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Stock Comparison

URI vs KFRC

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
URI
United Rentals, Inc.

Rental & Leasing Services

IndustrialsNYSE • US
Market Cap$60.42B
5Y Perf.+594.4%
KFRC
Kforce Inc.

Staffing & Employment Services

IndustrialsNASDAQ • US
Market Cap$769M
5Y Perf.+39.2%

URI vs KFRC — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
URI logoURI
KFRC logoKFRC
IndustryRental & Leasing ServicesStaffing & Employment Services
Market Cap$60.42B$769M
Revenue (TTM)$16.36B$1.33B
Net Income (TTM)$2.51B$35M
Gross Margin36.3%27.2%
Operating Margin24.7%3.8%
Forward P/E20.6x17.5x
Total Debt$16.48B$70M
Cash & Equiv.$459M$2M

URI vs KFRCLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

URI
KFRC
StockMay 20May 26Return
United Rentals, Inc. (URI)100694.4+594.4%
Kforce Inc. (KFRC)100139.2+39.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: URI vs KFRC

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: KFRC leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. United Rentals, Inc. is the stronger pick specifically for growth and revenue expansion and profitability and margin quality. As sector peers, any of these can serve as alternatives in the same allocation.
URI
United Rentals, Inc.
The Growth Play

URI is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 4.9%, EPS growth -0.2%, 3Y rev CAGR 11.4%
  • 15.0% 10Y total return vs KFRC's 187.9%
  • 4.9% revenue growth vs KFRC's -5.4%
Best for: growth exposure and long-term compounding
KFRC
Kforce Inc.
The Income Pick

KFRC carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 8 yrs, beta 0.53, yield 3.7%
  • Lower volatility, beta 0.53, Low D/E 56.0%, current ratio 1.78x
  • Beta 0.53, yield 3.7%, current ratio 1.78x
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthURI logoURI4.9% revenue growth vs KFRC's -5.4%
ValueKFRC logoKFRCLower P/E (17.5x vs 20.6x)
Quality / MarginsURI logoURI15.3% margin vs KFRC's 2.6%
Stability / SafetyKFRC logoKFRCBeta 0.53 vs URI's 1.19, lower leverage
DividendsKFRC logoKFRC3.7% yield, 8-year raise streak, vs URI's 0.7%
Momentum (1Y)URI logoURI+49.1% vs KFRC's +16.7%
Efficiency (ROA)KFRC logoKFRC9.2% ROA vs URI's 8.4%, ROIC 19.1% vs 12.4%

URI vs KFRC — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

URIUnited Rentals, Inc.
FY 2025
Owned Equipment Rentals
68.6%$11.0B
Ancillary and Other Rental Revenue
15.4%$2.5B
Rental Equipment
8.8%$1.4B
Service and Other Revenues
2.3%$369M
New Equipment
2.2%$348M
Re-rent Revenue
1.7%$275M
Contractor Supplies
1.0%$163M
KFRCKforce Inc.
FY 2025
Flex Revenue
98.1%$1.3B
Direct Hire Revenue
1.9%$26M

URI vs KFRC — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKFRCLAGGINGURI

Income & Cash Flow (Last 12 Months)

URI leads this category, winning 6 of 6 comparable metrics.

URI is the larger business by revenue, generating $16.4B annually — 12.3x KFRC's $1.3B. URI is the more profitable business, keeping 15.3% of every revenue dollar as net income compared to KFRC's 2.6%. On growth, URI holds the edge at +7.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricURI logoURIUnited Rentals, I…KFRC logoKFRCKforce Inc.
RevenueTrailing 12 months$16.4B$1.3B
EBITDAEarnings before interest/tax$6.5B$56M
Net IncomeAfter-tax profit$2.5B$35M
Free Cash FlowCash after capex$1.5B$43M
Gross MarginGross profit ÷ Revenue+36.3%+27.2%
Operating MarginEBIT ÷ Revenue+24.7%+3.8%
Net MarginNet income ÷ Revenue+15.3%+2.6%
FCF MarginFCF ÷ Revenue+9.1%+3.3%
Rev. Growth (YoY)Latest quarter vs prior year+7.2%+0.1%
EPS Growth (YoY)Latest quarter vs prior year+5.6%+2.2%
URI leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

KFRC leads this category, winning 5 of 6 comparable metrics.

