Total Return vs. Price Return: Why It Matters
Stock performance is measured two ways, and the difference can be substantial:
- Price return: The percentage change in stock price only. A stock that goes from $50 to $60 has 20% price return.
- Total return: Price change plus dividends reinvested. If that same stock paid $2 in dividends (4% yield), total return is approximately 24%.
For high-dividend stocks, the gap compounds over time. A 4% yielding stock with 0% price change has 21.7% total return over 5 years from dividends alone (reinvested). This screen uses total return because it captures the actual outcome for shareholders who hold and reinvest.
Why this matters for comparison: A growth stock up 35% with 0% yield and a dividend stock up 28% with 5% yield have nearly identical total returns. Without total return, you'd wrongly conclude growth was winning.