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TONX vs MSTR vs SMLR vs MARA vs RIOT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TONX
TON Strategy Co.

Asset Management

Financial ServicesNASDAQ • US
Market Cap$206M
5Y Perf.-100.0%
MSTR
Strategy Inc

Software - Application

TechnologyNASDAQ • US
Market Cap$62.64B
5Y Perf.+1406.7%
SMLR
Semler Scientific, Inc.

Medical - Devices

HealthcareNASDAQ • US
Market Cap$311M
5Y Perf.-63.8%
MARA
Marathon Digital Holdings, Inc.

Financial - Capital Markets

Financial ServicesNASDAQ • US
Market Cap$4.92B
5Y Perf.+1748.6%
RIOT
Riot Platforms, Inc.

Financial - Capital Markets

Financial ServicesNASDAQ • US
Market Cap$9.13B
5Y Perf.+1025.7%

TONX vs MSTR vs SMLR vs MARA vs RIOT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TONX logoTONX
MSTR logoMSTR
SMLR logoSMLR
MARA logoMARA
RIOT logoRIOT
IndustryAsset ManagementSoftware - ApplicationMedical - DevicesFinancial - Capital MarketsFinancial - Capital Markets
Market Cap$206M$62.64B$311M$4.92B$9.13B
Revenue (TTM)$895K$490M$37M$907M$647M
Net Income (TTM)$76M$-12.36B$48M$-1.31B$-867M
Gross Margin75.0%68.1%90.8%-47.7%-15.6%
Operating Margin-13.0%94.2%-94.7%-90.6%-61.8%
Forward P/E3.5x4.0x
Total Debt$464K$8.28B$70K$3.65B$280M
Cash & Equiv.$8M$2.30B$9M$547M$234M

TONX vs MSTR vs SMLR vs MARA vs RIOTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TONX
MSTR
SMLR
MARA
RIOT
StockMay 20May 26Return
TON Strategy Co. (TONX)1000.0-100.0%
Strategy Inc (MSTR)1001506.7+1406.7%
Semler Scientific, … (SMLR)10036.2-63.8%
Marathon Digital Ho… (MARA)1001848.6+1748.6%
Riot Platforms, Inc. (RIOT)1001125.7+1025.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: TONX vs MSTR vs SMLR vs MARA vs RIOT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: TONX leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and capital preservation and lower volatility. Strategy Inc is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. SMLR and RIOT also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
TONX
TON Strategy Co.
The Banking Pick

TONX carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.

  • Rev growth 13.2%, EPS growth 100.0%
  • Lower volatility, beta 2.03, Low D/E 2.9%, current ratio 3.84x
  • Beta 2.03, current ratio 3.84x
  • NIM 4.5% vs MARA's 0.1%
Best for: growth exposure and sleep-well-at-night
MSTR
Strategy Inc
The Long-Run Compounder

MSTR is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 9.0% 10Y total return vs SMLR's 11.1%
  • Better valuation composite
  • 0.7% yield; 1-year raise streak; the other 4 pay no meaningful dividend
Best for: long-term compounding
SMLR
Semler Scientific, Inc.
The Quality Compounder

SMLR ranks third and is worth considering specifically for quality.

  • 130.8% margin vs MSTR's -25.2%
Best for: quality
MARA
Marathon Digital Holdings, Inc.
The Financial Play

Among these 5 stocks, MARA doesn't own a clear edge in any measured category.

Best for: financial services exposure
RIOT
Riot Platforms, Inc.
The Banking Pick

RIOT is the clearest fit if your priority is income & stability.

  • Dividend streak 2 yrs, beta 3.92
  • +185.4% vs MSTR's -54.7%
Best for: income & stability
See the full category breakdown
CategoryWinnerWhy
GrowthTONX logoTONX13.2% NII/revenue growth vs SMLR's -17.4%
ValueMSTR logoMSTRBetter valuation composite
Quality / MarginsSMLR logoSMLR130.8% margin vs MSTR's -25.2%
Stability / SafetyTONX logoTONXBeta 2.03 vs RIOT's 3.92, lower leverage
DividendsMSTR logoMSTR0.7% yield; 1-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)RIOT logoRIOT+185.4% vs MSTR's -54.7%
Efficiency (ROA)TONX logoTONX42.1% ROA vs RIOT's -21.5%, ROIC -79.4% vs -8.7%

TONX vs MSTR vs SMLR vs MARA vs RIOT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TONXTON Strategy Co.
FY 2022
SaaS Recurring Subscription Revenue
100.0%$8M
MSTRStrategy Inc
FY 2025
Product Licenses And Subscription Services
50.0%$215M
Subscription And Circulation
40.8%$176M
License
9.2%$40M
SMLRSemler Scientific, Inc.

