Advertising Agencies
Compare Stocks
2 / 10Stock Comparison
SDM vs GOOGL
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
SDM vs GOOGL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Advertising Agencies | Internet Content & Information |
| Market Cap | $49M | $4.81T |
| Revenue (TTM) | $22M | $422.57B |
| Net Income (TTM) | $2M | $160.21B |
| Gross Margin | 13.9% | 60.4% |
| Operating Margin | 9.6% | 32.7% |
| Forward P/E | 28.9x | 29.6x |
| Total Debt | $303K | $59.29B |
| Cash & Equiv. | $58K | $30.71B |
SDM vs GOOGL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 25 | Apr 26 | Return |
|---|---|---|---|
| Smart Digital Group… (SDM) | 100 | 27.2 | -72.8% |
| Alphabet Inc. (GOOGL) | 100 | 181.5 | +81.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SDM vs GOOGL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
SDM is the clearest fit if your priority is growth exposure and sleep-well-at-night.
- Rev growth 121.8%, EPS growth -14.9%
- Lower volatility, beta -0.40, Low D/E 4.7%, current ratio 1.85x
- 121.8% revenue growth vs GOOGL's 15.1%
GOOGL carries the broadest edge in this set and is the clearest fit for long-term compounding and defensive.
- 10.0% 10Y total return vs SDM's -69.7%
- Beta 1.26, yield 0.2%, current ratio 2.01x
- 37.9% margin vs SDM's 7.9%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 121.8% revenue growth vs GOOGL's 15.1% | |
| Value | Lower P/E (28.9x vs 29.6x) | |
| Quality / Margins | 37.9% margin vs SDM's 7.9% | |
| Stability / Safety | Lower D/E ratio (4.7% vs 14.3%) | |
| Dividends | 0.2% yield; 2-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +163.5% vs SDM's -67.8% | |
| Efficiency (ROA) | 27.4% ROA vs SDM's 14.0%, ROIC 25.1% vs 27.0% |
SDM vs GOOGL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
SDM vs GOOGL — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
GOOGL leads this category, winning 4 of 4 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOGL is the larger business by revenue, generating $422.6B annually — 19636.8x SDM's $22M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to SDM's 7.9%.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $22M | $422.6B |
| EBITDAEarnings before interest/tax | — | $161.3B |
| Net IncomeAfter-tax profit | — | $160.2B |
| Free Cash FlowCash after capex | — | $73.3B |
| Gross MarginGross profit ÷ Revenue | +13.9% | +60.4% |
| Operating MarginEBIT ÷ Revenue | +9.6% | +32.7% |
| Net MarginNet income ÷ Revenue | +7.9% | +37.9% |
| FCF MarginFCF ÷ Revenue | -3.2% | +17.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | +21.8% |
| EPS Growth (YoY)Latest quarter vs prior year | — | +81.9% |
Valuation Metrics
SDM leads this category, winning 4 of 4 comparable metrics.
Valuation Metrics
At 28.9x trailing earnings, SDM trades at a 21% valuation discount to GOOGL's 36.8x P/E. On an enterprise value basis, SDM's 22.7x EV/EBITDA is more attractive than GOOGL's 32.2x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $49M | $4.81T |
| Enterprise ValueMkt cap + debt − cash | $50M | $4.84T |
| Trailing P/EPrice ÷ TTM EPS | 28.91x | 36.82x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 29.61x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.23x |
| EV / EBITDAEnterprise value multiple | 22.65x | 32.22x |
| Price / SalesMarket cap ÷ Revenue | 2.30x | 11.95x |
| Price / BookPrice ÷ Book value/share | 7.69x | 11.72x |
| Price / FCFMarket cap ÷ FCF | — | 65.72x |
Profitability & Efficiency
SDM leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $31 for SDM. SDM carries lower financial leverage with a 0.05x debt-to-equity ratio, signaling a more conservative balance sheet compared to GOOGL's 0.14x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs SDM's 5/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +30.9% | +39.0% |
| ROA (TTM)Return on assets | +14.0% | +27.4% |
| ROICReturn on invested capital | +27.0% | +25.1% |
| ROCEReturn on capital employed | +36.0% | +30.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 |
| Debt / EquityFinancial leverage | 0.05x | 0.14x |
| Net DebtTotal debt minus cash | $245,158 | $28.6B |
| Cash & Equiv.Liquid assets | $57,817 | $30.7B |
| Total DebtShort + long-term debt | $302,975 | $59.3B |
| Interest CoverageEBIT ÷ Interest expense | 120.96x | 392.15x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $3,028 for SDM. Over the past 12 months, GOOGL leads with a +163.5% total return vs SDM's -67.8%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs SDM's -32.9% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | 0.0% | +26.4% |
