Beverages - Alcoholic
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5 / 10Stock Comparison
SAM vs KO vs PEP vs TAP vs MNST
Revenue, margins, valuation, and 5-year total return — side by side.
Beverages - Non-Alcoholic
Beverages - Non-Alcoholic
Beverages - Alcoholic
Beverages - Non-Alcoholic
SAM vs KO vs PEP vs TAP vs MNST — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Beverages - Alcoholic | Beverages - Non-Alcoholic | Beverages - Non-Alcoholic | Beverages - Alcoholic | Beverages - Non-Alcoholic |
| Market Cap | $2.21B | $340.74B | $213.14B | $8.03B | $75.51B |
| Revenue (TTM) | $2.09B | $49.28B | $93.92B | $11.19B | $8.29B |
| Net Income (TTM) | $-61M | $13.70B | $8.24B | $-2.11B | $1.91B |
| Gross Margin | 45.2% | 61.7% | 54.1% | 37.8% | 55.8% |
| Operating Margin | -3.8% | 29.3% | 12.2% | -20.3% | 29.2% |
| Forward P/E | 20.9x | 24.3x | 18.0x | 9.1x | 34.3x |
| Total Debt | $38M | $45.49B | $49.90B | $6.30B | $0.00 |
| Cash & Equiv. | $223M | $10.27B | $9.16B | $897M | $2.09B |
SAM vs KO vs PEP vs TAP vs MNST — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| The Boston Beer Com… (SAM) | 100 | 36.5 | -63.5% |
| The Coca-Cola Compa… (KO) | 100 | 169.6 | +69.6% |
| PepsiCo, Inc. (PEP) | 100 | 118.6 | +18.6% |
| Molson Coors Bevera… (TAP) | 100 | 112.6 | +12.6% |
| Monster Beverage Co… (MNST) | 100 | 214.7 | +114.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SAM vs KO vs PEP vs TAP vs MNST
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Among these 5 stocks, SAM doesn't own a clear edge in any measured category.
KO ranks third and is worth considering specifically for valuation efficiency.
- PEG 2.18 vs PEP's 5.52
- 27.8% margin vs TAP's -18.9%
PEP is the clearest fit if your priority is income & stability and sleep-well-at-night.
- Dividend streak 25 yrs, beta 0.03, yield 3.6%
- Lower volatility, beta 0.03, current ratio 0.85x
- Beta 0.03, yield 3.6%, current ratio 0.85x
- Beta 0.03 vs SAM's 0.29
TAP is the #2 pick in this set and the best alternative if value and dividends is your priority.
- Lower P/E (9.1x vs 34.3x)
- 4.5% yield, 5-year raise streak, vs KO's 2.6%, (2 stocks pay no dividend)
MNST carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 10.7%, EPS growth 30.2%, 3Y rev CAGR 9.5%
- 212.7% 10Y total return vs KO's 112.5%
- 10.7% revenue growth vs TAP's -4.2%
- +28.6% vs TAP's -21.5%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 10.7% revenue growth vs TAP's -4.2% | |
| Value | Lower P/E (9.1x vs 34.3x) | |
| Quality / Margins | 27.8% margin vs TAP's -18.9% | |
| Stability / Safety | Beta 0.03 vs SAM's 0.29 | |
| Dividends | 4.5% yield, 5-year raise streak, vs KO's 2.6%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +28.6% vs TAP's -21.5% | |
| Efficiency (ROA) | 19.1% ROA vs TAP's -8.9%, ROIC 33.1% vs -10.1% |
SAM vs KO vs PEP vs TAP vs MNST — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Segment breakdown not available.
Segment breakdown not available.
