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VLGEA vs KR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
VLGEA
Village Super Market, Inc.

Grocery Stores

Consumer DefensiveNASDAQ • US
Market Cap$648M
5Y Perf.+86.7%
KR
The Kroger Co.

Grocery Stores

Consumer DefensiveNYSE • US
Market Cap$42.03B
5Y Perf.+101.2%

VLGEA vs KR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
VLGEA logoVLGEA
KR logoKR
IndustryGrocery StoresGrocery Stores
Market Cap$648M$42.03B
Revenue (TTM)$2.39B$147.64B
Net Income (TTM)$57M$1.02B
Gross Margin28.0%22.3%
Operating Margin3.0%1.3%
Forward P/E11.5x12.5x
Total Debt$341M$24.68B
Cash & Equiv.$111M$3.33B

VLGEA vs KRLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

VLGEA
KR
StockMay 20May 26Return
Village Super Marke… (VLGEA)100186.7+86.7%
The Kroger Co. (KR)100201.2+101.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: VLGEA vs KR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: VLGEA leads in 7 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
VLGEA
Village Super Market, Inc.
The Income Pick

VLGEA carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 0 yrs, beta 0.07, yield 2.1%
  • Rev growth 3.8%, EPS growth 12.4%, 3Y rev CAGR 4.0%
  • 111.9% 10Y total return vs KR's 108.7%
Best for: income & stability and growth exposure
KR
The Kroger Co.
The Income Angle

In this particular matchup, KR is outpaced on most metrics by others in the set.

Best for: consumer defensive exposure
See the full category breakdown
CategoryWinnerWhy
GrowthVLGEA logoVLGEA3.8% revenue growth vs KR's 0.4%
ValueVLGEA logoVLGEALower P/E (11.5x vs 12.5x)
Quality / MarginsVLGEA logoVLGEA2.4% margin vs KR's 0.7%
Stability / SafetyVLGEA logoVLGEALower D/E ratio (69.2% vs 415.8%)
DividendsVLGEA logoVLGEA2.1% yield, vs KR's 2.0%
Momentum (1Y)VLGEA logoVLGEA+22.3% vs KR's -6.4%
Efficiency (ROA)VLGEA logoVLGEA5.6% ROA vs KR's 2.0%, ROIC 7.6% vs 5.0%

VLGEA vs KR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

VLGEAVillage Super Market, Inc.
FY 2025
Center Store
59.6%$1.4B
Fresh
35.9%$833M
Pharmacy
4.0%$93M
Other Product
0.4%$10M
KRThe Kroger Co.
FY 2024
Perishable
69.8%$36.3B
Pharmacy
30.2%$15.7B

VLGEA vs KR — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLVLGEALAGGINGKR

Income & Cash Flow (Last 12 Months)

VLGEA leads this category, winning 5 of 6 comparable metrics.

KR is the larger business by revenue, generating $147.6B annually — 61.9x VLGEA's $2.4B. Profitability is closely matched — net margins range from 2.4% (VLGEA) to 0.7% (KR). On growth, VLGEA holds the edge at +6.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricVLGEA logoVLGEAVillage Super Mar…KR logoKRThe Kroger Co.
RevenueTrailing 12 months$2.4B$147.6B
EBITDAEarnings before interest/tax$108M$5.5B
Net IncomeAfter-tax profit$57M$1.0B
Free Cash FlowCash after capex$62M$3.5B
Gross MarginGross profit ÷ Revenue+28.0%+22.3%
Operating MarginEBIT ÷ Revenue+3.0%+1.3%
Net MarginNet income ÷ Revenue+2.4%+0.7%
FCF MarginFCF ÷ Revenue+2.6%+2.4%
Rev. Growth (YoY)Latest quarter vs prior year+6.9%+1.2%
EPS Growth (YoY)Latest quarter vs prior year+6.1%+50.0%
VLGEA leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

VLGEA leads this category, winning 4 of 5 comparable metrics.

