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AUB
UBSI logo
UBSI
KO logo
KO
WSFS logo
WSFS
FULT logo
FULT
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Stock Comparison

AUB vs UBSI vs KO vs WSFS vs FULT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
AUB
Atlantic Union Bankshares Corporation

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$5.77B
5Y Perf.+74.0%
UBSI
United Bankshares, Inc.

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$6.38B
5Y Perf.+65.0%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$355.61B
5Y Perf.+84.9%
WSFS
WSFS Financial Corporation

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$3.97B
5Y Perf.+162.2%
FULT
Fulton Financial Corporation

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$4.50B
5Y Perf.+121.8%

AUB vs UBSI vs KO vs WSFS vs FULT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
AUB logoAUB
UBSI logoUBSI
KO logoKO
WSFS logoWSFS
FULT logoFULT
IndustryBanks - RegionalBanks - RegionalBeverages - Non-AlcoholicBanks - RegionalBanks - Regional
Market Cap$5.77B$6.38B$355.61B$3.97B$4.50B
Revenue (TTM)$2.02B$1.82B$49.28B$1.36B$1.89B
Net Income (TTM)$274M$465M$13.70B$287M$392M
Gross Margin60.9%65.4%61.7%74.7%67.4%
Operating Margin16.8%32.4%29.3%28.0%25.7%
Forward P/E10.8x12.6x25.3x12.0x11.5x
Total Debt$1.50B$921M$45.49B$303M$1.30B
Cash & Equiv.$234M$2.54B$10.27B$1.33B$271M

AUB vs UBSI vs KO vs WSFS vs FULTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

AUB
UBSI
KO
WSFS
FULT
StockJun 20Jun 26Return
Atlantic Union Bank… (AUB)100174.0+74.0%
United Bankshares, … (UBSI)100165.0+65.0%
The Coca-Cola Compa… (KO)100184.9+84.9%
WSFS Financial Corp… (WSFS)100262.2+162.2%
Fulton Financial Co… (FULT)100221.8+121.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: AUB vs UBSI vs KO vs WSFS vs FULT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AUB leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. The Coca-Cola Company is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. WSFS also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
🥇AUB emerged as the overall leader. Track its performance:
AUB
Atlantic Union Bankshares Corporation
The Banking Pick

AUB carries the broadest edge in this set and is the clearest fit for growth and value.

  • 28.2% NII/revenue growth vs WSFS's -3.1%
  • Lower P/E (10.8x vs 11.5x)
  • 3.7% yield, 15-year raise streak, vs KO's 2.5%
Best for: growth and value
UBSI
United Bankshares, Inc.
The Banking Pick

UBSI is the clearest fit if your priority is income & stability and defensive.

  • Dividend streak 39 yrs, beta 0.78, yield 3.2%
  • Beta 0.78, yield 3.2%, current ratio 28.21x
Best for: income & stability and defensive
KO
The Coca-Cola Company
The Long-Run Compounder

KO is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 121.1% 10Y total return vs WSFS's 129.1%
  • 27.8% margin vs AUB's 13.5%
  • 13.1% ROA vs AUB's 0.8%, ROIC 15.8% vs 5.0%
Best for: long-term compounding
WSFS
WSFS Financial Corporation
The Banking Pick

WSFS ranks third and is worth considering specifically for sleep-well-at-night and valuation efficiency.

  • Lower volatility, beta 0.73, Low D/E 11.1%, current ratio 0.08x
  • PEG 0.69 vs AUB's 10.65
  • NIM 3.4% vs AUB's 3.1%
  • Beta 0.73 vs AUB's 1.11, lower leverage
Best for: sleep-well-at-night and valuation efficiency
FULT
Fulton Financial Corporation
The Banking Pick

FULT is the clearest fit if your priority is growth exposure.

  • Rev growth 5.0%, EPS growth 32.5%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthAUB logoAUB28.2% NII/revenue growth vs WSFS's -3.1%
ValueAUB logoAUBLower P/E (10.8x vs 11.5x)
Quality / MarginsKO logoKO27.8% margin vs AUB's 13.5%
Stability / SafetyWSFS logoWSFSBeta 0.73 vs AUB's 1.11, lower leverage
DividendsAUB logoAUB3.7% yield, 15-year raise streak, vs KO's 2.5%
Momentum (1Y)WSFS logoWSFS+43.1% vs KO's +17.2%
Efficiency (ROA)KO logoKO13.1% ROA vs AUB's 0.8%, ROIC 15.8% vs 5.0%

