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Stock Comparison

SCHW vs RJF vs MS vs LPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SCHW
The Charles Schwab Corporation

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$159.04B
5Y Perf.+149.2%
RJF
Raymond James Financial, Inc.

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$30.26B
5Y Perf.+232.4%
MS
Morgan Stanley

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$302.59B
5Y Perf.+330.3%
LPL
LG Display Co., Ltd.

Consumer Electronics

TechnologyNYSE • KR
Market Cap$4.32B
5Y Perf.+1.9%

SCHW vs RJF vs MS vs LPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SCHW logoSCHW
RJF logoRJF
MS logoMS
LPL logoLPL
IndustryFinancial - Capital MarketsFinancial - Capital MarketsFinancial - Capital MarketsConsumer Electronics
Market Cap$159.04B$30.26B$302.59B$4.32B
Revenue (TTM)$26.00B$15.91B$103.14B$25.81T
Net Income (TTM)$8.85B$2.15B$16.18B$226.31B
Gross Margin75.4%88.2%55.6%13.1%
Operating Margin29.6%28.7%17.1%2.0%
Forward P/E14.9x12.9x16.0x0.0x
Total Debt$45.13B$4.54B$360.49B$12.73T
Cash & Equiv.$42.08B$11.39B$75.74B$1.57T

SCHW vs RJF vs MS vs LPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SCHW
RJF
MS
LPL
StockMay 20May 26Return
The Charles Schwab … (SCHW)100249.2+149.2%
Raymond James Finan… (RJF)100332.4+232.4%
Morgan Stanley (MS)100430.3+330.3%
LG Display Co., Ltd. (LPL)100101.9+1.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: SCHW vs RJF vs MS vs LPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SCHW and MS are tied at the top with 3 categories each — the right choice depends on your priorities. Morgan Stanley is the stronger pick specifically for growth and revenue expansion and dividend income and shareholder returns. RJF also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SCHW
The Charles Schwab Corporation
The Banking Pick

SCHW carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and defensive.

  • Lower volatility, beta 0.72, Low D/E 93.3%, current ratio 0.54x
  • Beta 0.72, yield 1.4%, current ratio 0.54x
  • 22.9% margin vs LPL's 0.9%
  • Beta 0.72 vs LPL's 1.48, lower leverage
Best for: sleep-well-at-night and defensive
RJF
Raymond James Financial, Inc.
The Banking Pick

RJF is the clearest fit if your priority is valuation efficiency and bank quality.

  • PEG 0.60 vs SCHW's 6.49
  • NIM 2.4% vs MS's 0.7%
  • Lower P/E (12.9x vs 16.0x), PEG 0.60 vs 1.80
Best for: valuation efficiency and bank quality
MS
Morgan Stanley
The Banking Pick

MS is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.

  • Dividend streak 11 yrs, beta 1.37, yield 2.0%
  • Rev growth 16.8%, EPS growth 53.5%
  • 7.3% 10Y total return vs RJF's 394.5%
  • 16.8% NII/revenue growth vs LPL's -3.0%
Best for: income & stability and growth exposure
LPL
LG Display Co., Ltd.
The Value Angle

LPL lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: technology exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMS logoMS16.8% NII/revenue growth vs LPL's -3.0%
ValueRJF logoRJFLower P/E (12.9x vs 16.0x), PEG 0.60 vs 1.80
Quality / MarginsSCHW logoSCHW22.9% margin vs LPL's 0.9%
Stability / SafetySCHW logoSCHWBeta 0.72 vs LPL's 1.48, lower leverage
DividendsMS logoMS2.0% yield, 11-year raise streak, vs RJF's 1.3%, (1 stock pays no dividend)
Momentum (1Y)MS logoMS+63.0% vs SCHW's +7.9%
Efficiency (ROA)SCHW logoSCHW232.8% ROA vs LPL's 0.8%, ROIC 6.0% vs 2.0%

