WWW
Wolverine World Wide, Inc.
Apparel - Footwear & Accessories
Market Cap$1.39B
5Y Perf.-18.7%
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Stock Comparison
WWW vs NKE
Revenue, margins, valuation, and 5-year total return — side by side.
NKE
NIKE, Inc.
Apparel - Footwear & Accessories
Market Cap$52.89B
5Y Perf.-55.0%
WWW vs NKE — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | WWW | NKE |
|---|---|---|
| Industry | Apparel - Footwear & Accessories | Apparel - Footwear & Accessories |
| Market Cap | $1.39B | $52.89B |
| Revenue (TTM) | $1.87B | $46.51B |
| Net Income (TTM) | $95M | $2.52B |
| Gross Margin | 47.2% | 41.1% |
| Operating Margin | 7.9% | 6.5% |
| Forward P/E | 12.8x | 29.8x |
| Total Debt | $652M | $11.02B |
| Cash & Equiv. | $206M | $7.46B |
WWW vs NKE — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
WWW
NKE
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Wolverine World Wid… (WWW) | 100 | 81.3 | -18.7% |
| NIKE, Inc. (NKE) | 100 | 45.0 | -55.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: WWW vs NKE
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: NKE leads in 4 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Wolverine World Wide, Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
WWW
Wolverine World Wide, Inc.
The Growth Play
WWW is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 6.8%, EPS growth 159.5%, 3Y rev CAGR -11.3%
- 7.2% 10Y total return vs NKE's -5.2%
- 6.8% revenue growth vs NKE's -9.8%
Best for: growth exposure and long-term compounding
NKE
NIKE, Inc.
The Income Pick
NKE carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 23 yrs, beta 1.17, yield 3.5%
- Lower volatility, beta 1.17, Low D/E 83.4%, current ratio 2.21x
- Beta 1.17, yield 3.5%, current ratio 2.21x
Best for: income & stability and sleep-well-at-night
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | WWW | 6.8% revenue growth vs NKE's -9.8% |
| Value | WWW | Lower P/E (12.8x vs 29.8x) |
| Quality / Margins | NKE | 5.4% margin vs WWW's 5.1% |
| Stability / Safety | NKE | Beta 1.17 vs WWW's 1.74, lower leverage |
| Dividends | NKE | 3.5% yield, 23-year raise streak, vs WWW's 2.4% |
| Momentum (1Y) | WWW | +17.7% vs NKE's -21.5% |
| Efficiency (ROA) | NKE | 6.7% ROA vs WWW's 5.5%, ROIC 16.7% vs 11.6% |
WWW vs NKE — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2024
FY 2025
WWW vs NKE — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLWWWLAGGINGNKE
NKENIKE, Inc.
3leads
WWWWolverine World Wide,…
3leads
6 Total Categories
CATEGORYLEADERvs NKEMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
WWW5/6
Valuation MetricsMultiples, price ratios, and targets
WWW6/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
NKE6/9
Total Returns1Y, 3Y, 5Y total returns with dividends
WWW6/6
Risk & VolatilityBeta, volatility, and downside exposure
NKE2/2
Analyst OutlookRatings, price targets, and dividends
NKE2/2
Income & Cash Flow (Last 12 Months)
WWW leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
NKE is the larger business by revenue, generating $46.5B annually — 24.8x WWW's $1.9B. Profitability is closely matched — net margins range from 5.4% (NKE) to 5.1% (WWW). On growth, WWW holds the edge at +4.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | WWWWolverine World W… | NKENIKE, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $1.9B | $46.5B |
| EBITDAEarnings before interest/tax | $163M | $3.7B |
| Net IncomeAfter-tax profit | $95M | $2.5B |
| Free Cash FlowCash after capex | $126M | $2.5B |
| Gross MarginGross profit ÷ Revenue | +47.2% | +41.1% |
| Operating MarginEBIT ÷ Revenue | +7.9% | +6.5% |
| Net MarginNet income ÷ Revenue | +5.1% | +5.4% |
| FCF MarginFCF ÷ Revenue | +6.7% | +5.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +4.6% | +0.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +102.0% | -30.8% |
WWW leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
WWW leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
At 0.2x trailing earnings, WWW trades at a 99% valuation discount to NKE's 20.6x P/E. On an enterprise value basis, WWW's 12.3x EV/EBITDA is more attractive than NKE's 12.5x.
