Internet Content & Information
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Side-by-side financial analysisStock Comparison
TBLA vs GOOG vs KO vs JPM vs META
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
Beverages - Non-Alcoholic
Banks - Diversified
Internet Content & Information
TBLA vs GOOG vs KO vs JPM vs META — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Internet Content & Information | Internet Content & Information | Beverages - Non-Alcoholic | Banks - Diversified | Internet Content & Information |
| Market Cap | $1.30B | $4.33T | $355.61B | $896.00B | $1.44T |
| Revenue (TTM) | $1.95B | $422.57B | $49.28B | $280.33B | $214.96B |
| Net Income (TTM) | $110M | $160.21B | $13.70B | $57.05B | $70.59B |
| Gross Margin | 29.7% | 60.4% | 61.7% | 60.0% | 81.9% |
| Operating Margin | 2.2% | 32.7% | 29.3% | 25.9% | 41.2% |
| Forward P/E | 10.8x | 25.2x | 25.3x | 14.4x | 17.2x |
| Total Debt | $194M | $59.29B | $45.49B | $942.38B | $83.90B |
| Cash & Equiv. | $121M | $30.71B | $10.27B | $343.34B | $35.87B |
TBLA vs GOOG vs KO vs JPM vs META — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jun 21 | Jun 26 | Return |
|---|---|---|---|
| Taboola.com Ltd. (TBLA) | 100 | 45.8 | -54.2% |
| Alphabet Inc. (GOOG) | 100 | 285.8 | +185.8% |
| The Coca-Cola Compa… (KO) | 100 | 152.7 | +52.7% |
| JPMorgan Chase & Co. (JPM) | 100 | 206.2 | +106.2% |
| Meta Platforms, Inc. (META) | 100 | 163.1 | +63.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: TBLA vs GOOG vs KO vs JPM vs META
Each card shows where this stock fits in a portfolio — not just who wins on paper.
TBLA is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth 187.7%, EPS growth 12.9%, 3Y rev CAGR 10.9%
- 187.7% revenue growth vs KO's 1.9%
- Lower P/E (10.8x vs 17.2x)
GOOG carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.
- 9.0% 10Y total return vs JPM's 465.8%
- Lower volatility, beta 1.29, Low D/E 14.3%, current ratio 2.01x
- 37.9% margin vs TBLA's 5.6%
- +102.9% vs META's -17.9%
KO ranks third and is worth considering specifically for dividends.
- 2.5% yield, 56-year raise streak, vs JPM's 1.9%, (1 stock pays no dividend)
JPM is the clearest fit if your priority is income & stability and valuation efficiency.
- Dividend streak 15 yrs, beta 0.94, yield 1.9%
- PEG 0.81 vs KO's 2.26
- Beta 0.94, yield 1.9%, current ratio 0.52x
- Beta 0.94 vs META's 1.45
Among these 5 stocks, META doesn't own a clear edge in any measured category.
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 187.7% revenue growth vs KO's 1.9% | |
| Value | Lower P/E (10.8x vs 17.2x) | |
| Quality / Margins | 37.9% margin vs TBLA's 5.6% | |
| Stability / Safety | Beta 0.94 vs META's 1.45 | |
| Dividends | 2.5% yield, 56-year raise streak, vs JPM's 1.9%, (1 stock pays no dividend) | |
| Momentum (1Y) | +102.9% vs META's -17.9% | |
| Efficiency (ROA) | 27.4% ROA vs JPM's 1.3%, ROIC 25.1% vs 4.5% |
TBLA vs GOOG vs KO vs JPM vs META — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
TBLA vs GOOG vs KO vs JPM vs META — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
GOOG leads in 2 of 6 categories
KO leads 2 • META leads 1 • TBLA leads 1 • JPM leads 0
Explore the data ↓Income & Cash Flow (Last 12 Months)
META leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOG is the larger business by revenue, generating $422.6B annually — 216.6x TBLA's $2.0B. GOOG is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to TBLA's 5.6%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $2.0B | $422.6B | $49.3B | $280.3B | $215.0B |
| EBITDAEarnings before interest/tax | $151M | $161.3B | $15.5B | $81.4B | $109.3B |
| Net IncomeAfter-tax profit | $110M | $160.2B | $13.7B | $57.0B | $70.6B |
| Free Cash FlowCash after capex | $218M | $73.3B | $12.6B | $100.9B | $48.3B |
| Gross MarginGross profit ÷ Revenue | +29.7% | +60.4% | +61.7% | +60.0% | +81.9% |
| Operating MarginEBIT ÷ Revenue | +2.2% | +32.7% | +29.3% | +25.9% | +41.2% |
| Net MarginNet income ÷ Revenue | +5.6% | +37.9% | +27.8% | +20.4% | +32.8% |
| FCF MarginFCF ÷ Revenue | +11.2% | +17.3% | +25.5% | +36.0% | +22.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.1% | +21.8% | +12.1% | — | +33.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +7.7% | +81.9% | +18.2% | +16.0% | +62.4% |
Valuation Metrics
