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STG vs TAL
Revenue, margins, valuation, and 5-year total return — side by side.
Education & Training Services
STG vs TAL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Education & Training Services | Education & Training Services |
| Market Cap | $45M | $773M |
| Revenue (TTM) | $2.03B | $2.66B |
| Net Income (TTM) | $385M | $171M |
| Gross Margin | 86.0% | 54.4% |
| Operating Margin | 19.2% | 2.7% |
| Forward P/E | 0.9x | 18.2x |
| Total Debt | $187M | $333M |
| Cash & Equiv. | $507M | $1.77B |
STG vs TAL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Sunlands Technology… (STG) | 100 | 17.3 | -82.7% |
| TAL Education Group (TAL) | 100 | 20.3 | -79.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: STG vs TAL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
STG carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 0 yrs, beta 0.69
- Lower volatility, beta 0.69, Low D/E 31.2%, current ratio 1.10x
- Beta 0.69, current ratio 1.10x
TAL is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 51.2%, EPS growth 24.7%, 3Y rev CAGR -20.0%
- 26.4% 10Y total return vs STG's -97.2%
- 51.2% revenue growth vs STG's -7.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 51.2% revenue growth vs STG's -7.8% | |
| Value | Lower P/E (0.9x vs 18.2x) | |
| Quality / Margins | 18.9% margin vs TAL's 6.5% | |
| Stability / Safety | Beta 0.69 vs TAL's 0.96 | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +24.1% vs STG's -38.4% | |
| Efficiency (ROA) | 18.1% ROA vs TAL's 3.1%, ROIC 447.4% vs -0.3% |
STG vs TAL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
STG vs TAL — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
STG leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
TAL and STG operate at a comparable scale, with $2.7B and $2.0B in trailing revenue. STG is the more profitable business, keeping 18.9% of every revenue dollar as net income compared to TAL's 6.5%. On growth, TAL holds the edge at +38.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $2.0B | $2.7B |
| EBITDAEarnings before interest/tax | $419M | $72M |
| Net IncomeAfter-tax profit | $385M | $171M |
| Free Cash FlowCash after capex | $0 | $441M |
| Gross MarginGross profit ÷ Revenue | +86.0% | +54.4% |
| Operating MarginEBIT ÷ Revenue | +19.2% | +2.7% |
| Net MarginNet income ÷ Revenue | +18.9% | +6.5% |
| FCF MarginFCF ÷ Revenue | +9.8% | +16.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +6.5% | +38.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +42.9% | -21.4% |
Valuation Metrics
STG leads this category, winning 3 of 5 comparable metrics.
Valuation Metrics
At 0.9x trailing earnings, STG trades at a 90% valuation discount to TAL's 9.1x P/E.
| Metric | ||
|---|---|---|
| Market CapShares × price | $45M | $773M |
| Enterprise ValueMkt cap + debt − cash | -$2M | -$664M |
| Trailing P/EPrice ÷ TTM EPS | 0.90x | 9.08x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 18.18x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | -0.04x | -16.31x |
| Price / SalesMarket cap ÷ Revenue | 0.15x | 0.34x |
| Price / BookPrice ÷ Book value/share | 0.51x | 0.21x |
| Price / FCFMarket cap ÷ FCF | 1.57x | 2.71x |
Profitability & Efficiency
STG leads this category, winning 5 of 7 comparable metrics.
