Comprehensive Stock Comparison
Compare Visa Inc. (V) vs Mastercard Incorporated (MA) vs American Express Company (AXP) vs PayPal Holdings, Inc. (PYPL) vs The Western Union Company (WU) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | MA | 16.4% revenue growth vs WU's -4.0% |
| Value | PYPL | Lower P/E (8.7x vs 17.6x), PEG 0.98 vs 1.48 |
| Quality / Margins | V | 50.1% net margin vs WU's 12.4% |
| Stability / Safety | WU | Beta 0.71 vs AXP's 1.35 |
| Dividends | WU | 9.8% yield, 11-year raise streak, vs MA's 0.6% |
| Momentum (1Y) | AXP | +3.7% vs PYPL's -34.8% |
| Efficiency (ROA) | MA | 27.6% ROA vs AXP's 3.5%, ROIC 56.5% vs 12.2% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Visa operates a global electronic payments network that connects consumers, merchants, and financial institutions. It generates revenue primarily from service fees on transaction processing (about 40% of revenue) and data processing fees (about 35%), with the remainder from international transaction fees and other services. The company's massive network scale — with billions of cards accepted at tens of millions of merchants worldwide — creates a powerful two-sided platform moat that's extremely difficult to replicate.
Mastercard is a global payment technology company that operates a network connecting consumers, merchants, financial institutions, and governments. It generates revenue primarily from transaction processing fees—charging a small percentage of each payment volume—and from service fees for its data analytics, consulting, and security solutions. The company's moat lies in its massive two-sided network effect—the more merchants accept Mastercard, the more valuable it becomes to cardholders, and vice versa—creating a powerful ecosystem that's difficult to replicate.
American Express is a global payments and financial services company that issues charge and credit cards to consumers and businesses. It generates revenue primarily from discount fees charged to merchants — typically 2-3% of transaction value — and cardmember fees, with additional income from interest on revolving balances and travel services. Its key competitive advantage is its premium brand positioning and closed-loop network — which allows it to control both card issuance and merchant acceptance while collecting rich transaction data.
PayPal operates a global digital payments platform that enables online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders. It generates revenue primarily from transaction fees — taking a percentage of each payment processed — with additional income from value-added services like PayPal Credit and merchant solutions. Its competitive advantage lies in its massive two-sided network of over 400 million active accounts and merchants, creating powerful network effects that make it difficult for competitors to displace.
Western Union is a global money transfer and payment services company that enables consumers and businesses to send money across borders. It generates revenue primarily from transaction fees on money transfers — with its Consumer-to-Consumer segment accounting for the vast majority — supplemented by foreign exchange spreads and business payment solutions. Its key competitive advantage is an extensive global agent network spanning over 200 countries and territories, creating a physical presence that digital-only competitors cannot easily replicate.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 5 stocks. BestLagging
Financial Scorecard
V leads in 2 of 6 categories (Financial Metrics, Valuation Metrics). MA leads in 1 (Profitability & Efficiency). 2 tied.
Financial Metrics (TTM)
AXP is the larger business by revenue, generating $74.2B annually — 18.4x WU's $4.0B. V is the more profitable business, keeping 50.1% of every revenue dollar as net income compared to WU's 12.4%.