At 11.5x trailing earnings, VLGEA trades at a 73% valuation discount to KR's 43.1x P/E. On an enterprise value basis, VLGEA's 8.1x EV/EBITDA is more attractive than KR's 10.9x.

MetricVLGEA logoVLGEAVillage Super Mar…KR logoKRThe Kroger Co.
Market CapShares × price$648M$42.0B
Enterprise ValueMkt cap + debt − cash$878M$63.4B
Trailing P/EPrice ÷ TTM EPS11.50x43.12x
Forward P/EPrice ÷ next-FY EPS est.12.53x
PEG RatioP/E ÷ EPS growth rate0.66x
EV / EBITDAEnterprise value multiple8.07x10.91x
Price / SalesMarket cap ÷ Revenue0.28x0.28x
Price / BookPrice ÷ Book value/share1.32x7.33x
Price / FCFMarket cap ÷ FCF18.82x12.55x
VLGEA leads this category, winning 4 of 5 comparable metrics.

Profitability & Efficiency

VLGEA leads this category, winning 8 of 9 comparable metrics.

KR delivers a 13.0% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $11 for VLGEA. VLGEA carries lower financial leverage with a 0.69x debt-to-equity ratio, signaling a more conservative balance sheet compared to KR's 4.16x. On the Piotroski fundamental quality scale (0–9), VLGEA scores 6/9 vs KR's 5/9, reflecting solid financial health.

MetricVLGEA logoVLGEAVillage Super Mar…KR logoKRThe Kroger Co.
ROE (TTM)Return on equity+11.4%+13.0%
ROA (TTM)Return on assets+5.6%+2.0%
ROICReturn on invested capital+7.6%+5.0%
ROCEReturn on capital employed+8.8%+5.5%
Piotroski ScoreFundamental quality 0–965
Debt / EquityFinancial leverage0.69x4.16x
Net DebtTotal debt minus cash$230M$21.3B
Cash & Equiv.Liquid assets$111M$3.3B
Total DebtShort + long-term debt$341M$24.7B
Interest CoverageEBIT ÷ Interest expense15.89x2.59x
VLGEA leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

VLGEA leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in VLGEA five years ago would be worth $19,382 today (with dividends reinvested), compared to $19,072 for KR. Over the past 12 months, VLGEA leads with a +22.3% total return vs KR's -6.4%. The 3-year compound annual growth rate (CAGR) favors VLGEA at 30.5% vs KR's 12.6% — a key indicator of consistent wealth creation.

MetricVLGEA logoVLGEAVillage Super Mar…KR logoKRThe Kroger Co.
YTD ReturnYear-to-date+27.4%+6.0%
1-Year ReturnPast 12 months+22.3%-6.4%
3-Year ReturnCumulative with dividends+122.1%+42.7%
5-Year ReturnCumulative with dividends+93.8%+90.7%
10-Year ReturnCumulative with dividends+111.9%+108.7%
CAGR (3Y)Annualised 3-year return+30.5%+12.6%
VLGEA leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — VLGEA and KR each lead in 1 of 2 comparable metrics.

KR is the less volatile stock with a -0.64 beta — it tends to amplify market swings less than VLGEA's 0.07 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. VLGEA currently trades 97.4% from its 52-week high vs KR's 86.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricVLGEA logoVLGEAVillage Super Mar…KR logoKRThe Kroger Co.
Beta (5Y)Sensitivity to S&P 5000.09x-0.65x
52-Week HighHighest price in past year$45.12$76.58
52-Week LowLowest price in past year$30.08$58.60
% of 52W HighCurrent price vs 52-week peak+97.4%+86.7%
RSI (14)Momentum oscillator 0–10055.139.2
Avg Volume (50D)Average daily shares traded49K5.6M
Evenly matched — VLGEA and KR each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — VLGEA and KR each lead in 1 of 2 comparable metrics.

For income investors, VLGEA offers the higher dividend yield at 2.05% vs KR's 2.03%.