TBLA leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 16.0x trailing earnings, JPM trades at a 56% valuation discount to TBLA's 36.5x P/E. Adjusting for growth (PEG ratio), JPM offers better value at 0.90x vs KO's 2.43x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $1.3B | $4.33T | $355.6B | $896.0B | $1.44T |
| Enterprise ValueMkt cap + debt − cash | $1.4B | $4.36T | $390.8B | $1.50T | $1.48T |
| Trailing P/EPrice ÷ TTM EPS | 36.46x | 33.13x | 27.18x | 16.00x | 24.14x |
| Forward P/EPrice ÷ next-FY EPS est. | 10.81x | 25.19x | 25.27x | 14.40x | 17.23x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.11x | 2.43x | 0.90x | 1.31x |
| EV / EBITDAEnterprise value multiple | 9.51x | 29.02x | 26.39x | 18.36x | 14.57x |
| Price / SalesMarket cap ÷ Revenue | 0.68x | 10.75x | 7.42x | 3.20x | 7.15x |
| Price / BookPrice ÷ Book value/share | 1.67x | 10.55x | 10.40x | 2.47x | 6.72x |
| Price / FCFMarket cap ÷ FCF | 7.93x | 59.14x | 67.15x | 8.88x | 31.16x |
Profitability & Efficiency
GOOG leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $12 for TBLA. GOOG carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to JPM's 2.60x. On the Piotroski fundamental quality scale (0–9), GOOG scores 7/9 vs META's 5/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +11.9% | +39.0% | +41.1% | +15.9% | +33.2% |
| ROA (TTM)Return on assets | +7.1% | +27.4% | +13.1% | +1.3% | +20.8% |
| ROICReturn on invested capital | +3.3% | +25.1% | +15.8% | +4.5% | +27.6% |
| ROCEReturn on capital employed | +3.8% | +30.3% | +17.3% | +8.9% | +29.4% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 | 7 | 5 | 5 |
| Debt / EquityFinancial leverage | 0.21x | 0.14x | 1.33x | 2.60x | 0.39x |
| Net DebtTotal debt minus cash | $73M | $28.6B | $35.2B | $599.0B | $48.0B |
| Cash & Equiv.Liquid assets | $121M | $30.7B | $10.3B | $343.3B | $35.9B |
| Total DebtShort + long-term debt | $194M | $59.3B | $45.5B | $942.4B | $83.9B |
| Interest CoverageEBIT ÷ Interest expense | 9.05x | 392.15x | 10.70x | 0.74x | 78.84x |
Total Returns (Dividends Reinvested)
GOOG leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOG five years ago would be worth $28,494 today (with dividends reinvested), compared to $4,580 for TBLA. Over the past 12 months, GOOG leads with a +102.9% total return vs META's -17.9%. The 3-year compound annual growth rate (CAGR) favors GOOG at 42.5% vs KO's 13.7% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +7.0% | +13.7% | +20.3% | -0.5% | -12.7% |
| 1-Year ReturnPast 12 months | +33.1% | +102.9% | +17.2% | +21.8% | -17.9% |
| 3-Year ReturnCumulative with dividends | +58.5% | +189.5% | +47.0% | +138.2% | +110.9% |
| 5-Year ReturnCumulative with dividends | -54.2% | +184.9% | +65.6% | +118.2% | +69.7% |
| 10-Year ReturnCumulative with dividends | -54.2% | +902.3% | +121.1% | +465.8% | +401.6% |
| CAGR (3Y)Annualised 3-year return | +16.6% | +42.5% | +13.7% | +33.6% | +28.2% |
Risk & Volatility
KO leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than META's 1.45 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 98.3% from its 52-week high vs META's 71.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.00x | 1.29x | -0.20x | 0.94x | 1.45x |
| 52-Week HighHighest price in past year | $5.26 | $404.44 | $84.04 | $337.25 | $796.25 |
| 52-Week LowLowest price in past year | $2.84 | $163.33 | $65.35 | $262.71 | $520.26 |
| % of 52W HighCurrent price vs 52-week peak | +90.1% | +88.6% | +98.3% | +95.1% | +71.2% |
| RSI (14)Momentum oscillator 0–100 | 53.4 | 42.1 | 60.6 | 59.1 | 35.0 |
| Avg Volume (50D)Average daily shares traded | 2.5M | 18.8M | 12.7M | 7.0M | 15.7M |
Analyst Outlook
KO leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: TBLA as "Buy", GOOG as "Buy", KO as "Buy", JPM as "Buy", META as "Buy". Consensus price targets imply 45.7% upside for META (target: $826) vs 4.2% for KO (target: $86). For income investors, KO offers the higher dividend yield at 2.46% vs GOOG's 0.23%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $5.55 | $400.72 | $86.13 | $339.75 | $826.11 |
| # AnalystsCovering analysts | 12 | 79 | 48 | 61 | 60 |
| Dividend YieldAnnual dividend ÷ price | — | +0.2% | +2.5% | +1.9% | +0.4% |
| Dividend StreakConsecutive years of raises | — | 2 | 56 | 15 | 2 |
| Dividend / ShareAnnual DPS | — | $0.82 | $2.04 | $5.95 | $2.07 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +1.1% | +0.2% | +3.9% | +1.8% |
GOOG leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). KO leads in 2 (Risk & Volatility, Analyst Outlook).