| Metric | VVisa Inc. | MAMastercard Incorp… | AXPAmerican Express … | PYPLPayPal Holdings, … | WUThe Western Union… |
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $40.0B | $32.8B | $74.2B | $33.3B | $4.0B |
| EBITDAEarnings before interest/tax | $25.8B | $20.5B | $15.2B | $7.2B | $934M |
| Net IncomeAfter-tax profit | $20.8B | $15.0B | $10.5B | $5.2B | $500M |
| Free Cash FlowCash after capex | $22.9B | $17.1B | $18.9B | $5.6B | $393M |
| Gross MarginGross profit ÷ Revenue | +80.4% | +83.4% | +81.9% | +47.0% | +28.7% |
| Operating MarginEBIT ÷ Revenue | +60.0% | +59.2% | +17.4% | +19.7% | +19.4% |
| Net MarginNet income ÷ Revenue | +50.1% | +45.6% | +13.7% | +15.7% | +12.4% |
| FCF MarginFCF ÷ Revenue | +53.9% | +52.3% | +16.4% | +16.7% | +9.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | — | — | — | — |
| EPS Growth (YoY)Latest quarter vs prior year | +3.5% | +24.2% | +18.6% | +37.8% | -68.1% |
Valuation Metrics
At 6.3x trailing earnings, WU trades at a 80% valuation discount to V's 31.4x P/E. Adjusting for growth (PEG ratio), PYPL offers better value at 0.96x vs V's 1.98x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | VVisa Inc. | MAMastercard Incorp… | AXPAmerican Express … | PYPLPayPal Holdings, … | WUThe Western Union… |
|---|---|---|---|---|---|
| Market CapShares × price | $2.9B | $457.8B | $212.8B | $42.5B | $3.0B |
| Enterprise ValueMkt cap + debt − cash | $7.9B | $465.7B | $223.4B | $44.5B | $1.8B |
| Trailing P/EPrice ÷ TTM EPS | 31.39x | 31.31x | 22.03x | 8.54x | 6.29x |
| Forward P/EPrice ÷ next-FY EPS est. | 24.90x | 26.43x | 17.58x | 8.68x | 5.35x |
| PEG RatioP/E ÷ EPS growth rate | 1.98x | 1.49x | 1.85x | 0.96x | — |
| EV / EBITDAEnterprise value multiple | 0.31x | 22.67x | 15.33x | 5.90x | 1.90x |
| Price / SalesMarket cap ÷ Revenue | 0.07x | 13.96x | 2.87x | 1.28x | 0.75x |
| Price / BookPrice ÷ Book value/share | 18.53x | 59.96x | 7.28x | 2.21x | 3.29x |
| Price / FCFMarket cap ÷ FCF | 0.13x | 26.68x | 17.53x | 7.64x | 7.74x |
Profitability & Efficiency
MA delivers a 193.0% return on equity — every $100 of shareholder capital generates $193 in annual profit, vs $26 for PYPL. PYPL carries lower financial leverage with a 0.49x debt-to-equity ratio, signaling a more conservative balance sheet compared to MA's 2.45x. On the Piotroski fundamental quality scale (0–9), MA scores 9/9 vs V's 4/9, reflecting strong financial health.
| Metric | VVisa Inc. | MAMastercard Incorp… | AXPAmerican Express … | PYPLPayPal Holdings, … | WUThe Western Union… |
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +53.6% | +193.0% | +32.5% | +25.8% | +52.2% |
| ROA (TTM)Return on assets | +21.5% | +27.6% | +3.5% | +6.5% | +6.0% |
| ROICReturn on invested capital | +29.2% | +56.5% | +12.2% | +16.3% | +23.3% |
| ROCEReturn on capital employed | +36.2% | +64.4% | +11.2% | +19.6% | +12.5% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 9 | 7 | 8 | 5 |
| Debt / EquityFinancial leverage | 0.66x | 2.45x | 1.69x | 0.49x | — |
| Net DebtTotal debt minus cash | $5.0B | $7.9B | $10.5B | $1.9B | -$1.2B |
| Cash & Equiv.Liquid assets | $20.2B | $11.1B | $40.6B | $8.0B | $1.2B |
| Total DebtShort + long-term debt | $25.2B | $19.0B | $51.1B | $10.0B | $0 |
| Interest CoverageEBIT ÷ Interest expense | 41.49x | 26.39x | 1.64x | 12.25x | 5.35x |
Total Returns (with DRIP)
A $10,000 investment in AXP five years ago would be worth $23,155 today (with dividends reinvested), compared to $1,694 for PYPL. Over the past 12 months, AXP leads with a +3.7% total return vs PYPL's -34.8%. The 3-year compound annual growth rate (CAGR) favors AXP at 22.2% vs PYPL's -14.3% — a key indicator of consistent wealth creation.