Segment breakdown not available.

MARAMarathon Digital Holdings, Inc.
FY 2025
Hosting Services
100.0%$5M
RIOTRiot Platforms, Inc.
FY 2025
Bitcoin Mining Segment
85.9%$576M
Engineering Segment
14.1%$94M

TONX vs MSTR vs SMLR vs MARA vs RIOT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSTRLAGGINGMARA

Income & Cash Flow (Last 12 Months)

MSTR leads this category, winning 3 of 6 comparable metrics.

MARA is the larger business by revenue, generating $907M annually — 1013.5x TONX's $895,000. SMLR is the more profitable business, keeping 130.8% of every revenue dollar as net income compared to MSTR's -25.2%. On growth, MSTR holds the edge at +11.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTONX logoTONXTON Strategy Co.MSTR logoMSTRStrategy IncSMLR logoSMLRSemler Scientific…MARA logoMARAMarathon Digital …RIOT logoRIOTRiot Platforms, I…
RevenueTrailing 12 months$895,000$490M$37M$907M$647M
EBITDAEarnings before interest/tax-$30M$480M-$35M$627M-$450M
Net IncomeAfter-tax profit$76M-$12.4B$48M-$1.3B-$867M
Free Cash FlowCash after capex-$15M$7.6B-$389M-$312M-$1.0B
Gross MarginGross profit ÷ Revenue+75.0%+68.1%+90.8%-47.7%-15.6%
Operating MarginEBIT ÷ Revenue-13.0%+94.2%-94.7%-90.6%-61.8%
Net MarginNet income ÷ Revenue-11.5%-25.2%+130.8%-144.6%-102.4%
FCF MarginFCF ÷ Revenue-10.2%+15.5%-10.5%-34.4%-119.6%
Rev. Growth (YoY)Latest quarter vs prior year+11.9%-44.6%
EPS Growth (YoY)Latest quarter vs prior year+158.4%-132.0%+48.6%-4.8%-60.0%
MSTR leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

TONX leads this category, winning 2 of 3 comparable metrics.
MetricTONX logoTONXTON Strategy Co.MSTR logoMSTRStrategy IncSMLR logoSMLRSemler Scientific…MARA logoMARAMarathon Digital …RIOT logoRIOTRiot Platforms, I…
Market CapShares × price$206M$62.6B$311M$4.9B$9.1B
Enterprise ValueMkt cap + debt − cash$199M$68.6B$302M$8.0B$9.2B
Trailing P/EPrice ÷ TTM EPS-209.20x-12.32x3.96x-3.51x-12.35x
Forward P/EPrice ÷ next-FY EPS est.3.50x
PEG RatioP/E ÷ EPS growth rate0.18x
EV / EBITDAEnterprise value multiple14.04x
Price / SalesMarket cap ÷ Revenue229.91x131.25x5.52x5.42x14.11x
Price / BookPrice ÷ Book value/share0.13x1.08x0.70x1.32x2.87x
Price / FCFMarket cap ÷ FCF
TONX leads this category, winning 2 of 3 comparable metrics.

Profitability & Efficiency

SMLR leads this category, winning 5 of 9 comparable metrics.

TONX delivers a 44.2% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $-31 for MARA. SMLR carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to MARA's 1.05x. On the Piotroski fundamental quality scale (0–9), TONX scores 6/9 vs RIOT's 3/9, reflecting solid financial health.

