THO
Thor Industries, Inc.
Auto - Recreational Vehicles
Market Cap$4.06B
5Y Perf.-10.8%
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Stock Comparison
THO vs BC
Revenue, margins, valuation, and 5-year total return — side by side.
BC
Brunswick Corporation
Auto - Recreational Vehicles
Market Cap$5.26B
5Y Perf.+46.8%
THO vs BC — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | THO | BC |
|---|---|---|
| Industry | Auto - Recreational Vehicles | Auto - Recreational Vehicles |
| Market Cap | $4.06B | $5.26B |
| Revenue (TTM) | $9.93B | $5.52B |
| Net Income (TTM) | $300M | $-137M |
| Gross Margin | 14.0% | 18.0% |
| Operating Margin | 4.5% | 5.2% |
| Forward P/E | 18.5x | 19.0x |
| Total Debt | $923M | $2.43B |
| Cash & Equiv. | $587M | $275M |
THO vs BC — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
THO
BC
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Thor Industries, In… (THO) | 100 | 89.2 | -10.8% |
| Brunswick Corporati… (BC) | 100 | 146.8 | +46.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: THO vs BC
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: THO leads in 5 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Brunswick Corporation is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
THO
Thor Industries, Inc.
The Income Pick
THO carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 10 yrs, beta 1.23, yield 2.6%
- Lower volatility, beta 1.23, Low D/E 21.5%, current ratio 1.75x
- Beta 1.23, yield 2.6%, current ratio 1.75x
Best for: income & stability and sleep-well-at-night
BC
Brunswick Corporation
The Growth Play
BC is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 2.4%, EPS growth -207.8%, 3Y rev CAGR -7.7%
- 96.4% 10Y total return vs THO's 43.7%
- 2.4% revenue growth vs THO's -4.6%
Best for: growth exposure and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | BC | 2.4% revenue growth vs THO's -4.6% |
| Value | THO | Lower P/E (18.5x vs 19.0x) |
| Quality / Margins | THO | 3.0% margin vs BC's -2.5% |
| Stability / Safety | THO | Beta 1.23 vs BC's 1.69, lower leverage |
| Dividends | THO | 2.6% yield, 10-year raise streak, vs BC's 2.1% |
| Momentum (1Y) | BC | +79.7% vs THO's +7.0% |
| Efficiency (ROA) | THO | 4.3% ROA vs BC's -2.5%, ROIC 6.7% vs -0.8% |
THO vs BC — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2020
FY 2025
THO vs BC — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLTHOLAGGINGBC
BCBrunswick Corporation
2leads
THOThor Industries, Inc.
2leads
6 Total Categories
CATEGORYLEADERvs BCMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
BC4/6
Valuation MetricsMultiples, price ratios, and targets
THO5/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
THO9/9
Total Returns1Y, 3Y, 5Y total returns with dividends
BC6/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
Tied
—
Income & Cash Flow (Last 12 Months)
BC leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
THO is the larger business by revenue, generating $9.9B annually — 1.8x BC's $5.5B. THO is the more profitable business, keeping 3.0% of every revenue dollar as net income compared to BC's -2.5%. On growth, BC holds the edge at +12.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | THOThor Industries, … | BCBrunswick Corpora… |
|---|---|---|
| RevenueTrailing 12 months | $9.9B | $5.5B |
| EBITDAEarnings before interest/tax | $714M | $511M |
| Net IncomeAfter-tax profit | $300M | -$137M |
| Free Cash FlowCash after capex | $228M | $341M |
| Gross MarginGross profit ÷ Revenue | +14.0% | +18.0% |
| Operating MarginEBIT ÷ Revenue | +4.5% | +5.2% |
| Net MarginNet income ÷ Revenue | +3.0% | -2.5% |
| FCF MarginFCF ÷ Revenue | +2.3% | +6.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +5.3% | +12.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +35.0% | +6.7% |
BC leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
THO leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
On an enterprise value basis, THO's 6.4x EV/EBITDA is more attractive than BC's 29.3x.