AUB vs UBSI vs KO vs WSFS vs FULT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

AUBAtlantic Union Bankshares Corporation
FY 2020
Overdraft Fees Net
28.5%$18M
Trust Asset Management Fees
17.3%$11M
Registered Advisor Management Fees Net
13.9%$9M
Maintenance Fees Other
12.0%$7M
Interchange Fees Net
11.5%$7M
Financial Service Other
10.1%$6M
Brokerage Management Fees Net
6.7%$4M
UBSIUnited Bankshares, Inc.
FY 2025
Deposit Account
37.6%$39M
Fiduciary and Trust
21.9%$23M
Service, Other
19.1%$20M
Mortgage Banking
9.2%$10M
Credit Card
7.6%$8M
Financial Service, Other
4.5%$5M
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
WSFSWSFS Financial Corporation
FY 2025
Service, Other
50.0%$58M
Managed Service Fees
17.0%$20M
Miscellaneous Products And Services
16.5%$19M
Capital Market Revenue
8.5%$10M
Currency Preparation
5.8%$7M
ATM Insurance
2.2%$3M
FULTFulton Financial Corporation
FY 2024
Financial Service, Other
32.8%$85M
Fiduciary and Trust
32.7%$85M
Deposit Account
21.4%$56M
Service, Other
7.7%$20M
Mortgage Banking
5.4%$14M

AUB vs UBSI vs KO vs WSFS vs FULT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGUBSI

Income & Cash Flow (Last 12 Months)

Evenly matched — AUB and UBSI and KO and WSFS and FULT each lead in 1 of 5 comparable metrics.

KO is the larger business by revenue, generating $49.3B annually — 36.2x WSFS's $1.4B. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to AUB's 13.5%.

MetricAUB logoAUBAtlantic Union Ba…UBSI logoUBSIUnited Bankshares…KO logoKOThe Coca-Cola Com…WSFS logoWSFSWSFS Financial Co…FULT logoFULTFulton Financial …
RevenueTrailing 12 months$2.0B$1.8B$49.3B$1.4B$1.9B
EBITDAEarnings before interest/tax$397M$590M$15.5B$408M$529M
Net IncomeAfter-tax profit$274M$465M$13.7B$287M$392M
Free Cash FlowCash after capex$2.2B$487M$12.6B$214M$267M
Gross MarginGross profit ÷ Revenue+60.9%+65.4%+61.7%+74.7%+67.4%
Operating MarginEBIT ÷ Revenue+16.8%+32.4%+29.3%+28.0%+25.7%
Net MarginNet income ÷ Revenue+13.5%+25.5%+27.8%+21.1%+20.7%
FCF MarginFCF ÷ Revenue+109.7%+26.7%+25.5%+15.7%+14.1%
Rev. Growth (YoY)Latest quarter vs prior year+12.1%
EPS Growth (YoY)Latest quarter vs prior year+28.3%+30.0%+18.2%+22.9%+47.2%
Evenly matched — AUB and UBSI and KO and WSFS and FULT each lead in 1 of 5 comparable metrics.

Valuation Metrics

FULT leads this category, winning 3 of 7 comparable metrics.

At 11.2x trailing earnings, FULT trades at a 59% valuation discount to KO's 27.2x P/E. Adjusting for growth (PEG ratio), FULT offers better value at 0.80x vs AUB's 19.55x — a lower PEG means you pay less per unit of expected earnings growth.

MetricAUB logoAUBAtlantic Union Ba…UBSI logoUBSIUnited Bankshares…KO logoKOThe Coca-Cola Com…WSFS logoWSFSWSFS Financial Co…FULT logoFULTFulton Financial …
Market CapShares × price$5.8B$6.4B$355.6B$4.0B$4.5B
Enterprise ValueMkt cap + debt − cash$7.0B$4.8B$390.8B$2.9B$5.5B
Trailing P/EPrice ÷ TTM EPS19.85x13.96x27.18x14.78x11.23x
Forward P/EPrice ÷ next-FY EPS est.10.82x12.61x25.27x12.04x11.49x
PEG RatioP/E ÷ EPS growth rate19.55x2.19x2.43x0.84x0.80x
EV / EBITDAEnterprise value multiple19.81x8.06x26.39x7.22x10.43x
Price / SalesMarket cap ÷ Revenue3.34x3.50x7.42x2.92x2.38x
Price / BookPrice ÷ Book value/share1.04x1.17x10.40x1.51x1.23x
Price / FCFMarket cap ÷ FCF67.48x13.25x67.15x18.57x15.81x
FULT leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

KO leads this category, winning 6 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $6 for AUB. WSFS carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to KO's 1.33x. On the Piotroski fundamental quality scale (0–9), UBSI scores 7/9 vs AUB's 3/9, reflecting strong financial health.