At 21.5x trailing earnings, KFRC trades at a 14% valuation discount to URI's 25.0x P/E. On an enterprise value basis, URI's 10.8x EV/EBITDA is more attractive than KFRC's 15.0x.

MetricURI logoURIUnited Rentals, I…KFRC logoKFRCKforce Inc.
Market CapShares × price$60.4B$769M
Enterprise ValueMkt cap + debt − cash$76.4B$836M
Trailing P/EPrice ÷ TTM EPS24.98x21.45x
Forward P/EPrice ÷ next-FY EPS est.20.58x17.47x
PEG RatioP/E ÷ EPS growth rate0.96x
EV / EBITDAEnterprise value multiple10.79x15.03x
Price / SalesMarket cap ÷ Revenue3.75x0.58x
Price / BookPrice ÷ Book value/share6.95x6.00x
Price / FCFMarket cap ÷ FCF91.27x16.42x
KFRC leads this category, winning 5 of 6 comparable metrics.

Profitability & Efficiency

KFRC leads this category, winning 6 of 7 comparable metrics.

URI delivers a 27.9% return on equity — every $100 of shareholder capital generates $28 in annual profit, vs $27 for KFRC. KFRC carries lower financial leverage with a 0.56x debt-to-equity ratio, signaling a more conservative balance sheet compared to URI's 1.84x.

MetricURI logoURIUnited Rentals, I…KFRC logoKFRCKforce Inc.
ROE (TTM)Return on equity+27.9%+27.2%
ROA (TTM)Return on assets+8.4%+9.2%
ROICReturn on invested capital+12.4%+19.1%
ROCEReturn on capital employed+15.6%+20.1%
Piotroski ScoreFundamental quality 0–944
Debt / EquityFinancial leverage1.84x0.56x
Net DebtTotal debt minus cash$16.0B$68M
Cash & Equiv.Liquid assets$459M$2M
Total DebtShort + long-term debt$16.5B$70M
Interest CoverageEBIT ÷ Interest expense5.72x
KFRC leads this category, winning 6 of 7 comparable metrics.

Total Returns (Dividends Reinvested)

URI leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in URI five years ago would be worth $28,784 today (with dividends reinvested), compared to $8,200 for KFRC. Over the past 12 months, URI leads with a +49.1% total return vs KFRC's +16.7%. The 3-year compound annual growth rate (CAGR) favors URI at 42.4% vs KFRC's -5.6% — a key indicator of consistent wealth creation.

MetricURI logoURIUnited Rentals, I…KFRC logoKFRCKforce Inc.
YTD ReturnYear-to-date+14.4%+35.5%
1-Year ReturnPast 12 months+49.1%+16.7%
3-Year ReturnCumulative with dividends+188.8%-15.9%
5-Year ReturnCumulative with dividends+187.8%-18.0%
10-Year ReturnCumulative with dividends+1503.4%+187.9%
CAGR (3Y)Annualised 3-year return+42.4%-5.6%
URI leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — URI and KFRC each lead in 1 of 2 comparable metrics.

KFRC is the less volatile stock with a 0.53 beta — it tends to amplify market swings less than URI's 1.19 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. URI currently trades 94.4% from its 52-week high vs KFRC's 88.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricURI logoURIUnited Rentals, I…KFRC logoKFRCKforce Inc.
Beta (5Y)Sensitivity to S&P 5001.19x0.53x
52-Week HighHighest price in past year$1021.47$47.48
52-Week LowLowest price in past year$645.18$24.49
% of 52W HighCurrent price vs 52-week peak+94.4%+88.6%
RSI (14)Momentum oscillator 0–10065.471.8
Avg Volume (50D)Average daily shares traded563K307K
Evenly matched — URI and KFRC each lead in 1 of 2 comparable metrics.

Analyst Outlook

KFRC leads this category, winning 2 of 2 comparable metrics.

Wall Street rates URI as "Buy" and KFRC as "Hold". Consensus price targets imply 68.9% upside for KFRC (target: $71) vs 7.5% for URI (target: $1037). For income investors, KFRC offers the higher dividend yield at 3.68% vs URI's 0.74%.

