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WDFC vs RCKY vs SPB vs WEYS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WDFC
WD-40 Company

Chemicals - Specialty

Basic MaterialsNASDAQ • US
Market Cap$4.19B
5Y Perf.+9.3%
RCKY
Rocky Brands, Inc.

Apparel - Footwear & Accessories

Consumer CyclicalNASDAQ • US
Market Cap$274M
5Y Perf.+75.0%
SPB
Spectrum Brands Holdings, Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$1.83B
5Y Perf.+66.1%
WEYS
Weyco Group, Inc.

Apparel - Footwear & Accessories

Consumer CyclicalNASDAQ • US
Market Cap$327M
5Y Perf.+83.5%

WDFC vs RCKY vs SPB vs WEYS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WDFC logoWDFC
RCKY logoRCKY
SPB logoSPB
WEYS logoWEYS
IndustryChemicals - SpecialtyApparel - Footwear & AccessoriesHousehold & Personal ProductsApparel - Footwear & Accessories
Market Cap$4.19B$274M$1.83B$327M
Revenue (TTM)$621M$482M$2.79B$276M
Net Income (TTM)$90M$22M$105M$24M
Gross Margin55.4%40.9%36.6%43.1%
Operating Margin16.4%7.7%4.1%10.7%
Forward P/E35.0x9.9x14.8x13.1x
Total Debt$98M$124M$654M$6M
Cash & Equiv.$58M$3M$124M$96M

WDFC vs RCKY vs SPB vs WEYSLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WDFC
RCKY
SPB
WEYS
StockMay 20May 26Return
WD-40 Company (WDFC)100109.3+9.3%
Rocky Brands, Inc. (RCKY)100175.0+75.0%
Spectrum Brands Hol… (SPB)100166.1+66.1%
Weyco Group, Inc. (WEYS)100183.5+83.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: WDFC vs RCKY vs SPB vs WEYS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: WDFC leads in 4 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Rocky Brands, Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
WDFC
WD-40 Company
The Long-Run Compounder

WDFC carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.

  • 122.4% 10Y total return vs RCKY's 250.3%
  • Lower volatility, beta 0.18, Low D/E 36.4%, current ratio 2.79x
  • 14.4% margin vs SPB's 3.8%
  • Beta 0.18 vs RCKY's 1.36, lower leverage
Best for: long-term compounding and sleep-well-at-night
RCKY
Rocky Brands, Inc.
The Growth Play

RCKY is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 6.2%, EPS growth 94.7%, 3Y rev CAGR -7.8%
  • 6.2% revenue growth vs SPB's -5.2%
  • Lower P/E (9.9x vs 35.0x)
  • +91.9% vs WDFC's -8.3%
Best for: growth exposure
SPB
Spectrum Brands Holdings, Inc.
The Income Pick

SPB is the clearest fit if your priority is income & stability and valuation efficiency.

  • Dividend streak 1 yrs, beta 0.82, yield 2.4%
  • PEG 1.15 vs RCKY's 14.34
Best for: income & stability and valuation efficiency
WEYS
Weyco Group, Inc.
The Defensive Pick

WEYS is the clearest fit if your priority is defensive.

  • Beta 1.23, yield 2.4%, current ratio 4.22x
Best for: defensive
See the full category breakdown
CategoryWinnerWhy
GrowthRCKY logoRCKY6.2% revenue growth vs SPB's -5.2%
ValueRCKY logoRCKYLower P/E (9.9x vs 35.0x)
Quality / MarginsWDFC logoWDFC14.4% margin vs SPB's 3.8%
Stability / SafetyWDFC logoWDFCBeta 0.18 vs RCKY's 1.36, lower leverage
DividendsWDFC logoWDFC1.8% yield, 22-year raise streak, vs SPB's 2.4%
Momentum (1Y)RCKY logoRCKY+91.9% vs WDFC's -8.3%
Efficiency (ROA)WDFC logoWDFC19.5% ROA vs SPB's 3.0%, ROIC 26.2% vs 3.9%

WDFC vs RCKY vs SPB vs WEYS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WDFCWD-40 Company
FY 2025
WD-40 Multi-Use Product
77.1%$478M
WD-40 Specialist
13.2%$82M
Other Maintenance Products
5.0%$31M
Homecare And Cleaning Products
4.7%$29M
RCKYRocky Brands, Inc.

