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Stock Comparison

USNA vs PLBY

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
USNA
USANA Health Sciences, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$359M
5Y Perf.-75.2%
PLBY
Playboy, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$188M
5Y Perf.-83.1%

USNA vs PLBY — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
USNA logoUSNA
PLBY logoPLBY
IndustryPackaged FoodsLeisure
Market Cap$359M$188M
Revenue (TTM)$925M$121M
Net Income (TTM)$11M$-13M
Gross Margin76.6%71.0%
Operating Margin5.5%-6.3%
Forward P/E11.2x22.8x
Total Debt$14M$24M
Cash & Equiv.$158M$38M

USNA vs PLBYLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

USNA
PLBY
StockAug 20May 26Return
USANA Health Scienc… (USNA)10024.8-75.2%
Playboy, Inc. (PLBY)10016.9-83.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: USNA vs PLBY

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: USNA leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Playboy, Inc. is the stronger pick specifically for recent price momentum and sentiment. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
USNA
USANA Health Sciences, Inc.
The Income Pick

USNA carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • beta 1.34
  • Rev growth 8.3%, EPS growth -73.5%, 3Y rev CAGR -2.5%
  • -68.7% 10Y total return vs PLBY's -83.1%
Best for: income & stability and growth exposure
PLBY
Playboy, Inc.
The Momentum Pick

PLBY is the clearest fit if your priority is momentum.

  • +54.6% vs USNA's -31.4%
Best for: momentum
See the full category breakdown
CategoryWinnerWhy
GrowthUSNA logoUSNA8.3% revenue growth vs PLBY's 4.1%
ValueUSNA logoUSNALower P/E (11.2x vs 22.8x)
Quality / MarginsUSNA logoUSNA1.2% margin vs PLBY's -10.5%
Stability / SafetyUSNA logoUSNABeta 1.34 vs PLBY's 1.96, lower leverage
DividendsTieNeither stock pays a meaningful dividend
Momentum (1Y)PLBY logoPLBY+54.6% vs USNA's -31.4%
Efficiency (ROA)USNA logoUSNA1.5% ROA vs PLBY's -4.6%, ROIC 8.6% vs -2.9%

USNA vs PLBY — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

USNAUSANA Health Sciences, Inc.
FY 2025
All Other
100.0%$18M
PLBYPlayboy, Inc.
FY 2025
Trademark Licensing
82.9%$343M
Consumer Products
17.1%$71M

USNA vs PLBY — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLUSNALAGGINGPLBY

Income & Cash Flow (Last 12 Months)

USNA leads this category, winning 5 of 6 comparable metrics.

USNA is the larger business by revenue, generating $925M annually — 7.7x PLBY's $121M. USNA is the more profitable business, keeping 1.2% of every revenue dollar as net income compared to PLBY's -10.5%. On growth, USNA holds the edge at +5.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricUSNA logoUSNAUSANA Health Scie…PLBY logoPLBYPlayboy, Inc.
RevenueTrailing 12 months$925M$121M
EBITDAEarnings before interest/tax$91M$684,000
Net IncomeAfter-tax profit$11M-$13M
Free Cash FlowCash after capex$9M-$1M
Gross MarginGross profit ÷ Revenue+76.6%+71.0%
Operating MarginEBIT ÷ Revenue+5.5%-6.3%
Net MarginNet income ÷ Revenue+1.2%-10.5%
FCF MarginFCF ÷ Revenue+0.9%-0.8%
Rev. Growth (YoY)Latest quarter vs prior year+5.9%-58.1%
EPS Growth (YoY)Latest quarter vs prior year-142.2%+120.8%
USNA leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

USNA leads this category, winning 4 of 5 comparable metrics.

On an enterprise value basis, USNA's 2.4x EV/EBITDA is more attractive than PLBY's 34.0x.

MetricUSNA logoUSNAUSANA Health Scie…PLBY logoPLBYPlayboy, Inc.
Market CapShares × price$359M$188M
Enterprise ValueMkt cap + debt − cash$215M$174M
Trailing P/EPrice ÷ TTM EPS33.55x-12.85x
Forward P/EPrice ÷ next-FY EPS est.11.18x22.78x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple2.37x34.02x
Price / SalesMarket cap ÷ Revenue0.39x1.56x
Price / BookPrice ÷ Book value/share0.62x9.22x
Price / FCFMarket cap ÷ FCF42.13x
USNA leads this category, winning 4 of 5 comparable metrics.

Profitability & Efficiency

USNA leads this category, winning 9 of 9 comparable metrics.

USNA delivers a 1.8% return on equity — every $100 of shareholder capital generates $2 in annual profit, vs $-2 for PLBY. USNA carries lower financial leverage with a 0.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to PLBY's 1.30x. On the Piotroski fundamental quality scale (0–9), USNA scores 7/9 vs PLBY's 6/9, reflecting strong financial health.

MetricUSNA logoUSNAUSANA Health Scie…PLBY logoPLBYPlayboy, Inc.
ROE (TTM)Return on equity+1.8%-2.5%
ROA (TTM)Return on assets+1.5%-4.6%
ROICReturn on invested capital+8.6%-2.9%
ROCEReturn on capital employed+8.3%-1.4%
Piotroski ScoreFundamental quality 0–976
Debt / EquityFinancial leverage0.02x1.30x
Net DebtTotal debt minus cash-$144M-$14M
Cash & Equiv.Liquid assets$158M$38M
Total DebtShort + long-term debt$14M$24M
Interest CoverageEBIT ÷ Interest expense50.32x-0.39x
USNA leads this category, winning 9 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — USNA and PLBY each lead in 3 of 6 comparable metrics.