MetricAUB logoAUBAtlantic Union Ba…UBSI logoUBSIUnited Bankshares…KO logoKOThe Coca-Cola Com…WSFS logoWSFSWSFS Financial Co…FULT logoFULTFulton Financial …
ROE (TTM)Return on equity+6.1%+8.6%+41.1%+10.6%+11.6%
ROA (TTM)Return on assets+0.8%+1.4%+13.1%+1.4%+1.2%
ROICReturn on invested capital+5.0%+7.2%+15.8%+9.5%+7.5%
ROCEReturn on capital employed+1.6%+3.0%+17.3%+10.3%+9.5%
Piotroski ScoreFundamental quality 0–937766
Debt / EquityFinancial leverage0.30x0.17x1.33x0.11x0.37x
Net DebtTotal debt minus cash$1.3B-$1.6B$35.2B-$1.0B$1.0B
Cash & Equiv.Liquid assets$234M$2.5B$10.3B$1.3B$271M
Total DebtShort + long-term debt$1.5B$921M$45.5B$303M$1.3B
Interest CoverageEBIT ÷ Interest expense0.51x1.01x10.70x1.30x0.84x
KO leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WSFS leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in KO five years ago would be worth $16,560 today (with dividends reinvested), compared to $12,094 for AUB. Over the past 12 months, WSFS leads with a +43.1% total return vs KO's +17.2%. The 3-year compound annual growth rate (CAGR) favors WSFS at 25.4% vs KO's 13.7% — a key indicator of consistent wealth creation.

MetricAUB logoAUBAtlantic Union Ba…UBSI logoUBSIUnited Bankshares…KO logoKOThe Coca-Cola Com…WSFS logoWSFSWSFS Financial Co…FULT logoFULTFulton Financial …
YTD ReturnYear-to-date+15.5%+20.9%+20.3%+37.3%+21.0%
1-Year ReturnPast 12 months+32.5%+30.8%+17.2%+43.1%+37.8%
3-Year ReturnCumulative with dividends+55.3%+58.2%+47.0%+97.3%+96.0%
5-Year ReturnCumulative with dividends+20.9%+40.9%+65.6%+52.7%+61.1%
10-Year ReturnCumulative with dividends+95.1%+58.5%+121.1%+129.1%+114.2%
CAGR (3Y)Annualised 3-year return+15.8%+16.5%+13.7%+25.4%+25.1%
WSFS leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — KO and WSFS each lead in 1 of 2 comparable metrics.

KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than AUB's 1.11 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WSFS currently trades 99.9% from its 52-week high vs AUB's 95.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAUB logoAUBAtlantic Union Ba…UBSI logoUBSIUnited Bankshares…KO logoKOThe Coca-Cola Com…WSFS logoWSFSWSFS Financial Co…FULT logoFULTFulton Financial …
Beta (5Y)Sensitivity to S&P 5001.11x0.78x-0.20x0.73x0.99x
52-Week HighHighest price in past year$42.18$45.93$84.04$75.34$23.48
52-Week LowLowest price in past year$29.64$34.10$65.35$49.92$16.60
% of 52W HighCurrent price vs 52-week peak+95.5%+99.4%+98.3%+99.9%+99.5%
RSI (14)Momentum oscillator 0–10062.962.960.664.768.1
Avg Volume (50D)Average daily shares traded878K736K12.7M361K1.7M
Evenly matched — KO and WSFS each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — AUB and KO each lead in 1 of 2 comparable metrics.

Analyst consensus: AUB as "Buy", UBSI as "Hold", KO as "Buy", WSFS as "Hold", FULT as "Hold". Consensus price targets imply 12.9% upside for AUB (target: $46) vs 0.6% for FULT (target: $24). For income investors, AUB offers the higher dividend yield at 3.69% vs WSFS's 0.91%.

