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4 / 10Stock Comparison
WDFC vs RCKY vs SPB vs WEYS
Revenue, margins, valuation, and 5-year total return — side by side.
Apparel - Footwear & Accessories
Household & Personal Products
Apparel - Footwear & Accessories
WDFC vs RCKY vs SPB vs WEYS — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Chemicals - Specialty | Apparel - Footwear & Accessories | Household & Personal Products | Apparel - Footwear & Accessories |
| Market Cap | $4.19B | $274M | $1.83B | $327M |
| Revenue (TTM) | $621M | $482M | $2.79B | $276M |
| Net Income (TTM) | $90M | $22M | $105M | $24M |
| Gross Margin | 55.4% | 40.9% | 36.6% | 43.1% |
| Operating Margin | 16.4% | 7.7% | 4.1% | 10.7% |
| Forward P/E | 35.0x | 9.9x | 14.8x | 13.1x |
| Total Debt | $98M | $124M | $654M | $6M |
| Cash & Equiv. | $58M | $3M | $124M | $96M |
WDFC vs RCKY vs SPB vs WEYS — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| WD-40 Company (WDFC) | 100 | 109.3 | +9.3% |
| Rocky Brands, Inc. (RCKY) | 100 | 175.0 | +75.0% |
| Spectrum Brands Hol… (SPB) | 100 | 166.1 | +66.1% |
| Weyco Group, Inc. (WEYS) | 100 | 183.5 | +83.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: WDFC vs RCKY vs SPB vs WEYS
Each card shows where this stock fits in a portfolio — not just who wins on paper.
WDFC carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.
- 122.4% 10Y total return vs RCKY's 250.3%
- Lower volatility, beta 0.18, Low D/E 36.4%, current ratio 2.79x
- 14.4% margin vs SPB's 3.8%
- Beta 0.18 vs RCKY's 1.36, lower leverage
RCKY is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth 6.2%, EPS growth 94.7%, 3Y rev CAGR -7.8%
- 6.2% revenue growth vs SPB's -5.2%
- Lower P/E (9.9x vs 35.0x)
- +91.9% vs WDFC's -8.3%
SPB is the clearest fit if your priority is income & stability and valuation efficiency.
- Dividend streak 1 yrs, beta 0.82, yield 2.4%
- PEG 1.15 vs RCKY's 14.34
WEYS is the clearest fit if your priority is defensive.
- Beta 1.23, yield 2.4%, current ratio 4.22x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 6.2% revenue growth vs SPB's -5.2% | |
| Value | Lower P/E (9.9x vs 35.0x) | |
| Quality / Margins | 14.4% margin vs SPB's 3.8% | |
| Stability / Safety | Beta 0.18 vs RCKY's 1.36, lower leverage | |
| Dividends | 1.8% yield, 22-year raise streak, vs SPB's 2.4% | |
| Momentum (1Y) | +91.9% vs WDFC's -8.3% | |
| Efficiency (ROA) | 19.5% ROA vs SPB's 3.0%, ROIC 26.2% vs 3.9% |
WDFC vs RCKY vs SPB vs WEYS — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
WDFC vs RCKY vs SPB vs WEYS — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
WDFC leads in 2 of 6 categories
RCKY leads 2 • SPB leads 0 • WEYS leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
WDFC leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
SPB is the larger business by revenue, generating $2.8B annually — 10.1x WEYS's $276M. WDFC is the more profitable business, keeping 14.4% of every revenue dollar as net income compared to SPB's 3.8%. On growth, RCKY holds the edge at +9.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $621M | $482M | $2.8B | $276M |
| EBITDAEarnings before interest/tax | $111M | $47M | $214M | $33M |
| Net IncomeAfter-tax profit | $90M | $22M | $105M | $24M |
| Free Cash FlowCash after capex | $78M | $10M | $303M | $49M |
| Gross MarginGross profit ÷ Revenue | +55.4% | +40.9% | +36.6% | +43.1% |
| Operating MarginEBIT ÷ Revenue | +16.4% | +7.7% | +4.1% | +10.7% |
| Net MarginNet income ÷ Revenue | +14.4% | +4.6% | +3.8% | +8.6% |
| FCF MarginFCF ÷ Revenue | +12.6% | +2.0% | +10.9% | +17.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +0.6% | +9.1% | -3.3% | -0.0% |
| EPS Growth (YoY)Latest quarter vs prior year | -7.9% | +34.4% | +48.8% | +12.3% |
Valuation Metrics
RCKY leads this category, winning 3 of 7 comparable metrics.