| Metric | WWWWolverine World W… | NKENIKE, Inc. |
|---|---|---|
| Market CapShares × price | $1.4B | $52.9B |
| Enterprise ValueMkt cap + debt − cash | $1.8B | $56.4B |
| Trailing P/EPrice ÷ TTM EPS | 0.18x | 20.56x |
| Forward P/EPrice ÷ next-FY EPS est. | 12.80x | 29.83x |
| PEG RatioP/E ÷ EPS growth rate | — | 3.32x |
| EV / EBITDAEnterprise value multiple | 12.25x | 12.52x |
| Price / SalesMarket cap ÷ Revenue | 0.74x | 1.14x |
| Price / BookPrice ÷ Book value/share | 2.59x | 5.00x |
| Price / FCFMarket cap ÷ FCF | 11.11x | 16.18x |
WWW leads this category, winning 6 of 6 comparable metrics.
Profitability & Efficiency
NKE leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
NKE delivers a 17.9% return on equity — every $100 of shareholder capital generates $18 in annual profit, vs $18 for WWW. NKE carries lower financial leverage with a 0.83x debt-to-equity ratio, signaling a more conservative balance sheet compared to WWW's 1.22x. On the Piotroski fundamental quality scale (0–9), WWW scores 8/9 vs NKE's 5/9, reflecting strong financial health.
| Metric | WWWWolverine World W… | NKENIKE, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +17.7% | +17.9% |
| ROA (TTM)Return on assets | +5.5% | +6.7% |
| ROICReturn on invested capital | +11.6% | +16.7% |
| ROCEReturn on capital employed | +12.9% | +13.8% |
| Piotroski ScoreFundamental quality 0–9 | 8 | 5 |
| Debt / EquityFinancial leverage | 1.22x | 0.83x |
| Net DebtTotal debt minus cash | $446M | $3.6B |
| Cash & Equiv.Liquid assets | $206M | $7.5B |
| Total DebtShort + long-term debt | $652M | $11.0B |
| Interest CoverageEBIT ÷ Interest expense | 3.19x | 10.45x |
NKE leads this category, winning 6 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
WWW leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in WWW five years ago would be worth $4,310 today (with dividends reinvested), compared to $3,733 for NKE. Over the past 12 months, WWW leads with a +17.7% total return vs NKE's -21.5%. The 3-year compound annual growth rate (CAGR) favors WWW at 5.3% vs NKE's -27.2% — a key indicator of consistent wealth creation.
| Metric | WWWWolverine World W… | NKENIKE, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -5.5% | -29.2% |
| 1-Year ReturnPast 12 months | +17.7% | -21.5% |
| 3-Year ReturnCumulative with dividends | +16.8% | -61.4% |
| 5-Year ReturnCumulative with dividends | -56.9% | -62.7% |
| 10-Year ReturnCumulative with dividends | +7.2% | -5.2% |
| CAGR (3Y)Annualised 3-year return | +5.3% | -27.2% |
WWW leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
NKE leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
NKE is the less volatile stock with a 1.17 beta — it tends to amplify market swings less than WWW's 1.74 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. NKE currently trades 55.4% from its 52-week high vs WWW's 51.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | WWWWolverine World W… | NKENIKE, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.74x | 1.17x |
| 52-Week HighHighest price in past year | $32.80 | $80.17 |
| 52-Week LowLowest price in past year | $13.47 | $42.09 |
| % of 52W HighCurrent price vs 52-week peak | +51.9% | +55.4% |
| RSI (14)Momentum oscillator 0–100 | 50.7 | 36.5 |
| Avg Volume (50D)Average daily shares traded | 1.0M | 20.8M |
NKE leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
NKE leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Wall Street rates WWW as "Hold" and NKE as "Buy". Consensus price targets imply 57.4% upside for NKE (target: $70) vs 25.4% for WWW (target: $21). For income investors, NKE offers the higher dividend yield at 3.48% vs WWW's 2.40%.
| Metric | WWWWolverine World W… | NKENIKE, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $21.33 | $69.88 |
| # AnalystsCovering analysts | 38 | 71 |
| Dividend YieldAnnual dividend ÷ price | +2.4% | +3.5% |
| Dividend StreakConsecutive years of raises | 1 | 23 |
| Dividend / ShareAnnual DPS | $0.41 | $1.55 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.0% | +5.6% |
NKE leads this category, winning 2 of 2 comparable metrics.
