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USNA vs PLBY
Revenue, margins, valuation, and 5-year total return — side by side.
Leisure
USNA vs PLBY — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Packaged Foods | Leisure |
| Market Cap | $359M | $188M |
| Revenue (TTM) | $925M | $121M |
| Net Income (TTM) | $11M | $-13M |
| Gross Margin | 76.6% | 71.0% |
| Operating Margin | 5.5% | -6.3% |
| Forward P/E | 11.2x | 22.8x |
| Total Debt | $14M | $24M |
| Cash & Equiv. | $158M | $38M |
USNA vs PLBY — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Aug 20 | May 26 | Return |
|---|---|---|---|
| USANA Health Scienc… (USNA) | 100 | 24.8 | -75.2% |
| Playboy, Inc. (PLBY) | 100 | 16.9 | -83.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: USNA vs PLBY
Each card shows where this stock fits in a portfolio — not just who wins on paper.
USNA carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 1.34
- Rev growth 8.3%, EPS growth -73.5%, 3Y rev CAGR -2.5%
- -68.7% 10Y total return vs PLBY's -83.1%
PLBY is the clearest fit if your priority is momentum.
- +54.6% vs USNA's -31.4%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 8.3% revenue growth vs PLBY's 4.1% | |
| Value | Lower P/E (11.2x vs 22.8x) | |
| Quality / Margins | 1.2% margin vs PLBY's -10.5% | |
| Stability / Safety | Beta 1.34 vs PLBY's 1.96, lower leverage | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +54.6% vs USNA's -31.4% | |
| Efficiency (ROA) | 1.5% ROA vs PLBY's -4.6%, ROIC 8.6% vs -2.9% |
USNA vs PLBY — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
USNA vs PLBY — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
USNA leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
USNA is the larger business by revenue, generating $925M annually — 7.7x PLBY's $121M. USNA is the more profitable business, keeping 1.2% of every revenue dollar as net income compared to PLBY's -10.5%. On growth, USNA holds the edge at +5.9% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $925M | $121M |
| EBITDAEarnings before interest/tax | $91M | $684,000 |
| Net IncomeAfter-tax profit | $11M | -$13M |
| Free Cash FlowCash after capex | $9M | -$1M |
| Gross MarginGross profit ÷ Revenue | +76.6% | +71.0% |
| Operating MarginEBIT ÷ Revenue | +5.5% | -6.3% |
| Net MarginNet income ÷ Revenue | +1.2% | -10.5% |
| FCF MarginFCF ÷ Revenue | +0.9% | -0.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +5.9% | -58.1% |
| EPS Growth (YoY)Latest quarter vs prior year | -142.2% | +120.8% |
Valuation Metrics
USNA leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
On an enterprise value basis, USNA's 2.4x EV/EBITDA is more attractive than PLBY's 34.0x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $359M | $188M |
| Enterprise ValueMkt cap + debt − cash | $215M | $174M |
| Trailing P/EPrice ÷ TTM EPS | 33.55x | -12.85x |
| Forward P/EPrice ÷ next-FY EPS est. | 11.18x | 22.78x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 2.37x | 34.02x |
| Price / SalesMarket cap ÷ Revenue | 0.39x | 1.56x |
| Price / BookPrice ÷ Book value/share | 0.62x | 9.22x |
| Price / FCFMarket cap ÷ FCF | 42.13x | — |
Profitability & Efficiency
USNA leads this category, winning 9 of 9 comparable metrics.
Profitability & Efficiency
USNA delivers a 1.8% return on equity — every $100 of shareholder capital generates $2 in annual profit, vs $-2 for PLBY. USNA carries lower financial leverage with a 0.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to PLBY's 1.30x. On the Piotroski fundamental quality scale (0–9), USNA scores 7/9 vs PLBY's 6/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +1.8% | -2.5% |
| ROA (TTM)Return on assets | +1.5% | -4.6% |
| ROICReturn on invested capital | +8.6% | -2.9% |
| ROCEReturn on capital employed | +8.3% | -1.4% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 6 |
| Debt / EquityFinancial leverage | 0.02x | 1.30x |
| Net DebtTotal debt minus cash | -$144M | -$14M |
| Cash & Equiv.Liquid assets | $158M | $38M |
| Total DebtShort + long-term debt | $14M | $24M |
| Interest CoverageEBIT ÷ Interest expense | 50.32x | -0.39x |
Total Returns (Dividends Reinvested)
Evenly matched — USNA and PLBY each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in USNA five years ago would be worth $1,999 today (with dividends reinvested), compared to $339 for PLBY. Over the past 12 months, PLBY leads with a +54.6% total return vs USNA's -31.4%. The 3-year compound annual growth rate (CAGR) favors PLBY at -3.0% vs USNA's -33.6% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +0.1% | -9.2% |
| 1-Year ReturnPast 12 months | -31.4% | +54.6% |
| 3-Year ReturnCumulative with dividends | -70.7% | -8.7% |
| 5-Year ReturnCumulative with dividends | -80.0% | -96.6% |
| 10-Year ReturnCumulative with dividends | -68.7% | -83.1% |
| CAGR (3Y)Annualised 3-year return | -33.6% | -3.0% |
Risk & Volatility
Evenly matched — USNA and PLBY each lead in 1 of 2 comparable metrics.