| 1-Year ReturnPast 12 months | -67.8% | +163.5% |
| 3-Year ReturnCumulative with dividends | -69.7% | +270.8% |
| 5-Year ReturnCumulative with dividends | -69.7% | +239.8% |
| 10-Year ReturnCumulative with dividends | -69.7% | +996.1% |
| CAGR (3Y)Annualised 3-year return | -32.9% | +54.8% |
Risk & Volatility
Evenly matched — SDM and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
SDM is the less volatile stock with a -0.40 beta — it tends to amplify market swings less than GOOGL's 1.26 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs SDM's 6.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | -0.40x | 1.26x |
| 52-Week HighHighest price in past year | $29.40 | $400.10 |
| 52-Week LowLowest price in past year | $1.50 | $147.84 |
| % of 52W HighCurrent price vs 52-week peak | +6.3% | +99.5% |
| RSI (14)Momentum oscillator 0–100 | 28.7 | 83.4 |
| Avg Volume (50D)Average daily shares traded | 17.2M | 28.3M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
GOOGL is the only dividend payer here at 0.21% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $406.28 |
| # AnalystsCovering analysts | — | 82 |
| Dividend YieldAnnual dividend ÷ price | — | +0.2% |
| Dividend StreakConsecutive years of raises | — | 2 |
| Dividend / ShareAnnual DPS | — | $0.82 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.9% |
GOOGL leads in 2 of 6 categories (Income & Cash Flow, Total Returns). SDM leads in 2 (Valuation Metrics, Profitability & Efficiency). 1 tied.
SDM vs GOOGL: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is SDM or GOOGL a better buy right now?
For growth investors, Smart Digital Group Limited Ordinary Shares (SDM) is the stronger pick with 121.
8% revenue growth year-over-year, versus 15. 1% for Alphabet Inc. (GOOGL). Smart Digital Group Limited Ordinary Shares (SDM) offers the better valuation at 28. 9x trailing P/E, making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOGL) a "Buy" — based on 82 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SDM or GOOGL?
On trailing P/E, Smart Digital Group Limited Ordinary Shares (SDM) is the cheapest at 28.
9x versus Alphabet Inc. at 36. 8x.
03Which is the better long-term investment — SDM or GOOGL?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +239. 8%, compared to -69. 7% for Smart Digital Group Limited Ordinary Shares (SDM). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus SDM's -69. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SDM or GOOGL?
By beta (market sensitivity over 5 years), Smart Digital Group Limited Ordinary Shares (SDM) is the lower-risk stock at -0.
40β versus Alphabet Inc. 's 1. 26β — meaning GOOGL is approximately -414% more volatile than SDM relative to the S&P 500. On balance sheet safety, Smart Digital Group Limited Ordinary Shares (SDM) carries a lower debt/equity ratio of 5% versus 14% for Alphabet Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — SDM or GOOGL?
By revenue growth (latest reported year), Smart Digital Group Limited Ordinary Shares (SDM) is pulling ahead at 121.
8% versus 15. 1% for Alphabet Inc. (GOOGL). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -14. 9% for Smart Digital Group Limited Ordinary Shares. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — SDM or GOOGL?
Alphabet Inc.
(GOOGL) is the more profitable company, earning 32. 8% net margin versus 7. 9% for Smart Digital Group Limited Ordinary Shares — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 9. 6% for SDM. At the gross margin level — before operating expenses — GOOGL leads at 59. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Which pays a better dividend — SDM or GOOGL?
In this comparison, GOOGL (0.
2% yield) pays a dividend. SDM does not pay a meaningful dividend and should not be held primarily for income.
08Is SDM or GOOGL better for a retirement portfolio?
For long-horizon retirement investors, Smart Digital Group Limited Ordinary Shares (SDM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.
40)). Both have compounded well over 10 years (SDM: -69. 7%, GOOGL: +996. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between SDM and GOOGL?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.
You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.