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Stock Comparison

SCHW vs LPL vs MS vs RJF

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SCHW
The Charles Schwab Corporation

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$163.74B
5Y Perf.+156.6%
LPL
LG Display Co., Ltd.

Consumer Electronics

TechnologyNYSE • KR
Market Cap$4.54B
5Y Perf.+7.1%
MS
Morgan Stanley

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$307.53B
5Y Perf.+337.3%
RJF
Raymond James Financial, Inc.

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$31.41B
5Y Perf.+245.0%

SCHW vs LPL vs MS vs RJF — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SCHW logoSCHW
LPL logoLPL
MS logoMS
RJF logoRJF
IndustryFinancial - Capital MarketsConsumer ElectronicsFinancial - Capital MarketsFinancial - Capital Markets
Market Cap$163.74B$4.54B$307.53B$31.41B
Revenue (TTM)$26.00B$25.81T$103.14B$15.91B
Net Income (TTM)$8.85B$226.31B$16.18B$2.15B
Gross Margin75.4%13.1%55.6%88.2%
Operating Margin29.6%2.0%17.1%28.7%
Forward P/E15.3x0.0x16.3x13.4x
Total Debt$45.13B$12.73T$360.49B$4.54B
Cash & Equiv.$42.08B$1.57T$75.74B$11.39B

SCHW vs LPL vs MS vs RJFLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SCHW
LPL
MS
RJF
StockMay 20May 26Return
The Charles Schwab … (SCHW)100256.6+156.6%
LG Display Co., Ltd. (LPL)100107.1+7.1%
Morgan Stanley (MS)100437.3+337.3%
Raymond James Finan… (RJF)100345.0+245.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: SCHW vs LPL vs MS vs RJF

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SCHW and MS are tied at the top with 3 categories each — the right choice depends on your priorities. Morgan Stanley is the stronger pick specifically for growth and revenue expansion and dividend income and shareholder returns. LPL also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SCHW
The Charles Schwab Corporation
The Banking Pick

SCHW carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and defensive.

  • Lower volatility, beta 0.72, Low D/E 93.3%, current ratio 0.54x
  • Beta 0.72, yield 1.3%, current ratio 0.54x
  • 22.9% margin vs LPL's 0.9%
  • Beta 0.72 vs LPL's 1.48, lower leverage
Best for: sleep-well-at-night and defensive
LPL
LG Display Co., Ltd.
The Value Play

LPL is the clearest fit if your priority is value.

  • Lower P/E (0.0x vs 16.3x)
Best for: value
MS
Morgan Stanley
The Banking Pick

MS is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.

  • Dividend streak 11 yrs, beta 1.37, yield 2.0%
  • Rev growth 16.8%, EPS growth 53.5%
  • 7.4% 10Y total return vs RJF's 407.4%
  • 16.8% NII/revenue growth vs LPL's -3.0%
Best for: income & stability and growth exposure
RJF
Raymond James Financial, Inc.
The Banking Pick

RJF is the clearest fit if your priority is valuation efficiency and bank quality.

  • PEG 0.62 vs SCHW's 6.68
  • NIM 2.4% vs MS's 0.7%
Best for: valuation efficiency and bank quality
See the full category breakdown
CategoryWinnerWhy
GrowthMS logoMS16.8% NII/revenue growth vs LPL's -3.0%
ValueLPL logoLPLLower P/E (0.0x vs 16.3x)
Quality / MarginsSCHW logoSCHW22.9% margin vs LPL's 0.9%
Stability / SafetySCHW logoSCHWBeta 0.72 vs LPL's 1.48, lower leverage
DividendsMS logoMS2.0% yield, 11-year raise streak, vs RJF's 1.3%, (1 stock pays no dividend)
Momentum (1Y)MS logoMS+66.7% vs SCHW's +12.6%
Efficiency (ROA)SCHW logoSCHW232.8% ROA vs LPL's 0.8%, ROIC 6.0% vs 2.0%