SCHW vs RJF vs MS vs LPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SCHWThe Charles Schwab Corporation
FY 2024
Investor Services
79.4%$15.6B
Advisor Services
20.6%$4.0B
RJFRaymond James Financial, Inc.
FY 2025
Private Client Group
61.5%$10.3B
RJ Bank
20.2%$3.4B
Capital Markets
11.2%$1.9B
Asset Management Segment
7.1%$1.2B
MSMorgan Stanley
FY 2024
Wealth Management Segment
45.6%$28.4B
Institutional Securities Segment
45.0%$28.1B
Investment Management Segment
9.4%$5.9B
LPLLG Display Co., Ltd.
FY 2024
I T
100.0%$9.42T

SCHW vs RJF vs MS vs LPL — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLRJFLAGGINGSCHW

Income & Cash Flow (Last 12 Months)

Evenly matched — SCHW and RJF each lead in 2 of 5 comparable metrics.

LPL is the larger business by revenue, generating $25.81T annually — 1622.1x RJF's $15.9B. SCHW is the more profitable business, keeping 22.9% of every revenue dollar as net income compared to LPL's 0.9%.

MetricSCHW logoSCHWThe Charles Schwa…RJF logoRJFRaymond James Fin…MS logoMSMorgan StanleyLPL logoLPLLG Display Co., L…
RevenueTrailing 12 months$26.0B$15.9B$103.1B$25.81T
EBITDAEarnings before interest/tax$12.8B$2.9B$26.3B$4.87T
Net IncomeAfter-tax profit$8.9B$2.1B$16.2B$226.3B
Free Cash FlowCash after capex$9.7B$1.5B-$6.7B$1.04T
Gross MarginGross profit ÷ Revenue+75.4%+88.2%+55.6%+13.1%
Operating MarginEBIT ÷ Revenue+29.6%+28.7%+17.1%+2.0%
Net MarginNet income ÷ Revenue+22.9%+13.4%+13.0%+0.9%
FCF MarginFCF ÷ Revenue+7.9%+14.1%-2.0%+4.0%
Rev. Growth (YoY)Latest quarter vs prior year-8.1%
EPS Growth (YoY)Latest quarter vs prior year+41.5%+15.3%+48.9%+61.2%
Evenly matched — SCHW and RJF each lead in 2 of 5 comparable metrics.

Valuation Metrics

LPL leads this category, winning 5 of 7 comparable metrics.

At 14.9x trailing earnings, RJF trades at a 50% valuation discount to SCHW's 29.9x P/E. Adjusting for growth (PEG ratio), RJF offers better value at 0.69x vs SCHW's 13.07x — a lower PEG means you pay less per unit of expected earnings growth.

MetricSCHW logoSCHWThe Charles Schwa…RJF logoRJFRaymond James Fin…MS logoMSMorgan StanleyLPL logoLPLLG Display Co., L…
Market CapShares × price$159.0B$30.3B$302.6B$4.3B
Enterprise ValueMkt cap + debt − cash$162.1B$23.4B$587.3B$12.0B
Trailing P/EPrice ÷ TTM EPS29.93x14.91x23.92x27.67x
Forward P/EPrice ÷ next-FY EPS est.14.86x12.90x16.01x0.01x
PEG RatioP/E ÷ EPS growth rate13.07x0.69x2.69x
EV / EBITDAEnterprise value multiple17.76x4.92x25.81x3.49x
Price / SalesMarket cap ÷ Revenue6.12x1.90x2.93x0.24x
Price / BookPrice ÷ Book value/share3.39x2.54x2.91x0.80x
Price / FCFMarket cap ÷ FCF77.58x13.47x6.24x
LPL leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

RJF leads this category, winning 5 of 9 comparable metrics.

SCHW delivers a 2.9% return on equity — every $100 of shareholder capital generates $3 in annual profit, vs $3 for LPL. RJF carries lower financial leverage with a 0.36x debt-to-equity ratio, signaling a more conservative balance sheet compared to MS's 3.42x. On the Piotroski fundamental quality scale (0–9), SCHW scores 7/9 vs MS's 5/9, reflecting strong financial health.