MetricTONX logoTONXTON Strategy Co.MSTR logoMSTRStrategy IncSMLR logoSMLRSemler Scientific…MARA logoMARAMarathon Digital …RIOT logoRIOTRiot Platforms, I…
ROE (TTM)Return on equity+44.2%-24.1%+10.5%-30.5%-28.8%
ROA (TTM)Return on assets+42.1%-19.4%+8.1%-17.1%-21.5%
ROICReturn on invested capital-79.4%-9.9%+13.3%-9.0%-8.7%
ROCEReturn on capital employed-116.5%-12.6%+13.7%-12.1%-11.0%
Piotroski ScoreFundamental quality 0–963433
Debt / EquityFinancial leverage0.03x0.16x0.00x1.05x0.10x
Net DebtTotal debt minus cash-$7M$6.0B-$9M$3.1B$46M
Cash & Equiv.Liquid assets$8M$2.3B$9M$547M$234M
Total DebtShort + long-term debt$464,000$8.3B$70,000$3.6B$280M
Interest CoverageEBIT ÷ Interest expense45245.50x9.05x-12.85x4.73x-16.47x
SMLR leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MSTR leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in MSTR five years ago would be worth $32,939 today (with dividends reinvested), compared to $4 for TONX. Over the past 12 months, RIOT leads with a +185.4% total return vs MSTR's -54.7%. The 3-year compound annual growth rate (CAGR) favors MSTR at 85.3% vs TONX's -77.9% — a key indicator of consistent wealth creation.

MetricTONX logoTONXTON Strategy Co.MSTR logoMSTRStrategy IncSMLR logoSMLRSemler Scientific…MARA logoMARAMarathon Digital …RIOT logoRIOTRiot Platforms, I…
YTD ReturnYear-to-date+51.0%+19.4%+14.3%+30.6%+70.1%
1-Year ReturnPast 12 months-38.0%-54.7%-42.3%-9.4%+185.4%
3-Year ReturnCumulative with dividends-98.9%+536.5%-18.9%+38.7%+129.6%
5-Year ReturnCumulative with dividends-100.0%+229.4%-80.8%-53.5%-19.6%
10-Year ReturnCumulative with dividends-100.0%+896.8%+1110.1%-50.7%+786.6%
CAGR (3Y)Annualised 3-year return-77.9%+85.3%-6.8%+11.5%+31.9%
MSTR leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — TONX and RIOT each lead in 1 of 2 comparable metrics.

TONX is the less volatile stock with a 2.03 beta — it tends to amplify market swings less than RIOT's 3.92 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RIOT currently trades 98.4% from its 52-week high vs TONX's 12.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTONX logoTONXTON Strategy Co.MSTR logoMSTRStrategy IncSMLR logoSMLRSemler Scientific…MARA logoMARAMarathon Digital …RIOT logoRIOTRiot Platforms, I…
Beta (5Y)Sensitivity to S&P 5002.03x2.56x2.35x3.10x3.92x
52-Week HighHighest price in past year$29.77$457.22$50.44$23.45$24.47
52-Week LowLowest price in past year$1.75$104.17$14.88$6.66$7.93
% of 52W HighCurrent price vs 52-week peak+12.2%+41.0%+40.3%+55.2%+98.4%
RSI (14)Momentum oscillator 0–10069.162.752.465.775.3
Avg Volume (50D)Average daily shares traded419K18.7M047.5M18.5M
Evenly matched — TONX and RIOT each lead in 1 of 2 comparable metrics.

Analyst Outlook

RIOT leads this category, winning 1 of 1 comparable metric.

Analyst consensus: TONX as "Buy", MSTR as "Buy", SMLR as "Buy", MARA as "Buy", RIOT as "Buy". Consensus price targets imply 148.4% upside for SMLR (target: $51) vs 13.8% for RIOT (target: $27). MSTR is the only dividend payer here at 0.69% yield — a key consideration for income-focused portfolios.

MetricTONX logoTONXTON Strategy Co.MSTR logoMSTRStrategy IncSMLR logoSMLRSemler Scientific…MARA logoMARAMarathon Digital …RIOT logoRIOTRiot Platforms, I…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$304.00$50.50$16.13$27.42
# AnalystsCovering analysts22971918
Dividend YieldAnnual dividend ÷ price+0.7%
Dividend StreakConsecutive years of raises12
Dividend / ShareAnnual DPS$1.30
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%0.0%+1.0%+0.0%
RIOT leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MSTR leads in 2 of 6 categories (Income & Cash Flow, Total Returns). TONX leads in 1 (Valuation Metrics). 1 tied.