SCHW vs LPL vs MS vs RJF — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SCHWThe Charles Schwab Corporation
FY 2024
Investor Services
79.4%$15.6B
Advisor Services
20.6%$4.0B
LPLLG Display Co., Ltd.
FY 2024
I T
100.0%$9.42T
MSMorgan Stanley
FY 2024
Wealth Management Segment
45.6%$28.4B
Institutional Securities Segment
45.0%$28.1B
Investment Management Segment
9.4%$5.9B
RJFRaymond James Financial, Inc.
FY 2025
Private Client Group
61.5%$10.3B
RJ Bank
20.2%$3.4B
Capital Markets
11.2%$1.9B
Asset Management Segment
7.1%$1.2B

SCHW vs LPL vs MS vs RJF — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLLPLLAGGINGSCHW

Income & Cash Flow (Last 12 Months)

Evenly matched — SCHW and RJF each lead in 2 of 5 comparable metrics.

LPL is the larger business by revenue, generating $25.81T annually — 1622.1x RJF's $15.9B. SCHW is the more profitable business, keeping 22.9% of every revenue dollar as net income compared to LPL's 0.9%.

MetricSCHW logoSCHWThe Charles Schwa…LPL logoLPLLG Display Co., L…MS logoMSMorgan StanleyRJF logoRJFRaymond James Fin…
RevenueTrailing 12 months$26.0B$25.81T$103.1B$15.9B
EBITDAEarnings before interest/tax$12.8B$4.87T$26.3B$2.9B
Net IncomeAfter-tax profit$8.9B$226.3B$16.2B$2.1B
Free Cash FlowCash after capex$9.7B$1.04T-$6.7B$1.5B
Gross MarginGross profit ÷ Revenue+75.4%+13.1%+55.6%+88.2%
Operating MarginEBIT ÷ Revenue+29.6%+2.0%+17.1%+28.7%
Net MarginNet income ÷ Revenue+22.9%+0.9%+13.0%+13.4%
FCF MarginFCF ÷ Revenue+7.9%+4.0%-2.0%+14.1%
Rev. Growth (YoY)Latest quarter vs prior year-8.1%
EPS Growth (YoY)Latest quarter vs prior year+41.5%+61.2%+48.9%+15.3%
Evenly matched — SCHW and RJF each lead in 2 of 5 comparable metrics.

Valuation Metrics

LPL leads this category, winning 5 of 7 comparable metrics.

At 15.5x trailing earnings, RJF trades at a 50% valuation discount to SCHW's 30.8x P/E. Adjusting for growth (PEG ratio), RJF offers better value at 0.72x vs SCHW's 13.46x — a lower PEG means you pay less per unit of expected earnings growth.

MetricSCHW logoSCHWThe Charles Schwa…LPL logoLPLLG Display Co., L…MS logoMSMorgan StanleyRJF logoRJFRaymond James Fin…
Market CapShares × price$163.7B$4.5B$307.5B$31.4B
Enterprise ValueMkt cap + debt − cash$166.8B$12.2B$592.3B$24.6B
Trailing P/EPrice ÷ TTM EPS30.82x29.17x24.31x15.47x
Forward P/EPrice ÷ next-FY EPS est.15.30x0.01x16.28x13.39x
PEG RatioP/E ÷ EPS growth rate13.46x2.73x0.72x
EV / EBITDAEnterprise value multiple18.27x3.56x26.03x5.17x
Price / SalesMarket cap ÷ Revenue6.30x0.26x2.98x1.97x
Price / BookPrice ÷ Book value/share3.49x0.84x2.95x2.63x
Price / FCFMarket cap ÷ FCF79.88x6.58x13.98x
LPL leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

RJF leads this category, winning 5 of 9 comparable metrics.

SCHW delivers a 2.9% return on equity — every $100 of shareholder capital generates $3 in annual profit, vs $3 for LPL. RJF carries lower financial leverage with a 0.36x debt-to-equity ratio, signaling a more conservative balance sheet compared to MS's 3.42x. On the Piotroski fundamental quality scale (0–9), SCHW scores 7/9 vs MS's 5/9, reflecting strong financial health.