Segment breakdown not available.

SPBSpectrum Brands Holdings, Inc.
FY 2025
Home And Personal Care
41.1%$1.2B
Global Pet Supplies
38.5%$1.1B
Home And Garden Business
20.4%$573M
WEYSWeyco Group, Inc.
FY 2025
Wholesale
78.0%$217M
Retail
12.9%$36M
Other Segment
8.5%$24M
Reportable Segment, Aggregation before Other Operating Segment
0.6%$2M

WDFC vs RCKY vs SPB vs WEYS — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWDFCLAGGINGWEYS

Income & Cash Flow (Last 12 Months)

WDFC leads this category, winning 3 of 6 comparable metrics.

SPB is the larger business by revenue, generating $2.8B annually — 10.1x WEYS's $276M. WDFC is the more profitable business, keeping 14.4% of every revenue dollar as net income compared to SPB's 3.8%. On growth, RCKY holds the edge at +9.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWDFC logoWDFCWD-40 CompanyRCKY logoRCKYRocky Brands, Inc.SPB logoSPBSpectrum Brands H…WEYS logoWEYSWeyco Group, Inc.
RevenueTrailing 12 months$621M$482M$2.8B$276M
EBITDAEarnings before interest/tax$111M$47M$214M$33M
Net IncomeAfter-tax profit$90M$22M$105M$24M
Free Cash FlowCash after capex$78M$10M$303M$49M
Gross MarginGross profit ÷ Revenue+55.4%+40.9%+36.6%+43.1%
Operating MarginEBIT ÷ Revenue+16.4%+7.7%+4.1%+10.7%
Net MarginNet income ÷ Revenue+14.4%+4.6%+3.8%+8.6%
FCF MarginFCF ÷ Revenue+12.6%+2.0%+10.9%+17.6%
Rev. Growth (YoY)Latest quarter vs prior year+0.6%+9.1%-3.3%-0.0%
EPS Growth (YoY)Latest quarter vs prior year-7.9%+34.4%+48.8%+12.3%
WDFC leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

RCKY leads this category, winning 3 of 7 comparable metrics.

At 12.3x trailing earnings, RCKY trades at a 61% valuation discount to WDFC's 31.4x P/E. Adjusting for growth (PEG ratio), SPB offers better value at 1.57x vs RCKY's 14.34x — a lower PEG means you pay less per unit of expected earnings growth.

MetricWDFC logoWDFCWD-40 CompanyRCKY logoRCKYRocky Brands, Inc.SPB logoSPBSpectrum Brands H…WEYS logoWEYSWeyco Group, Inc.
Market CapShares × price$4.2B$274M$1.8B$327M
Enterprise ValueMkt cap + debt − cash$4.2B$395M$2.4B$237M
Trailing P/EPrice ÷ TTM EPS31.35x12.26x20.37x14.22x
Forward P/EPrice ÷ next-FY EPS est.35.02x9.89x14.84x13.08x
PEG RatioP/E ÷ EPS growth rate3.59x14.34x1.57x
EV / EBITDAEnterprise value multiple37.76x8.40x10.59x7.39x
Price / SalesMarket cap ÷ Revenue6.76x0.57x0.65x1.18x
Price / BookPrice ÷ Book value/share10.61x1.08x1.07x1.37x
Price / FCFMarket cap ÷ FCF50.23x28.14x11.04x9.20x
RCKY leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

WDFC leads this category, winning 5 of 9 comparable metrics.

WDFC delivers a 33.9% return on equity — every $100 of shareholder capital generates $34 in annual profit, vs $6 for SPB. WEYS carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to RCKY's 0.49x. On the Piotroski fundamental quality scale (0–9), WDFC scores 7/9 vs WEYS's 5/9, reflecting strong financial health.