MetricSCHW logoSCHWThe Charles Schwa…RJF logoRJFRaymond James Fin…MS logoMSMorgan StanleyLPL logoLPLLG Display Co., L…
ROE (TTM)Return on equity+2.9%+16.4%+14.6%+2.9%
ROA (TTM)Return on assets+2.3%+2.5%+1.2%+0.8%
ROICReturn on invested capital+6.0%+20.9%+2.9%+2.0%
ROCEReturn on capital employed+9.5%+22.0%+3.8%+3.0%
Piotroski ScoreFundamental quality 0–97657
Debt / EquityFinancial leverage0.93x0.36x3.42x1.62x
Net DebtTotal debt minus cash$3.1B-$6.8B$284.7B$11.16T
Cash & Equiv.Liquid assets$42.1B$11.4B$75.7B$1.57T
Total DebtShort + long-term debt$45.1B$4.5B$360.5B$12.73T
Interest CoverageEBIT ÷ Interest expense3.05x1.57x0.44x2.96x
RJF leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MS leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in MS five years ago would be worth $23,624 today (with dividends reinvested), compared to $4,277 for LPL. Over the past 12 months, MS leads with a +63.0% total return vs SCHW's +7.9%. The 3-year compound annual growth rate (CAGR) favors MS at 33.6% vs LPL's -9.2% — a key indicator of consistent wealth creation.

MetricSCHW logoSCHWThe Charles Schwa…RJF logoRJFRaymond James Fin…MS logoMSMorgan StanleyLPL logoLPLLG Display Co., L…
YTD ReturnYear-to-date-11.6%-5.5%+5.7%+1.6%
1-Year ReturnPast 12 months+7.9%+8.7%+63.0%+39.8%
3-Year ReturnCumulative with dividends+94.5%+84.9%+138.4%-25.3%
5-Year ReturnCumulative with dividends+31.4%+77.8%+136.2%-57.2%
10-Year ReturnCumulative with dividends+255.2%+394.5%+732.3%-47.0%
CAGR (3Y)Annualised 3-year return+24.8%+22.7%+33.6%-9.2%
MS leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SCHW and MS each lead in 1 of 2 comparable metrics.

SCHW is the less volatile stock with a 0.72 beta — it tends to amplify market swings less than LPL's 1.48 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MS currently trades 97.6% from its 52-week high vs LPL's 76.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSCHW logoSCHWThe Charles Schwa…RJF logoRJFRaymond James Fin…MS logoMSMorgan StanleyLPL logoLPLLG Display Co., L…
Beta (5Y)Sensitivity to S&P 5000.72x1.05x1.37x1.48x
52-Week HighHighest price in past year$107.50$177.66$194.83$5.67
52-Week LowLowest price in past year$83.19$138.82$118.20$2.97
% of 52W HighCurrent price vs 52-week peak+83.3%+86.4%+97.6%+76.2%
RSI (14)Momentum oscillator 0–10047.865.166.053.8
Avg Volume (50D)Average daily shares traded9.3M1.3M5.4M1.9M
Evenly matched — SCHW and MS each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — RJF and MS each lead in 1 of 2 comparable metrics.

Analyst consensus: SCHW as "Buy", RJF as "Hold", MS as "Buy", LPL as "Hold". Consensus price targets imply 33.1% upside for SCHW (target: $119) vs 8.2% for MS (target: $206). For income investors, MS offers the higher dividend yield at 2.00% vs RJF's 1.31%.

MetricSCHW logoSCHWThe Charles Schwa…RJF logoRJFRaymond James Fin…MS logoMSMorgan StanleyLPL logoLPLLG Display Co., L…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyHold
Price TargetConsensus 12-month target$119.11$169.00$205.75
# AnalystsCovering analysts50245214
Dividend YieldAnnual dividend ÷ price+1.4%+1.3%+2.0%
Dividend StreakConsecutive years of raises022111
Dividend / ShareAnnual DPS$1.24$2.01$3.81
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.2%+1.4%0.0%
Evenly matched — RJF and MS each lead in 1 of 2 comparable metrics.
Key Takeaway

LPL leads in 1 of 6 categories (Valuation Metrics). RJF leads in 1 (Profitability & Efficiency). 3 tied.

Best OverallRaymond James Financial, In… (RJF)Leads 1 of 6 categories
Loading custom metrics...

SCHW vs RJF vs MS vs LPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SCHW or RJF or MS or LPL a better buy right now?

For growth investors, Morgan Stanley (MS) is the stronger pick with 16.

