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Stock Comparison

URI vs KFRC vs KELYA vs HSII

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
URI
United Rentals, Inc.

Rental & Leasing Services

IndustrialsNYSE • US
Market Cap$59.14B
5Y Perf.+579.7%
KFRC
Kforce Inc.

Staffing & Employment Services

IndustrialsNASDAQ • US
Market Cap$790M
5Y Perf.+43.1%
KELYA
Kelly Services, Inc.

Staffing & Employment Services

IndustrialsNASDAQ • US
Market Cap$349M
5Y Perf.-35.3%
HSII
Heidrick & Struggles International, Inc.

Staffing & Employment Services

IndustrialsNASDAQ • US
Market Cap$1.23B
5Y Perf.+165.4%

URI vs KFRC vs KELYA vs HSII — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
URI logoURI
KFRC logoKFRC
KELYA logoKELYA
HSII logoHSII
IndustryRental & Leasing ServicesStaffing & Employment ServicesStaffing & Employment ServicesStaffing & Employment Services
Market Cap$59.14B$790M$349M$1.23B
Revenue (TTM)$16.36B$1.33B$3.09B$1.21B
Net Income (TTM)$2.51B$35M$-266M$37M
Gross Margin36.3%27.2%26.3%23.3%
Operating Margin24.7%3.8%-2.8%3.0%
Forward P/E20.1x18.0x11.0x16.7x
Total Debt$16.48B$70M$159M$101M
Cash & Equiv.$459M$2M$33M$516M

URI vs KFRC vs KELYA vs HSIILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

URI
KFRC
KELYA
HSII
StockMay 20May 26Return
United Rentals, Inc. (URI)100679.7+579.7%
Kforce Inc. (KFRC)100143.1+43.1%
Kelly Services, Inc. (KELYA)10064.7-35.3%
Heidrick & Struggle… (HSII)100265.4+165.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: URI vs KFRC vs KELYA vs HSII

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: KFRC leads in 3 of 7 categories, making it the strongest pick for capital preservation and lower volatility and dividend income and shareholder returns. Heidrick & Struggles International, Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. URI and KELYA also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
URI
United Rentals, Inc.
The Growth Play

URI is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 4.9%, EPS growth -0.2%, 3Y rev CAGR 11.4%
  • 14.8% 10Y total return vs HSII's 240.0%
  • 15.3% margin vs KELYA's -8.6%
Best for: growth exposure and long-term compounding
KFRC
Kforce Inc.
The Income Pick

KFRC carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 8 yrs, beta 0.53, yield 3.6%
  • Lower volatility, beta 0.53, Low D/E 56.0%, current ratio 1.78x
  • Beta 0.53, yield 3.6%, current ratio 1.78x
  • Beta 0.53 vs URI's 1.19, lower leverage
Best for: income & stability and sleep-well-at-night
KELYA
Kelly Services, Inc.
The Value Play

KELYA is the clearest fit if your priority is value.

  • Lower P/E (11.0x vs 16.7x)
Best for: value
HSII
Heidrick & Struggles International, Inc.
The Growth Leader

HSII is the #2 pick in this set and the best alternative if growth and momentum is your priority.

  • 7.2% revenue growth vs KFRC's -5.4%
  • +46.2% vs KELYA's -12.2%
Best for: growth and momentum
See the full category breakdown
CategoryWinnerWhy
GrowthHSII logoHSII7.2% revenue growth vs KFRC's -5.4%
ValueKELYA logoKELYALower P/E (11.0x vs 16.7x)
Quality / MarginsURI logoURI15.3% margin vs KELYA's -8.6%
Stability / SafetyKFRC logoKFRCBeta 0.53 vs URI's 1.19, lower leverage
DividendsKFRC logoKFRC3.6% yield, 8-year raise streak, vs KELYA's 3.2%
Momentum (1Y)HSII logoHSII+46.2% vs KELYA's -12.2%
Efficiency (ROA)KFRC logoKFRC9.2% ROA vs KELYA's -11.3%, ROIC 19.1% vs -4.0%

URI vs KFRC vs KELYA vs HSII — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