MetricWDFC logoWDFCWD-40 CompanyRCKY logoRCKYRocky Brands, Inc.SPB logoSPBSpectrum Brands H…WEYS logoWEYSWeyco Group, Inc.
ROE (TTM)Return on equity+33.9%+9.2%+5.5%+9.6%
ROA (TTM)Return on assets+19.5%+4.7%+3.0%+7.8%
ROICReturn on invested capital+26.2%+7.6%+3.9%+13.0%
ROCEReturn on capital employed+28.9%+9.9%+4.2%+10.6%
Piotroski ScoreFundamental quality 0–97765
Debt / EquityFinancial leverage0.36x0.49x0.34x0.03x
Net DebtTotal debt minus cash$40M$121M$531M-$90M
Cash & Equiv.Liquid assets$58M$3M$124M$96M
Total DebtShort + long-term debt$98M$124M$654M$6M
Interest CoverageEBIT ÷ Interest expense32.08x2.38x3.33x6251.20x
WDFC leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

RCKY leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in WEYS five years ago would be worth $20,868 today (with dividends reinvested), compared to $6,012 for RCKY. Over the past 12 months, RCKY leads with a +91.9% total return vs WDFC's -8.3%. The 3-year compound annual growth rate (CAGR) favors RCKY at 23.6% vs SPB's 4.5% — a key indicator of consistent wealth creation.

MetricWDFC logoWDFCWD-40 CompanyRCKY logoRCKYRocky Brands, Inc.SPB logoSPBSpectrum Brands H…WEYS logoWEYSWeyco Group, Inc.
YTD ReturnYear-to-date+7.6%+27.1%+31.7%+13.8%
1-Year ReturnPast 12 months-8.3%+91.9%+30.1%+19.6%
3-Year ReturnCumulative with dividends+19.6%+89.0%+14.2%+57.6%
5-Year ReturnCumulative with dividends-6.5%-39.9%-7.8%+108.7%
10-Year ReturnCumulative with dividends+122.4%+250.3%+11.9%+80.7%
CAGR (3Y)Annualised 3-year return+6.1%+23.6%+4.5%+16.4%
RCKY leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WDFC and WEYS each lead in 1 of 2 comparable metrics.

WDFC is the less volatile stock with a 0.18 beta — it tends to amplify market swings less than RCKY's 1.36 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WEYS currently trades 97.3% from its 52-week high vs RCKY's 74.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWDFC logoWDFCWD-40 CompanyRCKY logoRCKYRocky Brands, Inc.SPB logoSPBSpectrum Brands H…WEYS logoWEYSWeyco Group, Inc.
Beta (5Y)Sensitivity to S&P 5000.18x1.36x0.82x1.23x
52-Week HighHighest price in past year$253.24$48.70$86.95$35.21
52-Week LowLowest price in past year$175.38$18.86$49.99$27.25
% of 52W HighCurrent price vs 52-week peak+82.8%+74.5%+90.4%+97.3%
RSI (14)Momentum oscillator 0–10046.334.661.342.6
Avg Volume (50D)Average daily shares traded177K63K318K17K
Evenly matched — WDFC and WEYS each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WDFC and SPB each lead in 1 of 2 comparable metrics.

Analyst consensus: WDFC as "Hold", RCKY as "Buy", SPB as "Buy", WEYS as "Hold". Consensus price targets imply 43.3% upside for RCKY (target: $52) vs 8.1% for SPB (target: $85). For income investors, SPB offers the higher dividend yield at 2.37% vs RCKY's 1.70%.

MetricWDFC logoWDFCWD-40 CompanyRCKY logoRCKYRocky Brands, Inc.SPB logoSPBSpectrum Brands H…WEYS logoWEYSWeyco Group, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyHold
Price TargetConsensus 12-month target$300.00$52.00$85.00
# AnalystsCovering analysts74212
Dividend YieldAnnual dividend ÷ price+1.8%+1.7%+2.4%+2.4%
Dividend StreakConsecutive years of raises22010
Dividend / ShareAnnual DPS$3.70$0.62$1.86$0.81
Buyback YieldShare repurchases ÷ mkt cap+0.3%+0.1%+17.8%+1.6%
Evenly matched — WDFC and SPB each lead in 1 of 2 comparable metrics.
Key Takeaway

WDFC leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). RCKY leads in 2 (Valuation Metrics, Total Returns). 2 tied.

Best OverallWD-40 Company (WDFC)Leads 2 of 6 categories
Loading custom metrics...

