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4 / 10Stock Comparison
XXII vs WMT vs MO vs TGT
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Tobacco
Discount Stores
XXII vs WMT vs MO vs TGT — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Tobacco | Specialty Retail | Tobacco | Discount Stores |
| Market Cap | $119K | $1.04T | $115.43B | $57.36B |
| Revenue (TTM) | $19M | $703.06B | $21.82B | $106.25B |
| Net Income (TTM) | $-4M | $22.91B | $8.05B | $4.04B |
| Gross Margin | -15.2% | 24.9% | 67.8% | 27.3% |
| Operating Margin | -62.0% | 4.1% | 50.7% | 5.3% |
| Forward P/E | — | 44.7x | 12.2x | 15.7x |
| Total Debt | $4M | $67.09B | $25.71B | $5.59B |
| Cash & Equiv. | $7M | $10.73B | $4.48B | $5.49B |
XXII vs WMT vs MO vs TGT — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| 22nd Century Group,… (XXII) | 100 | 0.0 | -100.0% |
| Walmart Inc. (WMT) | 100 | 314.9 | +214.9% |
| Altria Group, Inc. (MO) | 100 | 176.8 | +76.8% |
| Target Corporation (TGT) | 100 | 102.9 | +2.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: XXII vs WMT vs MO vs TGT
Each card shows where this stock fits in a portfolio — not just who wins on paper.
XXII is the #2 pick in this set and the best alternative if growth exposure and defensive is your priority.
- Rev growth 48.1%, EPS growth 99.9%, 3Y rev CAGR -24.3%
- Beta 1.60, yield 100.0%, current ratio 2.42x
- 48.1% revenue growth vs TGT's -1.7%
- 100.0% yield, vs WMT's 0.7%
WMT is the clearest fit if your priority is income & stability and long-term compounding.
- Dividend streak 37 yrs, beta 0.12, yield 0.7%
- 499.5% 10Y total return vs TGT's 99.5%
- Lower volatility, beta 0.12, Low D/E 67.2%, current ratio 0.79x
- Beta 0.12 vs XXII's 1.60
MO carries the broadest edge in this set and is the clearest fit for valuation efficiency.
- PEG 1.08 vs WMT's 4.06
- Lower P/E (12.2x vs 15.7x)
- 36.9% margin vs XXII's -20.5%
- 23.5% ROA vs XXII's -14.2%, ROIC 60.4% vs -81.4%
TGT is the clearest fit if your priority is momentum.
- +36.6% vs XXII's -99.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 48.1% revenue growth vs TGT's -1.7% | |
| Value | Lower P/E (12.2x vs 15.7x) | |
| Quality / Margins | 36.9% margin vs XXII's -20.5% | |
| Stability / Safety | Beta 0.12 vs XXII's 1.60 | |
| Dividends | 100.0% yield, vs WMT's 0.7% | |
| Momentum (1Y) | +36.6% vs XXII's -99.8% | |
| Efficiency (ROA) | 23.5% ROA vs XXII's -14.2%, ROIC 60.4% vs -81.4% |
XXII vs WMT vs MO vs TGT — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
XXII vs WMT vs MO vs TGT — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MO leads in 2 of 6 categories
WMT leads 1 • XXII leads 0 • TGT leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MO leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
WMT is the larger business by revenue, generating $703.1B annually — 36208.5x XXII's $19M. MO is the more profitable business, keeping 36.9% of every revenue dollar as net income compared to XXII's -20.5%. On growth, XXII holds the edge at +80.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $19M | $703.1B | $21.8B | $106.2B |
| EBITDAEarnings before interest/tax | -$11M | $42.8B | $11.3B | $8.7B |
| Net IncomeAfter-tax profit | -$4M | $22.9B | $8.1B | $4.0B |
| Free Cash FlowCash after capex | -$8M | $15.3B | $8.6B | $2.9B |
| Gross MarginGross profit ÷ Revenue | -15.2% | +24.9% | +67.8% | +27.3% |
| Operating MarginEBIT ÷ Revenue | -62.0% | +4.1% | +50.7% | +5.3% |
| Net MarginNet income ÷ Revenue | -20.5% | +3.3% | +36.9% | +3.8% |
| FCF MarginFCF ÷ Revenue | -40.8% | +2.2% | +39.5% | +2.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +80.4% | +5.8% | +20.1% | +3.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +58.0% | +35.1% | +106.3% | +23.7% |
Valuation Metrics
Evenly matched — XXII and MO each lead in 3 of 7 comparable metrics.