| Metric | VVisa Inc. | MAMastercard Incorp… | AXPAmerican Express … | PYPLPayPal Holdings, … | WUThe Western Union… |
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -7.4% | -8.0% | -16.9% | -20.5% | +4.3% |
| 1-Year ReturnPast 12 months | -11.0% | -9.7% | +3.7% | -34.8% | -2.4% |
| 3-Year ReturnCumulative with dividends | +48.6% | +47.9% | +82.4% | -37.0% | -3.9% |
| 5-Year ReturnCumulative with dividends | +52.3% | +45.9% | +131.5% | -83.1% | -39.5% |
| 10-Year ReturnCumulative with dividends | +362.0% | +515.7% | +491.2% | +21.5% | -0.7% |
| CAGR (3Y)Annualised 3-year return | +14.1% | +13.9% | +22.2% | -14.3% | -1.3% |
Risk & Volatility
WU is the less volatile stock with a 0.71 beta — it tends to amplify market swings less than AXP's 1.35 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MA currently trades 85.9% from its 52-week high vs PYPL's 58.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | VVisa Inc. | MAMastercard Incorp… | AXPAmerican Express … | PYPLPayPal Holdings, … | WUThe Western Union… |
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.78x | 0.78x | 1.35x | 1.30x | 0.71x |
| 52-Week HighHighest price in past year | $375.51 | $601.77 | $387.49 | $79.50 | $11.95 |
| 52-Week LowLowest price in past year | $299.00 | $465.59 | $220.43 | $38.46 | $7.85 |
| % of 52W HighCurrent price vs 52-week peak | +85.3% | +85.9% | +79.7% | +58.1% | +80.6% |
| RSI (14)Momentum oscillator 0–100 | 43.9 | 42.8 | 42.2 | 46.2 | 49.4 |
| Avg Volume (50D)Average daily shares traded | 6.3M | 3.2M | 2.4M | 18.5M | 6.6M |
Analyst Outlook
Analyst consensus: V as "Buy", MA as "Buy", AXP as "Hold", PYPL as "Hold", WU as "Hold". Consensus price targets imply 29.0% upside for MA (target: $667) vs -6.5% for WU (target: $9). For income investors, WU offers the higher dividend yield at 9.79% vs PYPL's 0.29%.
| Metric | VVisa Inc. | MAMastercard Incorp… | AXPAmerican Express … | PYPLPayPal Holdings, … | WUThe Western Union… |
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Hold | Hold | Hold |
| Price TargetConsensus 12-month target | $377.83 | $667.00 | $374.58 | $53.05 | $9.00 |
| # AnalystsCovering analysts | 60 | 63 | 56 | 69 | 48 |
| Dividend YieldAnnual dividend ÷ price | +0.7% | +0.6% | +0.9% | +0.3% | +9.8% |
| Dividend StreakConsecutive years of raises | 15 | 14 | 14 | 1 | 11 |
| Dividend / ShareAnnual DPS | $2.11 | $3.07 | $2.80 | $0.13 | $0.94 |
| Buyback YieldShare repurchases ÷ mkt cap | +100.0% | +2.6% | +2.8% | +14.2% | +7.7% |
Historical Charts
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Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Visa Inc. (V) | 100 | 173.58 | +73.6% |
| Mastercard Incorpor… (MA) | 100 | 181.06 | +81.1% |
| American Express Co… (AXP) | 100 | 309.85 | +209.9% |
| PayPal Holdings, In… (PYPL) | 100 | 46.37 | -53.6% |
| The Western Union C… (WU) | 100 | 40.53 | -59.5% |
American Express Co… (AXP) returned +132% over 5 years vs PayPal Holdings, In… (PYPL)'s -83%. A $10,000 investment in AXP 5 years ago would be worth $23,155 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Visa Inc. (V) | $15.1B | $40.0B | +165.2% |
| Mastercard Incorpor… (MA) | $10.8B | $32.8B | +204.3% |
| American Express Co… (AXP) | $38.4B | $74.2B | +93.4% |
| PayPal Holdings, In… (PYPL) | $10.8B | $33.3B | +207.5% |
| The Western Union C… (WU) | $5.4B | $4.0B | -25.5% |
Visa Inc.'s revenue grew from $15.1B (2016) to $40.0B (2025) — a 11.4% CAGR. Mastercard Incorporated's revenue grew from $10.8B (2016) to $32.8B (2025) — a 13.2% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Visa Inc. (V) | 39.7% | 50.1% | +26.2% |
| Mastercard Incorpor… (MA) | 37.7% | 45.6% | +21.2% |
| American Express Co… (AXP) | 14.0% | 13.7% | -2.6% |
| PayPal Holdings, In… (PYPL) | 12.9% | 15.7% | +21.5% |
| The Western Union C… (WU) | 4.7% | 12.4% | +164.8% |
Visa Inc.'s net margin went from 40% (2016) to 50% (2025). Mastercard Incorporated's net margin went from 38% (2016) to 46% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Visa Inc. (V) | 40.7 | 34.4 | -15.5% |
| Mastercard Incorpor… (MA) | 41.5 | 34.6 | -16.6% |
| American Express Co… (AXP) | 33.4 | 21.2 | -36.5% |
| PayPal Holdings, In… (PYPL) | 50.1 | 10.8 | -78.4% |
| The Western Union C… (WU) | 9.1 | 6.1 | -33.0% |
Visa Inc. has traded in a 30x–45x P/E range over 9 years; current trailing P/E is ~31x. Mastercard Incorporated has traded in a 34x–56x P/E range over 9 years; current trailing P/E is ~31x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Visa Inc. (V) | 2.48 | 10.2 | +311.3% |
| Mastercard Incorpor… (MA) | 3.69 | 16.52 | +347.7% |
| American Express Co… (AXP) | 5.65 | 14.02 | +148.1% |
| PayPal Holdings, In… (PYPL) | 1.15 | 5.41 | +370.4% |
| The Western Union C… (WU) | 0.51 | 1.53 | +200.0% |
Visa Inc.'s EPS grew from $2.48 (2016) to $10.20 (2025) — a 17% CAGR. Mastercard Incorporated's EPS grew from $3.69 (2016) to $16.52 (2025) — a 18% CAGR.