A $10,000 investment in USNA five years ago would be worth $1,999 today (with dividends reinvested), compared to $339 for PLBY. Over the past 12 months, PLBY leads with a +54.6% total return vs USNA's -31.4%. The 3-year compound annual growth rate (CAGR) favors PLBY at -3.0% vs USNA's -33.6% — a key indicator of consistent wealth creation.

MetricUSNA logoUSNAUSANA Health Scie…PLBY logoPLBYPlayboy, Inc.
YTD ReturnYear-to-date+0.1%-9.2%
1-Year ReturnPast 12 months-31.4%+54.6%
3-Year ReturnCumulative with dividends-70.7%-8.7%
5-Year ReturnCumulative with dividends-80.0%-96.6%
10-Year ReturnCumulative with dividends-68.7%-83.1%
CAGR (3Y)Annualised 3-year return-33.6%-3.0%
Evenly matched — USNA and PLBY each lead in 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — USNA and PLBY each lead in 1 of 2 comparable metrics.

USNA is the less volatile stock with a 1.34 beta — it tends to amplify market swings less than PLBY's 1.96 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PLBY currently trades 60.7% from its 52-week high vs USNA's 50.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricUSNA logoUSNAUSANA Health Scie…PLBY logoPLBYPlayboy, Inc.
Beta (5Y)Sensitivity to S&P 5001.34x1.96x
52-Week HighHighest price in past year$38.32$2.75
52-Week LowLowest price in past year$16.60$1.06
% of 52W HighCurrent price vs 52-week peak+50.8%+60.7%
RSI (14)Momentum oscillator 0–10059.045.9
Avg Volume (50D)Average daily shares traded118K775K
Evenly matched — USNA and PLBY each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates USNA as "Hold" and PLBY as "Buy". Consensus price targets imply 656.3% upside for PLBY (target: $13) vs 79.9% for USNA (target: $35).

MetricUSNA logoUSNAUSANA Health Scie…PLBY logoPLBYPlayboy, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuy
Price TargetConsensus 12-month target$35.00$12.63
# AnalystsCovering analysts88
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+7.7%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

USNA leads in 3 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 2 categories are tied.

Best OverallUSANA Health Sciences, Inc. (USNA)Leads 3 of 6 categories
Loading custom metrics...

USNA vs PLBY: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is USNA or PLBY a better buy right now?

For growth investors, USANA Health Sciences, Inc.

(USNA) is the stronger pick with 8. 3% revenue growth year-over-year, versus 4. 1% for Playboy, Inc. (PLBY). USANA Health Sciences, Inc. (USNA) offers the better valuation at 33. 6x trailing P/E (11. 2x forward), making it the more compelling value choice. Analysts rate Playboy, Inc. (PLBY) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — USNA or PLBY?

On forward P/E, USANA Health Sciences, Inc.

is actually cheaper at 11. 2x.

03

Which is the better long-term investment — USNA or PLBY?

Over the past 5 years, USANA Health Sciences, Inc.

(USNA) delivered a total return of -80. 0%, compared to -96. 6% for Playboy, Inc. (PLBY). Over 10 years, the gap is even starker: USNA returned -68. 7% versus PLBY's -83. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — USNA or PLBY?

By beta (market sensitivity over 5 years), USANA Health Sciences, Inc.

(USNA) is the lower-risk stock at 1. 34β versus Playboy, Inc. 's 1. 96β — meaning PLBY is approximately 46% more volatile than USNA relative to the S&P 500. On balance sheet safety, USANA Health Sciences, Inc. (USNA) carries a lower debt/equity ratio of 2% versus 130% for Playboy, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — USNA or PLBY?

By revenue growth (latest reported year), USANA Health Sciences, Inc.

(USNA) is pulling ahead at 8. 3% versus 4. 1% for Playboy, Inc. (PLBY). On earnings-per-share growth, the picture is similar: Playboy, Inc. grew EPS 87. 5% year-over-year, compared to -73. 5% for USANA Health Sciences, Inc.. Over a 3-year CAGR, USNA leads at -2. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — USNA or PLBY?

USANA Health Sciences, Inc.

(USNA) is the more profitable company, earning 1. 2% net margin versus -10. 5% for Playboy, Inc. — meaning it keeps 1. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: USNA leads at 5. 5% versus -2. 7% for PLBY. At the gross margin level — before operating expenses — USNA leads at 78. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is USNA or PLBY more undervalued right now?

On forward earnings alone, USANA Health Sciences, Inc.

(USNA) trades at 11. 2x forward P/E versus 22. 8x for Playboy, Inc. — 11. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLBY: 656. 3% to $12. 63.

08

Which pays a better dividend — USNA or PLBY?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is USNA or PLBY better for a retirement portfolio?

For long-horizon retirement investors, USANA Health Sciences, Inc.

(USNA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Playboy, Inc. (PLBY) carries a higher beta of 1. 96 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (USNA: -68. 7%, PLBY: -83. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between USNA and PLBY?

These companies operate in different sectors (USNA (Consumer Defensive) and PLBY (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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USNA

Quality Business

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 45%
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PLBY

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 42%
Run This Screen
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Beat Both

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Revenue Growth>
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(USNA: 5.9% · PLBY: -58.1%)

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