THRY vs FROG

For growth investors, JFrog Ltd.

(FROG) is the stronger pick with 24. 1% revenue growth year-over-year, versus -4. 7% for Thryv Holdings, Inc. (THRY). Thryv Holdings, Inc. (THRY) offers the better valuation at 539. 1x trailing P/E (33. 8x forward), making it the more compelling value choice. Analysts rate Thryv Holdings, Inc. (THRY) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On forward P/E, Thryv Holdings, Inc.

is actually cheaper at 33. 8x.

Over the past 5 years, JFrog Ltd.

(FROG) delivered a total return of +58. 8%, compared to -86. 3% for Thryv Holdings, Inc. (THRY). Over 10 years, the gap is even starker: FROG returned -12. 0% versus THRY's -57. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), JFrog Ltd.

(FROG) is the lower-risk stock at 1. 24β versus Thryv Holdings, Inc. 's 2. 31β — meaning THRY is approximately 86% more volatile than FROG relative to the S&P 500. On balance sheet safety, JFrog Ltd. (FROG) carries a lower debt/equity ratio of 2% versus 118% for Thryv Holdings, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), JFrog Ltd.

(FROG) is pulling ahead at 24. 1% versus -4. 7% for Thryv Holdings, Inc. (THRY). On earnings-per-share growth, the picture is similar: Thryv Holdings, Inc. grew EPS 100. 3% year-over-year, compared to 1. 6% for JFrog Ltd.. Over a 3-year CAGR, FROG leads at 23. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Thryv Holdings, Inc.

(THRY) is the more profitable company, earning 0. 0% net margin versus -13. 5% for JFrog Ltd. — meaning it keeps 0. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: THRY leads at 10. 8% versus -15. 7% for FROG. At the gross margin level — before operating expenses — FROG leads at 76. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Thryv Holdings, Inc.

(THRY) trades at 33. 8x forward P/E versus 63. 4x for JFrog Ltd. — 29. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for THRY: 74. 7% to $6. 50.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, JFrog Ltd.

(FROG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 24)). Thryv Holdings, Inc. (THRY) carries a higher beta of 2. 31 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (FROG: -12. 0%, THRY: -57. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (THRY (Communication Services) and FROG (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: THRY is a small-cap quality compounder stock; FROG is a small-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.