| Metric | THOThor Industries, … | BCBrunswick Corpora… |
|---|---|---|
| Market CapShares × price | $4.1B | $5.3B |
| Enterprise ValueMkt cap + debt − cash | $4.4B | $7.4B |
| Trailing P/EPrice ÷ TTM EPS | 15.89x | -38.82x |
| Forward P/EPrice ÷ next-FY EPS est. | 18.54x | 18.98x |
| PEG RatioP/E ÷ EPS growth rate | 4.26x | — |
| EV / EBITDAEnterprise value multiple | 6.38x | 29.31x |
| Price / SalesMarket cap ÷ Revenue | 0.42x | 0.98x |
| Price / BookPrice ÷ Book value/share | 0.96x | 3.26x |
| Price / FCFMarket cap ÷ FCF | 8.93x | 13.27x |
THO leads this category, winning 5 of 6 comparable metrics.
Profitability & Efficiency
THO leads this category, winning 9 of 9 comparable metrics.
Profitability & Efficiency
THO delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-5 for BC. THO carries lower financial leverage with a 0.22x debt-to-equity ratio, signaling a more conservative balance sheet compared to BC's 1.49x. On the Piotroski fundamental quality scale (0–9), THO scores 6/9 vs BC's 4/9, reflecting solid financial health.
| Metric | THOThor Industries, … | BCBrunswick Corpora… |
|---|---|---|
| ROE (TTM)Return on equity | +7.0% | -5.1% |
| ROA (TTM)Return on assets | +4.3% | -2.5% |
| ROICReturn on invested capital | +6.7% | -0.8% |
| ROCEReturn on capital employed | +7.6% | -1.0% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 4 |
| Debt / EquityFinancial leverage | 0.22x | 1.49x |
| Net DebtTotal debt minus cash | $336M | $2.2B |
| Cash & Equiv.Liquid assets | $587M | $275M |
| Total DebtShort + long-term debt | $923M | $2.4B |
| Interest CoverageEBIT ÷ Interest expense | 9.82x | 4.34x |
THO leads this category, winning 9 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
BC leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in BC five years ago would be worth $7,649 today (with dividends reinvested), compared to $5,916 for THO. Over the past 12 months, BC leads with a +79.7% total return vs THO's +7.0%. The 3-year compound annual growth rate (CAGR) favors BC at 1.2% vs THO's 0.1% — a key indicator of consistent wealth creation.
| Metric | THOThor Industries, … | BCBrunswick Corpora… |
|---|---|---|
| YTD ReturnYear-to-date | -26.1% | +7.0% |
| 1-Year ReturnPast 12 months | +7.0% | +79.7% |
| 3-Year ReturnCumulative with dividends | +0.3% | +3.8% |
| 5-Year ReturnCumulative with dividends | -40.8% | -23.5% |
| 10-Year ReturnCumulative with dividends | +43.7% | +96.4% |
| CAGR (3Y)Annualised 3-year return | +0.1% | +1.2% |
BC leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
Evenly matched — THO and BC each lead in 1 of 2 comparable metrics.
Risk & Volatility
THO is the less volatile stock with a 1.23 beta — it tends to amplify market swings less than BC's 1.69 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BC currently trades 89.5% from its 52-week high vs THO's 62.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | THOThor Industries, … | BCBrunswick Corpora… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.23x | 1.69x |
| 52-Week HighHighest price in past year | $122.83 | $90.23 |
| 52-Week LowLowest price in past year | $73.29 | $45.52 |
| % of 52W HighCurrent price vs 52-week peak | +62.6% | +89.5% |
| RSI (14)Momentum oscillator 0–100 | 44.1 | 57.6 |
| Avg Volume (50D)Average daily shares traded | 768K | 886K |
Evenly matched — THO and BC each lead in 1 of 2 comparable metrics.
