SSB vs HBAN

For growth investors, SouthState Corporation (SSB) is the stronger pick with 57.

0% revenue growth year-over-year, versus 4. 4% for Huntington Bancshares Incorporated (HBAN). Huntington Bancshares Incorporated (HBAN) offers the better valuation at 12. 0x trailing P/E (11. 4x forward), making it the more compelling value choice. Analysts rate SouthState Corporation (SSB) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Huntington Bancshares Incorporated (HBAN) is the cheapest at 12.

0x versus SouthState Corporation at 12. 6x. On forward P/E, SouthState Corporation is actually cheaper at 10. 4x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: SouthState Corporation wins at 0. 36x versus Huntington Bancshares Incorporated's 0. 76x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Huntington Bancshares Incorporated (HBAN) delivered a total return of +25.

5%, compared to +22. 8% for SouthState Corporation (SSB). Over 10 years, the gap is even starker: HBAN returned +124. 0% versus SSB's +69. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), SouthState Corporation (SSB) is the lower-risk stock at 1.

02β versus Huntington Bancshares Incorporated's 1. 09β — meaning HBAN is approximately 6% more volatile than SSB relative to the S&P 500. On balance sheet safety, SouthState Corporation (SSB) carries a lower debt/equity ratio of 15% versus 76% for Huntington Bancshares Incorporated — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), SouthState Corporation (SSB) is pulling ahead at 57.

0% versus 4. 4% for Huntington Bancshares Incorporated (HBAN). On earnings-per-share growth, the picture is similar: Huntington Bancshares Incorporated grew EPS 13. 9% year-over-year, compared to 12. 8% for SouthState Corporation. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

SouthState Corporation (SSB) is the more profitable company, earning 21.

3% net margin versus 17. 7% for Huntington Bancshares Incorporated — meaning it keeps 21. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SSB leads at 27. 9% versus 21. 5% for HBAN. At the gross margin level — before operating expenses — SSB leads at 68. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, SouthState Corporation (SSB) is the more undervalued stock at a PEG of 0. 36x versus Huntington Bancshares Incorporated's 0. 76x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, SouthState Corporation (SSB) trades at 10. 4x forward P/E versus 11. 4x for Huntington Bancshares Incorporated — 1. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HBAN: 22. 5% to $20. 38.

All stocks in this comparison pay dividends.

Huntington Bancshares Incorporated (HBAN) offers the highest yield at 3. 6%, versus 2. 3% for SouthState Corporation (SSB).

For long-horizon retirement investors, SouthState Corporation (SSB) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

02), 2. 3% yield). Both have compounded well over 10 years (SSB: +69. 5%, HBAN: +124. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: SSB is a small-cap high-growth stock; HBAN is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.