SAM vs KO vs PEP vs TAP vs MNST — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
KO leads in 2 of 6 categories
TAP leads 1 • MNST leads 1 • SAM leads 0 • PEP leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
KO leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
PEP is the larger business by revenue, generating $93.9B annually — 44.8x SAM's $2.1B. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to TAP's -18.9%. On growth, MNST holds the edge at +17.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $2.1B | $49.3B | $93.9B | $11.2B | $8.3B |
| EBITDAEarnings before interest/tax | $14M | $15.5B | $14.3B | -$1.5B | $2.5B |
| Net IncomeAfter-tax profit | -$61M | $13.7B | $8.2B | -$2.1B | $1.9B |
| Free Cash FlowCash after capex | $191M | $12.6B | $7.7B | $1.2B | $0 |
| Gross MarginGross profit ÷ Revenue | +45.2% | +61.7% | +54.1% | +37.8% | +55.8% |
| Operating MarginEBIT ÷ Revenue | -3.8% | +29.3% | +12.2% | -20.3% | +29.2% |
| Net MarginNet income ÷ Revenue | -2.9% | +27.8% | +8.8% | -18.9% | +23.0% |
| FCF MarginFCF ÷ Revenue | +9.1% | +25.5% | +8.2% | +10.4% | — |
| Rev. Growth (YoY)Latest quarter vs prior year | +1.7% | +12.1% | +5.6% | +2.0% | +17.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -7.4% | +18.2% | +66.7% | +35.6% | +64.3% |
Valuation Metrics
TAP leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 20.9x trailing earnings, SAM trades at a 48% valuation discount to MNST's 39.8x P/E. Adjusting for growth (PEG ratio), KO offers better value at 2.33x vs PEP's 7.97x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $2.2B | $340.7B | $213.1B | $8.0B | $75.5B |
| Enterprise ValueMkt cap + debt − cash | $2.0B | $376.0B | $253.9B | $13.4B | $73.4B |
| Trailing P/EPrice ÷ TTM EPS | 20.87x | 26.04x | 25.99x | -3.94x | 39.79x |
| Forward P/EPrice ÷ next-FY EPS est. | 20.92x | 24.33x | 18.01x | 9.09x | 34.26x |
| PEG RatioP/E ÷ EPS growth rate | — | 2.33x | 7.97x | — | 4.97x |
| EV / EBITDAEnterprise value multiple | 8.62x | 25.38x | 17.75x | — | 30.35x |
| Price / SalesMarket cap ÷ Revenue | 1.06x | 7.11x | 2.27x | 0.72x | 9.10x |
| Price / BookPrice ÷ Book value/share | 2.58x | 9.96x | 10.41x | 0.79x | 9.15x |
| Price / FCFMarket cap ÷ FCF | 10.27x | 64.34x | 27.78x | 7.52x | — |
Profitability & Efficiency
MNST leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-19 for TAP. SAM carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to PEP's 2.43x. On the Piotroski fundamental quality scale (0–9), SAM scores 7/9 vs TAP's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -7.3% | +41.1% | +40.1% | -18.6% | +23.1% |
| ROA (TTM)Return on assets | -5.0% | +13.1% | +7.7% | -8.9% | +19.1% |
| ROICReturn on invested capital | +15.5% | +15.8% | +14.9% | -10.1% | +33.1% |
| ROCEReturn on capital employed | +14.8% | +17.3% | +16.1% | -11.6% | +31.9% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 | 5 | 4 | 5 |
| Debt / EquityFinancial leverage | 0.04x | 1.33x | 2.43x | 0.60x | — |
| Net DebtTotal debt minus cash | -$186M | $35.2B | $40.7B | $5.4B | -$2.1B |
| Cash & Equiv.Liquid assets | $223M | $10.3B | $9.2B | $897M | $2.1B |
| Total DebtShort + long-term debt | $38M | $45.5B | $49.9B | $6.3B | $0 |
| Interest CoverageEBIT ÷ Interest expense | — | 10.70x | 10.34x | -9.99x | 299.84x |
Total Returns (Dividends Reinvested)
Evenly matched — KO and MNST each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MNST five years ago would be worth $16,249 today (with dividends reinvested), compared to $1,860 for SAM. Over the past 12 months, MNST leads with a +28.6% total return vs TAP's -21.5%. The 3-year compound annual growth rate (CAGR) favors KO at 10.0% vs SAM's -12.9% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +3.3% | +15.3% | +10.7% | -8.8% | +1.4% |
| 1-Year ReturnPast 12 months | -14.7% | +13.3% | +23.6% | -21.5% | +28.6% |
| 3-Year ReturnCumulative with dividends | -33.9% | +33.1% | -11.0% | -25.4% | +30.8% |
| 5-Year ReturnCumulative with dividends | -81.4% | +62.3% | +24.4% | -14.7% | +62.5% |
| 10-Year ReturnCumulative with dividends | +33.8% | +112.5% | +89.5% | -41.2% | +212.7% |
| CAGR (3Y)Annualised 3-year return | -12.9% | +10.0% | -3.8% | -9.3% | +9.4% |
Risk & Volatility
KO leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
KO is the less volatile stock with a -0.09 beta — it tends to amplify market swings less than SAM's 0.29 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 96.5% from its 52-week high vs TAP's 74.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.29x | -0.09x | 0.03x | -0.01x | 0.26x |
| 52-Week HighHighest price in past year | $264.46 | $82.00 | $171.48 | $57.57 | $87.38 |
| 52-Week LowLowest price in past year | $185.34 | $65.35 | $127.60 | $40.64 | $58.09 |
| % of 52W HighCurrent price vs 52-week peak | +78.0% | +96.5% | +90.9% | +74.3% | +88.3% |
| RSI (14)Momentum oscillator 0–100 | 28.6 | 58.6 | 47.6 | 43.5 | 48.6 |
| Avg Volume (50D)Average daily shares traded | 203K | 13.4M | 5.7M | 2.9M | 5.2M |
Analyst Outlook
Evenly matched — KO and TAP each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: SAM as "Hold", KO as "Buy", PEP as "Hold", TAP as "Hold", MNST as "Buy". Consensus price targets imply 19.6% upside for SAM (target: $247) vs 8.3% for KO (target: $86). For income investors, TAP offers the higher dividend yield at 4.50% vs KO's 2.57%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy | Hold | Hold | Buy |
| Price TargetConsensus 12-month target | $246.86 | $85.71 | $174.00 | $48.30 | $85.38 |
| # AnalystsCovering analysts | 31 | 48 | 45 | 37 | 43 |
| Dividend YieldAnnual dividend ÷ price | — | +2.6% | +3.6% | +4.5% | — |
| Dividend StreakConsecutive years of raises | 0 | 35 | 25 | 5 | — |
| Dividend / ShareAnnual DPS | — | $2.04 | $5.57 | $1.92 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +9.3% | +0.2% | +0.5% | +8.1% | 0.0% |
KO leads in 2 of 6 categories (Income & Cash Flow, Risk & Volatility). TAP leads in 1 (Valuation Metrics). 2 tied.
