SOUN
SoundHound AI, Inc.
Software - Application
Market Cap$4.10B
5Y Perf.+48.2%
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Stock Comparison
SOUN vs ITRN
Revenue, margins, valuation, and 5-year total return — side by side.
ITRN
Ituran Location and Control Ltd.
Communication Equipment
Market Cap$1.38B
5Y Perf.+162.7%
SOUN vs ITRN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | SOUN | ITRN |
|---|---|---|
| Industry | Software - Application | Communication Equipment |
| Market Cap | $4.10B | $1.38B |
| Revenue (TTM) | $169M | $359M |
| Net Income (TTM) | $-14M | $58M |
| Gross Margin | 42.4% | 49.7% |
| Operating Margin | -13.8% | 21.4% |
| Forward P/E | — | 17.8x |
| Total Debt | $4M | $5M |
| Cash & Equiv. | $248M | $108M |
SOUN vs ITRN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
SOUN
ITRN
| Stock | Apr 22 | May 26 | Return |
|---|---|---|---|
| SoundHound AI, Inc. (SOUN) | 100 | 148.2 | +48.2% |
| Ituran Location and… (ITRN) | 100 | 262.7 | +162.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SOUN vs ITRN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: ITRN leads in 5 of 6 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. SoundHound AI, Inc. is the stronger pick specifically for growth and revenue expansion. As sector peers, any of these can serve as alternatives in the same allocation.
SOUN
SoundHound AI, Inc.
The Growth Play
SOUN is the clearest fit if your priority is growth exposure and sleep-well-at-night.
- Rev growth 99.4%, EPS growth 96.7%, 3Y rev CAGR 75.7%
- Lower volatility, beta 3.58, Low D/E 0.9%, current ratio 4.59x
- 99.4% revenue growth vs ITRN's 6.8%
Best for: growth exposure and sleep-well-at-night
ITRN
Ituran Location and Control Ltd.
The Income Pick
ITRN carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 3 yrs, beta 1.18, yield 3.2%
- 233.6% 10Y total return vs SOUN's 28.4%
- Beta 1.18, yield 3.2%, current ratio 2.28x
Best for: income & stability and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | SOUN | 99.4% revenue growth vs ITRN's 6.8% |
| Quality / Margins | ITRN | 16.1% margin vs SOUN's -8.3% |
| Stability / Safety | ITRN | Beta 1.18 vs SOUN's 3.58 |
| Dividends | ITRN | 3.2% yield; 3-year raise streak; the other pay no meaningful dividend |
| Momentum (1Y) | ITRN | +76.7% vs SOUN's +5.0% |
| Efficiency (ROA) | ITRN | 15.8% ROA vs SOUN's -2.2%, ROIC 47.2% vs -16.8% |
SOUN vs ITRN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2021
SOUN vs ITRN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLITRNLAGGINGSOUN
SOUNSoundHound AI, Inc.
0leads
ITRNIturan Location and C…
5leads
6 Total Categories
CATEGORYLEADERvs SOUNMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
ITRN4/6
Valuation MetricsMultiples, price ratios, and targets
ITRN3/4
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
ITRN6/9
Total Returns1Y, 3Y, 5Y total returns with dividends
ITRN4/6
Risk & VolatilityBeta, volatility, and downside exposure
ITRN2/2
Analyst OutlookRatings, price targets, and dividends
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Income & Cash Flow (Last 12 Months)
ITRN leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
ITRN is the larger business by revenue, generating $359M annually — 2.1x SOUN's $169M. ITRN is the more profitable business, keeping 16.1% of every revenue dollar as net income compared to SOUN's -8.3%. On growth, SOUN holds the edge at +59.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | SOUNSoundHound AI, In… | ITRNIturan Location a… |
|---|---|---|
| RevenueTrailing 12 months | $169M | $359M |
| EBITDAEarnings before interest/tax | $52M | $96M |
| Net IncomeAfter-tax profit | -$14M | $58M |
| Free Cash FlowCash after capex | -$77M | $71M |
| Gross MarginGross profit ÷ Revenue | +42.4% | +49.7% |
| Operating MarginEBIT ÷ Revenue | -13.8% | +21.4% |
| Net MarginNet income ÷ Revenue | -8.3% | +16.1% |
| FCF MarginFCF ÷ Revenue | -45.5% | +19.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +59.4% | +12.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +113.9% | +10.0% |
ITRN leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
ITRN leads this category, winning 3 of 4 comparable metrics.