Profitability & Efficiency
STG delivers a 52.0% return on equity — every $100 of shareholder capital generates $52 in annual profit, vs $5 for TAL. TAL carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to STG's 0.31x.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +52.0% | +4.7% |
| ROA (TTM)Return on assets | +18.1% | +3.1% |
| ROICReturn on invested capital | +4.5% | -0.3% |
| ROCEReturn on capital employed | +24.5% | -0.2% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 |
| Debt / EquityFinancial leverage | 0.31x | 0.09x |
| Net DebtTotal debt minus cash | -$320M | -$1.6B |
| Cash & Equiv.Liquid assets | $507M | $1.8B |
| Total DebtShort + long-term debt | $187M | $333M |
| Interest CoverageEBIT ÷ Interest expense | 298.47x | — |
Total Returns (Dividends Reinvested)
TAL leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in STG five years ago would be worth $3,015 today (with dividends reinvested), compared to $2,063 for TAL. Over the past 12 months, TAL leads with a +24.1% total return vs STG's -38.4%. The 3-year compound annual growth rate (CAGR) favors TAL at 26.8% vs STG's -19.6% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -44.4% | -0.4% |
| 1-Year ReturnPast 12 months | -38.4% | +24.1% |
| 3-Year ReturnCumulative with dividends | -48.1% | +103.9% |
| 5-Year ReturnCumulative with dividends | -69.8% | -79.4% |
| 10-Year ReturnCumulative with dividends | -97.2% | +26.4% |
| CAGR (3Y)Annualised 3-year return | -19.6% | +26.8% |
Risk & Volatility
Evenly matched — STG and TAL each lead in 1 of 2 comparable metrics.
Risk & Volatility
STG is the less volatile stock with a 0.69 beta — it tends to amplify market swings less than TAL's 0.96 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TAL currently trades 85.6% from its 52-week high vs STG's 21.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.69x | 0.96x |
| 52-Week HighHighest price in past year | $15.00 | $13.37 |
| 52-Week LowLowest price in past year | $3.04 | $9.04 |
| % of 52W HighCurrent price vs 52-week peak | +21.9% | +85.6% |
| RSI (14)Momentum oscillator 0–100 | 40.1 | 46.0 |
| Avg Volume (50D)Average daily shares traded | 3K | 3.3M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold |
| Price TargetConsensus 12-month target | — | $18.00 |
| # AnalystsCovering analysts | — | 28 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 0 | 0 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +3.6% | +1.7% |
STG leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). TAL leads in 1 (Total Returns). 1 tied.
STG vs TAL: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is STG or TAL a better buy right now?
For growth investors, TAL Education Group (TAL) is the stronger pick with 51.
2% revenue growth year-over-year, versus -7. 8% for Sunlands Technology Group (STG). Sunlands Technology Group (STG) offers the better valuation at 0. 9x trailing P/E, making it the more compelling value choice. Analysts rate TAL Education Group (TAL) a "Hold" — based on 28 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — STG or TAL?
On trailing P/E, Sunlands Technology Group (STG) is the cheapest at 0.
9x versus TAL Education Group at 9. 1x.
03Which is the better long-term investment — STG or TAL?
Over the past 5 years, Sunlands Technology Group (STG) delivered a total return of -69.
8%, compared to -79. 4% for TAL Education Group (TAL). Over 10 years, the gap is even starker: TAL returned +26. 4% versus STG's -97. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — STG or TAL?
By beta (market sensitivity over 5 years), Sunlands Technology Group (STG) is the lower-risk stock at 0.
69β versus TAL Education Group's 0. 96β — meaning TAL is approximately 39% more volatile than STG relative to the S&P 500. On balance sheet safety, TAL Education Group (TAL) carries a lower debt/equity ratio of 9% versus 31% for Sunlands Technology Group — giving it more financial flexibility in a downturn.
05Which is growing faster — STG or TAL?
By revenue growth (latest reported year), TAL Education Group (TAL) is pulling ahead at 51.
2% versus -7. 8% for Sunlands Technology Group (STG). On earnings-per-share growth, the picture is similar: TAL Education Group grew EPS 24. 7% year-over-year, compared to -46. 0% for Sunlands Technology Group. Over a 3-year CAGR, STG leads at -7. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — STG or TAL?
Sunlands Technology Group (STG) is the more profitable company, earning 17.
2% net margin versus 3. 8% for TAL Education Group — meaning it keeps 17. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: STG leads at 15. 0% versus -0. 3% for TAL. At the gross margin level — before operating expenses — STG leads at 84. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Which pays a better dividend — STG or TAL?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is STG or TAL better for a retirement portfolio?
For long-horizon retirement investors, Sunlands Technology Group (STG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
69)). Both have compounded well over 10 years (STG: -97. 2%, TAL: +26. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between STG and TAL?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: STG is a small-cap deep-value stock; TAL is a small-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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