Compare Stocks

2 / 10
Try these comparisons:

Stock Comparison

STG vs TAL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
STG
Sunlands Technology Group

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$45M
5Y Perf.-82.7%
TAL
TAL Education Group

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$773M
5Y Perf.-79.7%

STG vs TAL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
STG logoSTG
TAL logoTAL
IndustryEducation & Training ServicesEducation & Training Services
Market Cap$45M$773M
Revenue (TTM)$2.03B$2.66B
Net Income (TTM)$385M$171M
Gross Margin86.0%54.4%
Operating Margin19.2%2.7%
Forward P/E0.9x18.2x
Total Debt$187M$333M
Cash & Equiv.$507M$1.77B

STG vs TALLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

STG
TAL
StockMay 20May 26Return
Sunlands Technology… (STG)10017.3-82.7%
TAL Education Group (TAL)10020.3-79.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: STG vs TAL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: STG leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. TAL Education Group is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
STG
Sunlands Technology Group
The Income Pick

STG carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 0 yrs, beta 0.69
  • Lower volatility, beta 0.69, Low D/E 31.2%, current ratio 1.10x
  • Beta 0.69, current ratio 1.10x
Best for: income & stability and sleep-well-at-night
TAL
TAL Education Group
The Growth Play

TAL is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 51.2%, EPS growth 24.7%, 3Y rev CAGR -20.0%
  • 26.4% 10Y total return vs STG's -97.2%
  • 51.2% revenue growth vs STG's -7.8%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthTAL logoTAL51.2% revenue growth vs STG's -7.8%
ValueSTG logoSTGLower P/E (0.9x vs 18.2x)
Quality / MarginsSTG logoSTG18.9% margin vs TAL's 6.5%
Stability / SafetySTG logoSTGBeta 0.69 vs TAL's 0.96
DividendsTieNeither stock pays a meaningful dividend
Momentum (1Y)TAL logoTAL+24.1% vs STG's -38.4%
Efficiency (ROA)STG logoSTG18.1% ROA vs TAL's 3.1%, ROIC 447.4% vs -0.3%

STG vs TAL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

STGSunlands Technology Group
FY 2024
Sales of products
85.5%$245M
Other Revenue
14.5%$42M
TALTAL Education Group
FY 2022
Small class learning services, personalized premium services and others
69.6%$3.1B
Online education services through www.xueersi.com
30.4%$1.3B

STG vs TAL — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSTGLAGGINGTAL

Income & Cash Flow (Last 12 Months)

STG leads this category, winning 4 of 6 comparable metrics.

TAL and STG operate at a comparable scale, with $2.7B and $2.0B in trailing revenue. STG is the more profitable business, keeping 18.9% of every revenue dollar as net income compared to TAL's 6.5%. On growth, TAL holds the edge at +38.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSTG logoSTGSunlands Technolo…TAL logoTALTAL Education Gro…
RevenueTrailing 12 months$2.0B$2.7B
EBITDAEarnings before interest/tax$419M$72M
Net IncomeAfter-tax profit$385M$171M
Free Cash FlowCash after capex$0$441M
Gross MarginGross profit ÷ Revenue+86.0%+54.4%
Operating MarginEBIT ÷ Revenue+19.2%+2.7%
Net MarginNet income ÷ Revenue+18.9%+6.5%
FCF MarginFCF ÷ Revenue+9.8%+16.6%
Rev. Growth (YoY)Latest quarter vs prior year+6.5%+38.7%
EPS Growth (YoY)Latest quarter vs prior year+42.9%-21.4%
STG leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

STG leads this category, winning 3 of 5 comparable metrics.

At 0.9x trailing earnings, STG trades at a 90% valuation discount to TAL's 9.1x P/E.

MetricSTG logoSTGSunlands Technolo…TAL logoTALTAL Education Gro…
Market CapShares × price$45M$773M
Enterprise ValueMkt cap + debt − cash-$2M-$664M
Trailing P/EPrice ÷ TTM EPS0.90x9.08x
Forward P/EPrice ÷ next-FY EPS est.18.18x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple-0.04x-16.31x
Price / SalesMarket cap ÷ Revenue0.15x0.34x
Price / BookPrice ÷ Book value/share0.51x0.21x
Price / FCFMarket cap ÷ FCF1.57x2.71x
STG leads this category, winning 3 of 5 comparable metrics.

Profitability & Efficiency

STG leads this category, winning 5 of 7 comparable metrics.

STG delivers a 52.0% return on equity — every $100 of shareholder capital generates $52 in annual profit, vs $5 for TAL. TAL carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to STG's 0.31x.

MetricSTG logoSTGSunlands Technolo…TAL logoTALTAL Education Gro…
ROE (TTM)Return on equity+52.0%+4.7%
ROA (TTM)Return on assets+18.1%+3.1%
ROICReturn on invested capital+4.5%-0.3%
ROCEReturn on capital employed+24.5%-0.2%
Piotroski ScoreFundamental quality 0–955
Debt / EquityFinancial leverage0.31x0.09x
Net DebtTotal debt minus cash-$320M-$1.6B
Cash & Equiv.Liquid assets$507M$1.8B
Total DebtShort + long-term debt$187M$333M
Interest CoverageEBIT ÷ Interest expense298.47x
STG leads this category, winning 5 of 7 comparable metrics.

