AUB vs UBSI vs KO

For growth investors, Atlantic Union Bankshares Corporation (AUB) is the stronger pick with 28.

2% revenue growth year-over-year, versus 1. 9% for The Coca-Cola Company (KO). United Bankshares, Inc. (UBSI) offers the better valuation at 14. 0x trailing P/E (12. 6x forward), making it the more compelling value choice. Analysts rate Atlantic Union Bankshares Corporation (AUB) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, United Bankshares, Inc.

(UBSI) is the cheapest at 14. 0x versus The Coca-Cola Company at 27. 2x. On forward P/E, Atlantic Union Bankshares Corporation is actually cheaper at 10. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: United Bankshares, Inc. wins at 1. 98x versus Atlantic Union Bankshares Corporation's 10. 65x — a reasonable growth-adjusted valuation.

Over the past 5 years, The Coca-Cola Company (KO) delivered a total return of +65.

6%, compared to +20. 9% for Atlantic Union Bankshares Corporation (AUB). Over 10 years, the gap is even starker: KO returned +121. 1% versus UBSI's +58. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

20β versus Atlantic Union Bankshares Corporation's 1. 11β — meaning AUB is approximately -653% more volatile than KO relative to the S&P 500. On balance sheet safety, United Bankshares, Inc. (UBSI) carries a lower debt/equity ratio of 17% versus 133% for The Coca-Cola Company — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Atlantic Union Bankshares Corporation (AUB) is pulling ahead at 28.

2% versus 1. 9% for The Coca-Cola Company (KO). On earnings-per-share growth, the picture is similar: The Coca-Cola Company grew EPS 23. 6% year-over-year, compared to -9. 4% for Atlantic Union Bankshares Corporation. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus 15. 9% for Atlantic Union Bankshares Corporation — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: UBSI leads at 32. 4% versus 19. 5% for AUB. At the gross margin level — before operating expenses — UBSI leads at 65. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, United Bankshares, Inc. (UBSI) is the more undervalued stock at a PEG of 1. 98x versus Atlantic Union Bankshares Corporation's 10. 65x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, Atlantic Union Bankshares Corporation (AUB) trades at 10. 8x forward P/E versus 25. 3x for The Coca-Cola Company — 14. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AUB: 12. 9% to $45. 50.

All stocks in this comparison pay dividends.

Atlantic Union Bankshares Corporation (AUB) offers the highest yield at 3. 7%, versus 2. 5% for The Coca-Cola Company (KO).

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

20), 2. 5% yield, +121. 1% 10Y return). Both have compounded well over 10 years (KO: +121. 1%, AUB: +95. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (AUB (Financial Services) and UBSI (Financial Services) and KO (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: AUB is a small-cap high-growth stock; UBSI is a small-cap deep-value stock; KO is a large-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.