TBI vs KELYA

For growth investors, TrueBlue, Inc.

(TBI) is the stronger pick with 3. 1% revenue growth year-over-year, versus -1. 9% for Kelly Services, Inc. (KELYA). Analysts rate TrueBlue, Inc. (TBI) a "Buy" — based on 10 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

Over the past 5 years, Kelly Services, Inc.

(KELYA) delivered a total return of -58. 3%, compared to -78. 7% for TrueBlue, Inc. (TBI). Over 10 years, the gap is even starker: KELYA returned -33. 0% versus TBI's -68. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Kelly Services, Inc.

(KELYA) is the lower-risk stock at 1. 01β versus TrueBlue, Inc. 's 1. 13β — meaning TBI is approximately 12% more volatile than KELYA relative to the S&P 500. On balance sheet safety, Kelly Services, Inc. (KELYA) carries a lower debt/equity ratio of 16% versus 62% for TrueBlue, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), TrueBlue, Inc.

(TBI) is pulling ahead at 3. 1% versus -1. 9% for Kelly Services, Inc. (KELYA). On earnings-per-share growth, the picture is similar: TrueBlue, Inc. grew EPS 61. 4% year-over-year, compared to -427. 4% for Kelly Services, Inc.. Over a 3-year CAGR, KELYA leads at -5. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

TrueBlue, Inc.

(TBI) is the more profitable company, earning -3. 0% net margin versus -6. 0% for Kelly Services, Inc. — meaning it keeps -3. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KELYA leads at -1. 6% versus -1. 7% for TBI. At the gross margin level — before operating expenses — TBI leads at 21. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

Analyst consensus price targets imply the most upside for KELYA: 54.

6% to $15. 00.

In this comparison, KELYA (3.

2% yield) pays a dividend. TBI does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Kelly Services, Inc.

(KELYA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 01), 3. 2% yield). Both have compounded well over 10 years (KELYA: -33. 0%, TBI: -68. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Industrials sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: TBI is a small-cap quality compounder stock; KELYA is a small-cap income-oriented stock. KELYA pays a dividend while TBI does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.