Total Returns (Dividends Reinvested)

TAL leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in STG five years ago would be worth $3,015 today (with dividends reinvested), compared to $2,063 for TAL. Over the past 12 months, TAL leads with a +24.1% total return vs STG's -38.4%. The 3-year compound annual growth rate (CAGR) favors TAL at 26.8% vs STG's -19.6% — a key indicator of consistent wealth creation.

MetricSTG logoSTGSunlands Technolo…TAL logoTALTAL Education Gro…
YTD ReturnYear-to-date-44.4%-0.4%
1-Year ReturnPast 12 months-38.4%+24.1%
3-Year ReturnCumulative with dividends-48.1%+103.9%
5-Year ReturnCumulative with dividends-69.8%-79.4%
10-Year ReturnCumulative with dividends-97.2%+26.4%
CAGR (3Y)Annualised 3-year return-19.6%+26.8%
TAL leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — STG and TAL each lead in 1 of 2 comparable metrics.

STG is the less volatile stock with a 0.69 beta — it tends to amplify market swings less than TAL's 0.96 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TAL currently trades 85.6% from its 52-week high vs STG's 21.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSTG logoSTGSunlands Technolo…TAL logoTALTAL Education Gro…
Beta (5Y)Sensitivity to S&P 5000.69x0.96x
52-Week HighHighest price in past year$15.00$13.37
52-Week LowLowest price in past year$3.04$9.04
% of 52W HighCurrent price vs 52-week peak+21.9%+85.6%
RSI (14)Momentum oscillator 0–10040.146.0
Avg Volume (50D)Average daily shares traded3K3.3M
Evenly matched — STG and TAL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.
MetricSTG logoSTGSunlands Technolo…TAL logoTALTAL Education Gro…
Analyst RatingConsensus buy/hold/sellHold
Price TargetConsensus 12-month target$18.00
# AnalystsCovering analysts28
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises00
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+3.6%+1.7%
Insufficient data to determine a leader in this category.
Key Takeaway

STG leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). TAL leads in 1 (Total Returns). 1 tied.

Best OverallSunlands Technology Group (STG)Leads 3 of 6 categories
Loading custom metrics...

STG vs TAL: Frequently Asked Questions

9 questions · data-driven answers · updated daily

01

Is STG or TAL a better buy right now?

For growth investors, TAL Education Group (TAL) is the stronger pick with 51.

2% revenue growth year-over-year, versus -7. 8% for Sunlands Technology Group (STG). Sunlands Technology Group (STG) offers the better valuation at 0. 9x trailing P/E, making it the more compelling value choice. Analysts rate TAL Education Group (TAL) a "Hold" — based on 28 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — STG or TAL?

On trailing P/E, Sunlands Technology Group (STG) is the cheapest at 0.

9x versus TAL Education Group at 9. 1x.

03

Which is the better long-term investment — STG or TAL?

Over the past 5 years, Sunlands Technology Group (STG) delivered a total return of -69.

8%, compared to -79. 4% for TAL Education Group (TAL). Over 10 years, the gap is even starker: TAL returned +26. 4% versus STG's -97. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — STG or TAL?

By beta (market sensitivity over 5 years), Sunlands Technology Group (STG) is the lower-risk stock at 0.

69β versus TAL Education Group's 0. 96β — meaning TAL is approximately 39% more volatile than STG relative to the S&P 500. On balance sheet safety, TAL Education Group (TAL) carries a lower debt/equity ratio of 9% versus 31% for Sunlands Technology Group — giving it more financial flexibility in a downturn.

05

Which is growing faster — STG or TAL?

By revenue growth (latest reported year), TAL Education Group (TAL) is pulling ahead at 51.

2% versus -7. 8% for Sunlands Technology Group (STG). On earnings-per-share growth, the picture is similar: TAL Education Group grew EPS 24. 7% year-over-year, compared to -46. 0% for Sunlands Technology Group. Over a 3-year CAGR, STG leads at -7. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — STG or TAL?

Sunlands Technology Group (STG) is the more profitable company, earning 17.

2% net margin versus 3. 8% for TAL Education Group — meaning it keeps 17. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: STG leads at 15. 0% versus -0. 3% for TAL. At the gross margin level — before operating expenses — STG leads at 84. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Which pays a better dividend — STG or TAL?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

08

Is STG or TAL better for a retirement portfolio?

For long-horizon retirement investors, Sunlands Technology Group (STG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

69)). Both have compounded well over 10 years (STG: -97. 2%, TAL: +26. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between STG and TAL?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: STG is a small-cap deep-value stock; TAL is a small-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

STG

Steady Growth Compounder

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 11%
Run This Screen
Stocks Like

TAL

High-Growth Disruptor

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 19%
  • Net Margin > 5%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform STG and TAL on the metrics below

Revenue Growth>
%
(STG: 6.5% · TAL: 38.7%)
Net Margin>
%
(STG: 18.9% · TAL: 6.5%)
P/E Ratio<
x
(STG: 0.9x · TAL: 9.1x)

You Might Also Compare

Based on how these companies actually compete and overlap — not just which sector they're filed under.