MetricSCHW logoSCHWThe Charles Schwa…LPL logoLPLLG Display Co., L…MS logoMSMorgan StanleyRJF logoRJFRaymond James Fin…
ROE (TTM)Return on equity+2.9%+2.9%+14.6%+16.4%
ROA (TTM)Return on assets+2.3%+0.8%+1.2%+2.5%
ROICReturn on invested capital+6.0%+2.0%+2.9%+20.9%
ROCEReturn on capital employed+9.5%+3.0%+3.8%+22.0%
Piotroski ScoreFundamental quality 0–97756
Debt / EquityFinancial leverage0.93x1.62x3.42x0.36x
Net DebtTotal debt minus cash$3.1B$11.16T$284.7B-$6.8B
Cash & Equiv.Liquid assets$42.1B$1.57T$75.7B$11.4B
Total DebtShort + long-term debt$45.1B$12.73T$360.5B$4.5B
Interest CoverageEBIT ÷ Interest expense3.05x2.96x0.44x1.57x
RJF leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MS leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in MS five years ago would be worth $24,217 today (with dividends reinvested), compared to $4,614 for LPL. Over the past 12 months, MS leads with a +66.7% total return vs SCHW's +12.6%. The 3-year compound annual growth rate (CAGR) favors MS at 34.3% vs LPL's -7.7% — a key indicator of consistent wealth creation.

MetricSCHW logoSCHWThe Charles Schwa…LPL logoLPLLG Display Co., L…MS logoMSMorgan StanleyRJF logoRJFRaymond James Fin…
YTD ReturnYear-to-date-9.0%+6.8%+7.4%-1.9%
1-Year ReturnPast 12 months+12.6%+48.4%+66.7%+14.4%
3-Year ReturnCumulative with dividends+100.1%-21.5%+142.1%+91.7%
5-Year ReturnCumulative with dividends+35.5%-53.9%+142.2%+84.5%
10-Year ReturnCumulative with dividends+264.3%-45.1%+739.4%+407.4%
CAGR (3Y)Annualised 3-year return+26.0%-7.7%+34.3%+24.2%
MS leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SCHW and MS each lead in 1 of 2 comparable metrics.

SCHW is the less volatile stock with a 0.72 beta — it tends to amplify market swings less than LPL's 1.48 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MS currently trades 99.2% from its 52-week high vs LPL's 80.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSCHW logoSCHWThe Charles Schwa…LPL logoLPLLG Display Co., L…MS logoMSMorgan StanleyRJF logoRJFRaymond James Fin…
Beta (5Y)Sensitivity to S&P 5000.72x1.48x1.37x1.05x
52-Week HighHighest price in past year$107.50$5.67$194.83$177.66
52-Week LowLowest price in past year$82.40$2.97$117.21$138.82
% of 52W HighCurrent price vs 52-week peak+85.7%+80.1%+99.2%+89.7%
RSI (14)Momentum oscillator 0–10048.651.761.264.3
Avg Volume (50D)Average daily shares traded9.2M1.9M5.4M1.3M
Evenly matched — SCHW and MS each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MS and RJF each lead in 1 of 2 comparable metrics.

Analyst consensus: SCHW as "Buy", LPL as "Hold", MS as "Buy", RJF as "Hold". Consensus price targets imply 29.3% upside for SCHW (target: $119) vs 6.0% for RJF (target: $169). For income investors, MS offers the higher dividend yield at 1.97% vs RJF's 1.26%.

MetricSCHW logoSCHWThe Charles Schwa…LPL logoLPLLG Display Co., L…MS logoMSMorgan StanleyRJF logoRJFRaymond James Fin…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyHold
Price TargetConsensus 12-month target$119.11$205.75$169.00
# AnalystsCovering analysts50145224
Dividend YieldAnnual dividend ÷ price+1.3%+2.0%+1.3%
Dividend StreakConsecutive years of raises011122
Dividend / ShareAnnual DPS$1.24$3.81$2.01
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+1.4%+4.0%
Evenly matched — MS and RJF each lead in 1 of 2 comparable metrics.
Key Takeaway

LPL leads in 1 of 6 categories (Valuation Metrics). RJF leads in 1 (Profitability & Efficiency). 3 tied.

Best OverallLG Display Co., Ltd. (LPL)Leads 1 of 6 categories
Loading custom metrics...

SCHW vs LPL vs MS vs RJF: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SCHW or LPL or MS or RJF a better buy right now?

