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Stock Comparison

TOUR vs TRIP vs TCOM vs EXPE

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TOUR
Tuniu Corporation

Travel Services

Consumer CyclicalNASDAQ • CN
Market Cap$23M
5Y Perf.-39.1%
TRIP
Tripadvisor, Inc.

Travel Services

Consumer CyclicalNASDAQ • US
Market Cap$1.31B
5Y Perf.-41.8%
TCOM
Trip.com Group Limited

Travel Services

Consumer CyclicalNASDAQ • SG
Market Cap$34.87B
5Y Perf.+100.9%
EXPE
Expedia Group, Inc.

Travel Services

Consumer CyclicalNASDAQ • US
Market Cap$29.58B
5Y Perf.+218.1%

TOUR vs TRIP vs TCOM vs EXPE — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TOUR logoTOUR
TRIP logoTRIP
TCOM logoTCOM
EXPE logoEXPE
IndustryTravel ServicesTravel ServicesTravel ServicesTravel Services
Market Cap$23M$1.31B$34.87B$29.58B
Revenue (TTM)$541M$1.88B$59.76B$15.17B
Net Income (TTM)$30M$19M$31.17B$1.56B
Gross Margin64.1%66.2%80.7%88.8%
Operating Margin2.4%3.7%26.0%14.7%
Forward P/E5.1x7.7x1.9x13.0x
Total Debt$111M$1.24B$40.32B$6.67B
Cash & Equiv.$218M$1.03B$48.44B$6.98B

TOUR vs TRIP vs TCOM vs EXPELong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TOUR
TRIP
TCOM
EXPE
StockMay 20May 26Return
Tuniu Corporation (TOUR)10060.9-39.1%
Tripadvisor, Inc. (TRIP)10058.2-41.8%
Trip.com Group Limi… (TCOM)100200.9+100.9%
Expedia Group, Inc. (EXPE)100318.1+218.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: TOUR vs TRIP vs TCOM vs EXPE

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: TCOM leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Tuniu Corporation is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. EXPE also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
TOUR
Tuniu Corporation
The Income Pick

TOUR is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 0 yrs, beta 0.88, yield 18.9%
  • Lower volatility, beta 0.88, Low D/E 11.6%, current ratio 2.04x
  • Beta 0.88, yield 18.9%, current ratio 2.04x
  • Beta 0.88 vs TRIP's 1.90, lower leverage
Best for: income & stability and sleep-well-at-night
TRIP
Tripadvisor, Inc.
The Value Angle

TRIP lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
TCOM
Trip.com Group Limited
The Growth Play

TCOM carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 19.7%, EPS growth 67.7%, 3Y rev CAGR 38.6%
  • 19.7% revenue growth vs TRIP's 3.1%
  • Lower P/E (1.9x vs 13.0x)
  • 52.2% margin vs TRIP's 1.0%
Best for: growth exposure
EXPE
Expedia Group, Inc.
The Long-Run Compounder

EXPE is the clearest fit if your priority is long-term compounding.

  • 130.6% 10Y total return vs TCOM's 24.0%
  • +52.8% vs TOUR's -23.1%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthTCOM logoTCOM19.7% revenue growth vs TRIP's 3.1%
ValueTCOM logoTCOMLower P/E (1.9x vs 13.0x)
Quality / MarginsTCOM logoTCOM52.2% margin vs TRIP's 1.0%
Stability / SafetyTOUR logoTOURBeta 0.88 vs TRIP's 1.90, lower leverage
DividendsTOUR logoTOUR18.9% yield, vs EXPE's 0.6%, (2 stocks pay no dividend)
Momentum (1Y)EXPE logoEXPE+52.8% vs TOUR's -23.1%
Efficiency (ROA)TCOM logoTCOM11.5% ROA vs TRIP's 0.7%, ROIC 8.1% vs 7.4%