TBLA vs GOOG vs KO vs JPM vs META: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is TBLA or GOOG or KO or JPM or META a better buy right now?
For growth investors, Taboola.
com Ltd. (TBLA) is the stronger pick with 187. 7% revenue growth year-over-year, versus 1. 9% for The Coca-Cola Company (KO). JPMorgan Chase & Co. (JPM) offers the better valuation at 16. 0x trailing P/E (14. 4x forward), making it the more compelling value choice. Analysts rate Taboola. com Ltd. (TBLA) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — TBLA or GOOG or KO or JPM or META?
On trailing P/E, JPMorgan Chase & Co.
(JPM) is the cheapest at 16. 0x versus Taboola. com Ltd. at 36. 5x. On forward P/E, Taboola. com Ltd. is actually cheaper at 10. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: JPMorgan Chase & Co. wins at 0. 81x versus The Coca-Cola Company's 2. 26x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — TBLA or GOOG or KO or JPM or META?
Over the past 5 years, Alphabet Inc.
(GOOG) delivered a total return of +184. 9%, compared to -54. 2% for Taboola. com Ltd. (TBLA). Over 10 years, the gap is even starker: GOOG returned +902. 3% versus TBLA's -54. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — TBLA or GOOG or KO or JPM or META?
By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.
20β versus Meta Platforms, Inc. 's 1. 45β — meaning META is approximately -825% more volatile than KO relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOG) carries a lower debt/equity ratio of 14% versus 3% for JPMorgan Chase & Co. — giving it more financial flexibility in a downturn.
05Which is growing faster — TBLA or GOOG or KO or JPM or META?
By revenue growth (latest reported year), Taboola.
com Ltd. (TBLA) is pulling ahead at 187. 7% versus 1. 9% for The Coca-Cola Company (KO). On earnings-per-share growth, the picture is similar: Taboola. com Ltd. grew EPS 1293% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — TBLA or GOOG or KO or JPM or META?
Alphabet Inc.
(GOOG) is the more profitable company, earning 32. 8% net margin versus 2. 2% for Taboola. com Ltd. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus 2. 3% for TBLA. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is TBLA or GOOG or KO or JPM or META more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, JPMorgan Chase & Co. (JPM) is the more undervalued stock at a PEG of 0. 81x versus The Coca-Cola Company's 2. 26x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Taboola. com Ltd. (TBLA) trades at 10. 8x forward P/E versus 25. 3x for The Coca-Cola Company — 14. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 45. 7% to $826. 11.
08Which pays a better dividend — TBLA or GOOG or KO or JPM or META?
In this comparison, KO (2.
5% yield), JPM (1. 9% yield), META (0. 4% yield), GOOG (0. 2% yield) pay a dividend. TBLA does not pay a meaningful dividend and should not be held primarily for income.
09Is TBLA or GOOG or KO or JPM or META better for a retirement portfolio?
For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.
20), 2. 5% yield, +121. 1% 10Y return). Both have compounded well over 10 years (KO: +121. 1%, META: +401. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between TBLA and GOOG and KO and JPM and META?
These companies operate in different sectors (TBLA (Communication Services) and GOOG (Communication Services) and KO (Consumer Defensive) and JPM (Financial Services) and META (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: TBLA is a small-cap high-growth stock; GOOG is a mega-cap high-growth stock; KO is a large-cap quality compounder stock; JPM is a large-cap deep-value stock; META is a mega-cap high-growth stock. KO, JPM pay a dividend while TBLA, GOOG, META do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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