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Stock Comparison

SBET vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SBET
SharpLink Gaming Ltd.

Gambling, Resorts & Casinos

Consumer CyclicalNASDAQ • US
Market Cap$1.47B
5Y Perf.-97.0%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%

SBET vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SBET logoSBET
AMZN logoAMZN
IndustryGambling, Resorts & CasinosSpecialty Retail
Market Cap$1.47B$2.92T
Revenue (TTM)$28M$742.78B
Net Income (TTM)$-735M$90.80B
Gross Margin93.2%50.6%
Operating Margin-20.0%11.5%
Forward P/E6.1x34.8x
Total Debt$0.00$152.99B
Cash & Equiv.$29M$86.81B

SBET vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SBET
AMZN
StockMay 20May 26Return
SharpLink Gaming Lt… (SBET)1003.0-97.0%
Amazon.com, Inc. (AMZN)100222.1+122.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: SBET vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SBET and AMZN are tied at the top with 3 categories each — the right choice depends on your priorities. Amazon.com, Inc. is the stronger pick specifically for profitability and margin quality and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
SBET
SharpLink Gaming Ltd.
The Growth Play

SBET has the current edge in this matchup, primarily because of its strength in growth exposure.

  • Rev growth 6.7%, EPS growth 53.7%, 3Y rev CAGR 100.3%
  • 6.7% revenue growth vs AMZN's 12.4%
  • Lower P/E (6.1x vs 34.8x)
Best for: growth exposure
AMZN
Amazon.com, Inc.
The Income Pick

AMZN is the clearest fit if your priority is income & stability and long-term compounding.

  • beta 1.51
  • 7.0% 10Y total return vs SBET's -98.4%
  • Lower volatility, beta 1.51, Low D/E 37.2%, current ratio 1.05x
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSBET logoSBET6.7% revenue growth vs AMZN's 12.4%
ValueSBET logoSBETLower P/E (6.1x vs 34.8x)
Quality / MarginsAMZN logoAMZN12.2% margin vs SBET's -26.2%
Stability / SafetyAMZN logoAMZNBeta 1.51 vs SBET's 3.41
DividendsTieNeither stock pays a meaningful dividend
Momentum (1Y)SBET logoSBET+127.8% vs AMZN's +43.7%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs SBET's -49.3%, ROIC 14.7% vs -35.2%

SBET vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SBETSharpLink Gaming Ltd.
FY 2025
Affiliate Marketing Services
100.0%$2M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

SBET vs AMZN — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAMZNLAGGINGSBET

Income & Cash Flow (Last 12 Months)

Evenly matched — SBET and AMZN each lead in 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 26475.7x SBET's $28M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to SBET's -26.2%.

MetricSBET logoSBETSharpLink Gaming …AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$28M$742.8B
EBITDAEarnings before interest/tax-$561M$155.9B
Net IncomeAfter-tax profit-$735M$90.8B
Free Cash FlowCash after capex-$18M-$2.5B
Gross MarginGross profit ÷ Revenue+93.2%+50.6%
Operating MarginEBIT ÷ Revenue-20.0%+11.5%
Net MarginNet income ÷ Revenue-26.2%+12.2%
FCF MarginFCF ÷ Revenue-65.1%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year+18.2%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+94.3%+74.8%
Evenly matched — SBET and AMZN each lead in 3 of 6 comparable metrics.

Valuation Metrics

SBET leads this category, winning 3 of 4 comparable metrics.
MetricSBET logoSBETSharpLink Gaming …AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$1.5B$2.92T
Enterprise ValueMkt cap + debt − cash$1.4B$2.98T
Trailing P/EPrice ÷ TTM EPS-1.01x37.82x
Forward P/EPrice ÷ next-FY EPS est.6.11x34.77x
PEG RatioP/E ÷ EPS growth rate1.35x
EV / EBITDAEnterprise value multiple20.47x
Price / SalesMarket cap ÷ Revenue52.23x4.07x
Price / BookPrice ÷ Book value/share0.61x7.14x
Price / FCFMarket cap ÷ FCF378.98x
SBET leads this category, winning 3 of 4 comparable metrics.

Profitability & Efficiency

AMZN leads this category, winning 5 of 7 comparable metrics.

AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-49 for SBET. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs SBET's 3/9, reflecting solid financial health.