TOUR vs TRIP vs TCOM vs EXPE — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TOURTuniu Corporation
FY 2025
Advertising Service
97.2%$29M
Financial Services
2.8%$853,000
TRIPTripadvisor, Inc.
FY 2024
Other Operating Segment
100.0%$45M
TCOMTrip.com Group Limited
FY 2024
Accommodation Reservation Services
40.5%$21.6B
Transportation Ticketing Services
38.0%$20.3B
Product and Service, Other
8.7%$4.6B
Packaged Tour
8.1%$4.3B
Corporate Travel
4.7%$2.5B
EXPEExpedia Group, Inc.
FY 2025
Lodging
96.7%$11.8B
Air
3.3%$407M

TOUR vs TRIP vs TCOM vs EXPE — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLTCOMLAGGINGTRIP

Income & Cash Flow (Last 12 Months)

TCOM leads this category, winning 5 of 6 comparable metrics.

TCOM is the larger business by revenue, generating $59.8B annually — 110.4x TOUR's $541M. TCOM is the more profitable business, keeping 52.2% of every revenue dollar as net income compared to TRIP's 1.0%. On growth, TCOM holds the edge at +15.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTOUR logoTOURTuniu CorporationTRIP logoTRIPTripadvisor, Inc.TCOM logoTCOMTrip.com Group Li…EXPE logoEXPEExpedia Group, In…
RevenueTrailing 12 months$541M$1.9B$59.8B$15.2B
EBITDAEarnings before interest/tax$24M$166M$16.4B$3.1B
Net IncomeAfter-tax profit$30M$19M$31.2B$1.6B
Free Cash FlowCash after capex$0$198M$0$4.9B
Gross MarginGross profit ÷ Revenue+64.1%+66.2%+80.7%+88.8%
Operating MarginEBIT ÷ Revenue+2.4%+3.7%+26.0%+14.7%
Net MarginNet income ÷ Revenue+5.6%+1.0%+52.2%+10.3%
FCF MarginFCF ÷ Revenue-20.7%+10.5%+35.7%+32.1%
Rev. Growth (YoY)Latest quarter vs prior year+15.3%-3.9%+15.5%+14.7%
EPS Growth (YoY)Latest quarter vs prior year0.0%-2.6%+188.1%+96.8%
TCOM leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

TOUR leads this category, winning 4 of 6 comparable metrics.

At 5.1x trailing earnings, TOUR trades at a 86% valuation discount to TRIP's 36.2x P/E. On an enterprise value basis, TOUR's 4.7x EV/EBITDA is more attractive than TCOM's 15.3x.

MetricTOUR logoTOURTuniu CorporationTRIP logoTRIPTripadvisor, Inc.TCOM logoTCOMTrip.com Group Li…EXPE logoEXPEExpedia Group, In…
Market CapShares × price$23M$1.3B$34.9B$29.6B
Enterprise ValueMkt cap + debt − cash$7M$1.5B$33.7B$29.3B
Trailing P/EPrice ÷ TTM EPS5.11x36.23x14.66x25.77x
Forward P/EPrice ÷ next-FY EPS est.7.66x1.91x13.02x
PEG RatioP/E ÷ EPS growth rate0.82x
EV / EBITDAEnterprise value multiple4.73x8.77x15.25x10.22x
Price / SalesMarket cap ÷ Revenue0.27x0.69x4.45x2.01x
Price / BookPrice ÷ Book value/share0.16x2.28x1.74x13.10x
Price / FCFMarket cap ÷ FCF8.02x12.47x9.51x
TOUR leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

TCOM leads this category, winning 4 of 9 comparable metrics.

EXPE delivers a 68.7% return on equity — every $100 of shareholder capital generates $69 in annual profit, vs $3 for TRIP. TOUR carries lower financial leverage with a 0.12x debt-to-equity ratio, signaling a more conservative balance sheet compared to EXPE's 2.62x. On the Piotroski fundamental quality scale (0–9), TCOM scores 7/9 vs TOUR's 4/9, reflecting strong financial health.