URIUnited Rentals, Inc.
FY 2025
Owned Equipment Rentals
68.6%$11.0B
Ancillary and Other Rental Revenue
15.4%$2.5B
Rental Equipment
8.8%$1.4B
Service and Other Revenues
2.3%$369M
New Equipment
2.2%$348M
Re-rent Revenue
1.7%$275M
Contractor Supplies
1.0%$163M
KFRCKforce Inc.
FY 2025
Flex Revenue
98.1%$1.3B
Direct Hire Revenue
1.9%$26M
KELYAKelly Services, Inc.
FY 2025
Science, Engineering & Technology
55.1%$1.2B
Education
44.9%$1.0B
HSIIHeidrick & Struggles International, Inc.
FY 2023
Service
98.6%$1.0B
Reimbursements
1.4%$14M

URI vs KFRC vs KELYA vs HSII — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKFRCLAGGINGHSII

Income & Cash Flow (Last 12 Months)

Evenly matched — URI and HSII each lead in 3 of 6 comparable metrics.

URI is the larger business by revenue, generating $16.4B annually — 13.5x HSII's $1.2B. URI is the more profitable business, keeping 15.3% of every revenue dollar as net income compared to KELYA's -8.6%. On growth, HSII holds the edge at +14.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricURI logoURIUnited Rentals, I…KFRC logoKFRCKforce Inc.KELYA logoKELYAKelly Services, I…HSII logoHSIIHeidrick & Strugg…
RevenueTrailing 12 months$16.4B$1.3B$3.1B$1.2B
EBITDAEarnings before interest/tax$6.5B$56M-$54M$57M
Net IncomeAfter-tax profit$2.5B$35M-$266M$37M
Free Cash FlowCash after capex$1.5B$43M$66M$132M
Gross MarginGross profit ÷ Revenue+36.3%+27.2%+26.3%+23.3%
Operating MarginEBIT ÷ Revenue+24.7%+3.8%-2.8%+3.0%
Net MarginNet income ÷ Revenue+15.3%+2.6%-8.6%+3.1%
FCF MarginFCF ÷ Revenue+9.1%+3.3%+2.1%+10.9%
Rev. Growth (YoY)Latest quarter vs prior year+7.2%+0.1%-100.0%+14.2%
EPS Growth (YoY)Latest quarter vs prior year+5.6%+2.2%-2.1%+16.9%
Evenly matched — URI and HSII each lead in 3 of 6 comparable metrics.

Valuation Metrics

KELYA leads this category, winning 5 of 6 comparable metrics.

At 22.1x trailing earnings, KFRC trades at a 85% valuation discount to HSII's 143.9x P/E. On an enterprise value basis, URI's 10.6x EV/EBITDA is more attractive than HSII's 30.8x.

MetricURI logoURIUnited Rentals, I…KFRC logoKFRCKforce Inc.KELYA logoKELYAKelly Services, I…HSII logoHSIIHeidrick & Strugg…
Market CapShares × price$59.1B$790M$349M$1.2B
Enterprise ValueMkt cap + debt − cash$75.2B$858M$475M$812M
Trailing P/EPrice ÷ TTM EPS24.45x22.05x-1.34x143.93x
Forward P/EPrice ÷ next-FY EPS est.20.14x17.96x10.96x16.72x
PEG RatioP/E ÷ EPS growth rate0.94x
EV / EBITDAEnterprise value multiple10.61x15.42x30.78x
Price / SalesMarket cap ÷ Revenue3.67x0.59x0.08x1.10x
Price / BookPrice ÷ Book value/share6.80x6.17x0.35x2.76x
Price / FCFMarket cap ÷ FCF89.34x16.88x3.06x9.88x
KELYA leads this category, winning 5 of 6 comparable metrics.

Profitability & Efficiency

KFRC leads this category, winning 4 of 9 comparable metrics.

URI delivers a 27.9% return on equity — every $100 of shareholder capital generates $28 in annual profit, vs $-25 for KELYA. KELYA carries lower financial leverage with a 0.16x debt-to-equity ratio, signaling a more conservative balance sheet compared to URI's 1.84x. On the Piotroski fundamental quality scale (0–9), HSII scores 6/9 vs KFRC's 4/9, reflecting solid financial health.