Analyst Outlook
Evenly matched — THO and BC each lead in 1 of 2 comparable metrics.
Analyst Outlook
Wall Street rates THO as "Hold" and BC as "Buy". Consensus price targets imply 48.6% upside for THO (target: $114) vs 9.9% for BC (target: $89). For income investors, THO offers the higher dividend yield at 2.58% vs BC's 2.12%.
| Metric | THOThor Industries, … | BCBrunswick Corpora… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $114.25 | $88.78 |
| # AnalystsCovering analysts | 41 | 31 |
| Dividend YieldAnnual dividend ÷ price | +2.6% | +2.1% |
| Dividend StreakConsecutive years of raises | 10 | 13 |
| Dividend / ShareAnnual DPS | $1.99 | $1.71 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.3% | +1.5% |
Evenly matched — THO and BC each lead in 1 of 2 comparable metrics.
Key Takeaway
BC leads in 2 of 6 categories (Income & Cash Flow, Total Returns). THO leads in 2 (Valuation Metrics, Profitability & Efficiency). 2 tied.
Best OverallThor Industries, Inc. (THO)Leads 2 of 6 categories
Loading custom metrics...
THO vs BC: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is THO or BC a better buy right now?
For growth investors, Brunswick Corporation (BC) is the stronger pick with 2.
4% revenue growth year-over-year, versus -4. 6% for Thor Industries, Inc. (THO). Thor Industries, Inc. (THO) offers the better valuation at 15. 9x trailing P/E (18. 5x forward), making it the more compelling value choice. Analysts rate Brunswick Corporation (BC) a "Buy" — based on 31 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — THO or BC?
On forward P/E, Thor Industries, Inc.
is actually cheaper at 18. 5x.
03Which is the better long-term investment — THO or BC?
Over the past 5 years, Brunswick Corporation (BC) delivered a total return of -23.
5%, compared to -40. 8% for Thor Industries, Inc. (THO). Over 10 years, the gap is even starker: BC returned +96. 4% versus THO's +43. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — THO or BC?
By beta (market sensitivity over 5 years), Thor Industries, Inc.
(THO) is the lower-risk stock at 1. 23β versus Brunswick Corporation's 1. 69β — meaning BC is approximately 37% more volatile than THO relative to the S&P 500. On balance sheet safety, Thor Industries, Inc. (THO) carries a lower debt/equity ratio of 22% versus 149% for Brunswick Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — THO or BC?
By revenue growth (latest reported year), Brunswick Corporation (BC) is pulling ahead at 2.
4% versus -4. 6% for Thor Industries, Inc. (THO). On earnings-per-share growth, the picture is similar: Thor Industries, Inc. grew EPS -2. 0% year-over-year, compared to -207. 8% for Brunswick Corporation. Over a 3-year CAGR, BC leads at -7. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — THO or BC?
Thor Industries, Inc.
(THO) is the more profitable company, earning 2. 7% net margin versus -2. 6% for Brunswick Corporation — meaning it keeps 2. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: THO leads at 4. 4% versus -0. 7% for BC. At the gross margin level — before operating expenses — BC leads at 24. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is THO or BC more undervalued right now?
On forward earnings alone, Thor Industries, Inc.
(THO) trades at 18. 5x forward P/E versus 19. 0x for Brunswick Corporation — 0. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for THO: 48. 6% to $114. 25.
08Which pays a better dividend — THO or BC?
All stocks in this comparison pay dividends.
Thor Industries, Inc. (THO) offers the highest yield at 2. 6%, versus 2. 1% for Brunswick Corporation (BC).
09Is THO or BC better for a retirement portfolio?
For long-horizon retirement investors, Thor Industries, Inc.
(THO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 23), 2. 6% yield). Brunswick Corporation (BC) carries a higher beta of 1. 69 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (THO: +43. 7%, BC: +96. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between THO and BC?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: THO is a small-cap deep-value stock; BC is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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