8% revenue growth year-over-year, versus -3. 0% for LG Display Co. , Ltd. (LPL). Raymond James Financial, Inc. (RJF) offers the better valuation at 14. 9x trailing P/E (12. 9x forward), making it the more compelling value choice. Analysts rate The Charles Schwab Corporation (SCHW) a "Buy" — based on 50 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SCHW or RJF or MS or LPL?

On trailing P/E, Raymond James Financial, Inc.

(RJF) is the cheapest at 14. 9x versus The Charles Schwab Corporation at 29. 9x. On forward P/E, LG Display Co. , Ltd. is actually cheaper at 0. 0x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Raymond James Financial, Inc. wins at 0. 60x versus The Charles Schwab Corporation's 6. 49x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — SCHW or RJF or MS or LPL?

Over the past 5 years, Morgan Stanley (MS) delivered a total return of +136.

2%, compared to -57. 2% for LG Display Co. , Ltd. (LPL). Over 10 years, the gap is even starker: MS returned +732. 3% versus LPL's -47. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SCHW or RJF or MS or LPL?

By beta (market sensitivity over 5 years), The Charles Schwab Corporation (SCHW) is the lower-risk stock at 0.

72β versus LG Display Co. , Ltd. 's 1. 48β — meaning LPL is approximately 105% more volatile than SCHW relative to the S&P 500. On balance sheet safety, Raymond James Financial, Inc. (RJF) carries a lower debt/equity ratio of 36% versus 3% for Morgan Stanley — giving it more financial flexibility in a downturn.

05

Which is growing faster — SCHW or RJF or MS or LPL?

By revenue growth (latest reported year), Morgan Stanley (MS) is pulling ahead at 16.

8% versus -3. 0% for LG Display Co. , Ltd. (LPL). On earnings-per-share growth, the picture is similar: LG Display Co. , Ltd. grew EPS 108. 3% year-over-year, compared to 6. 2% for Raymond James Financial, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SCHW or RJF or MS or LPL?

The Charles Schwab Corporation (SCHW) is the more profitable company, earning 22.

9% net margin versus 0. 9% for LG Display Co. , Ltd. — meaning it keeps 22. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SCHW leads at 29. 6% versus 2. 0% for LPL. At the gross margin level — before operating expenses — RJF leads at 88. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SCHW or RJF or MS or LPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Raymond James Financial, Inc. (RJF) is the more undervalued stock at a PEG of 0. 60x versus The Charles Schwab Corporation's 6. 49x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, LG Display Co. , Ltd. (LPL) trades at 0. 0x forward P/E versus 16. 0x for Morgan Stanley — 16. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SCHW: 33. 1% to $119. 11.

08

Which pays a better dividend — SCHW or RJF or MS or LPL?

In this comparison, MS (2.

0% yield), SCHW (1. 4% yield), RJF (1. 3% yield) pay a dividend. LPL does not pay a meaningful dividend and should not be held primarily for income.

09

Is SCHW or RJF or MS or LPL better for a retirement portfolio?

For long-horizon retirement investors, The Charles Schwab Corporation (SCHW) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

72), 1. 4% yield, +255. 2% 10Y return). Both have compounded well over 10 years (SCHW: +255. 2%, LPL: -47. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SCHW and RJF and MS and LPL?

These companies operate in different sectors (SCHW (Financial Services) and RJF (Financial Services) and MS (Financial Services) and LPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: SCHW is a mid-cap quality compounder stock; RJF is a mid-cap deep-value stock; MS is a large-cap high-growth stock; LPL is a small-cap quality compounder stock. SCHW, RJF, MS pay a dividend while LPL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

SCHW

Quality Mega-Cap Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 13%
  • Dividend Yield > 0.5%
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RJF

Stable Dividend Mega-Cap

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 8%
Run This Screen
Stocks Like

MS

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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LPL

Quality Business

  • Sector: Technology
  • Market Cap > $100B
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform SCHW and RJF and MS and LPL on the metrics below

Revenue Growth>
%
(SCHW: 1.9% · RJF: 7.9%)
Net Margin>
%
(SCHW: 22.9% · RJF: 13.4%)
P/E Ratio<
x
(SCHW: 29.9x · RJF: 14.9x)

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