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URI vs KFRC
Revenue, margins, valuation, and 5-year total return — side by side.
Staffing & Employment Services
URI vs KFRC — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Rental & Leasing Services | Staffing & Employment Services |
| Market Cap | $60.42B | $769M |
| Revenue (TTM) | $16.36B | $1.33B |
| Net Income (TTM) | $2.51B | $35M |
| Gross Margin | 36.3% | 27.2% |
| Operating Margin | 24.7% | 3.8% |
| Forward P/E | 20.6x | 17.5x |
| Total Debt | $16.48B | $70M |
| Cash & Equiv. | $459M | $2M |
URI vs KFRC — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| United Rentals, Inc. (URI) | 100 | 694.4 | +594.4% |
| Kforce Inc. (KFRC) | 100 | 139.2 | +39.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: URI vs KFRC
Each card shows where this stock fits in a portfolio — not just who wins on paper.
URI is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 4.9%, EPS growth -0.2%, 3Y rev CAGR 11.4%
- 15.0% 10Y total return vs KFRC's 187.9%
- 4.9% revenue growth vs KFRC's -5.4%
KFRC carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 8 yrs, beta 0.53, yield 3.7%
- Lower volatility, beta 0.53, Low D/E 56.0%, current ratio 1.78x
- Beta 0.53, yield 3.7%, current ratio 1.78x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 4.9% revenue growth vs KFRC's -5.4% | |
| Value | Lower P/E (17.5x vs 20.6x) | |
| Quality / Margins | 15.3% margin vs KFRC's 2.6% | |
| Stability / Safety | Beta 0.53 vs URI's 1.19, lower leverage | |
| Dividends | 3.7% yield, 8-year raise streak, vs URI's 0.7% | |
| Momentum (1Y) | +49.1% vs KFRC's +16.7% | |
| Efficiency (ROA) | 9.2% ROA vs URI's 8.4%, ROIC 19.1% vs 12.4% |
URI vs KFRC — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
URI vs KFRC — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
URI leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
URI is the larger business by revenue, generating $16.4B annually — 12.3x KFRC's $1.3B. URI is the more profitable business, keeping 15.3% of every revenue dollar as net income compared to KFRC's 2.6%. On growth, URI holds the edge at +7.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $16.4B | $1.3B |
| EBITDAEarnings before interest/tax | $6.5B | $56M |
| Net IncomeAfter-tax profit | $2.5B | $35M |
| Free Cash FlowCash after capex | $1.5B | $43M |
| Gross MarginGross profit ÷ Revenue | +36.3% | +27.2% |
| Operating MarginEBIT ÷ Revenue | +24.7% | +3.8% |
| Net MarginNet income ÷ Revenue | +15.3% | +2.6% |
| FCF MarginFCF ÷ Revenue | +9.1% | +3.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +7.2% | +0.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +5.6% | +2.2% |
Valuation Metrics
KFRC leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
At 21.5x trailing earnings, KFRC trades at a 14% valuation discount to URI's 25.0x P/E. On an enterprise value basis, URI's 10.8x EV/EBITDA is more attractive than KFRC's 15.0x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $60.4B | $769M |
| Enterprise ValueMkt cap + debt − cash | $76.4B | $836M |
| Trailing P/EPrice ÷ TTM EPS | 24.98x | 21.45x |
| Forward P/EPrice ÷ next-FY EPS est. | 20.58x | 17.47x |
| PEG RatioP/E ÷ EPS growth rate | 0.96x | — |
| EV / EBITDAEnterprise value multiple | 10.79x | 15.03x |
| Price / SalesMarket cap ÷ Revenue | 3.75x | 0.58x |
| Price / BookPrice ÷ Book value/share | 6.95x | 6.00x |
| Price / FCFMarket cap ÷ FCF | 91.27x | 16.42x |
Profitability & Efficiency
KFRC leads this category, winning 6 of 7 comparable metrics.
Profitability & Efficiency
URI delivers a 27.9% return on equity — every $100 of shareholder capital generates $28 in annual profit, vs $27 for KFRC. KFRC carries lower financial leverage with a 0.56x debt-to-equity ratio, signaling a more conservative balance sheet compared to URI's 1.84x.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +27.9% | +27.2% |
| ROA (TTM)Return on assets | +8.4% | +9.2% |
| ROICReturn on invested capital | +12.4% | +19.1% |
| ROCEReturn on capital employed | +15.6% | +20.1% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 4 |
| Debt / EquityFinancial leverage | 1.84x | 0.56x |
| Net DebtTotal debt minus cash | $16.0B | $68M |
| Cash & Equiv.Liquid assets | $459M | $2M |
| Total DebtShort + long-term debt | $16.5B | $70M |
| Interest CoverageEBIT ÷ Interest expense | 5.72x | — |
Total Returns (Dividends Reinvested)
URI leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in URI five years ago would be worth $28,784 today (with dividends reinvested), compared to $8,200 for KFRC. Over the past 12 months, URI leads with a +49.1% total return vs KFRC's +16.7%. The 3-year compound annual growth rate (CAGR) favors URI at 42.4% vs KFRC's -5.6% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +14.4% | +35.5% |
| 1-Year ReturnPast 12 months | +49.1% | +16.7% |
| 3-Year ReturnCumulative with dividends | +188.8% | -15.9% |
| 5-Year ReturnCumulative with dividends | +187.8% | -18.0% |
| 10-Year ReturnCumulative with dividends | +1503.4% | +187.9% |
| CAGR (3Y)Annualised 3-year return | +42.4% | -5.6% |
Risk & Volatility
Evenly matched — URI and KFRC each lead in 1 of 2 comparable metrics.
