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WOW vs NFLX
Revenue, margins, valuation, and 5-year total return — side by side.
Entertainment
WOW vs NFLX — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Telecommunications Services | Entertainment |
| Market Cap | $446M | $374.03B |
| Revenue (TTM) | $591M | $45.18B |
| Net Income (TTM) | $-78M | $10.98B |
| Gross Margin | 61.0% | 48.5% |
| Operating Margin | 1.2% | 29.5% |
| Forward P/E | — | 24.8x |
| Total Debt | $1.04B | $14.46B |
| Cash & Equiv. | $39M | $9.03B |
WOW vs NFLX — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | Dec 25 | Return |
|---|---|---|---|
| WideOpenWest, Inc. (WOW) | 100 | 79.9 | -20.1% |
| Netflix, Inc. (NFLX) | 100 | 256.3 | +156.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: WOW vs NFLX
Each card shows where this stock fits in a portfolio — not just who wins on paper.
WOW is the clearest fit if your priority is momentum.
- +19.8% vs NFLX's -22.4%
NFLX carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 0.39
- Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
- 8.7% 10Y total return vs WOW's -68.5%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.9% revenue growth vs WOW's -8.1% | |
| Quality / Margins | 24.3% margin vs WOW's -13.2% | |
| Stability / Safety | Beta 0.39 vs WOW's 0.87, lower leverage | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +19.8% vs NFLX's -22.4% | |
| Efficiency (ROA) | 19.8% ROA vs WOW's -5.2%, ROIC 29.8% vs 0.4% |
WOW vs NFLX — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
WOW vs NFLX — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
NFLX leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
NFLX is the larger business by revenue, generating $45.2B annually — 76.5x WOW's $591M. NFLX is the more profitable business, keeping 24.3% of every revenue dollar as net income compared to WOW's -13.2%. On growth, NFLX holds the edge at +17.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $591M | $45.2B |
| EBITDAEarnings before interest/tax | $212M | $30.1B |
| Net IncomeAfter-tax profit | -$78M | $11.0B |
| Free Cash FlowCash after capex | -$68M | $9.5B |
| Gross MarginGross profit ÷ Revenue | +61.0% | +48.5% |
| Operating MarginEBIT ÷ Revenue | +1.2% | +29.5% |
| Net MarginNet income ÷ Revenue | -13.2% | +24.3% |
| FCF MarginFCF ÷ Revenue | -11.6% | +20.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | -8.9% | +17.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -59.3% | +31.1% |
Valuation Metrics
WOW leads this category, winning 4 of 4 comparable metrics.
Valuation Metrics
On an enterprise value basis, WOW's 6.7x EV/EBITDA is more attractive than NFLX's 12.6x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $446M | $374.0B |
| Enterprise ValueMkt cap + debt − cash | $1.4B | $379.5B |
| Trailing P/EPrice ÷ TTM EPS | -7.22x | 34.89x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 24.80x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.06x |
| EV / EBITDAEnterprise value multiple | 6.68x | 12.61x |
| Price / SalesMarket cap ÷ Revenue | 0.71x | 8.28x |
| Price / BookPrice ÷ Book value/share | 2.04x | 14.32x |
| Price / FCFMarket cap ÷ FCF | — | 39.53x |
Profitability & Efficiency
NFLX leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-53 for WOW. NFLX carries lower financial leverage with a 0.54x debt-to-equity ratio, signaling a more conservative balance sheet compared to WOW's 4.98x. On the Piotroski fundamental quality scale (0–9), NFLX scores 7/9 vs WOW's 4/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -52.7% | +41.3% |
| ROA (TTM)Return on assets | -5.2% | +19.8% |
| ROICReturn on invested capital | +0.4% | +29.8% |
| ROCEReturn on capital employed | +0.5% | +30.5% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 7 |
| Debt / EquityFinancial leverage | 4.98x | 0.54x |
| Net DebtTotal debt minus cash | $1.0B | $5.4B |
| Cash & Equiv.Liquid assets | $39M | $9.0B |
| Total DebtShort + long-term debt | $1.0B | $14.5B |
| Interest CoverageEBIT ÷ Interest expense | 0.07x | 17.33x |
Total Returns (Dividends Reinvested)
NFLX leads this category, winning 4 of 5 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in NFLX five years ago would be worth $17,668 today (with dividends reinvested), compared to $3,359 for WOW. Over the past 12 months, WOW leads with a +19.8% total return vs NFLX's -22.4%. The 3-year compound annual growth rate (CAGR) favors NFLX at 38.6% vs WOW's -14.5% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | — | -3.0% |
| 1-Year ReturnPast 12 months | +19.8% | -22.4% |
| 3-Year ReturnCumulative with dividends | -37.4% | +166.5% |
| 5-Year ReturnCumulative with dividends | -66.4% | +76.7% |
| 10-Year ReturnCumulative with dividends | -68.5% | +872.1% |
| CAGR (3Y)Annualised 3-year return | -14.5% | +38.6% |
Risk & Volatility
Evenly matched — WOW and NFLX each lead in 1 of 2 comparable metrics.
