Comprehensive Stock Comparison
Compare The Brand House Collective, Inc. (TBHC) vs Williams-Sonoma, Inc. (WSM) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | WSM | -0.5% revenue growth vs TBHC's -5.8% |
| Quality / Margins | WSM | 14.0% net margin vs TBHC's -7.6% |
| Stability / Safety | TBHC | Beta 1.17 vs WSM's 1.40 |
| Dividends | WSM | 1.1% yield; 19-year raise streak; TBHC pays no meaningful dividend |
| Momentum (1Y) | WSM | +7.0% vs TBHC's -21.2% |
| Efficiency (ROA) | WSM | 20.8% ROA vs TBHC's -14.3%, ROIC 47.3% vs -6.1% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
The Brand House Collective operates as a specialty retailer of home décor and furnishings through both physical stores and e-commerce. It generates revenue primarily from direct-to-consumer sales of holiday décor, furniture, textiles, and decorative accessories — with its e-commerce channel representing a growing portion of sales. The company's competitive advantage lies in its established brand recognition in the home décor space and its multi-channel retail strategy that combines physical stores with online shopping.
Williams-Sonoma is a premium home furnishings and kitchenware retailer operating multiple lifestyle brands including Pottery Barn, West Elm, and its namesake Williams Sonoma stores. It generates revenue primarily through direct-to-consumer sales — about 65% from e-commerce and 35% from retail stores — across its portfolio of brands that each target different home decor segments. The company's key advantage is its strong multi-brand portfolio with distinct brand identities, a vertically integrated supply chain that allows for proprietary product development, and a loyal customer base cultivated through its iconic catalogs and digital marketing.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
WSM leads in 4 of 6 categories (Financial Metrics, Profitability & Efficiency). TBHC leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
WSM is the larger business by revenue, generating $7.9B annually — 18.8x TBHC's $421M. WSM is the more profitable business, keeping 14.0% of every revenue dollar as net income compared to TBHC's -7.6%. On growth, WSM holds the edge at +4.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | TBHCThe Brand House C… | WSMWilliams-Sonoma, … |
|---|---|---|
| RevenueTrailing 12 months | $421M | $7.9B |
| EBITDAEarnings before interest/tax | -$14M | $1.6B |
| Net IncomeAfter-tax profit | -$32M | $1.1B |
| Free Cash FlowCash after capex | -$5M | $1.1B |
| Gross MarginGross profit ÷ Revenue | +26.1% | +45.6% |
| Operating MarginEBIT ÷ Revenue | -5.3% | +18.1% |
| Net MarginNet income ÷ Revenue | -7.6% | +14.0% |
| FCF MarginFCF ÷ Revenue | -1.2% | +14.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | -12.2% | +4.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +18.9% | 0.0% |
Valuation Metrics
| Metric | TBHCThe Brand House C… | WSMWilliams-Sonoma, … |
|---|---|---|
| Market CapShares × price | $24M | $25.3B |
| Enterprise ValueMkt cap + debt − cash | $214M | $25.5B |
| Trailing P/EPrice ÷ TTM EPS | -0.61x | 23.40x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 23.62x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.75x |
| EV / EBITDAEnterprise value multiple | — | 15.33x |
| Price / SalesMarket cap ÷ Revenue | 0.06x | 3.28x |
| Price / BookPrice ÷ Book value/share | — | 12.29x |
| Price / FCFMarket cap ÷ FCF | — | 22.24x |
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), WSM scores 7/9 vs TBHC's 3/9, reflecting strong financial health.
| Metric | TBHCThe Brand House C… | WSMWilliams-Sonoma, … |
|---|---|---|
| ROE (TTM)Return on equity | — | +53.4% |
| ROA (TTM)Return on assets | -14.3% | +20.8% |
| ROICReturn on invested capital | -6.1% | +47.3% |
| ROCEReturn on capital employed | -12.2% | +42.2% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 7 |
| Debt / EquityFinancial leverage | — | 0.63x |
| Net DebtTotal debt minus cash | $190M | $134M |
| Cash & Equiv.Liquid assets | $4M | $1.2B |
| Total DebtShort + long-term debt | $194M | $1.3B |
| Interest CoverageEBIT ÷ Interest expense | -4.09x | — |
Total Returns (with DRIP)
A $10,000 investment in WSM five years ago would be worth $31,782 today (with dividends reinvested), compared to $370 for TBHC. Over the past 12 months, WSM leads with a +7.0% total return vs TBHC's -21.2%. The 3-year compound annual growth rate (CAGR) favors WSM at 50.4% vs TBHC's -30.7% — a key indicator of consistent wealth creation.