Key Takeaway
WWW leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). NKE leads in 3 (Profitability & Efficiency, Risk & Volatility).
Best OverallWolverine World Wide, Inc. (WWW)Leads 3 of 6 categories
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WWW vs NKE: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is WWW or NKE a better buy right now?
For growth investors, Wolverine World Wide, Inc.
(WWW) is the stronger pick with 6. 8% revenue growth year-over-year, versus -9. 8% for NIKE, Inc. (NKE). Wolverine World Wide, Inc. (WWW) offers the better valuation at 0. 2x trailing P/E (12. 8x forward), making it the more compelling value choice. Analysts rate NIKE, Inc. (NKE) a "Buy" — based on 71 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — WWW or NKE?
On trailing P/E, Wolverine World Wide, Inc.
(WWW) is the cheapest at 0. 2x versus NIKE, Inc. at 20. 6x. On forward P/E, Wolverine World Wide, Inc. is actually cheaper at 12. 8x.
03Which is the better long-term investment — WWW or NKE?
Over the past 5 years, Wolverine World Wide, Inc.
(WWW) delivered a total return of -56. 9%, compared to -62. 7% for NIKE, Inc. (NKE). Over 10 years, the gap is even starker: WWW returned +7. 2% versus NKE's -5. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — WWW or NKE?
By beta (market sensitivity over 5 years), NIKE, Inc.
(NKE) is the lower-risk stock at 1. 17β versus Wolverine World Wide, Inc. 's 1. 74β — meaning WWW is approximately 48% more volatile than NKE relative to the S&P 500. On balance sheet safety, NIKE, Inc. (NKE) carries a lower debt/equity ratio of 83% versus 122% for Wolverine World Wide, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — WWW or NKE?
By revenue growth (latest reported year), Wolverine World Wide, Inc.
(WWW) is pulling ahead at 6. 8% versus -9. 8% for NIKE, Inc. (NKE). On earnings-per-share growth, the picture is similar: Wolverine World Wide, Inc. grew EPS 159. 5% year-over-year, compared to -42. 1% for NIKE, Inc.. Over a 3-year CAGR, NKE leads at -0. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — WWW or NKE?
NIKE, Inc.
(NKE) is the more profitable company, earning 7. 0% net margin versus 5. 1% for Wolverine World Wide, Inc. — meaning it keeps 7. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WWW leads at 8. 0% versus 8. 0% for NKE. At the gross margin level — before operating expenses — WWW leads at 47. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is WWW or NKE more undervalued right now?
On forward earnings alone, Wolverine World Wide, Inc.
(WWW) trades at 12. 8x forward P/E versus 29. 8x for NIKE, Inc. — 17. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NKE: 57. 4% to $69. 88.
08Which pays a better dividend — WWW or NKE?
All stocks in this comparison pay dividends.
NIKE, Inc. (NKE) offers the highest yield at 3. 5%, versus 2. 4% for Wolverine World Wide, Inc. (WWW).
09Is WWW or NKE better for a retirement portfolio?
For long-horizon retirement investors, NIKE, Inc.
(NKE) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 17), 3. 5% yield). Wolverine World Wide, Inc. (WWW) carries a higher beta of 1. 74 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NKE: -5. 2%, WWW: +7. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between WWW and NKE?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: WWW is a small-cap deep-value stock; NKE is a mid-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(WWW: 4.6% · NKE: 0.6%)Net Margin>
%
(WWW: 5.1% · NKE: 5.4%)P/E Ratio<
x
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