SN
SharkNinja, Inc.
Furnishings, Fixtures & Appliances
Market Cap$16.35B
5Y Perf.+173.0%
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Stock Comparison
SN vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
AMZN
Amazon.com, Inc.
Specialty Retail
Market Cap$2.96T
5Y Perf.+105.7%
SN vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | SN | AMZN |
|---|---|---|
| Industry | Furnishings, Fixtures & Appliances | Specialty Retail |
| Market Cap | $16.35B | $2.96T |
| Revenue (TTM) | $5.18B | $742.78B |
| Net Income (TTM) | $705M | $90.80B |
| Gross Margin | 62.1% | 50.6% |
| Operating Margin | 18.3% | 11.5% |
| Forward P/E | 19.1x | 35.3x |
| Total Debt | $902M | $152.99B |
| Cash & Equiv. | $777M | $86.81B |
SN vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
SN
AMZN
| Stock | Jul 23 | May 26 | Return |
|---|---|---|---|
| SharkNinja, Inc. (SN) | 100 | 273.0 | +173.0% |
| Amazon.com, Inc. (AMZN) | 100 | 205.7 | +105.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SN vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: SN leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Amazon.com, Inc. is the stronger pick specifically for capital preservation and lower volatility and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
SN
SharkNinja, Inc.
The Growth Play
SN carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.
- Rev growth 15.7%, EPS growth 58.8%, 3Y rev CAGR 19.8%
- Lower volatility, beta 1.88, Low D/E 33.7%, current ratio 2.04x
- 15.7% revenue growth vs AMZN's 12.4%
Best for: growth exposure and sleep-well-at-night
AMZN
Amazon.com, Inc.
The Income Pick
AMZN is the clearest fit if your priority is income & stability and long-term compounding.
- beta 1.51
- 7.2% 10Y total return vs SN's 175.5%
- Beta 1.51, current ratio 1.05x
Best for: income & stability and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | SN | 15.7% revenue growth vs AMZN's 12.4% |
| Value | SN | Lower P/E (19.1x vs 35.3x) |
| Quality / Margins | SN | 13.6% margin vs AMZN's 12.2% |
| Stability / Safety | AMZN | Beta 1.51 vs SN's 1.88 |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | AMZN | +48.6% vs SN's +44.2% |
| Efficiency (ROA) | SN | 14.2% ROA vs AMZN's 11.5%, ROIC 26.0% vs 14.7% |
SN vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
SN vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLSNLAGGINGAMZN
AMZNAmazon.com, Inc.
1leads
SNSharkNinja, Inc.
3leads
6 Total Categories
CATEGORYLEADERvs AMZNMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
SN4/6
Valuation MetricsMultiples, price ratios, and targets
SN6/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
SN7/8
Total Returns1Y, 3Y, 5Y total returns with dividends
Tied
—
Risk & VolatilityBeta, volatility, and downside exposure
AMZN2/2
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
SN leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 143.5x SN's $5.2B. Profitability is closely matched — net margins range from 13.6% (SN) to 12.2% (AMZN). On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | SNSharkNinja, Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $5.2B | $742.8B |
| EBITDAEarnings before interest/tax | $1.1B | $155.9B |
| Net IncomeAfter-tax profit | $705M | $90.8B |
| Free Cash FlowCash after capex | $383M | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +62.1% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +18.3% | +11.5% |
| Net MarginNet income ÷ Revenue | +13.6% | +12.2% |
| FCF MarginFCF ÷ Revenue | +7.4% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -100.0% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.4% | +74.8% |
SN leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
SN leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
At 23.4x trailing earnings, SN trades at a 39% valuation discount to AMZN's 38.3x P/E. On an enterprise value basis, SN's 15.5x EV/EBITDA is more attractive than AMZN's 20.7x.
| Metric | SNSharkNinja, Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $16.3B | $2.96T |
| Enterprise ValueMkt cap + debt − cash | $16.5B | $3.02T |
| Trailing P/EPrice ÷ TTM EPS | 23.38x | 38.35x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.11x | 35.26x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.37x |
| EV / EBITDAEnterprise value multiple | 15.53x | 20.74x |
| Price / SalesMarket cap ÷ Revenue | 2.56x | 4.12x |
| Price / BookPrice ÷ Book value/share | 6.13x | 7.24x |
| Price / FCFMarket cap ÷ FCF | 34.47x | 384.26x |
SN leads this category, winning 6 of 6 comparable metrics.
Profitability & Efficiency
SN leads this category, winning 7 of 8 comparable metrics.
Profitability & Efficiency
SN delivers a 28.0% return on equity — every $100 of shareholder capital generates $28 in annual profit, vs $23 for AMZN. SN carries lower financial leverage with a 0.34x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x.
| Metric | SNSharkNinja, Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +28.0% | +23.3% |
| ROA (TTM)Return on assets | +14.2% | +11.5% |
| ROICReturn on invested capital | +26.0% | +14.7% |
| ROCEReturn on capital employed | +28.6% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | 0.34x | 0.37x |
| Net DebtTotal debt minus cash | $124M | $66.2B |
| Cash & Equiv.Liquid assets | $777M | $86.8B |
| Total DebtShort + long-term debt | $902M | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 26.93x | 39.96x |
SN leads this category, winning 7 of 8 comparable metrics.
