VCP ScannerFree US Stock Screener & Financial AnalysisFree US Stock Screener
ScreenerThemesMarketEarningsCompareWatchlistInsider
BFHBread Financial Holdings, Inc.
$102.41$4.7B
Research
Overview
Valuation
ValuationTargetsPrice
Financials
RevenueEarningsP/ERatiosDividend
Ownership
Holders
Tools
Total ReturnDCA Calculator
← Back to Screener
VCP ScannerFree US Stock Screener & Financial Analysis

Find stocks. Verify deeply. Act with conviction.

Data updated daily

Product

  • Screener
  • Themes
  • Valuation
  • Total Return
  • DCA Calculator
  • News
  • Earnings

Resources

  • Market Valuation
  • Compare
  • Insider Activity
  • Methodology
  • How It Works
  • Glossary
  • Learn

Get Ideas

Get weekly stock ideas — free

Follow VCP Scanner on XFollow VCP Scanner on LinkedIn
© 2026 VCP Scanner
AboutPrivacyTerms
Not financial advice. Do your own research.
ScreenerNewsCompareWatchlist
HomeStocksBFHPrice Target
BFH logo

Bread Financial Holdings, Inc. (BFH) Price Target Analysis

Updated Jun 18, 2026
Analyst Rating: Hold
Based on 37 analysts

6.0% Above Target

BFH trades 6.0% above Wall Street's consensus target of $96.25.

Current Price$102.41
Average Target$96.25
Target
Current
Low$70.00
Median$98.50
High$115.00

Analyst Target Range

Forward P/E9.1x
(Value)
PEG Ratio0.46
(Undervalued)
Implied Growth-0.1%
(Declining)
Analyst Spread46.8%
(Moderate)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$102.41
Consensus$96.25
High$115.00
Low$70.00

Consensus Scenario Assumptions

The base valuation assumes BFH achieves its forward estimates and maintains a stable P/E multiple of 9.1x. This scenario reflects the blended consensus of 37 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 37 published analyst recommendations for BFH

51% hold / mixed conviction
+16
BearishBullish
Weighted analyst sentiment score based on 37 ratings
ConsensusHold
Coverage37 Analysts
Net Score+16
Bull / Bear41% / 8%
Strong Buy00%
Buy1541%
Hold1951%
Sell38%
Strong Sell00%
Strong Buy
00%
Buy
1541%
Hold
1951%
Sell
38%
Strong Sell
00%
Recommendation Mix41% Buy · 51% Hold · 8% Sell
Buy (15)Hold (19)Sell (3)

BFH Price Target Analysis

Updated June 22, 2026

As of June 22, 2026, Bread Financial Holdings, Inc. (BFH) has a Wall Street consensus price target of $96.25, based on estimates from 37 covering analysts. With the stock currently trading at $102.41, this represents a potential downside of -6.0%. The company has a market capitalization of $4.71B.

Analyst price targets range from a low of $70.00 to a high of $115.00, representing a 47% spread in expectations. The median target of $98.50 aligns closely with the consensus average.

The current analyst consensus rating is Hold, with 15 analysts rating the stock as a Buy or Strong Buy,19 rating it Hold, and 3 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.

From a valuation perspective, BFH trades at a trailing P/E of 9.3x and forward P/E of 9.1x. The forward PEG ratio of 0.46 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow -0.1% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $119.47, with bear and bull scenarios of $75.27 and $157.42 respectively. Model confidence stands at 52/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Financial Services stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+14.0%
Industry Consensus
Avg Forward P/E
14.5x
(Value)
Peers with Coverage
9 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
SYF logo
SYFSynchrony Financial
$26.2B$75.26$89.75
+19.3%
Buy8.1x41
COF logo
COFCapital One Financial Corporation
$124.8B$201.53$266.90
+32.4%
Buy10.3x56
OMF logo
OMFOneMain Holdings, Inc.
$6.8B$58.18$67.00
+15.2%
Buy8.0x31
ALLY logo
ALLYAlly Financial Inc.
$14.3B$45.49$53.57
+17.8%
Buy8.5x38
CACC logo
CACCCredit Acceptance Corporation
$6.0B$579.73$540.00
-6.9%
Hold12.0x18
ENVA logo
ENVAEnova International, Inc.
$5.1B$202.55$205.00
+1.2%
Buy12.3x10
WRLD logo
WRLDWorld Acceptance Corporation
$897M$177.95——Hold25.2x10
ATLC logo
ATLCAtlanticus Holdings Corporation
$1.5B$100.12$100.00
-0.1%
Buy10.5x6
V logo
VVisa Inc.
$627.8B$327.24$368.91
+12.7%
Buy24.9x61
MA logo
MAMastercard Incorporated
$433.6B$489.79$660.43
+34.8%
Buy24.9x64

BFH — Frequently Asked Questions

Quick answers to the most common questions about buying BFH stock.

What is the BFH stock price target for 2026?

Wall Street's consensus price target for BFH is $96.25, -6.0% from its current price of $102.41. The below-market target from 37 analysts suggests limited near-term appreciation.

Is BFH a buy, sell, or hold?

BFH has a consensus rating of "Hold" based on 37 Wall Street analysts. The rating breakdown is mixed, with 19 Hold ratings making up the largest segment. The consensus 12-month price target of $96.25 implies -6.0% downside from current levels.

Is BFH stock overvalued or undervalued?

With a forward P/E of 9.1024x, BFH trades at a relatively low valuation. The consensus target of $96.25 implies -6.0% move, suggesting the market may be pricing in risks.

How high can BFH stock go?

The most bullish Wall Street analyst has a price target of $115 for BFH, while the most conservative target is $70. The consensus of $96.25 represents the median expectation. Our quantitative valuation model projects a bull case target of $157 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover BFH stock?

BFH is heavily covered by Wall Street, with 37 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 15 have Buy ratings, 19 recommend Hold, and 3 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the BFH stock forecast?

The 12-month BFH stock forecast based on 37 Wall Street analysts shows a consensus price target of $96.25, with estimates ranging from $70 (bear case) to $115 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $119, with bear/bull scenarios of $75/$157.

What is BFH's fair value based on fundamentals?

Our quantitative valuation model calculates BFH's fair value at $119 (base case), with a bear case of $75 and bull case of $157. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 52/100.

What is BFH's forward P/E ratio?

BFH trades at a forward P/E ratio of 9.1x based on next-twelve-months earnings estimates compared to a trailing P/E of 9.3x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy BFH stock?

Analysts are cautious on BFH, with 3 Sell ratings and a price target of $96.25 (-6.0% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do BFH price targets vary so much?

BFH analyst price targets range from $70 to $115, a 47% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $96.25 consensus represents the middle ground. Our model's $75-$157 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

Intrinsic Valuation

DCF models, multiple analysis, and analyst estimates.

Check Valuation

Historical Returns

10-year return with dividends reinvested.

Calculate

DCA Calculator

See how regular investing compounds over time.

Run Numbers

Peer Comparison

Compare growth, multiples, and margins vs sector.

Compare