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ZKH vs SITE vs POOL vs MSM
Revenue, margins, valuation, and 5-year total return — side by side.
Industrial - Distribution
Industrial - Distribution
Industrial - Distribution
ZKH vs SITE vs POOL vs MSM — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Specialty Retail | Industrial - Distribution | Industrial - Distribution | Industrial - Distribution |
| Market Cap | $492M | $5.36B | $6.90B | $5.82B |
| Revenue (TTM) | $8.75B | $4.71B | $5.36B | $3.81B |
| Net Income (TTM) | $-231M | $153M | $406M | $205M |
| Gross Margin | 16.9% | 34.9% | 29.7% | 40.7% |
| Operating Margin | -3.3% | 5.1% | 10.9% | 8.4% |
| Forward P/E | 8.9x | 27.9x | 17.0x | 24.0x |
| Total Debt | $549M | $980M | $349M | $539M |
| Cash & Equiv. | $1.42B | $191M | $105M | $56M |
ZKH vs SITE vs POOL vs MSM — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Dec 23 | May 26 | Return |
|---|---|---|---|
| ZKH Group Limited (ZKH) | 100 | 18.4 | -81.6% |
| SiteOne Landscape S… (SITE) | 100 | 74.5 | -25.5% |
| Pool Corporation (POOL) | 100 | 47.1 | -52.9% |
| MSC Industrial Dire… (MSM) | 100 | 103.0 | +3.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: ZKH vs SITE vs POOL vs MSM
Each card shows where this stock fits in a portfolio — not just who wins on paper.
ZKH is the #2 pick in this set and the best alternative if sleep-well-at-night is your priority.
- Lower volatility, beta 0.55, Low D/E 17.7%, current ratio 1.85x
- Lower P/E (8.9x vs 24.0x)
- Beta 0.55 vs SITE's 1.15, lower leverage
SITE is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 3.6%, EPS growth 24.4%, 3Y rev CAGR 5.4%
- 353.7% 10Y total return vs MSM's 87.3%
- 3.6% revenue growth vs MSM's -1.3%
POOL carries the broadest edge in this set and is the clearest fit for valuation efficiency.
- PEG 4.38 vs SITE's 6.72
- 7.6% margin vs ZKH's -2.6%
- 2.6% yield, 15-year raise streak, vs MSM's 3.3%, (2 stocks pay no dividend)
- 11.3% ROA vs ZKH's -3.6%, ROIC 22.3% vs 9.8%
MSM is the clearest fit if your priority is income & stability and defensive.
- Dividend streak 4 yrs, beta 0.85, yield 3.3%
- Beta 0.85, yield 3.3%, current ratio 1.68x
- +41.7% vs POOL's -36.1%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 3.6% revenue growth vs MSM's -1.3% | |
| Value | Lower P/E (8.9x vs 24.0x) | |
| Quality / Margins | 7.6% margin vs ZKH's -2.6% | |
| Stability / Safety | Beta 0.55 vs SITE's 1.15, lower leverage | |
| Dividends | 2.6% yield, 15-year raise streak, vs MSM's 3.3%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +41.7% vs POOL's -36.1% | |
| Efficiency (ROA) | 11.3% ROA vs ZKH's -3.6%, ROIC 22.3% vs 9.8% |
ZKH vs SITE vs POOL vs MSM — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
ZKH vs SITE vs POOL vs MSM — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
POOL leads in 2 of 6 categories
ZKH leads 1 • MSM leads 1 • SITE leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
POOL leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
ZKH is the larger business by revenue, generating $8.8B annually — 2.3x MSM's $3.8B. POOL is the more profitable business, keeping 7.6% of every revenue dollar as net income compared to ZKH's -2.6%. On growth, POOL holds the edge at +6.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $8.8B | $4.7B | $5.4B | $3.8B |
| EBITDAEarnings before interest/tax | -$220M | $382M | $636M | $414M |
| Net IncomeAfter-tax profit | -$231M | $153M | $406M | $205M |
| Free Cash FlowCash after capex | $0 | $246M | $605M | $167M |
| Gross MarginGross profit ÷ Revenue | +16.9% | +34.9% | +29.7% | +40.7% |
| Operating MarginEBIT ÷ Revenue | -3.3% | +5.1% | +10.9% | +8.4% |
| Net MarginNet income ÷ Revenue | -2.6% | +3.2% | +7.6% | +5.4% |
| FCF MarginFCF ÷ Revenue | +1.7% | +5.2% | +11.3% | +4.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | -3.7% | +0.1% | +6.2% | +4.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +19.5% | +1.6% | +2.1% | +12.0% |
Valuation Metrics
ZKH leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 17.3x trailing earnings, POOL trades at a 52% valuation discount to SITE's 35.9x P/E. Adjusting for growth (PEG ratio), POOL offers better value at 4.46x vs SITE's 8.65x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $492M | $5.4B | $6.9B | $5.8B |