MetricURI logoURIUnited Rentals, I…KFRC logoKFRCKforce Inc.KELYA logoKELYAKelly Services, I…HSII logoHSIIHeidrick & Strugg…
ROE (TTM)Return on equity+27.9%+27.2%-24.6%+7.3%
ROA (TTM)Return on assets+8.4%+9.2%-11.3%+2.9%
ROICReturn on invested capital+12.4%+19.1%-4.0%+6.0%
ROCEReturn on capital employed+15.6%+20.1%-4.3%+1.1%
Piotroski ScoreFundamental quality 0–94456
Debt / EquityFinancial leverage1.84x0.56x0.16x0.22x
Net DebtTotal debt minus cash$16.0B$68M$126M-$415M
Cash & Equiv.Liquid assets$459M$2M$33M$516M
Total DebtShort + long-term debt$16.5B$70M$159M$101M
Interest CoverageEBIT ÷ Interest expense5.72x-12.07x
KFRC leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

URI leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in URI five years ago would be worth $27,803 today (with dividends reinvested), compared to $4,168 for KELYA. Over the past 12 months, HSII leads with a +46.2% total return vs KELYA's -12.2%. The 3-year compound annual growth rate (CAGR) favors URI at 41.4% vs KELYA's -13.0% — a key indicator of consistent wealth creation.

MetricURI logoURIUnited Rentals, I…KFRC logoKFRCKforce Inc.KELYA logoKELYAKelly Services, I…HSII logoHSIIHeidrick & Strugg…
YTD ReturnYear-to-date+12.0%+39.2%+13.1%
1-Year ReturnPast 12 months+46.0%+18.9%-12.2%+46.2%
3-Year ReturnCumulative with dividends+182.8%-13.8%-34.2%+145.7%
5-Year ReturnCumulative with dividends+178.0%-16.8%-58.3%+45.8%
10-Year ReturnCumulative with dividends+1482.5%+195.5%-33.0%+240.0%
CAGR (3Y)Annualised 3-year return+41.4%-4.8%-13.0%+34.9%
URI leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — KFRC and HSII each lead in 1 of 2 comparable metrics.

KFRC is the less volatile stock with a 0.53 beta — it tends to amplify market swings less than URI's 1.19 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. HSII currently trades 99.9% from its 52-week high vs KELYA's 64.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricURI logoURIUnited Rentals, I…KFRC logoKFRCKforce Inc.KELYA logoKELYAKelly Services, I…HSII logoHSIIHeidrick & Strugg…
Beta (5Y)Sensitivity to S&P 5001.19x0.53x1.01x0.76x
52-Week HighHighest price in past year$1021.47$47.48$14.94$59.05
52-Week LowLowest price in past year$647.05$24.49$7.98$39.84
% of 52W HighCurrent price vs 52-week peak+92.4%+91.0%+64.9%+99.9%
RSI (14)Momentum oscillator 0–10069.465.663.777.9
Avg Volume (50D)Average daily shares traded557K305K361K0
Evenly matched — KFRC and HSII each lead in 1 of 2 comparable metrics.

Analyst Outlook

KFRC leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: URI as "Buy", KFRC as "Hold", KELYA as "Buy", HSII as "Hold". Consensus price targets imply 64.3% upside for KFRC (target: $71) vs -0.0% for HSII (target: $59). For income investors, KFRC offers the higher dividend yield at 3.58% vs URI's 0.76%.

MetricURI logoURIUnited Rentals, I…KFRC logoKFRCKforce Inc.KELYA logoKELYAKelly Services, I…HSII logoHSIIHeidrick & Strugg…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyHold
Price TargetConsensus 12-month target$1037.13$71.00$15.00$59.00
# AnalystsCovering analysts401055
Dividend YieldAnnual dividend ÷ price+0.8%+3.6%+3.2%+1.0%
Dividend StreakConsecutive years of raises4851
Dividend / ShareAnnual DPS$7.18$1.55$0.31$0.61
Buyback YieldShare repurchases ÷ mkt cap+3.3%+6.4%+3.5%+0.3%
KFRC leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

KFRC leads in 2 of 6 categories (Profitability & Efficiency, Analyst Outlook). KELYA leads in 1 (Valuation Metrics). 2 tied.

Best OverallKforce Inc. (KFRC)Leads 2 of 6 categories
Loading custom metrics...

URI vs KFRC vs KELYA vs HSII: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is URI or KFRC or KELYA or HSII a better buy right now?