MetricTOUR logoTOURTuniu CorporationTRIP logoTRIPTripadvisor, Inc.TCOM logoTCOMTrip.com Group Li…EXPE logoEXPEExpedia Group, In…
ROE (TTM)Return on equity+3.0%+2.9%+18.3%+68.7%
ROA (TTM)Return on assets+1.6%+0.7%+11.5%+6.0%
ROICReturn on invested capital+1.1%+7.4%+8.1%+40.2%
ROCEReturn on capital employed+1.0%+4.5%+9.0%+23.9%
Piotroski ScoreFundamental quality 0–94676
Debt / EquityFinancial leverage0.12x1.92x0.28x2.62x
Net DebtTotal debt minus cash-$106M$202M-$8.1B-$307M
Cash & Equiv.Liquid assets$218M$1.0B$48.4B$7.0B
Total DebtShort + long-term debt$111M$1.2B$40.3B$6.7B
Interest CoverageEBIT ÷ Interest expense9.63x4.17x31.34x16.35x
TCOM leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

EXPE leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in EXPE five years ago would be worth $14,693 today (with dividends reinvested), compared to $2,542 for TRIP. Over the past 12 months, EXPE leads with a +52.8% total return vs TOUR's -23.1%. The 3-year compound annual growth rate (CAGR) favors EXPE at 40.2% vs TOUR's -24.3% — a key indicator of consistent wealth creation.

MetricTOUR logoTOURTuniu CorporationTRIP logoTRIPTripadvisor, Inc.TCOM logoTCOMTrip.com Group Li…EXPE logoEXPEExpedia Group, In…
YTD ReturnYear-to-date+2.3%-23.3%-28.4%-10.5%
1-Year ReturnPast 12 months-23.1%-21.8%-14.1%+52.8%
3-Year ReturnCumulative with dividends-56.7%-30.5%+61.9%+175.6%
5-Year ReturnCumulative with dividends-69.8%-74.6%+36.8%+46.9%
10-Year ReturnCumulative with dividends-92.1%-76.7%+24.0%+130.6%
CAGR (3Y)Annualised 3-year return-24.3%-11.4%+17.4%+40.2%
EXPE leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — TOUR and EXPE each lead in 1 of 2 comparable metrics.

TOUR is the less volatile stock with a 0.88 beta — it tends to amplify market swings less than TRIP's 1.90 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. EXPE currently trades 83.2% from its 52-week high vs TRIP's 55.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTOUR logoTOURTuniu CorporationTRIP logoTRIPTripadvisor, Inc.TCOM logoTCOMTrip.com Group Li…EXPE logoEXPEExpedia Group, In…
Beta (5Y)Sensitivity to S&P 5000.88x1.90x0.97x1.47x
52-Week HighHighest price in past year$10.10$20.16$78.99$303.80
52-Week LowLowest price in past year$0.68$9.01$48.48$148.55
% of 52W HighCurrent price vs 52-week peak+60.2%+55.7%+67.6%+83.2%
RSI (14)Momentum oscillator 0–10038.652.557.150.2
Avg Volume (50D)Average daily shares traded27K3.4M2.7M1.9M
Evenly matched — TOUR and EXPE each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — TOUR and TCOM each lead in 1 of 2 comparable metrics.

Analyst consensus: TRIP as "Hold", TCOM as "Buy", EXPE as "Hold". Consensus price targets imply 40.5% upside for TCOM (target: $75) vs 7.7% for EXPE (target: $272). For income investors, TOUR offers the higher dividend yield at 18.90% vs EXPE's 0.60%.

MetricTOUR logoTOURTuniu CorporationTRIP logoTRIPTripadvisor, Inc.TCOM logoTCOMTrip.com Group Li…EXPE logoEXPEExpedia Group, In…
Analyst RatingConsensus buy/hold/sellHoldBuyHold
Price TargetConsensus 12-month target$13.56$75.00$272.35
# AnalystsCovering analysts564375
Dividend YieldAnnual dividend ÷ price+18.9%+0.6%
Dividend StreakConsecutive years of raises0132
Dividend / ShareAnnual DPS$7.82$1.52
Buyback YieldShare repurchases ÷ mkt cap+33.4%+39.9%+0.9%+6.5%
Evenly matched — TOUR and TCOM each lead in 1 of 2 comparable metrics.
Key Takeaway

TCOM leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). TOUR leads in 1 (Valuation Metrics). 2 tied.