Best OverallStrategy Inc (MSTR)Leads 2 of 6 categories
Loading custom metrics...

TONX vs MSTR vs SMLR vs MARA vs RIOT: Key Questions Answered

9 questions · data-driven answers · updated daily

01

Is TONX or MSTR or SMLR or MARA or RIOT a better buy right now?

For growth investors, TON Strategy Co.

(TONX) is the stronger pick with 1321% revenue growth year-over-year, versus -17. 4% for Semler Scientific, Inc. (SMLR). Semler Scientific, Inc. (SMLR) offers the better valuation at 4. 0x trailing P/E, making it the more compelling value choice. Analysts rate TON Strategy Co. (TONX) a "Buy" — based on 2 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — TONX or MSTR or SMLR or MARA or RIOT?

Over the past 5 years, Strategy Inc (MSTR) delivered a total return of +229.

4%, compared to -100. 0% for TON Strategy Co. (TONX). Over 10 years, the gap is even starker: SMLR returned +1110% versus TONX's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — TONX or MSTR or SMLR or MARA or RIOT?

By beta (market sensitivity over 5 years), TON Strategy Co.

(TONX) is the lower-risk stock at 2. 03β versus Riot Platforms, Inc. 's 3. 92β — meaning RIOT is approximately 93% more volatile than TONX relative to the S&P 500. On balance sheet safety, Semler Scientific, Inc. (SMLR) carries a lower debt/equity ratio of 0% versus 105% for Marathon Digital Holdings, Inc. — giving it more financial flexibility in a downturn.

04

Which is growing faster — TONX or MSTR or SMLR or MARA or RIOT?

By revenue growth (latest reported year), TON Strategy Co.

(TONX) is pulling ahead at 1321% versus -17. 4% for Semler Scientific, Inc. (SMLR). On earnings-per-share growth, the picture is similar: TON Strategy Co. grew EPS 100. 0% year-over-year, compared to -673. 5% for Riot Platforms, Inc.. Over a 3-year CAGR, SMLR leads at 2. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — TONX or MSTR or SMLR or MARA or RIOT?

Semler Scientific, Inc.

(SMLR) is the more profitable company, earning 72. 7% net margin versus -1154. 1% for TON Strategy Co. — meaning it keeps 72. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SMLR leads at 37. 2% versus -1301. 0% for TONX. At the gross margin level — before operating expenses — SMLR leads at 91. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Is TONX or MSTR or SMLR or MARA or RIOT more undervalued right now?

Analyst consensus price targets imply the most upside for SMLR: 148.

4% to $50. 50.

07

Which pays a better dividend — TONX or MSTR or SMLR or MARA or RIOT?

In this comparison, MSTR (0.

7% yield) pays a dividend. TONX, SMLR, MARA, RIOT do not pay a meaningful dividend and should not be held primarily for income.

08

Is TONX or MSTR or SMLR or MARA or RIOT better for a retirement portfolio?

For long-horizon retirement investors, Strategy Inc (MSTR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (0.

7% yield, +896. 8% 10Y return). TON Strategy Co. (TONX) carries a higher beta of 2. 03 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSTR: +896. 8%, TONX: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between TONX and MSTR and SMLR and MARA and RIOT?

These companies operate in different sectors (TONX (Financial Services) and MSTR (Technology) and SMLR (Healthcare) and MARA (Financial Services) and RIOT (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TONX is a small-cap high-growth stock; MSTR is a mid-cap quality compounder stock; SMLR is a small-cap deep-value stock; MARA is a small-cap high-growth stock; RIOT is a small-cap high-growth stock. MSTR pays a dividend while TONX, SMLR, MARA, RIOT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

TONX

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 660%
  • Gross Margin > 44%
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MSTR

Stable Dividend Mega-Cap

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 40%
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SMLR

Quality Mega-Cap Compounder

  • Sector: Healthcare
  • Market Cap > $100B
  • Net Margin > 78%
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MARA

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 19%
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RIOT

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 35%
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Beat Both

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Revenue Growth>
%
(TONX: 1320.6% · MSTR: 11.9%)

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