SAM vs KO vs PEP vs TAP vs MNST: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is SAM or KO or PEP or TAP or MNST a better buy right now?
For growth investors, Monster Beverage Corporation (MNST) is the stronger pick with 10.
7% revenue growth year-over-year, versus -4. 2% for Molson Coors Beverage Company (TAP). The Boston Beer Company, Inc. (SAM) offers the better valuation at 20. 9x trailing P/E (20. 9x forward), making it the more compelling value choice. Analysts rate The Coca-Cola Company (KO) a "Buy" — based on 48 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SAM or KO or PEP or TAP or MNST?
On trailing P/E, The Boston Beer Company, Inc.
(SAM) is the cheapest at 20. 9x versus Monster Beverage Corporation at 39. 8x. On forward P/E, Molson Coors Beverage Company is actually cheaper at 9. 1x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Coca-Cola Company wins at 2. 18x versus PepsiCo, Inc. 's 5. 52x.
03Which is the better long-term investment — SAM or KO or PEP or TAP or MNST?
Over the past 5 years, Monster Beverage Corporation (MNST) delivered a total return of +62.
5%, compared to -81. 4% for The Boston Beer Company, Inc. (SAM). Over 10 years, the gap is even starker: MNST returned +212. 7% versus TAP's -41. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SAM or KO or PEP or TAP or MNST?
By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.
09β versus The Boston Beer Company, Inc. 's 0. 29β — meaning SAM is approximately -432% more volatile than KO relative to the S&P 500. On balance sheet safety, The Boston Beer Company, Inc. (SAM) carries a lower debt/equity ratio of 4% versus 2% for PepsiCo, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — SAM or KO or PEP or TAP or MNST?
By revenue growth (latest reported year), Monster Beverage Corporation (MNST) is pulling ahead at 10.
7% versus -4. 2% for Molson Coors Beverage Company (TAP). On earnings-per-share growth, the picture is similar: The Boston Beer Company, Inc. grew EPS 95. 5% year-over-year, compared to -302. 8% for Molson Coors Beverage Company. Over a 3-year CAGR, MNST leads at 9. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — SAM or KO or PEP or TAP or MNST?
The Coca-Cola Company (KO) is the more profitable company, earning 27.
3% net margin versus -19. 2% for Molson Coors Beverage Company — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MNST leads at 29. 2% versus -21. 0% for TAP. At the gross margin level — before operating expenses — KO leads at 61. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is SAM or KO or PEP or TAP or MNST more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, The Coca-Cola Company (KO) is the more undervalued stock at a PEG of 2. 18x versus PepsiCo, Inc. 's 5. 52x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, Molson Coors Beverage Company (TAP) trades at 9. 1x forward P/E versus 34. 3x for Monster Beverage Corporation — 25. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SAM: 19. 6% to $246. 86.
08Which pays a better dividend — SAM or KO or PEP or TAP or MNST?
In this comparison, TAP (4.
5% yield), PEP (3. 6% yield), KO (2. 6% yield) pay a dividend. SAM, MNST do not pay a meaningful dividend and should not be held primarily for income.
09Is SAM or KO or PEP or TAP or MNST better for a retirement portfolio?
For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.
09), 2. 6% yield, +112. 5% 10Y return). Both have compounded well over 10 years (KO: +112. 5%, SAM: +33. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between SAM and KO and PEP and TAP and MNST?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: SAM is a small-cap quality compounder stock; KO is a large-cap quality compounder stock; PEP is a large-cap income-oriented stock; TAP is a small-cap income-oriented stock; MNST is a mid-cap quality compounder stock. KO, PEP, TAP pay a dividend while SAM, MNST do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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