Valuation Metrics
At 12.3x trailing earnings, RCKY trades at a 61% valuation discount to WDFC's 31.4x P/E. Adjusting for growth (PEG ratio), SPB offers better value at 1.57x vs RCKY's 14.34x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $4.2B | $274M | $1.8B | $327M |
| Enterprise ValueMkt cap + debt − cash | $4.2B | $395M | $2.4B | $237M |
| Trailing P/EPrice ÷ TTM EPS | 31.35x | 12.26x | 20.37x | 14.22x |
| Forward P/EPrice ÷ next-FY EPS est. | 35.02x | 9.89x | 14.84x | 13.08x |
| PEG RatioP/E ÷ EPS growth rate | 3.59x | 14.34x | 1.57x | — |
| EV / EBITDAEnterprise value multiple | 37.76x | 8.40x | 10.59x | 7.39x |
| Price / SalesMarket cap ÷ Revenue | 6.76x | 0.57x | 0.65x | 1.18x |
| Price / BookPrice ÷ Book value/share | 10.61x | 1.08x | 1.07x | 1.37x |
| Price / FCFMarket cap ÷ FCF | 50.23x | 28.14x | 11.04x | 9.20x |
Profitability & Efficiency
WDFC leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
WDFC delivers a 33.9% return on equity — every $100 of shareholder capital generates $34 in annual profit, vs $6 for SPB. WEYS carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to RCKY's 0.49x. On the Piotroski fundamental quality scale (0–9), WDFC scores 7/9 vs WEYS's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +33.9% | +9.2% | +5.5% | +9.6% |
| ROA (TTM)Return on assets | +19.5% | +4.7% | +3.0% | +7.8% |
| ROICReturn on invested capital | +26.2% | +7.6% | +3.9% | +13.0% |
| ROCEReturn on capital employed | +28.9% | +9.9% | +4.2% | +10.6% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 | 6 | 5 |
| Debt / EquityFinancial leverage | 0.36x | 0.49x | 0.34x | 0.03x |
| Net DebtTotal debt minus cash | $40M | $121M | $531M | -$90M |
| Cash & Equiv.Liquid assets | $58M | $3M | $124M | $96M |
| Total DebtShort + long-term debt | $98M | $124M | $654M | $6M |
| Interest CoverageEBIT ÷ Interest expense | 32.08x | 2.38x | 3.33x | 6251.20x |
Total Returns (Dividends Reinvested)
RCKY leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in WEYS five years ago would be worth $20,868 today (with dividends reinvested), compared to $6,012 for RCKY. Over the past 12 months, RCKY leads with a +91.9% total return vs WDFC's -8.3%. The 3-year compound annual growth rate (CAGR) favors RCKY at 23.6% vs SPB's 4.5% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +7.6% | +27.1% | +31.7% | +13.8% |
| 1-Year ReturnPast 12 months | -8.3% | +91.9% | +30.1% | +19.6% |
| 3-Year ReturnCumulative with dividends | +19.6% | +89.0% | +14.2% | +57.6% |
| 5-Year ReturnCumulative with dividends | -6.5% | -39.9% | -7.8% | +108.7% |
| 10-Year ReturnCumulative with dividends | +122.4% | +250.3% | +11.9% | +80.7% |
| CAGR (3Y)Annualised 3-year return | +6.1% | +23.6% | +4.5% | +16.4% |
Risk & Volatility
Evenly matched — WDFC and WEYS each lead in 1 of 2 comparable metrics.
Risk & Volatility
WDFC is the less volatile stock with a 0.18 beta — it tends to amplify market swings less than RCKY's 1.36 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WEYS currently trades 97.3% from its 52-week high vs RCKY's 74.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.18x | 1.36x | 0.82x | 1.23x |
| 52-Week HighHighest price in past year | $253.24 | $48.70 | $86.95 | $35.21 |
| 52-Week LowLowest price in past year | $175.38 | $18.86 | $49.99 | $27.25 |
| % of 52W HighCurrent price vs 52-week peak | +82.8% | +74.5% | +90.4% | +97.3% |
| RSI (14)Momentum oscillator 0–100 | 46.3 | 34.6 | 61.3 | 42.6 |
| Avg Volume (50D)Average daily shares traded | 177K | 63K | 318K | 17K |
Analyst Outlook
Evenly matched — WDFC and SPB each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: WDFC as "Hold", RCKY as "Buy", SPB as "Buy", WEYS as "Hold". Consensus price targets imply 43.3% upside for RCKY (target: $52) vs 8.1% for SPB (target: $85). For income investors, SPB offers the higher dividend yield at 2.37% vs RCKY's 1.70%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | $300.00 | $52.00 | $85.00 | — |
| # AnalystsCovering analysts | 7 | 4 | 21 | 2 |
| Dividend YieldAnnual dividend ÷ price | +1.8% | +1.7% | +2.4% | +2.4% |
| Dividend StreakConsecutive years of raises | 22 | 0 | 1 | 0 |
| Dividend / ShareAnnual DPS | $3.70 | $0.62 | $1.86 | $0.81 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.3% | +0.1% | +17.8% | +1.6% |
WDFC leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). RCKY leads in 2 (Valuation Metrics, Total Returns). 2 tied.
