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SNT vs AXON vs MSA vs DGLY
Revenue, margins, valuation, and 5-year total return — side by side.
Aerospace & Defense
Security & Protection Services
Security & Protection Services
SNT vs AXON vs MSA vs DGLY — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Security & Protection Services | Aerospace & Defense | Security & Protection Services | Security & Protection Services |
| Market Cap | $63M | $34.40B | $6.67B | $2M |
| Revenue (TTM) | $38M | $2.98B | $1.92B | $19M |
| Net Income (TTM) | $5M | $206M | $291M | $-11M |
| Gross Margin | 66.2% | 59.3% | 46.8% | 25.2% |
| Operating Margin | 12.2% | 1.3% | 22.0% | -68.3% |
| Forward P/E | 24.5x | 52.5x | 19.2x | — |
| Total Debt | $550K | $1.91B | $627M | $9M |
| Cash & Equiv. | $20M | $1.20B | $165M | $454K |
SNT vs AXON vs MSA vs DGLY — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Senstar Technologie… (SNT) | 100 | 89.5 | -10.5% |
| Axon Enterprise, In… (AXON) | 100 | 531.3 | +431.3% |
| MSA Safety Incorpor… (MSA) | 100 | 142.9 | +42.9% |
| Digital Ally, Inc. (DGLY) | 100 | 0.0 | -100.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SNT vs AXON vs MSA vs DGLY
Each card shows where this stock fits in a portfolio — not just who wins on paper.
SNT is the #2 pick in this set and the best alternative if growth exposure and sleep-well-at-night is your priority.
- Rev growth 9.0%, EPS growth 298.9%, 3Y rev CAGR 0.8%
- Lower volatility, beta 0.52, Low D/E 1.5%, current ratio 3.08x
- Beta 0.52, current ratio 3.08x
- Beta 0.52 vs DGLY's 3.58
AXON is the clearest fit if your priority is long-term compounding.
- 22.0% 10Y total return vs MSA's 294.0%
- 33.5% revenue growth vs DGLY's -30.4%
MSA carries the broadest edge in this set and is the clearest fit for income & stability and valuation efficiency.
- Dividend streak 12 yrs, beta 0.90, yield 1.2%
- PEG 1.09 vs SNT's 11.64
- Better valuation composite
- 15.2% margin vs DGLY's -59.7%
DGLY lags the leaders in this set but could rank higher in a more targeted comparison.
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 33.5% revenue growth vs DGLY's -30.4% | |
| Value | Better valuation composite | |
| Quality / Margins | 15.2% margin vs DGLY's -59.7% | |
| Stability / Safety | Beta 0.52 vs DGLY's 3.58 | |
| Dividends | 1.2% yield; 12-year raise streak; the other 3 pay no meaningful dividend | |
| Momentum (1Y) | +11.7% vs DGLY's -73.9% | |
| Efficiency (ROA) | 11.4% ROA vs DGLY's -42.8%, ROIC 17.9% vs -114.7% |
SNT vs AXON vs MSA vs DGLY — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
SNT vs AXON vs MSA vs DGLY — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
SNT leads in 2 of 6 categories
AXON leads 1 • MSA leads 1 • DGLY leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — SNT and AXON and MSA each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AXON is the larger business by revenue, generating $3.0B annually — 160.3x DGLY's $19M. MSA is the more profitable business, keeping 15.2% of every revenue dollar as net income compared to DGLY's -59.7%. On growth, AXON holds the edge at +33.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $38M | $3.0B | $1.9B | $19M |
| EBITDAEarnings before interest/tax | $5M | $97M | $496M | -$11M |
| Net IncomeAfter-tax profit | $5M | $206M | $291M | -$11M |
| Free Cash FlowCash after capex | $0 | $20M | $309M | -$11M |
| Gross MarginGross profit ÷ Revenue | +66.2% | +59.3% | +46.8% | +25.2% |
| Operating MarginEBIT ÷ Revenue | +12.2% | +1.3% | +22.0% | -68.3% |
| Net MarginNet income ÷ Revenue | +12.8% | +6.9% | +15.2% | -59.7% |
| FCF MarginFCF ÷ Revenue | +17.9% | +0.7% | +16.1% | -57.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -2.1% | +33.7% | +10.0% | +0.3% |
| EPS Growth (YoY)Latest quarter vs prior year | -27.4% | +89.8% | +21.2% | -84.5% |
Valuation Metrics
SNT leads this category, winning 3 of 7 comparable metrics.