Total Returns (Dividends Reinvested)
Evenly matched — SN and AMZN each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in SN five years ago would be worth $27,551 today (with dividends reinvested), compared to $16,632 for AMZN. Over the past 12 months, AMZN leads with a +48.6% total return vs SN's +44.2%. The 3-year compound annual growth rate (CAGR) favors SN at 40.2% vs AMZN's 37.5% — a key indicator of consistent wealth creation.
| Metric | SNSharkNinja, Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +1.4% | +21.4% |
| 1-Year ReturnPast 12 months | +44.2% | +48.6% |
| 3-Year ReturnCumulative with dividends | +175.5% | +159.8% |
| 5-Year ReturnCumulative with dividends | +175.5% | +66.3% |
| 10-Year ReturnCumulative with dividends | +175.5% | +715.9% |
| CAGR (3Y)Annualised 3-year return | +40.2% | +37.5% |
Evenly matched — SN and AMZN each lead in 3 of 6 comparable metrics.
Risk & Volatility
AMZN leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
AMZN is the less volatile stock with a 1.51 beta — it tends to amplify market swings less than SN's 1.88 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 98.7% from its 52-week high vs SN's 86.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | SNSharkNinja, Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.88x | 1.51x |
| 52-Week HighHighest price in past year | $133.99 | $278.56 |
| 52-Week LowLowest price in past year | $78.82 | $183.85 |
| % of 52W HighCurrent price vs 52-week peak | +86.2% | +98.7% |
| RSI (14)Momentum oscillator 0–100 | 56.0 | 80.5 |
| Avg Volume (50D)Average daily shares traded | 1.7M | 45.6M |
AMZN leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates SN as "Buy" and AMZN as "Buy". Consensus price targets imply 33.2% upside for SN (target: $154) vs 11.6% for AMZN (target: $307).
| Metric | SNSharkNinja, Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $153.83 | $306.77 |
| # AnalystsCovering analysts | 9 | 94 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 3 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
SN leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). AMZN leads in 1 (Risk & Volatility). 1 tied.
Best OverallSharkNinja, Inc. (SN)Leads 3 of 6 categories
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SN vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is SN or AMZN a better buy right now?
For growth investors, SharkNinja, Inc.
(SN) is the stronger pick with 15. 7% revenue growth year-over-year, versus 12. 4% for Amazon. com, Inc. (AMZN). SharkNinja, Inc. (SN) offers the better valuation at 23. 4x trailing P/E (19. 1x forward), making it the more compelling value choice. Analysts rate SharkNinja, Inc. (SN) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SN or AMZN?
On trailing P/E, SharkNinja, Inc.
(SN) is the cheapest at 23. 4x versus Amazon. com, Inc. at 38. 3x. On forward P/E, SharkNinja, Inc. is actually cheaper at 19. 1x.
03Which is the better long-term investment — SN or AMZN?
Over the past 5 years, SharkNinja, Inc.
(SN) delivered a total return of +175. 5%, compared to +66. 3% for Amazon. com, Inc. (AMZN). Over 10 years, the gap is even starker: AMZN returned +715. 9% versus SN's +175. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SN or AMZN?
By beta (market sensitivity over 5 years), Amazon.
com, Inc. (AMZN) is the lower-risk stock at 1. 51β versus SharkNinja, Inc. 's 1. 88β — meaning SN is approximately 24% more volatile than AMZN relative to the S&P 500. On balance sheet safety, SharkNinja, Inc. (SN) carries a lower debt/equity ratio of 34% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — SN or AMZN?
By revenue growth (latest reported year), SharkNinja, Inc.
(SN) is pulling ahead at 15. 7% versus 12. 4% for Amazon. com, Inc. (AMZN). On earnings-per-share growth, the picture is similar: SharkNinja, Inc. grew EPS 58. 8% year-over-year, compared to 29. 7% for Amazon. com, Inc.. Over a 3-year CAGR, SN leads at 19. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — SN or AMZN?
SharkNinja, Inc.
(SN) is the more profitable company, earning 11. 0% net margin versus 10. 8% for Amazon. com, Inc. — meaning it keeps 11. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SN leads at 14. 4% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is SN or AMZN more undervalued right now?
On forward earnings alone, SharkNinja, Inc.
(SN) trades at 19. 1x forward P/E versus 35. 3x for Amazon. com, Inc. — 16. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SN: 33. 2% to $153. 83.
08Which pays a better dividend — SN or AMZN?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is SN or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Amazon.
com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+715. 9% 10Y return). SharkNinja, Inc. (SN) carries a higher beta of 1. 88 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMZN: +715. 9%, SN: +175. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between SN and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: SN is a mid-cap high-growth stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(SN: -100.0% · AMZN: 16.6%)Net Margin>
%
(SN: 13.6% · AMZN: 12.2%)P/E Ratio<
x
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