Risk & Volatility
NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than WOW's 0.87 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WOW currently trades 99.0% from its 52-week high vs NFLX's 65.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.87x | 0.39x |
| 52-Week HighHighest price in past year | $5.25 | $134.12 |
| 52-Week LowLowest price in past year | $3.06 | $75.01 |
| % of 52W HighCurrent price vs 52-week peak | +99.0% | +65.8% |
| RSI (14)Momentum oscillator 0–100 | 58.7 | 34.1 |
| Avg Volume (50D)Average daily shares traded | 573K | 44.9M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates WOW as "Hold" and NFLX as "Buy".
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | — | $116.29 |
| # AnalystsCovering analysts | 15 | 99 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 1 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.3% | +2.4% |
NFLX leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). WOW leads in 1 (Valuation Metrics). 1 tied.
WOW vs NFLX: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is WOW or NFLX a better buy right now?
For growth investors, Netflix, Inc.
(NFLX) is the stronger pick with 15. 9% revenue growth year-over-year, versus -8. 1% for WideOpenWest, Inc. (WOW). Netflix, Inc. (NFLX) offers the better valuation at 34. 9x trailing P/E (24. 8x forward), making it the more compelling value choice. Analysts rate Netflix, Inc. (NFLX) a "Buy" — based on 99 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — WOW or NFLX?
Over the past 5 years, Netflix, Inc.
(NFLX) delivered a total return of +76. 7%, compared to -66. 4% for WideOpenWest, Inc. (WOW). Over 10 years, the gap is even starker: NFLX returned +872. 1% versus WOW's -68. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — WOW or NFLX?
By beta (market sensitivity over 5 years), Netflix, Inc.
(NFLX) is the lower-risk stock at 0. 39β versus WideOpenWest, Inc. 's 0. 87β — meaning WOW is approximately 123% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Netflix, Inc. (NFLX) carries a lower debt/equity ratio of 54% versus 5% for WideOpenWest, Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — WOW or NFLX?
By revenue growth (latest reported year), Netflix, Inc.
(NFLX) is pulling ahead at 15. 9% versus -8. 1% for WideOpenWest, Inc. (WOW). On earnings-per-share growth, the picture is similar: WideOpenWest, Inc. grew EPS 79. 6% year-over-year, compared to 27. 6% for Netflix, Inc.. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — WOW or NFLX?
Netflix, Inc.
(NFLX) is the more profitable company, earning 24. 3% net margin versus -9. 3% for WideOpenWest, Inc. — meaning it keeps 24. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NFLX leads at 29. 5% versus 1. 0% for WOW. At the gross margin level — before operating expenses — WOW leads at 59. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — WOW or NFLX?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is WOW or NFLX better for a retirement portfolio?
For long-horizon retirement investors, Netflix, Inc.
(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +872. 1% 10Y return). Both have compounded well over 10 years (NFLX: +872. 1%, WOW: -68. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between WOW and NFLX?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: WOW is a small-cap quality compounder stock; NFLX is a large-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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