MetricAUB logoAUBAtlantic Union Ba…UBSI logoUBSIUnited Bankshares…KO logoKOThe Coca-Cola Com…WSFS logoWSFSWSFS Financial Co…FULT logoFULTFulton Financial …
Analyst RatingConsensus buy/hold/sellBuyHoldBuyHoldHold
Price TargetConsensus 12-month target$45.50$46.67$86.13$79.00$23.50
# AnalystsCovering analysts1811481320
Dividend YieldAnnual dividend ÷ price+3.7%+3.2%+2.5%+0.9%+3.3%
Dividend StreakConsecutive years of raises15395615
Dividend / ShareAnnual DPS$1.49$1.48$2.04$0.68$0.77
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.0%+0.2%+7.3%+1.5%
Evenly matched — AUB and KO each lead in 1 of 2 comparable metrics.
Key Takeaway

FULT leads in 1 of 6 categories (Valuation Metrics). KO leads in 1 (Profitability & Efficiency). 3 tied.

Best OverallThe Coca-Cola Company (KO)Leads 1 of 6 categories
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AUB vs UBSI vs KO vs WSFS vs FULT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is AUB or UBSI or KO or WSFS or FULT a better buy right now?

For growth investors, Atlantic Union Bankshares Corporation (AUB) is the stronger pick with 28.

2% revenue growth year-over-year, versus -3. 1% for WSFS Financial Corporation (WSFS). Fulton Financial Corporation (FULT) offers the better valuation at 11. 2x trailing P/E (11. 5x forward), making it the more compelling value choice. Analysts rate Atlantic Union Bankshares Corporation (AUB) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — AUB or UBSI or KO or WSFS or FULT?

On trailing P/E, Fulton Financial Corporation (FULT) is the cheapest at 11.

2x versus The Coca-Cola Company at 27. 2x. On forward P/E, Atlantic Union Bankshares Corporation is actually cheaper at 10. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: WSFS Financial Corporation wins at 0. 69x versus Atlantic Union Bankshares Corporation's 10. 65x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — AUB or UBSI or KO or WSFS or FULT?

Over the past 5 years, The Coca-Cola Company (KO) delivered a total return of +65.

6%, compared to +20. 9% for Atlantic Union Bankshares Corporation (AUB). Over 10 years, the gap is even starker: WSFS returned +129. 1% versus UBSI's +58. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — AUB or UBSI or KO or WSFS or FULT?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

20β versus Atlantic Union Bankshares Corporation's 1. 11β — meaning AUB is approximately -653% more volatile than KO relative to the S&P 500. On balance sheet safety, WSFS Financial Corporation (WSFS) carries a lower debt/equity ratio of 11% versus 133% for The Coca-Cola Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — AUB or UBSI or KO or WSFS or FULT?

By revenue growth (latest reported year), Atlantic Union Bankshares Corporation (AUB) is pulling ahead at 28.

2% versus -3. 1% for WSFS Financial Corporation (WSFS). On earnings-per-share growth, the picture is similar: Fulton Financial Corporation grew EPS 32. 5% year-over-year, compared to -9. 4% for Atlantic Union Bankshares Corporation. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — AUB or UBSI or KO or WSFS or FULT?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus 15. 9% for Atlantic Union Bankshares Corporation — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: UBSI leads at 32. 4% versus 19. 5% for AUB. At the gross margin level — before operating expenses — WSFS leads at 74. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is AUB or UBSI or KO or WSFS or FULT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, WSFS Financial Corporation (WSFS) is the more undervalued stock at a PEG of 0. 69x versus Atlantic Union Bankshares Corporation's 10. 65x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Atlantic Union Bankshares Corporation (AUB) trades at 10. 8x forward P/E versus 25. 3x for The Coca-Cola Company — 14. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AUB: 12. 9% to $45. 50.

08

Which pays a better dividend — AUB or UBSI or KO or WSFS or FULT?

All stocks in this comparison pay dividends.

Atlantic Union Bankshares Corporation (AUB) offers the highest yield at 3. 7%, versus 0. 9% for WSFS Financial Corporation (WSFS).

09

Is AUB or UBSI or KO or WSFS or FULT better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

20), 2. 5% yield, +121. 1% 10Y return). Both have compounded well over 10 years (KO: +121. 1%, AUB: +95. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between AUB and UBSI and KO and WSFS and FULT?

These companies operate in different sectors (AUB (Financial Services) and UBSI (Financial Services) and KO (Consumer Defensive) and WSFS (Financial Services) and FULT (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: AUB is a small-cap high-growth stock; UBSI is a small-cap deep-value stock; KO is a large-cap quality compounder stock; WSFS is a small-cap deep-value stock; FULT is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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