Valuation Metrics
At 15.5x trailing earnings, TGT trades at a 68% valuation discount to WMT's 47.7x P/E. Adjusting for growth (PEG ratio), MO offers better value at 1.48x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $118,791 | $1.04T | $115.4B | $57.4B |
| Enterprise ValueMkt cap + debt − cash | -$3M | $1.09T | $136.7B | $57.5B |
| Trailing P/EPrice ÷ TTM EPS | -0.01x | 47.69x | 16.80x | 15.49x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 44.71x | 12.22x | 15.74x |
| PEG RatioP/E ÷ EPS growth rate | — | 4.33x | 1.48x | — |
| EV / EBITDAEnterprise value multiple | — | 24.85x | 8.91x | 7.26x |
| Price / SalesMarket cap ÷ Revenue | 0.01x | 1.46x | 5.73x | 0.55x |
| Price / BookPrice ÷ Book value/share | 0.01x | 10.45x | — | 3.55x |
| Price / FCFMarket cap ÷ FCF | — | 24.97x | 12.72x | 20.23x |
Profitability & Efficiency
MO leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
TGT delivers a 26.1% return on equity — every $100 of shareholder capital generates $26 in annual profit, vs $-25 for XXII. XXII carries lower financial leverage with a 0.27x debt-to-equity ratio, signaling a more conservative balance sheet compared to WMT's 0.67x. On the Piotroski fundamental quality scale (0–9), WMT scores 6/9 vs XXII's 4/9, reflecting solid financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -25.0% | +22.3% | — | +26.1% |
| ROA (TTM)Return on assets | -14.2% | +7.9% | +23.5% | +6.9% |
| ROICReturn on invested capital | -81.4% | +14.7% | +60.4% | +16.7% |
| ROCEReturn on capital employed | -72.6% | +17.5% | +57.6% | +13.6% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 6 | 6 | 6 |
| Debt / EquityFinancial leverage | 0.27x | 0.67x | — | 0.35x |
| Net DebtTotal debt minus cash | -$3M | $56.4B | $21.2B | $104M |
| Cash & Equiv.Liquid assets | $7M | $10.7B | $4.5B | $5.5B |
| Total DebtShort + long-term debt | $4M | $67.1B | $25.7B | $5.6B |
| Interest CoverageEBIT ÷ Interest expense | -10.14x | 11.85x | 10.68x | 12.40x |
Total Returns (Dividends Reinvested)
WMT leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $0 for XXII. Over the past 12 months, TGT leads with a +36.6% total return vs XXII's -99.8%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs XXII's -99.0% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -94.6% | +15.7% | +22.3% | +26.4% |
| 1-Year ReturnPast 12 months | -99.8% | +32.7% | +20.2% | +36.6% |
| 3-Year ReturnCumulative with dividends | -100.0% | +160.5% | +74.1% | -11.0% |
| 5-Year ReturnCumulative with dividends | -100.0% | +186.9% | +77.1% | -31.6% |
| 10-Year ReturnCumulative with dividends | -100.0% | +499.5% | +62.3% | +99.5% |
| CAGR (3Y)Annualised 3-year return | -99.0% | +37.6% | +20.3% | -3.8% |
Risk & Volatility
Evenly matched — WMT and MO each lead in 1 of 2 comparable metrics.
Risk & Volatility
MO is the less volatile stock with a -0.29 beta — it tends to amplify market swings less than XXII's 1.60 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WMT currently trades 96.7% from its 52-week high vs XXII's 0.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.60x | 0.12x | -0.29x | 0.95x |
| 52-Week HighHighest price in past year | $455.40 | $134.69 | $74.56 | $133.07 |
| 52-Week LowLowest price in past year | $0.67 | $91.89 | $54.70 | $83.44 |
| % of 52W HighCurrent price vs 52-week peak | +0.2% | +96.7% | +92.6% | +94.6% |
| RSI (14)Momentum oscillator 0–100 | 15.1 | 55.9 | 56.7 | 61.4 |
| Avg Volume (50D)Average daily shares traded | 1.4M | 17.2M | 9.1M | 4.5M |
Analyst Outlook
Evenly matched — XXII and WMT each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: WMT as "Buy", MO as "Buy", TGT as "Hold". Consensus price targets imply 5.3% upside for WMT (target: $137) vs -8.4% for TGT (target: $115). For income investors, XXII offers the higher dividend yield at 100.00% vs WMT's 0.72%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | — | $137.04 | $68.50 | $115.31 |
| # AnalystsCovering analysts | — | 64 | 26 | 59 |
| Dividend YieldAnnual dividend ÷ price | +100.0% | +0.7% | +6.0% | +3.6% |
| Dividend StreakConsecutive years of raises | 0 | 37 | 16 | 22 |
| Dividend / ShareAnnual DPS | $25.42 | $0.94 | $4.15 | $4.51 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.8% | +0.9% | +0.7% |
MO leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). WMT leads in 1 (Total Returns). 3 tied.
