Compare Weibo Corporation (WB) vs Netflix, Inc. (NFLX) Stock

Weibo Corporation (WB) offers the better valuation at 8.8x trailing P/E (5.8x forward), making it the more compelling value choice. Analysts rate Weibo Corporation (WB) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Weibo Corporation (WB) is the cheapest at 8.8x versus Netflix, Inc. at 32.7x. On forward P/E, Weibo Corporation is actually cheaper at 5.8x.

Over the past 5 years, Netflix, Inc. (NFLX) delivered a total return of +53.5%, compared to -76.9% for Weibo Corporation (WB). A $10,000 investment in NFLX five years ago would be worth approximately $15K today (assuming dividends reinvested). Over 10 years, the gap is even starker: NFLX returned +772.4% versus WB's -16.1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Weibo Corporation (WB) is the lower-risk stock at 0.57β versus Netflix, Inc.'s 0.78β — meaning NFLX is approximately 36% more volatile than WB relative to the S&P 500. On balance sheet safety, Weibo Corporation (WB) carries a lower debt/equity ratio of 53% versus 54% for Netflix, Inc. — giving it more financial flexibility in a downturn.

Netflix, Inc. (NFLX) is the more profitable company, earning 24.3% net margin versus 17.1% for Weibo Corporation — meaning it keeps 24.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NFLX leads at 29.5% versus 28.2% for WB. At the gross margin level — before operating expenses — WB leads at 78.9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Weibo Corporation (WB) trades at 5.8x forward P/E versus 26.4x for Netflix, Inc. — 20.6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WB: 67.9% to $17.18.

In this comparison, WB (7.2% yield) pays a dividend. NFLX does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Weibo Corporation (WB) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.57), 7.2% yield). Both have compounded well over 10 years (WB: -16.1%, NFLX: +772.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: WB is a small-cap deep-value stock; NFLX is a large-cap quality compounder stock. WB pays a dividend while NFLX does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.