| Enterprise ValueMkt cap + debt − cash | $363M | $6.2B | $7.1B | $6.3B |
| Trailing P/EPrice ÷ TTM EPS | -12.44x | 35.91x | 17.32x | 29.21x |
| Forward P/EPrice ÷ next-FY EPS est. | 8.88x | 27.89x | 16.97x | 23.98x |
| PEG RatioP/E ÷ EPS growth rate | — | 8.65x | 4.46x | — |
| EV / EBITDAEnterprise value multiple | 5.99x | 16.23x | 11.30x | 15.60x |
| Price / SalesMarket cap ÷ Revenue | 0.38x | 1.14x | 1.30x | 1.54x |
| Price / BookPrice ÷ Book value/share | 1.08x | 3.24x | 5.91x | 4.17x |
| Price / FCFMarket cap ÷ FCF | 22.91x | 21.72x | 22.28x | 24.16x |
Profitability & Efficiency
POOL leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
POOL delivers a 32.2% return on equity — every $100 of shareholder capital generates $32 in annual profit, vs $-8 for ZKH. ZKH carries lower financial leverage with a 0.18x debt-to-equity ratio, signaling a more conservative balance sheet compared to SITE's 0.58x. On the Piotroski fundamental quality scale (0–9), SITE scores 8/9 vs MSM's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -7.6% | +9.1% | +32.2% | +14.8% |
| ROA (TTM)Return on assets | -3.6% | +4.6% | +11.3% | +8.2% |
| ROICReturn on invested capital | +9.8% | +7.3% | +22.3% | +12.3% |
| ROCEReturn on capital employed | +10.2% | +9.6% | +22.0% | +17.5% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 8 | 6 | 5 |
| Debt / EquityFinancial leverage | 0.18x | 0.58x | 0.29x | 0.39x |
| Net DebtTotal debt minus cash | -$875M | $789M | $244M | $483M |
| Cash & Equiv.Liquid assets | $1.4B | $191M | $105M | $56M |
| Total DebtShort + long-term debt | $549M | $980M | $349M | $539M |
| Interest CoverageEBIT ÷ Interest expense | -8.82x | 6.79x | 12.20x | 12.56x |
Total Returns (Dividends Reinvested)
MSM leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MSM five years ago would be worth $12,819 today (with dividends reinvested), compared to $1,935 for ZKH. Over the past 12 months, MSM leads with a +41.7% total return vs POOL's -36.1%. The 3-year compound annual growth rate (CAGR) favors MSM at 8.0% vs ZKH's -42.2% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -18.7% | -3.2% | -17.7% | +23.5% |
| 1-Year ReturnPast 12 months | +9.1% | -0.3% | -36.1% | +41.7% |
| 3-Year ReturnCumulative with dividends | -80.6% | -21.3% | -42.8% | +25.9% |
| 5-Year ReturnCumulative with dividends | -80.6% | -39.9% | -53.0% | +28.2% |
| 10-Year ReturnCumulative with dividends | -80.6% | +353.7% | +142.2% | +87.3% |
| CAGR (3Y)Annualised 3-year return | -42.2% | -7.7% | -17.0% | +8.0% |
Risk & Volatility
Evenly matched — ZKH and MSM each lead in 1 of 2 comparable metrics.
Risk & Volatility
ZKH is the less volatile stock with a 0.55 beta — it tends to amplify market swings less than SITE's 1.15 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MSM currently trades 97.4% from its 52-week high vs POOL's 54.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.55x | 1.15x | 0.91x | 0.85x |
| 52-Week HighHighest price in past year | $3.90 | $168.56 | $345.00 | $107.09 |
| 52-Week LowLowest price in past year | $2.20 | $112.23 | $184.84 | $75.37 |
| % of 52W HighCurrent price vs 52-week peak | +76.9% | +71.8% | +54.5% | +97.4% |
| RSI (14)Momentum oscillator 0–100 | 44.3 | 40.7 | 32.4 | 65.9 |
| Avg Volume (50D)Average daily shares traded | 148K | 690K | 763K | 606K |
Analyst Outlook
Evenly matched — POOL and MSM each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: ZKH as "Buy", SITE as "Buy", POOL as "Buy", MSM as "Hold". Consensus price targets imply 48.6% upside for POOL (target: $279) vs -6.3% for MSM (target: $98). For income investors, MSM offers the higher dividend yield at 3.25% vs POOL's 2.64%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | — | $162.29 | $279.29 | $97.75 |
| # AnalystsCovering analysts | 1 | 15 | 21 | 28 |
| Dividend YieldAnnual dividend ÷ price | — | — | +2.6% | +3.3% |
| Dividend StreakConsecutive years of raises | — | 2 | 15 | 4 |
| Dividend / ShareAnnual DPS | — | — | $4.96 | $3.39 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.2% | +1.8% | +5.0% | +0.7% |
POOL leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). ZKH leads in 1 (Valuation Metrics). 2 tied.