MetricVLGEA logoVLGEAVillage Super Mar…KR logoKRThe Kroger Co.
Analyst RatingConsensus buy/hold/sellBuy
Price TargetConsensus 12-month target$74.75
# AnalystsCovering analysts44
Dividend YieldAnnual dividend ÷ price+2.1%+2.0%
Dividend StreakConsecutive years of raises021
Dividend / ShareAnnual DPS$0.90$1.35
Buyback YieldShare repurchases ÷ mkt cap0.0%+6.4%
Evenly matched — VLGEA and KR each lead in 1 of 2 comparable metrics.
Key Takeaway

VLGEA leads in 4 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 2 categories are tied.

Best OverallVillage Super Market, Inc. (VLGEA)Leads 4 of 6 categories
Loading custom metrics...

VLGEA vs KR: Frequently Asked Questions

9 questions · data-driven answers · updated daily

01

Is VLGEA or KR a better buy right now?

For growth investors, Village Super Market, Inc.

(VLGEA) is the stronger pick with 3. 8% revenue growth year-over-year, versus 0. 4% for The Kroger Co. (KR). Village Super Market, Inc. (VLGEA) offers the better valuation at 11. 5x trailing P/E, making it the more compelling value choice. Analysts rate The Kroger Co. (KR) a "Buy" — based on 44 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — VLGEA or KR?

On trailing P/E, Village Super Market, Inc.

(VLGEA) is the cheapest at 11. 5x versus The Kroger Co. at 43. 1x.

03

Which is the better long-term investment — VLGEA or KR?

Over the past 5 years, Village Super Market, Inc.

(VLGEA) delivered a total return of +93. 8%, compared to +90. 7% for The Kroger Co. (KR). Over 10 years, the gap is even starker: VLGEA returned +114. 9% versus KR's +106. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — VLGEA or KR?

By beta (market sensitivity over 5 years), The Kroger Co.

(KR) is the lower-risk stock at -0. 65β versus Village Super Market, Inc. 's 0. 09β — meaning VLGEA is approximately -114% more volatile than KR relative to the S&P 500. On balance sheet safety, Village Super Market, Inc. (VLGEA) carries a lower debt/equity ratio of 69% versus 4% for The Kroger Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — VLGEA or KR?

By revenue growth (latest reported year), Village Super Market, Inc.

(VLGEA) is pulling ahead at 3. 8% versus 0. 4% for The Kroger Co. (KR). On earnings-per-share growth, the picture is similar: Village Super Market, Inc. grew EPS 12. 4% year-over-year, compared to -58. 0% for The Kroger Co.. Over a 3-year CAGR, VLGEA leads at 4. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — VLGEA or KR?

Village Super Market, Inc.

(VLGEA) is the more profitable company, earning 2. 4% net margin versus 0. 7% for The Kroger Co. — meaning it keeps 2. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: VLGEA leads at 3. 1% versus 1. 3% for KR. At the gross margin level — before operating expenses — VLGEA leads at 28. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Which pays a better dividend — VLGEA or KR?

All stocks in this comparison pay dividends.

Village Super Market, Inc. (VLGEA) offers the highest yield at 2. 1%, versus 2. 0% for The Kroger Co. (KR).

08

Is VLGEA or KR better for a retirement portfolio?

For long-horizon retirement investors, The Kroger Co.

(KR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 65), 2. 0% yield, +106. 5% 10Y return). Both have compounded well over 10 years (KR: +106. 5%, VLGEA: +114. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between VLGEA and KR?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: VLGEA is a small-cap deep-value stock; KR is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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VLGEA

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 16%
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KR

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 13%
  • Dividend Yield > 0.8%
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Beat Both

Find stocks that outperform VLGEA and KR on the metrics below

Revenue Growth>
%
(VLGEA: 6.9% · KR: 1.2%)
P/E Ratio<
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(VLGEA: 11.5x · KR: 43.1x)

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