WDFC vs RCKY vs SPB vs WEYS: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WDFC or RCKY or SPB or WEYS a better buy right now?

For growth investors, Rocky Brands, Inc.

(RCKY) is the stronger pick with 6. 2% revenue growth year-over-year, versus -5. 2% for Spectrum Brands Holdings, Inc. (SPB). Rocky Brands, Inc. (RCKY) offers the better valuation at 12. 3x trailing P/E (9. 9x forward), making it the more compelling value choice. Analysts rate Rocky Brands, Inc. (RCKY) a "Buy" — based on 4 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WDFC or RCKY or SPB or WEYS?

On trailing P/E, Rocky Brands, Inc.

(RCKY) is the cheapest at 12. 3x versus WD-40 Company at 31. 4x. On forward P/E, Rocky Brands, Inc. is actually cheaper at 9. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Spectrum Brands Holdings, Inc. wins at 1. 15x versus Rocky Brands, Inc. 's 14. 34x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — WDFC or RCKY or SPB or WEYS?

Over the past 5 years, Weyco Group, Inc.

(WEYS) delivered a total return of +108. 7%, compared to -39. 9% for Rocky Brands, Inc. (RCKY). Over 10 years, the gap is even starker: RCKY returned +250. 3% versus SPB's +11. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WDFC or RCKY or SPB or WEYS?

By beta (market sensitivity over 5 years), WD-40 Company (WDFC) is the lower-risk stock at 0.

18β versus Rocky Brands, Inc. 's 1. 36β — meaning RCKY is approximately 649% more volatile than WDFC relative to the S&P 500. On balance sheet safety, Weyco Group, Inc. (WEYS) carries a lower debt/equity ratio of 3% versus 49% for Rocky Brands, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — WDFC or RCKY or SPB or WEYS?

By revenue growth (latest reported year), Rocky Brands, Inc.

(RCKY) is pulling ahead at 6. 2% versus -5. 2% for Spectrum Brands Holdings, Inc. (SPB). On earnings-per-share growth, the picture is similar: Rocky Brands, Inc. grew EPS 94. 7% year-over-year, compared to -23. 7% for Weyco Group, Inc.. Over a 3-year CAGR, WDFC leads at 6. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WDFC or RCKY or SPB or WEYS?

WD-40 Company (WDFC) is the more profitable company, earning 14.

7% net margin versus 3. 6% for Spectrum Brands Holdings, Inc. — meaning it keeps 14. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WDFC leads at 16. 7% versus 4. 4% for SPB. At the gross margin level — before operating expenses — WDFC leads at 55. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WDFC or RCKY or SPB or WEYS more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Spectrum Brands Holdings, Inc. (SPB) is the more undervalued stock at a PEG of 1. 15x versus Rocky Brands, Inc. 's 14. 34x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Rocky Brands, Inc. (RCKY) trades at 9. 9x forward P/E versus 35. 0x for WD-40 Company — 25. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RCKY: 43. 3% to $52. 00.

08

Which pays a better dividend — WDFC or RCKY or SPB or WEYS?

All stocks in this comparison pay dividends.

Spectrum Brands Holdings, Inc. (SPB) offers the highest yield at 2. 4%, versus 1. 7% for Rocky Brands, Inc. (RCKY).

09

Is WDFC or RCKY or SPB or WEYS better for a retirement portfolio?

For long-horizon retirement investors, WD-40 Company (WDFC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

18), 1. 8% yield, +122. 4% 10Y return). Both have compounded well over 10 years (WDFC: +122. 4%, WEYS: +80. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WDFC and RCKY and SPB and WEYS?

These companies operate in different sectors (WDFC (Basic Materials) and RCKY (Consumer Cyclical) and SPB (Consumer Defensive) and WEYS (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: WDFC is a small-cap quality compounder stock; RCKY is a small-cap deep-value stock; SPB is a small-cap quality compounder stock; WEYS is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform WDFC and RCKY and SPB and WEYS on the metrics below

Revenue Growth>
%
(WDFC: 0.6% · RCKY: 9.1%)
Net Margin>
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(WDFC: 14.4% · RCKY: 4.6%)
P/E Ratio<
x
(WDFC: 31.4x · RCKY: 12.3x)

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