MetricSBET logoSBETSharpLink Gaming …AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity-49.5%+23.3%
ROA (TTM)Return on assets-49.3%+11.5%
ROICReturn on invested capital-35.2%+14.7%
ROCEReturn on capital employed-46.3%+15.3%
Piotroski ScoreFundamental quality 0–936
Debt / EquityFinancial leverage0.37x
Net DebtTotal debt minus cash-$29M$66.2B
Cash & Equiv.Liquid assets$29M$86.8B
Total DebtShort + long-term debt$0$153.0B
Interest CoverageEBIT ÷ Interest expense39.96x
AMZN leads this category, winning 5 of 7 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $112 for SBET. Over the past 12 months, SBET leads with a +127.8% total return vs AMZN's +43.7%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs SBET's -42.9% — a key indicator of consistent wealth creation.

MetricSBET logoSBETSharpLink Gaming …AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date-23.1%+19.7%
1-Year ReturnPast 12 months+127.8%+43.7%
3-Year ReturnCumulative with dividends-81.4%+156.2%
5-Year ReturnCumulative with dividends-98.9%+64.8%
10-Year ReturnCumulative with dividends-98.4%+697.8%
CAGR (3Y)Annualised 3-year return-42.9%+36.8%
AMZN leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

AMZN leads this category, winning 2 of 2 comparable metrics.

AMZN is the less volatile stock with a 1.51 beta — it tends to amplify market swings less than SBET's 3.41 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs SBET's 6.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSBET logoSBETSharpLink Gaming …AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5003.41x1.51x
52-Week HighHighest price in past year$124.12$278.56
52-Week LowLowest price in past year$2.41$185.01
% of 52W HighCurrent price vs 52-week peak+6.0%+97.3%
RSI (14)Momentum oscillator 0–10058.681.1
Avg Volume (50D)Average daily shares traded6.9M45.5M
AMZN leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates SBET as "Buy" and AMZN as "Buy". Consensus price targets imply 128.2% upside for SBET (target: $17) vs 13.1% for AMZN (target: $307).

MetricSBET logoSBETSharpLink Gaming …AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$17.00$306.77
# AnalystsCovering analysts394
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises0
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+2.2%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

AMZN leads in 3 of 6 categories (Profitability & Efficiency, Total Returns). SBET leads in 1 (Valuation Metrics). 1 tied.

Best OverallAmazon.com, Inc. (AMZN)Leads 3 of 6 categories
Loading custom metrics...

SBET vs AMZN: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is SBET or AMZN a better buy right now?

For growth investors, SharpLink Gaming Ltd.

(SBET) is the stronger pick with 666. 0% revenue growth year-over-year, versus 12. 4% for Amazon. com, Inc. (AMZN). Amazon. com, Inc. (AMZN) offers the better valuation at 37. 8x trailing P/E (34. 8x forward), making it the more compelling value choice. Analysts rate SharpLink Gaming Ltd. (SBET) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SBET or AMZN?

On forward P/E, SharpLink Gaming Ltd.

is actually cheaper at 6. 1x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — SBET or AMZN?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -98. 9% for SharpLink Gaming Ltd. (SBET). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus SBET's -98. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SBET or AMZN?

By beta (market sensitivity over 5 years), Amazon.

com, Inc. (AMZN) is the lower-risk stock at 1. 51β versus SharpLink Gaming Ltd. 's 3. 41β — meaning SBET is approximately 126% more volatile than AMZN relative to the S&P 500.

05

Which is growing faster — SBET or AMZN?

By revenue growth (latest reported year), SharpLink Gaming Ltd.

(SBET) is pulling ahead at 666. 0% versus 12. 4% for Amazon. com, Inc. (AMZN). On earnings-per-share growth, the picture is similar: SharpLink Gaming Ltd. grew EPS 53. 7% year-over-year, compared to 29. 7% for Amazon. com, Inc.. Over a 3-year CAGR, SBET leads at 100. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SBET or AMZN?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus -26. 2% for SharpLink Gaming Ltd. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus -1999. 5% for SBET. At the gross margin level — before operating expenses — SBET leads at 93. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SBET or AMZN more undervalued right now?

On forward earnings alone, SharpLink Gaming Ltd.

(SBET) trades at 6. 1x forward P/E versus 34. 8x for Amazon. com, Inc. — 28. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SBET: 128. 2% to $17. 00.

08

Which pays a better dividend — SBET or AMZN?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is SBET or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Amazon.

com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+697. 8% 10Y return). SharpLink Gaming Ltd. (SBET) carries a higher beta of 3. 41 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMZN: +697. 8%, SBET: -98. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SBET and AMZN?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: SBET is a small-cap high-growth stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

SBET

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 907%
  • Gross Margin > 55%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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