| Metric | TBHCThe Brand House C… | WSMWilliams-Sonoma, … |
|---|---|---|
| YTD ReturnYear-to-date | -8.5% | +9.8% |
| 1-Year ReturnPast 12 months | -21.2% | +7.0% |
| 3-Year ReturnCumulative with dividends | -66.7% | +240.0% |
| 5-Year ReturnCumulative with dividends | -96.3% | +217.8% |
| 10-Year ReturnCumulative with dividends | -92.4% | +742.6% |
| CAGR (3Y)Annualised 3-year return | -30.7% | +50.4% |
Risk & Volatility
TBHC is the less volatile stock with a 1.17 beta — it tends to amplify market swings less than WSM's 1.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WSM currently trades 92.7% from its 52-week high vs TBHC's 45.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | TBHCThe Brand House C… | WSMWilliams-Sonoma, … |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.17x | 1.40x |
| 52-Week HighHighest price in past year | $2.40 | $221.81 |
| 52-Week LowLowest price in past year | $0.99 | $130.07 |
| % of 52W HighCurrent price vs 52-week peak | +45.0% | +92.7% |
| RSI (14)Momentum oscillator 0–100 | 49.1 | 52.2 |
| Avg Volume (50D)Average daily shares traded | 81K | 830K |
Analyst Outlook
WSM is the only dividend payer here at 1.06% yield — a key consideration for income-focused portfolios.
| Metric | TBHCThe Brand House C… | WSMWilliams-Sonoma, … |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold |
| Price TargetConsensus 12-month target | — | $202.00 |
| # AnalystsCovering analysts | — | 56 |
| Dividend YieldAnnual dividend ÷ price | — | +1.1% |
| Dividend StreakConsecutive years of raises | 3 | 19 |
| Dividend / ShareAnnual DPS | — | $2.19 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +3.2% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| The Brand House Col… (TBHC) | 100 | 103.39 | +3.4% |
| Williams-Sonoma, In… (WSM) | 100 | 662.63 | +562.6% |
Williams-Sonoma, In… (WSM) returned +218% over 5 years vs The Brand House Col… (TBHC)'s -96%. A $10,000 investment in WSM 5 years ago would be worth $31,782 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| The Brand House Col… (TBHC) | $562M | $441M | -21.4% |
| Williams-Sonoma, In… (WSM) | $5.0B | $7.7B | +55.0% |
The Brand House Collective, Inc.'s revenue grew from $562M (2015) to $441M (2024) — a -2.6% CAGR. Williams-Sonoma, Inc.'s revenue grew from $5.0B (2015) to $7.7B (2024) — a 5.0% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| The Brand House Col… (TBHC) | 2.9% | -5.2% | -277.7% |
| Williams-Sonoma, In… (WSM) | 6.2% | 14.6% | +134.2% |
The Brand House Collective, Inc.'s net margin went from 3% (2015) to -5% (2024). Williams-Sonoma, Inc.'s net margin went from 6% (2015) to 15% (2024).
Chart 4P/E Ratio History — 8 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| The Brand House Col… (TBHC) | 36.3 | 9.9 | -72.7% |
| Williams-Sonoma, In… (WSM) | 16.7 | 21.1 | +26.3% |
The Brand House Collective, Inc. has traded in a 10x–40x P/E range over 4 years; current trailing P/E is ~-1x. Williams-Sonoma, Inc. has traded in a 7x–21x P/E range over 8 years; current trailing P/E is ~23x.
Chart 5EPS Growth — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| The Brand House Col… (TBHC) | 0.94 | -1.77 | -288.3% |
| Williams-Sonoma, In… (WSM) | 1.68 | 8.79 | +422.2% |
The Brand House Collective, Inc.'s EPS grew from $0.94 (2015) to $-1.77 (2024) — a NaN% CAGR. Williams-Sonoma, Inc.'s EPS grew from $1.68 (2015) to $8.79 (2024) — a 20% CAGR.
Chart 6Free Cash Flow — 5 Years
The Brand House Collective, Inc. generated $-22M FCF in 2024 (+43% vs 2021). Williams-Sonoma, Inc. generated $1B FCF in 2024 (-1% vs 2021).
TBHC vs WSM: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is TBHC or WSM a better buy right now?
Williams-Sonoma, Inc. (WSM) offers the better valuation at 23.4x trailing P/E (23.6x forward), making it the more compelling value choice. Analysts rate Williams-Sonoma, Inc. (WSM) a "Hold" — based on 56 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — TBHC or WSM?
Over the past 5 years, Williams-Sonoma, Inc. (WSM) delivered a total return of +217.8%, compared to -96.3% for The Brand House Collective, Inc. (TBHC). A $10,000 investment in WSM five years ago would be worth approximately $32K today (assuming dividends reinvested). Over 10 years, the gap is even starker: WSM returned +742.6% versus TBHC's -92.4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — TBHC or WSM?
By beta (market sensitivity over 5 years), The Brand House Collective, Inc. (TBHC) is the lower-risk stock at 1.17β versus Williams-Sonoma, Inc.'s 1.40β — meaning WSM is approximately 20% more volatile than TBHC relative to the S&P 500.
04Which has better profit margins — TBHC or WSM?
Williams-Sonoma, Inc. (WSM) is the more profitable company, earning 14.6% net margin versus -5.2% for The Brand House Collective, Inc. — meaning it keeps 14.6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WSM leads at 18.5% versus -3.2% for TBHC. At the gross margin level — before operating expenses — WSM leads at 46.5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — TBHC or WSM?
In this comparison, WSM (1.1% yield) pays a dividend. TBHC does not pay a meaningful dividend and should not be held primarily for income.
06Is TBHC or WSM better for a retirement portfolio?
For long-horizon retirement investors, Williams-Sonoma, Inc. (WSM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1.1% yield, +742.6% 10Y return). Both have compounded well over 10 years (WSM: +742.6%, TBHC: -92.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between TBHC and WSM?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. WSM pays a dividend while TBHC does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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