For growth investors, Heidrick & Struggles International, Inc.

(HSII) is the stronger pick with 7. 2% revenue growth year-over-year, versus -5. 4% for Kforce Inc. (KFRC). Kforce Inc. (KFRC) offers the better valuation at 22. 1x trailing P/E (18. 0x forward), making it the more compelling value choice. Analysts rate United Rentals, Inc. (URI) a "Buy" — based on 40 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — URI or KFRC or KELYA or HSII?

On trailing P/E, Kforce Inc.

(KFRC) is the cheapest at 22. 1x versus Heidrick & Struggles International, Inc. at 143. 9x. On forward P/E, Kelly Services, Inc. is actually cheaper at 11. 0x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — URI or KFRC or KELYA or HSII?

Over the past 5 years, United Rentals, Inc.

(URI) delivered a total return of +178. 0%, compared to -58. 3% for Kelly Services, Inc. (KELYA). Over 10 years, the gap is even starker: URI returned +1483% versus KELYA's -33. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — URI or KFRC or KELYA or HSII?

By beta (market sensitivity over 5 years), Kforce Inc.

(KFRC) is the lower-risk stock at 0. 53β versus United Rentals, Inc. 's 1. 19β — meaning URI is approximately 124% more volatile than KFRC relative to the S&P 500. On balance sheet safety, Kelly Services, Inc. (KELYA) carries a lower debt/equity ratio of 16% versus 184% for United Rentals, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — URI or KFRC or KELYA or HSII?

By revenue growth (latest reported year), Heidrick & Struggles International, Inc.

(HSII) is pulling ahead at 7. 2% versus -5. 4% for Kforce Inc. (KFRC). On earnings-per-share growth, the picture is similar: United Rentals, Inc. grew EPS -0. 2% year-over-year, compared to -427. 4% for Kelly Services, Inc.. Over a 3-year CAGR, URI leads at 11. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — URI or KFRC or KELYA or HSII?

United Rentals, Inc.

(URI) is the more profitable company, earning 15. 5% net margin versus -6. 0% for Kelly Services, Inc. — meaning it keeps 15. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: URI leads at 24. 7% versus -1. 6% for KELYA. At the gross margin level — before operating expenses — URI leads at 35. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is URI or KFRC or KELYA or HSII more undervalued right now?

On forward earnings alone, Kelly Services, Inc.

(KELYA) trades at 11. 0x forward P/E versus 20. 1x for United Rentals, Inc. — 9. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for KFRC: 64. 3% to $71. 00.

08

Which pays a better dividend — URI or KFRC or KELYA or HSII?

All stocks in this comparison pay dividends.

Kforce Inc. (KFRC) offers the highest yield at 3. 6%, versus 0. 8% for United Rentals, Inc. (URI).

09

Is URI or KFRC or KELYA or HSII better for a retirement portfolio?

For long-horizon retirement investors, United Rentals, Inc.

(URI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 19), 0. 8% yield, +1483% 10Y return). Both have compounded well over 10 years (URI: +1483%, KELYA: -33. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between URI and KFRC and KELYA and HSII?

Both stocks operate in the Industrials sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: URI is a mid-cap quality compounder stock; KFRC is a small-cap income-oriented stock; KELYA is a small-cap income-oriented stock; HSII is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

URI

Stable Dividend Mega-Cap

  • Sector: Industrials
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 9%
Run This Screen
Stocks Like

KFRC

Income & Dividend Stock

  • Sector: Industrials
  • Market Cap > $100B
  • Gross Margin > 16%
  • Dividend Yield > 1.4%
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Stocks Like

KELYA

Income & Dividend Stock

  • Sector: Industrials
  • Market Cap > $100B
  • Gross Margin > 15%
  • Dividend Yield > 1.2%
Run This Screen
Stocks Like

HSII

Stable Dividend Mega-Cap

  • Sector: Industrials
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Gross Margin > 14%
Run This Screen
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Beat Both

Find stocks that outperform URI and KFRC and KELYA and HSII on the metrics below

Revenue Growth>
%
(URI: 7.2% · KFRC: 0.1%)
Net Margin>
%
(URI: 15.3% · KFRC: 2.6%)
P/E Ratio<
x
(URI: 24.5x · KFRC: 22.1x)

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