Chart 6Free Cash Flow — 5 Years
Visa Inc. generated $22B FCF in 2025 (+49% vs 2021). Mastercard Incorporated generated $17B FCF in 2025 (+98% vs 2021).
V vs MA vs AXP vs PYPL vs WU: Key Questions Answered
9 questions · data-driven answers · updated daily
01Is V or MA or AXP or PYPL or WU a better buy right now?
The Western Union Company (WU) offers the better valuation at 6.3x trailing P/E (5.3x forward), making it the more compelling value choice. Analysts rate Visa Inc. (V) a "Buy" — based on 60 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — V or MA or AXP or PYPL or WU?
On trailing P/E, The Western Union Company (WU) is the cheapest at 6.3x versus Visa Inc. at 31.4x. On forward P/E, The Western Union Company is actually cheaper at 5.3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: PayPal Holdings, Inc. wins at 0.98x versus Visa Inc.'s 1.57x — a PEG below 1.0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — V or MA or AXP or PYPL or WU?
Over the past 5 years, American Express Company (AXP) delivered a total return of +131.5%, compared to -83.1% for PayPal Holdings, Inc. (PYPL). A $10,000 investment in AXP five years ago would be worth approximately $23K today (assuming dividends reinvested). Over 10 years, the gap is even starker: MA returned +515.7% versus WU's -0.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — V or MA or AXP or PYPL or WU?
By beta (market sensitivity over 5 years), The Western Union Company (WU) is the lower-risk stock at 0.71β versus American Express Company's 1.35β — meaning AXP is approximately 90% more volatile than WU relative to the S&P 500. On balance sheet safety, PayPal Holdings, Inc. (PYPL) carries a lower debt/equity ratio of 49% versus 2% for Mastercard Incorporated — giving it more financial flexibility in a downturn.
05Which has better profit margins — V or MA or AXP or PYPL or WU?
Visa Inc. (V) is the more profitable company, earning 50.1% net margin versus 12.4% for The Western Union Company — meaning it keeps 50.1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: V leads at 60.0% versus 17.4% for AXP. At the gross margin level — before operating expenses — MA leads at 83.4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is V or MA or AXP or PYPL or WU more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, PayPal Holdings, Inc. (PYPL) is the more undervalued stock at a PEG of 0.98x versus Visa Inc.'s 1.57x. A PEG below 1.0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, The Western Union Company (WU) trades at 5.3x forward P/E versus 26.4x for Mastercard Incorporated — 21.1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MA: 29.0% to $667.00.
07Which pays a better dividend — V or MA or AXP or PYPL or WU?
All stocks in this comparison pay dividends. The Western Union Company (WU) offers the highest yield at 9.8%, versus 0.3% for PayPal Holdings, Inc. (PYPL).
08Is V or MA or AXP or PYPL or WU better for a retirement portfolio?
For long-horizon retirement investors, Mastercard Incorporated (MA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.78), 0.6% yield, +515.7% 10Y return). Both have compounded well over 10 years (MA: +515.7%, PYPL: +21.5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between V and MA and AXP and PYPL and WU?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: V is a small-cap quality compounder stock; MA is a large-cap quality compounder stock; AXP is a large-cap quality compounder stock; PYPL is a mid-cap deep-value stock; WU is a small-cap deep-value stock. V, MA, AXP, WU pay a dividend while PYPL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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