MetricURI logoURIUnited Rentals, I…KFRC logoKFRCKforce Inc.
Analyst RatingConsensus buy/hold/sellBuyHold
Price TargetConsensus 12-month target$1037.13$71.00
# AnalystsCovering analysts4010
Dividend YieldAnnual dividend ÷ price+0.7%+3.7%
Dividend StreakConsecutive years of raises48
Dividend / ShareAnnual DPS$7.18$1.55
Buyback YieldShare repurchases ÷ mkt cap+3.3%+6.6%
KFRC leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

KFRC leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). URI leads in 2 (Income & Cash Flow, Total Returns). 1 tied.

Best OverallKforce Inc. (KFRC)Leads 3 of 6 categories
Loading custom metrics...

URI vs KFRC: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is URI or KFRC a better buy right now?

For growth investors, United Rentals, Inc.

(URI) is the stronger pick with 4. 9% revenue growth year-over-year, versus -5. 4% for Kforce Inc. (KFRC). Kforce Inc. (KFRC) offers the better valuation at 21. 5x trailing P/E (17. 5x forward), making it the more compelling value choice. Analysts rate United Rentals, Inc. (URI) a "Buy" — based on 40 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — URI or KFRC?

On trailing P/E, Kforce Inc.

(KFRC) is the cheapest at 21. 5x versus United Rentals, Inc. at 25. 0x. On forward P/E, Kforce Inc. is actually cheaper at 17. 5x.

03

Which is the better long-term investment — URI or KFRC?

Over the past 5 years, United Rentals, Inc.

(URI) delivered a total return of +187. 8%, compared to -18. 0% for Kforce Inc. (KFRC). Over 10 years, the gap is even starker: URI returned +1503% versus KFRC's +187. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — URI or KFRC?

By beta (market sensitivity over 5 years), Kforce Inc.

(KFRC) is the lower-risk stock at 0. 53β versus United Rentals, Inc. 's 1. 19β — meaning URI is approximately 124% more volatile than KFRC relative to the S&P 500. On balance sheet safety, Kforce Inc. (KFRC) carries a lower debt/equity ratio of 56% versus 184% for United Rentals, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — URI or KFRC?

By revenue growth (latest reported year), United Rentals, Inc.

(URI) is pulling ahead at 4. 9% versus -5. 4% for Kforce Inc. (KFRC). On earnings-per-share growth, the picture is similar: United Rentals, Inc. grew EPS -0. 2% year-over-year, compared to -25. 2% for Kforce Inc.. Over a 3-year CAGR, URI leads at 11. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — URI or KFRC?

United Rentals, Inc.

(URI) is the more profitable company, earning 15. 5% net margin versus 2. 6% for Kforce Inc. — meaning it keeps 15. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: URI leads at 24. 7% versus 3. 8% for KFRC. At the gross margin level — before operating expenses — URI leads at 35. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is URI or KFRC more undervalued right now?

On forward earnings alone, Kforce Inc.

(KFRC) trades at 17. 5x forward P/E versus 20. 6x for United Rentals, Inc. — 3. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for KFRC: 68. 9% to $71. 00.

08

Which pays a better dividend — URI or KFRC?

All stocks in this comparison pay dividends.

Kforce Inc. (KFRC) offers the highest yield at 3. 7%, versus 0. 7% for United Rentals, Inc. (URI).

09

Is URI or KFRC better for a retirement portfolio?

For long-horizon retirement investors, United Rentals, Inc.

(URI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 19), 0. 7% yield, +1503% 10Y return). Both have compounded well over 10 years (URI: +1503%, KFRC: +187. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between URI and KFRC?

Both stocks operate in the Industrials sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: URI is a mid-cap quality compounder stock; KFRC is a small-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

URI

Stable Dividend Mega-Cap

  • Sector: Industrials
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 9%
Run This Screen
Stocks Like

KFRC

Income & Dividend Stock

  • Sector: Industrials
  • Market Cap > $100B
  • Gross Margin > 16%
  • Dividend Yield > 1.4%
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Beat Both

Find stocks that outperform URI and KFRC on the metrics below

Revenue Growth>
%
(URI: 7.2% · KFRC: 0.1%)
Net Margin>
%
(URI: 15.3% · KFRC: 2.6%)
P/E Ratio<
x
(URI: 25.0x · KFRC: 21.5x)

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