Valuation Metrics
On an enterprise value basis, ITRN's 13.3x EV/EBITDA is more attractive than SOUN's 355.5x.
| Metric | SOUNSoundHound AI, In… | ITRNIturan Location a… |
|---|---|---|
| Market CapShares × price | $4.1B | $1.4B |
| Enterprise ValueMkt cap + debt − cash | $3.9B | $1.3B |
| Trailing P/EPrice ÷ TTM EPS | -278.32x | 20.19x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 17.84x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.66x |
| EV / EBITDAEnterprise value multiple | 355.51x | 13.33x |
| Price / SalesMarket cap ÷ Revenue | 24.30x | 3.85x |
| Price / BookPrice ÷ Book value/share | 8.42x | 5.22x |
| Price / FCFMarket cap ÷ FCF | — | 20.72x |
ITRN leads this category, winning 3 of 4 comparable metrics.
Profitability & Efficiency
ITRN leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
ITRN delivers a 27.3% return on equity — every $100 of shareholder capital generates $27 in annual profit, vs $-3 for SOUN. SOUN carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to ITRN's 0.02x. On the Piotroski fundamental quality scale (0–9), ITRN scores 7/9 vs SOUN's 4/9, reflecting strong financial health.
| Metric | SOUNSoundHound AI, In… | ITRNIturan Location a… |
|---|---|---|
| ROE (TTM)Return on equity | -3.5% | +27.3% |
| ROA (TTM)Return on assets | -2.2% | +15.8% |
| ROICReturn on invested capital | -16.8% | +47.2% |
| ROCEReturn on capital employed | -4.2% | +29.5% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 7 |
| Debt / EquityFinancial leverage | 0.01x | 0.02x |
| Net DebtTotal debt minus cash | -$244M | -$103M |
| Cash & Equiv.Liquid assets | $248M | $108M |
| Total DebtShort + long-term debt | $4M | $5M |
| Interest CoverageEBIT ÷ Interest expense | -12.84x | 32.28x |
ITRN leads this category, winning 6 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
ITRN leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in ITRN five years ago would be worth $28,016 today (with dividends reinvested), compared to $12,840 for SOUN. Over the past 12 months, ITRN leads with a +76.7% total return vs SOUN's +5.0%. The 3-year compound annual growth rate (CAGR) favors SOUN at 52.4% vs ITRN's 45.2% — a key indicator of consistent wealth creation.
| Metric | SOUNSoundHound AI, In… | ITRNIturan Location a… |
|---|---|---|
| YTD ReturnYear-to-date | -9.2% | +42.2% |
| 1-Year ReturnPast 12 months | +5.0% | +76.7% |
| 3-Year ReturnCumulative with dividends | +254.0% | +206.4% |
| 5-Year ReturnCumulative with dividends | +28.4% | +180.2% |
| 10-Year ReturnCumulative with dividends | +28.4% | +233.6% |
| CAGR (3Y)Annualised 3-year return | +52.4% | +45.2% |
ITRN leads this category, winning 4 of 6 comparable metrics.