ZKH vs SITE vs POOL vs MSM: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is ZKH or SITE or POOL or MSM a better buy right now?
For growth investors, SiteOne Landscape Supply, Inc.
(SITE) is the stronger pick with 3. 6% revenue growth year-over-year, versus -1. 3% for MSC Industrial Direct Co. , Inc. (MSM). Pool Corporation (POOL) offers the better valuation at 17. 3x trailing P/E (17. 0x forward), making it the more compelling value choice. Analysts rate ZKH Group Limited (ZKH) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — ZKH or SITE or POOL or MSM?
On trailing P/E, Pool Corporation (POOL) is the cheapest at 17.
3x versus SiteOne Landscape Supply, Inc. at 35. 9x. On forward P/E, ZKH Group Limited is actually cheaper at 8. 9x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Pool Corporation wins at 4. 38x versus SiteOne Landscape Supply, Inc. 's 6. 72x.
03Which is the better long-term investment — ZKH or SITE or POOL or MSM?
Over the past 5 years, MSC Industrial Direct Co.
, Inc. (MSM) delivered a total return of +28. 2%, compared to -80. 6% for ZKH Group Limited (ZKH). Over 10 years, the gap is even starker: SITE returned +353. 7% versus ZKH's -80. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — ZKH or SITE or POOL or MSM?
By beta (market sensitivity over 5 years), ZKH Group Limited (ZKH) is the lower-risk stock at 0.
55β versus SiteOne Landscape Supply, Inc. 's 1. 15β — meaning SITE is approximately 109% more volatile than ZKH relative to the S&P 500. On balance sheet safety, ZKH Group Limited (ZKH) carries a lower debt/equity ratio of 18% versus 58% for SiteOne Landscape Supply, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — ZKH or SITE or POOL or MSM?
By revenue growth (latest reported year), SiteOne Landscape Supply, Inc.
(SITE) is pulling ahead at 3. 6% versus -1. 3% for MSC Industrial Direct Co. , Inc. (MSM). On earnings-per-share growth, the picture is similar: SiteOne Landscape Supply, Inc. grew EPS 24. 4% year-over-year, compared to -22. 1% for MSC Industrial Direct Co. , Inc.. Over a 3-year CAGR, SITE leads at 5. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — ZKH or SITE or POOL or MSM?
Pool Corporation (POOL) is the more profitable company, earning 7.
7% net margin versus -3. 1% for ZKH Group Limited — meaning it keeps 7. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: POOL leads at 11. 0% versus 3. 9% for ZKH. At the gross margin level — before operating expenses — MSM leads at 40. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is ZKH or SITE or POOL or MSM more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Pool Corporation (POOL) is the more undervalued stock at a PEG of 4. 38x versus SiteOne Landscape Supply, Inc. 's 6. 72x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, ZKH Group Limited (ZKH) trades at 8. 9x forward P/E versus 27. 9x for SiteOne Landscape Supply, Inc. — 19. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for POOL: 48. 6% to $279. 29.
08Which pays a better dividend — ZKH or SITE or POOL or MSM?
In this comparison, MSM (3.
3% yield), POOL (2. 6% yield) pay a dividend. ZKH, SITE do not pay a meaningful dividend and should not be held primarily for income.
09Is ZKH or SITE or POOL or MSM better for a retirement portfolio?
For long-horizon retirement investors, MSC Industrial Direct Co.
, Inc. (MSM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 85), 3. 3% yield). Both have compounded well over 10 years (MSM: +87. 3%, SITE: +353. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between ZKH and SITE and POOL and MSM?
These companies operate in different sectors (ZKH (Consumer Cyclical) and SITE (Industrials) and POOL (Industrials) and MSM (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: ZKH is a small-cap quality compounder stock; SITE is a small-cap quality compounder stock; POOL is a small-cap deep-value stock; MSM is a small-cap income-oriented stock. POOL, MSM pay a dividend while ZKH, SITE do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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