Risk & Volatility
KFRC is the less volatile stock with a 0.53 beta — it tends to amplify market swings less than URI's 1.19 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. URI currently trades 94.4% from its 52-week high vs KFRC's 88.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.19x | 0.53x |
| 52-Week HighHighest price in past year | $1021.47 | $47.48 |
| 52-Week LowLowest price in past year | $645.18 | $24.49 |
| % of 52W HighCurrent price vs 52-week peak | +94.4% | +88.6% |
| RSI (14)Momentum oscillator 0–100 | 65.4 | 71.8 |
| Avg Volume (50D)Average daily shares traded | 563K | 307K |
Analyst Outlook
KFRC leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Wall Street rates URI as "Buy" and KFRC as "Hold". Consensus price targets imply 68.9% upside for KFRC (target: $71) vs 7.5% for URI (target: $1037). For income investors, KFRC offers the higher dividend yield at 3.68% vs URI's 0.74%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $1037.13 | $71.00 |
| # AnalystsCovering analysts | 40 | 10 |
| Dividend YieldAnnual dividend ÷ price | +0.7% | +3.7% |
| Dividend StreakConsecutive years of raises | 4 | 8 |
| Dividend / ShareAnnual DPS | $7.18 | $1.55 |
| Buyback YieldShare repurchases ÷ mkt cap | +3.3% | +6.6% |
KFRC leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). URI leads in 2 (Income & Cash Flow, Total Returns). 1 tied.
URI vs KFRC: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is URI or KFRC a better buy right now?
For growth investors, United Rentals, Inc.
(URI) is the stronger pick with 4. 9% revenue growth year-over-year, versus -5. 4% for Kforce Inc. (KFRC). Kforce Inc. (KFRC) offers the better valuation at 21. 5x trailing P/E (17. 5x forward), making it the more compelling value choice. Analysts rate United Rentals, Inc. (URI) a "Buy" — based on 40 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — URI or KFRC?
On trailing P/E, Kforce Inc.
(KFRC) is the cheapest at 21. 5x versus United Rentals, Inc. at 25. 0x. On forward P/E, Kforce Inc. is actually cheaper at 17. 5x.
03Which is the better long-term investment — URI or KFRC?
Over the past 5 years, United Rentals, Inc.
(URI) delivered a total return of +187. 8%, compared to -18. 0% for Kforce Inc. (KFRC). Over 10 years, the gap is even starker: URI returned +1503% versus KFRC's +187. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — URI or KFRC?
By beta (market sensitivity over 5 years), Kforce Inc.
(KFRC) is the lower-risk stock at 0. 53β versus United Rentals, Inc. 's 1. 19β — meaning URI is approximately 124% more volatile than KFRC relative to the S&P 500. On balance sheet safety, Kforce Inc. (KFRC) carries a lower debt/equity ratio of 56% versus 184% for United Rentals, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — URI or KFRC?
By revenue growth (latest reported year), United Rentals, Inc.
(URI) is pulling ahead at 4. 9% versus -5. 4% for Kforce Inc. (KFRC). On earnings-per-share growth, the picture is similar: United Rentals, Inc. grew EPS -0. 2% year-over-year, compared to -25. 2% for Kforce Inc.. Over a 3-year CAGR, URI leads at 11. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — URI or KFRC?
United Rentals, Inc.
(URI) is the more profitable company, earning 15. 5% net margin versus 2. 6% for Kforce Inc. — meaning it keeps 15. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: URI leads at 24. 7% versus 3. 8% for KFRC. At the gross margin level — before operating expenses — URI leads at 35. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is URI or KFRC more undervalued right now?
On forward earnings alone, Kforce Inc.
(KFRC) trades at 17. 5x forward P/E versus 20. 6x for United Rentals, Inc. — 3. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for KFRC: 68. 9% to $71. 00.
08Which pays a better dividend — URI or KFRC?
All stocks in this comparison pay dividends.
Kforce Inc. (KFRC) offers the highest yield at 3. 7%, versus 0. 7% for United Rentals, Inc. (URI).
09Is URI or KFRC better for a retirement portfolio?
For long-horizon retirement investors, United Rentals, Inc.
(URI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 19), 0. 7% yield, +1503% 10Y return). Both have compounded well over 10 years (URI: +1503%, KFRC: +187. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between URI and KFRC?
Both stocks operate in the Industrials sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: URI is a mid-cap quality compounder stock; KFRC is a small-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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