WDFC vs RCKY vs SPB vs WEYS: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is WDFC or RCKY or SPB or WEYS a better buy right now?
For growth investors, Rocky Brands, Inc.
(RCKY) is the stronger pick with 6. 2% revenue growth year-over-year, versus -5. 2% for Spectrum Brands Holdings, Inc. (SPB). Rocky Brands, Inc. (RCKY) offers the better valuation at 12. 3x trailing P/E (9. 9x forward), making it the more compelling value choice. Analysts rate Rocky Brands, Inc. (RCKY) a "Buy" — based on 4 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — WDFC or RCKY or SPB or WEYS?
On trailing P/E, Rocky Brands, Inc.
(RCKY) is the cheapest at 12. 3x versus WD-40 Company at 31. 4x. On forward P/E, Rocky Brands, Inc. is actually cheaper at 9. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Spectrum Brands Holdings, Inc. wins at 1. 15x versus Rocky Brands, Inc. 's 14. 34x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — WDFC or RCKY or SPB or WEYS?
Over the past 5 years, Weyco Group, Inc.
(WEYS) delivered a total return of +108. 7%, compared to -39. 9% for Rocky Brands, Inc. (RCKY). Over 10 years, the gap is even starker: RCKY returned +250. 3% versus SPB's +11. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — WDFC or RCKY or SPB or WEYS?
By beta (market sensitivity over 5 years), WD-40 Company (WDFC) is the lower-risk stock at 0.
18β versus Rocky Brands, Inc. 's 1. 36β — meaning RCKY is approximately 649% more volatile than WDFC relative to the S&P 500. On balance sheet safety, Weyco Group, Inc. (WEYS) carries a lower debt/equity ratio of 3% versus 49% for Rocky Brands, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — WDFC or RCKY or SPB or WEYS?
By revenue growth (latest reported year), Rocky Brands, Inc.
(RCKY) is pulling ahead at 6. 2% versus -5. 2% for Spectrum Brands Holdings, Inc. (SPB). On earnings-per-share growth, the picture is similar: Rocky Brands, Inc. grew EPS 94. 7% year-over-year, compared to -23. 7% for Weyco Group, Inc.. Over a 3-year CAGR, WDFC leads at 6. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — WDFC or RCKY or SPB or WEYS?
WD-40 Company (WDFC) is the more profitable company, earning 14.
7% net margin versus 3. 6% for Spectrum Brands Holdings, Inc. — meaning it keeps 14. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WDFC leads at 16. 7% versus 4. 4% for SPB. At the gross margin level — before operating expenses — WDFC leads at 55. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is WDFC or RCKY or SPB or WEYS more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Spectrum Brands Holdings, Inc. (SPB) is the more undervalued stock at a PEG of 1. 15x versus Rocky Brands, Inc. 's 14. 34x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Rocky Brands, Inc. (RCKY) trades at 9. 9x forward P/E versus 35. 0x for WD-40 Company — 25. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RCKY: 43. 3% to $52. 00.
08Which pays a better dividend — WDFC or RCKY or SPB or WEYS?
All stocks in this comparison pay dividends.
Spectrum Brands Holdings, Inc. (SPB) offers the highest yield at 2. 4%, versus 1. 7% for Rocky Brands, Inc. (RCKY).
09Is WDFC or RCKY or SPB or WEYS better for a retirement portfolio?
For long-horizon retirement investors, WD-40 Company (WDFC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
18), 1. 8% yield, +122. 4% 10Y return). Both have compounded well over 10 years (WDFC: +122. 4%, WEYS: +80. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between WDFC and RCKY and SPB and WEYS?
These companies operate in different sectors (WDFC (Basic Materials) and RCKY (Consumer Cyclical) and SPB (Consumer Defensive) and WEYS (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: WDFC is a small-cap quality compounder stock; RCKY is a small-cap deep-value stock; SPB is a small-cap quality compounder stock; WEYS is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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