's -27.7% — a key indicator of consistent wealth creation.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.MGM logoMGMMGM Resorts Inter…GIII logoGIIIG-III Apparel Gro…DKNG logoDKNGDraftKings Inc.
YTD ReturnYear-to-date+21.3%-21.2%+28.4%+18.2%-26.0%
1-Year ReturnPast 12 months-27.7%-1.4%+38.0%+63.0%-33.4%
3-Year ReturnCumulative with dividends-62.3%-17.6%+8.8%+74.0%+6.6%
5-Year ReturnCumulative with dividends-53.5%-96.0%+14.7%+11.4%-45.1%
10-Year ReturnCumulative with dividends+188.5%-85.3%+99.6%-21.3%+169.3%
CAGR (3Y)Annualised 3-year return-27.7%-6.3%+2.8%+20.3%+2.1%
GIII leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GIII and DKNG each lead in 1 of 2 comparable metrics.

DKNG is the less volatile stock with a 0.88 beta — it tends to amplify market swings less than PLBY's 1.62 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GIII currently trades 95.2% from its 52-week high vs PLBY's 52.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.MGM logoMGMMGM Resorts Inter…GIII logoGIIIG-III Apparel Gro…DKNG logoDKNGDraftKings Inc.
Beta (5Y)Sensitivity to S&P 5001.33x1.62x1.01x1.00x0.88x
52-Week HighHighest price in past year$41.37$2.75$51.59$36.53$48.78
52-Week LowLowest price in past year$20.76$1.19$29.19$21.10$20.46
% of 52W HighCurrent price vs 52-week peak+68.3%+52.7%+90.8%+95.2%+54.1%
RSI (14)Momentum oscillator 0–10067.249.861.057.450.6
Avg Volume (50D)Average daily shares traded47K869K4.6M477K12.1M
Evenly matched — GIII and DKNG each lead in 1 of 2 comparable metrics.

Analyst Outlook

RICK leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: RICK as "Buy", PLBY as "Buy", MGM as "Buy", GIII as "Buy", DKNG as "Buy". Consensus price targets imply 771.0% upside for PLBY (target: $13) vs -7.7% for MGM (target: $43). For income investors, RICK offers the higher dividend yield at 0.99% vs GIII's 0.27%.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.MGM logoMGMMGM Resorts Inter…GIII logoGIIIG-III Apparel Gro…DKNG logoDKNGDraftKings Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$98.00$12.63$43.22$39.33$35.75
# AnalystsCovering analysts38372948
Dividend YieldAnnual dividend ÷ price+1.0%+0.3%
Dividend StreakConsecutive years of raises701
Dividend / ShareAnnual DPS$0.28$0.09
Buyback YieldShare repurchases ÷ mkt cap+5.5%0.0%+10.2%+3.4%+6.3%
RICK leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

GIII leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). RICK leads in 1 (Analyst Outlook). 2 tied.

Best OverallG-III Apparel Group, Ltd. (GIII)Leads 3 of 6 categories
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RICK vs PLBY vs MGM vs GIII vs DKNG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RICK or PLBY or MGM or GIII or DKNG a better buy right now?

For growth investors, DraftKings Inc.

(DKNG) is the stronger pick with 27. 0% revenue growth year-over-year, versus -7. 0% for G-III Apparel Group, Ltd. (GIII). RCI Hospitality Holdings, Inc. (RICK) offers the better valuation at 23. 0x trailing P/E (4. 6x forward), making it the more compelling value choice. Analysts rate RCI Hospitality Holdings, Inc. (RICK) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RICK or PLBY or MGM or GIII or DKNG?

On trailing P/E, RCI Hospitality Holdings, Inc.

(RICK) is the cheapest at 23. 0x versus MGM Resorts International at 61. 6x. On forward P/E, RCI Hospitality Holdings, Inc. is actually cheaper at 4. 6x.

03

Which is the better long-term investment — RICK or PLBY or MGM or GIII or DKNG?

Over the past 5 years, MGM Resorts International (MGM) delivered a total return of +14.

7%, compared to -96. 0% for Playboy, Inc. (PLBY). Over 10 years, the gap is even starker: RICK returned +188. 5% versus PLBY's -85. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RICK or PLBY or MGM or GIII or DKNG?

By beta (market sensitivity over 5 years), DraftKings Inc.

(DKNG) is the lower-risk stock at 0. 88β versus Playboy, Inc. 's 1. 62β — meaning PLBY is approximately 85% more volatile than DKNG relative to the S&P 500. On balance sheet safety, G-III Apparel Group, Ltd. (GIII) carries a lower debt/equity ratio of 16% versus 17% for MGM Resorts International — giving it more financial flexibility in a downturn.

05

Which is growing faster — RICK or PLBY or MGM or GIII or DKNG?

By revenue growth (latest reported year), DraftKings Inc.

(DKNG) is pulling ahead at 27. 0% versus -7. 0% for G-III Apparel Group, Ltd. (GIII). On earnings-per-share growth, the picture is similar: RCI Hospitality Holdings, Inc. grew EPS 272. 7% year-over-year, compared to -68. 3% for MGM Resorts International. Over a 3-year CAGR, DKNG leads at 39. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RICK or PLBY or MGM or GIII or DKNG?

RCI Hospitality Holdings, Inc.

(RICK) is the more profitable company, earning 3. 9% net margin versus -10. 5% for Playboy, Inc. — meaning it keeps 3. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RICK leads at 13. 0% versus -4. 9% for PLBY. At the gross margin level — before operating expenses — PLBY leads at 71. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RICK or PLBY or MGM or GIII or DKNG more undervalued right now?

On forward earnings alone, RCI Hospitality Holdings, Inc.

(RICK) trades at 4. 6x forward P/E versus 111. 8x for DraftKings Inc. — 107. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLBY: 771. 0% to $12. 63.

08

Which pays a better dividend — RICK or PLBY or MGM or GIII or DKNG?

In this comparison, RICK (1.

0% yield), GIII (0. 3% yield) pay a dividend. PLBY, MGM, DKNG do not pay a meaningful dividend and should not be held primarily for income.

09

Is RICK or PLBY or MGM or GIII or DKNG better for a retirement portfolio?

For long-horizon retirement investors, RCI Hospitality Holdings, Inc.

(RICK) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1. 0% yield, +188. 5% 10Y return). Playboy, Inc. (PLBY) carries a higher beta of 1. 62 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (RICK: +188. 5%, PLBY: -85. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RICK and PLBY and MGM and GIII and DKNG?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: RICK is a small-cap quality compounder stock; PLBY is a small-cap quality compounder stock; MGM is a mid-cap quality compounder stock; GIII is a small-cap quality compounder stock; DKNG is a mid-cap high-growth stock. RICK pays a dividend while PLBY, MGM, GIII, DKNG do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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