Risk & Volatility
ITRN leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
ITRN is the less volatile stock with a 1.18 beta — it tends to amplify market swings less than SOUN's 3.58 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ITRN currently trades 98.5% from its 52-week high vs SOUN's 43.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | SOUNSoundHound AI, In… | ITRNIturan Location a… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 3.58x | 1.18x |
| 52-Week HighHighest price in past year | $22.17 | $59.84 |
| 52-Week LowLowest price in past year | $5.83 | $32.71 |
| % of 52W HighCurrent price vs 52-week peak | +43.4% | +98.5% |
| RSI (14)Momentum oscillator 0–100 | 64.6 | 68.3 |
| Avg Volume (50D)Average daily shares traded | 27.9M | 118K |
ITRN leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates SOUN as "Buy" and ITRN as "Hold". Consensus price targets imply 38.4% upside for SOUN (target: $13) vs -5.0% for ITRN (target: $56). ITRN is the only dividend payer here at 3.21% yield — a key consideration for income-focused portfolios.
| Metric | SOUNSoundHound AI, In… | ITRNIturan Location a… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $13.33 | $56.00 |
| # AnalystsCovering analysts | 8 | 5 |
| Dividend YieldAnnual dividend ÷ price | — | +3.2% |
| Dividend StreakConsecutive years of raises | — | 3 |
| Dividend / ShareAnnual DPS | — | $1.89 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.2% |
Insufficient data to determine a leader in this category.
Key Takeaway
ITRN leads in 5 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics.
Best OverallIturan Location and Control… (ITRN)Leads 5 of 6 categories
Loading custom metrics...
SOUN vs ITRN: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is SOUN or ITRN a better buy right now?
For growth investors, SoundHound AI, Inc.
(SOUN) is the stronger pick with 99. 4% revenue growth year-over-year, versus 6. 8% for Ituran Location and Control Ltd. (ITRN). Ituran Location and Control Ltd. (ITRN) offers the better valuation at 20. 2x trailing P/E (17. 8x forward), making it the more compelling value choice. Analysts rate SoundHound AI, Inc. (SOUN) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — SOUN or ITRN?
Over the past 5 years, Ituran Location and Control Ltd.
(ITRN) delivered a total return of +180. 2%, compared to +28. 4% for SoundHound AI, Inc. (SOUN). Over 10 years, the gap is even starker: ITRN returned +233. 6% versus SOUN's +28. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — SOUN or ITRN?
By beta (market sensitivity over 5 years), Ituran Location and Control Ltd.
(ITRN) is the lower-risk stock at 1. 18β versus SoundHound AI, Inc. 's 3. 58β — meaning SOUN is approximately 204% more volatile than ITRN relative to the S&P 500. On balance sheet safety, SoundHound AI, Inc. (SOUN) carries a lower debt/equity ratio of 1% versus 2% for Ituran Location and Control Ltd. — giving it more financial flexibility in a downturn.
04Which is growing faster — SOUN or ITRN?
By revenue growth (latest reported year), SoundHound AI, Inc.
(SOUN) is pulling ahead at 99. 4% versus 6. 8% for Ituran Location and Control Ltd. (ITRN). On earnings-per-share growth, the picture is similar: SoundHound AI, Inc. grew EPS 96. 7% year-over-year, compared to 8. 1% for Ituran Location and Control Ltd.. Over a 3-year CAGR, SOUN leads at 75. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — SOUN or ITRN?
Ituran Location and Control Ltd.
(ITRN) is the more profitable company, earning 16. 1% net margin versus -8. 3% for SoundHound AI, Inc. — meaning it keeps 16. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ITRN leads at 21. 4% versus -13. 8% for SOUN. At the gross margin level — before operating expenses — ITRN leads at 49. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is SOUN or ITRN more undervalued right now?
Analyst consensus price targets imply the most upside for SOUN: 38.
4% to $13. 33.
07Which pays a better dividend — SOUN or ITRN?
In this comparison, ITRN (3.
2% yield) pays a dividend. SOUN does not pay a meaningful dividend and should not be held primarily for income.
08Is SOUN or ITRN better for a retirement portfolio?
For long-horizon retirement investors, Ituran Location and Control Ltd.
(ITRN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 18), 3. 2% yield, +233. 6% 10Y return). SoundHound AI, Inc. (SOUN) carries a higher beta of 3. 58 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ITRN: +233. 6%, SOUN: +28. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between SOUN and ITRN?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: SOUN is a small-cap high-growth stock; ITRN is a small-cap income-oriented stock. ITRN pays a dividend while SOUN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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