Risk & Volatility
USNA is the less volatile stock with a 1.34 beta — it tends to amplify market swings less than PLBY's 1.96 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PLBY currently trades 60.7% from its 52-week high vs USNA's 50.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.34x | 1.96x |
| 52-Week HighHighest price in past year | $38.32 | $2.75 |
| 52-Week LowLowest price in past year | $16.60 | $1.06 |
| % of 52W HighCurrent price vs 52-week peak | +50.8% | +60.7% |
| RSI (14)Momentum oscillator 0–100 | 59.0 | 45.9 |
| Avg Volume (50D)Average daily shares traded | 118K | 775K |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates USNA as "Hold" and PLBY as "Buy". Consensus price targets imply 656.3% upside for PLBY (target: $13) vs 79.9% for USNA (target: $35).
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $35.00 | $12.63 |
| # AnalystsCovering analysts | 8 | 8 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +7.7% | 0.0% |
USNA leads in 3 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 2 categories are tied.
USNA vs PLBY: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is USNA or PLBY a better buy right now?
For growth investors, USANA Health Sciences, Inc.
(USNA) is the stronger pick with 8. 3% revenue growth year-over-year, versus 4. 1% for Playboy, Inc. (PLBY). USANA Health Sciences, Inc. (USNA) offers the better valuation at 33. 6x trailing P/E (11. 2x forward), making it the more compelling value choice. Analysts rate Playboy, Inc. (PLBY) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — USNA or PLBY?
On forward P/E, USANA Health Sciences, Inc.
is actually cheaper at 11. 2x.
03Which is the better long-term investment — USNA or PLBY?
Over the past 5 years, USANA Health Sciences, Inc.
(USNA) delivered a total return of -80. 0%, compared to -96. 6% for Playboy, Inc. (PLBY). Over 10 years, the gap is even starker: USNA returned -68. 7% versus PLBY's -83. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — USNA or PLBY?
By beta (market sensitivity over 5 years), USANA Health Sciences, Inc.
(USNA) is the lower-risk stock at 1. 34β versus Playboy, Inc. 's 1. 96β — meaning PLBY is approximately 46% more volatile than USNA relative to the S&P 500. On balance sheet safety, USANA Health Sciences, Inc. (USNA) carries a lower debt/equity ratio of 2% versus 130% for Playboy, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — USNA or PLBY?
By revenue growth (latest reported year), USANA Health Sciences, Inc.
(USNA) is pulling ahead at 8. 3% versus 4. 1% for Playboy, Inc. (PLBY). On earnings-per-share growth, the picture is similar: Playboy, Inc. grew EPS 87. 5% year-over-year, compared to -73. 5% for USANA Health Sciences, Inc.. Over a 3-year CAGR, USNA leads at -2. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — USNA or PLBY?
USANA Health Sciences, Inc.
(USNA) is the more profitable company, earning 1. 2% net margin versus -10. 5% for Playboy, Inc. — meaning it keeps 1. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: USNA leads at 5. 5% versus -2. 7% for PLBY. At the gross margin level — before operating expenses — USNA leads at 78. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is USNA or PLBY more undervalued right now?
On forward earnings alone, USANA Health Sciences, Inc.
(USNA) trades at 11. 2x forward P/E versus 22. 8x for Playboy, Inc. — 11. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLBY: 656. 3% to $12. 63.
08Which pays a better dividend — USNA or PLBY?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is USNA or PLBY better for a retirement portfolio?
For long-horizon retirement investors, USANA Health Sciences, Inc.
(USNA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Playboy, Inc. (PLBY) carries a higher beta of 1. 96 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (USNA: -68. 7%, PLBY: -83. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between USNA and PLBY?
These companies operate in different sectors (USNA (Consumer Defensive) and PLBY (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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