For growth investors, Morgan Stanley (MS) is the stronger pick with 16.

8% revenue growth year-over-year, versus -3. 0% for LG Display Co. , Ltd. (LPL). Raymond James Financial, Inc. (RJF) offers the better valuation at 15. 5x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate The Charles Schwab Corporation (SCHW) a "Buy" — based on 50 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SCHW or LPL or MS or RJF?

On trailing P/E, Raymond James Financial, Inc.

(RJF) is the cheapest at 15. 5x versus The Charles Schwab Corporation at 30. 8x. On forward P/E, LG Display Co. , Ltd. is actually cheaper at 0. 0x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Raymond James Financial, Inc. wins at 0. 62x versus The Charles Schwab Corporation's 6. 68x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — SCHW or LPL or MS or RJF?

Over the past 5 years, Morgan Stanley (MS) delivered a total return of +142.

2%, compared to -53. 9% for LG Display Co. , Ltd. (LPL). Over 10 years, the gap is even starker: MS returned +739. 4% versus LPL's -45. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SCHW or LPL or MS or RJF?

By beta (market sensitivity over 5 years), The Charles Schwab Corporation (SCHW) is the lower-risk stock at 0.

72β versus LG Display Co. , Ltd. 's 1. 48β — meaning LPL is approximately 105% more volatile than SCHW relative to the S&P 500. On balance sheet safety, Raymond James Financial, Inc. (RJF) carries a lower debt/equity ratio of 36% versus 3% for Morgan Stanley — giving it more financial flexibility in a downturn.

05

Which is growing faster — SCHW or LPL or MS or RJF?

By revenue growth (latest reported year), Morgan Stanley (MS) is pulling ahead at 16.

8% versus -3. 0% for LG Display Co. , Ltd. (LPL). On earnings-per-share growth, the picture is similar: LG Display Co. , Ltd. grew EPS 108. 3% year-over-year, compared to 6. 2% for Raymond James Financial, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SCHW or LPL or MS or RJF?

The Charles Schwab Corporation (SCHW) is the more profitable company, earning 22.

9% net margin versus 0. 9% for LG Display Co. , Ltd. — meaning it keeps 22. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SCHW leads at 29. 6% versus 2. 0% for LPL. At the gross margin level — before operating expenses — RJF leads at 88. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SCHW or LPL or MS or RJF more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Raymond James Financial, Inc. (RJF) is the more undervalued stock at a PEG of 0. 62x versus The Charles Schwab Corporation's 6. 68x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, LG Display Co. , Ltd. (LPL) trades at 0. 0x forward P/E versus 16. 3x for Morgan Stanley — 16. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SCHW: 29. 3% to $119. 11.

08

Which pays a better dividend — SCHW or LPL or MS or RJF?

In this comparison, MS (2.

0% yield), SCHW (1. 3% yield), RJF (1. 3% yield) pay a dividend. LPL does not pay a meaningful dividend and should not be held primarily for income.

09

Is SCHW or LPL or MS or RJF better for a retirement portfolio?

For long-horizon retirement investors, The Charles Schwab Corporation (SCHW) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

72), 1. 3% yield, +264. 3% 10Y return). Both have compounded well over 10 years (SCHW: +264. 3%, LPL: -45. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SCHW and LPL and MS and RJF?

These companies operate in different sectors (SCHW (Financial Services) and LPL (Technology) and MS (Financial Services) and RJF (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: SCHW is a mid-cap quality compounder stock; LPL is a small-cap quality compounder stock; MS is a large-cap high-growth stock; RJF is a mid-cap deep-value stock. SCHW, MS, RJF pay a dividend while LPL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

SCHW

Quality Mega-Cap Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 13%
  • Dividend Yield > 0.5%
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LPL

Quality Business

  • Sector: Technology
  • Market Cap > $100B
Run This Screen
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MS

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
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RJF

Stable Dividend Mega-Cap

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 8%
Run This Screen
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Beat Both

Find stocks that outperform SCHW and LPL and MS and RJF on the metrics below

Revenue Growth>
%
(SCHW: 1.9% · LPL: -8.1%)
P/E Ratio<
x
(SCHW: 30.8x · LPL: 29.2x)

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