XXII vs WMT vs MO vs TGT: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is XXII or WMT or MO or TGT a better buy right now?
For growth investors, 22nd Century Group, Inc.
(XXII) is the stronger pick with 48. 1% revenue growth year-over-year, versus -1. 7% for Target Corporation (TGT). Target Corporation (TGT) offers the better valuation at 15. 5x trailing P/E (15. 7x forward), making it the more compelling value choice. Analysts rate Walmart Inc. (WMT) a "Buy" — based on 64 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — XXII or WMT or MO or TGT?
On trailing P/E, Target Corporation (TGT) is the cheapest at 15.
5x versus Walmart Inc. at 47. 7x. On forward P/E, Altria Group, Inc. is actually cheaper at 12. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Altria Group, Inc. wins at 1. 08x versus Walmart Inc. 's 4. 06x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — XXII or WMT or MO or TGT?
Over the past 5 years, Walmart Inc.
(WMT) delivered a total return of +186. 9%, compared to -100. 0% for 22nd Century Group, Inc. (XXII). Over 10 years, the gap is even starker: WMT returned +499. 5% versus XXII's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — XXII or WMT or MO or TGT?
By beta (market sensitivity over 5 years), Altria Group, Inc.
(MO) is the lower-risk stock at -0. 29β versus 22nd Century Group, Inc. 's 1. 60β — meaning XXII is approximately -656% more volatile than MO relative to the S&P 500. On balance sheet safety, 22nd Century Group, Inc. (XXII) carries a lower debt/equity ratio of 27% versus 67% for Walmart Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — XXII or WMT or MO or TGT?
By revenue growth (latest reported year), 22nd Century Group, Inc.
(XXII) is pulling ahead at 48. 1% versus -1. 7% for Target Corporation (TGT). On earnings-per-share growth, the picture is similar: 22nd Century Group, Inc. grew EPS 99. 9% year-over-year, compared to -37. 2% for Altria Group, Inc.. Over a 3-year CAGR, WMT leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — XXII or WMT or MO or TGT?
Altria Group, Inc.
(MO) is the more profitable company, earning 34. 5% net margin versus -28. 7% for 22nd Century Group, Inc. — meaning it keeps 34. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MO leads at 74. 8% versus -64. 9% for XXII. At the gross margin level — before operating expenses — MO leads at 86. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is XXII or WMT or MO or TGT more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Altria Group, Inc. (MO) is the more undervalued stock at a PEG of 1. 08x versus Walmart Inc. 's 4. 06x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Altria Group, Inc. (MO) trades at 12. 2x forward P/E versus 44. 7x for Walmart Inc. — 32. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WMT: 5. 3% to $137. 04.
08Which pays a better dividend — XXII or WMT or MO or TGT?
All stocks in this comparison pay dividends.
22nd Century Group, Inc. (XXII) offers the highest yield at 100. 0%, versus 0. 7% for Walmart Inc. (WMT).
09Is XXII or WMT or MO or TGT better for a retirement portfolio?
For long-horizon retirement investors, Altria Group, Inc.
(MO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 29), 6. 0% yield). 22nd Century Group, Inc. (XXII) carries a higher beta of 1. 60 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MO: +62. 3%, XXII: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between XXII and WMT and MO and TGT?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: XXII is a small-cap high-growth stock; WMT is a mega-cap quality compounder stock; MO is a mid-cap deep-value stock; TGT is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
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- Sector: Consumer Defensive
- Market Cap > $20B
- Revenue Growth > 40%
- Dividend Yield > 40.0%
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