ZION vs HBAN

For growth investors, Zions Bancorporation, National Association (ZION) is the stronger pick with 8.

0% revenue growth year-over-year, versus 4. 4% for Huntington Bancshares Incorporated (HBAN). Huntington Bancshares Incorporated (HBAN) offers the better valuation at 12. 0x trailing P/E (11. 4x forward), making it the more compelling value choice. Analysts rate Huntington Bancshares Incorporated (HBAN) a "Buy" — based on 48 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Huntington Bancshares Incorporated (HBAN) is the cheapest at 12.

0x versus Zions Bancorporation, National Association at 12. 9x. On forward P/E, Zions Bancorporation, National Association is actually cheaper at 9. 9x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Huntington Bancshares Incorporated wins at 0. 76x versus Zions Bancorporation, National Association's 2. 81x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Huntington Bancshares Incorporated (HBAN) delivered a total return of +25.

5%, compared to +21. 9% for Zions Bancorporation, National Association (ZION). Over 10 years, the gap is even starker: ZION returned +195. 6% versus HBAN's +124. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Huntington Bancshares Incorporated (HBAN) is the lower-risk stock at 1.

09β versus Zions Bancorporation, National Association's 1. 37β — meaning ZION is approximately 26% more volatile than HBAN relative to the S&P 500. On balance sheet safety, Zions Bancorporation, National Association (ZION) carries a lower debt/equity ratio of 71% versus 76% for Huntington Bancshares Incorporated — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Zions Bancorporation, National Association (ZION) is pulling ahead at 8.

0% versus 4. 4% for Huntington Bancshares Incorporated (HBAN). On earnings-per-share growth, the picture is similar: Huntington Bancshares Incorporated grew EPS 13. 9% year-over-year, compared to 13. 8% for Zions Bancorporation, National Association. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Huntington Bancshares Incorporated (HBAN) is the more profitable company, earning 17.

7% net margin versus 15. 7% for Zions Bancorporation, National Association — meaning it keeps 17. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HBAN leads at 21. 5% versus 20. 3% for ZION. At the gross margin level — before operating expenses — HBAN leads at 61. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Huntington Bancshares Incorporated (HBAN) is the more undervalued stock at a PEG of 0. 76x versus Zions Bancorporation, National Association's 2. 81x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Zions Bancorporation, National Association (ZION) trades at 9. 9x forward P/E versus 11. 4x for Huntington Bancshares Incorporated — 1. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HBAN: 22. 5% to $20. 38.

All stocks in this comparison pay dividends.

Huntington Bancshares Incorporated (HBAN) offers the highest yield at 3. 6%, versus 2. 6% for Zions Bancorporation, National Association (ZION).

For long-horizon retirement investors, Huntington Bancshares Incorporated (HBAN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

09), 3. 6% yield, +124. 0% 10Y return). Both have compounded well over 10 years (HBAN: +124. 0%, ZION: +195. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.