Valuation Metrics
At 24.2x trailing earnings, MSA trades at a 91% valuation discount to AXON's 282.7x P/E. Adjusting for growth (PEG ratio), MSA offers better value at 1.38x vs SNT's 11.64x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $63M | $34.4B | $6.7B | $2M |
| Enterprise ValueMkt cap + debt − cash | $43M | $35.1B | $7.1B | $11M |
| Trailing P/EPrice ÷ TTM EPS | 24.55x | 282.71x | 24.25x | -0.23x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 52.50x | 19.21x | — |
| PEG RatioP/E ÷ EPS growth rate | 11.64x | — | 1.38x | — |
| EV / EBITDAEnterprise value multiple | 9.33x | 1664.88x | 15.05x | — |
| Price / SalesMarket cap ÷ Revenue | 1.76x | 12.37x | 3.56x | 0.12x |
| Price / BookPrice ÷ Book value/share | 1.67x | 13.16x | 4.95x | — |
| Price / FCFMarket cap ÷ FCF | 9.87x | 458.11x | 22.56x | — |
Profitability & Efficiency
SNT leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
MSA delivers a 22.0% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $-136 for DGLY. SNT carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to AXON's 0.59x. On the Piotroski fundamental quality scale (0–9), SNT scores 7/9 vs DGLY's 3/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +12.0% | +6.6% | +22.0% | -136.3% |
| ROA (TTM)Return on assets | +9.2% | +3.1% | +11.4% | -42.8% |
| ROICReturn on invested capital | +14.2% | -1.3% | +17.9% | -114.7% |
| ROCEReturn on capital employed | +9.7% | -1.5% | +19.2% | -135.2% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 6 | 6 | 3 |
| Debt / EquityFinancial leverage | 0.01x | 0.59x | 0.46x | — |
| Net DebtTotal debt minus cash | -$20M | $709M | $462M | $8M |
| Cash & Equiv.Liquid assets | $20M | $1.2B | $165M | $454,314 |
| Total DebtShort + long-term debt | $550,000 | $1.9B | $627M | $9M |
| Interest CoverageEBIT ÷ Interest expense | 13.67x | 1.18x | 12.70x | -3.40x |
Total Returns (Dividends Reinvested)
AXON leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AXON five years ago would be worth $31,683 today (with dividends reinvested), compared to $0 for DGLY. Over the past 12 months, MSA leads with a +11.7% total return vs DGLY's -73.9%. The 3-year compound annual growth rate (CAGR) favors AXON at 24.4% vs DGLY's -94.2% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -40.8% | -24.2% | +6.3% | +93.9% |
| 1-Year ReturnPast 12 months | -17.9% | -29.1% | +11.7% | -73.9% |
| 3-Year ReturnCumulative with dividends | +80.7% | +92.4% | +31.5% | -100.0% |
| 5-Year ReturnCumulative with dividends | -12.9% | +216.8% | +9.7% | -100.0% |
| 10-Year ReturnCumulative with dividends | +39.8% | +2200.0% | +294.0% | -100.0% |
| CAGR (3Y)Annualised 3-year return | +21.8% | +24.4% | +9.6% | -94.2% |
Risk & Volatility
Evenly matched — SNT and MSA each lead in 1 of 2 comparable metrics.
Risk & Volatility
SNT is the less volatile stock with a 0.52 beta — it tends to amplify market swings less than DGLY's 3.58 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MSA currently trades 82.3% from its 52-week high vs DGLY's 8.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.44x | 1.06x | 0.92x | 3.66x |
| 52-Week HighHighest price in past year | $5.34 | $885.92 | $208.92 | $15.61 |
| 52-Week LowLowest price in past year | $2.64 | $339.01 | $151.10 | $0.60 |
| % of 52W HighCurrent price vs 52-week peak | +50.6% | +48.2% | +82.3% | +8.2% |
| RSI (14)Momentum oscillator 0–100 | 29.8 | 40.5 | 55.8 | 42.6 |
| Avg Volume (50D)Average daily shares traded | 27K | 1.0M | 209K | 161K |
Analyst Outlook
MSA leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: AXON as "Buy", MSA as "Buy". Consensus price targets imply 53.2% upside for AXON (target: $654) vs 29.3% for MSA (target: $222). MSA is the only dividend payer here at 1.22% yield — a key consideration for income-focused portfolios.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | Buy | — |
| Price TargetConsensus 12-month target | — | $653.89 | $222.33 | — |
| # AnalystsCovering analysts | — | 21 | 11 | — |
| Dividend YieldAnnual dividend ÷ price | — | — | +1.2% | — |
| Dividend StreakConsecutive years of raises | 2 | — | 12 | 1 |
| Dividend / ShareAnnual DPS | — | — | $2.09 | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +1.3% | 0.0% |
SNT leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). AXON leads in 1 (Total Returns). 2 tied.