Best OverallTrip.com Group Limited (TCOM)Leads 2 of 6 categories
Loading custom metrics...

TOUR vs TRIP vs TCOM vs EXPE: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TOUR or TRIP or TCOM or EXPE a better buy right now?

For growth investors, Trip.

com Group Limited (TCOM) is the stronger pick with 19. 7% revenue growth year-over-year, versus 3. 1% for Tripadvisor, Inc. (TRIP). Tuniu Corporation (TOUR) offers the better valuation at 5. 1x trailing P/E, making it the more compelling value choice. Analysts rate Trip. com Group Limited (TCOM) a "Buy" — based on 43 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TOUR or TRIP or TCOM or EXPE?

On trailing P/E, Tuniu Corporation (TOUR) is the cheapest at 5.

1x versus Tripadvisor, Inc. at 36. 2x. On forward P/E, Trip. com Group Limited is actually cheaper at 1. 9x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — TOUR or TRIP or TCOM or EXPE?

Over the past 5 years, Expedia Group, Inc.

(EXPE) delivered a total return of +46. 9%, compared to -74. 6% for Tripadvisor, Inc. (TRIP). Over 10 years, the gap is even starker: EXPE returned +130. 6% versus TOUR's -92. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TOUR or TRIP or TCOM or EXPE?

By beta (market sensitivity over 5 years), Tuniu Corporation (TOUR) is the lower-risk stock at 0.

88β versus Tripadvisor, Inc. 's 1. 90β — meaning TRIP is approximately 115% more volatile than TOUR relative to the S&P 500. On balance sheet safety, Tuniu Corporation (TOUR) carries a lower debt/equity ratio of 12% versus 3% for Expedia Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — TOUR or TRIP or TCOM or EXPE?

By revenue growth (latest reported year), Trip.

com Group Limited (TCOM) is pulling ahead at 19. 7% versus 3. 1% for Tripadvisor, Inc. (TRIP). On earnings-per-share growth, the picture is similar: Tripadvisor, Inc. grew EPS 798. 6% year-over-year, compared to -57. 8% for Tuniu Corporation. Over a 3-year CAGR, TOUR leads at 45. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TOUR or TRIP or TCOM or EXPE?

Trip.

com Group Limited (TCOM) is the more profitable company, earning 32. 0% net margin versus 2. 1% for Tripadvisor, Inc. — meaning it keeps 32. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TCOM leads at 26. 6% versus 1. 8% for TOUR. At the gross margin level — before operating expenses — EXPE leads at 84. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TOUR or TRIP or TCOM or EXPE more undervalued right now?

On forward earnings alone, Trip.

com Group Limited (TCOM) trades at 1. 9x forward P/E versus 13. 0x for Expedia Group, Inc. — 11. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TCOM: 40. 5% to $75. 00.

08

Which pays a better dividend — TOUR or TRIP or TCOM or EXPE?

In this comparison, TOUR (18.

9% yield), EXPE (0. 6% yield) pay a dividend. TRIP, TCOM do not pay a meaningful dividend and should not be held primarily for income.

09

Is TOUR or TRIP or TCOM or EXPE better for a retirement portfolio?

For long-horizon retirement investors, Tuniu Corporation (TOUR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

88), 18. 9% yield). Tripadvisor, Inc. (TRIP) carries a higher beta of 1. 90 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (TOUR: -92. 1%, TRIP: -76. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TOUR and TRIP and TCOM and EXPE?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: TOUR is a small-cap deep-value stock; TRIP is a small-cap quality compounder stock; TCOM is a mid-cap high-growth stock; EXPE is a mid-cap quality compounder stock. TOUR, EXPE pay a dividend while TRIP, TCOM do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

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TOUR

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Net Margin > 5%
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TRIP

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 39%
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TCOM

High-Growth Quality Leader

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Net Margin > 31%
Run This Screen
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EXPE

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Net Margin > 6%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform TOUR and TRIP and TCOM and EXPE on the metrics below

Revenue Growth>
%
(TOUR: 15.3% · TRIP: -3.9%)
P/E Ratio<
x
(TOUR: 5.1x · TRIP: 36.2x)

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