SNT vs AXON vs MSA vs DGLY: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is SNT or AXON or MSA or DGLY a better buy right now?
For growth investors, Axon Enterprise, Inc.
(AXON) is the stronger pick with 33. 5% revenue growth year-over-year, versus -30. 4% for Digital Ally, Inc. (DGLY). MSA Safety Incorporated (MSA) offers the better valuation at 24. 2x trailing P/E (19. 2x forward), making it the more compelling value choice. Analysts rate Axon Enterprise, Inc. (AXON) a "Buy" — based on 21 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SNT or AXON or MSA or DGLY?
On trailing P/E, MSA Safety Incorporated (MSA) is the cheapest at 24.
2x versus Axon Enterprise, Inc. at 282. 7x. On forward P/E, MSA Safety Incorporated is actually cheaper at 19. 2x.
03Which is the better long-term investment — SNT or AXON or MSA or DGLY?
Over the past 5 years, Axon Enterprise, Inc.
(AXON) delivered a total return of +216. 8%, compared to -100. 0% for Digital Ally, Inc. (DGLY). Over 10 years, the gap is even starker: AXON returned +20. 7% versus DGLY's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SNT or AXON or MSA or DGLY?
By beta (market sensitivity over 5 years), Senstar Technologies Ltd.
(SNT) is the lower-risk stock at 0. 44β versus Digital Ally, Inc. 's 3. 66β — meaning DGLY is approximately 725% more volatile than SNT relative to the S&P 500. On balance sheet safety, Senstar Technologies Ltd. (SNT) carries a lower debt/equity ratio of 1% versus 59% for Axon Enterprise, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — SNT or AXON or MSA or DGLY?
By revenue growth (latest reported year), Axon Enterprise, Inc.
(AXON) is pulling ahead at 33. 5% versus -30. 4% for Digital Ally, Inc. (DGLY). On earnings-per-share growth, the picture is similar: Senstar Technologies Ltd. grew EPS 298. 9% year-over-year, compared to -68. 5% for Axon Enterprise, Inc.. Over a 3-year CAGR, AXON leads at 32. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — SNT or AXON or MSA or DGLY?
MSA Safety Incorporated (MSA) is the more profitable company, earning 14.
9% net margin versus -101. 0% for Digital Ally, Inc. — meaning it keeps 14. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSA leads at 21. 4% versus -77. 4% for DGLY. At the gross margin level — before operating expenses — SNT leads at 64. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is SNT or AXON or MSA or DGLY more undervalued right now?
On forward earnings alone, MSA Safety Incorporated (MSA) trades at 19.
2x forward P/E versus 52. 5x for Axon Enterprise, Inc. — 33. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AXON: 53. 2% to $653. 89.
08Which pays a better dividend — SNT or AXON or MSA or DGLY?
In this comparison, MSA (1.
2% yield) pays a dividend. SNT, AXON, DGLY do not pay a meaningful dividend and should not be held primarily for income.
09Is SNT or AXON or MSA or DGLY better for a retirement portfolio?
For long-horizon retirement investors, MSA Safety Incorporated (MSA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
92), 1. 2% yield, +290. 0% 10Y return). Digital Ally, Inc. (DGLY) carries a higher beta of 3. 66 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSA: +290. 0%, DGLY: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between SNT and AXON and MSA and DGLY?
Both stocks operate in the Industrials sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: SNT is a small-cap quality compounder stock; AXON is a mid-cap high-growth stock; MSA is a small-cap quality compounder stock; DGLY is a small-cap quality compounder stock. MSA pays a dividend while SNT, AXON, DGLY do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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